Creating Compelling Experiences | Amy Jo KIM

Games are infiltrating every aspect of daily life - and everyone's now a gamer, in one form or another. Early-on "gamification" involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, -- using a blend of intrinsic and extrinsic motivations. In this talk, we'll do a teardown of the biggest and most influential social gaming services, and distill those lessons into these Seven Core Concepts for Smart Gamification.
1. Know who's playing -- design for their social style
2. Build Positive Emotions (PERMA) into your core activity loop
3. Build a system that's easy to learn and hard to master
4. Design for Onboarding (Tutorial), Habit-Building (Grind), and Mastery (Elder Game)
For slides visit: casualconnect.org/lectures/bus...

[@KenWong_Narralakes]

Thanks Amy Jo, that was great.

[@JMeyN40]

TY for this lecture. For me its eye oppener. Helped me a LOT!

[@MissVelvetElle]

I love her talks! Very informative!

[@DutchJDoe]

Only visionair can see that people like Mary Jo Kim are paving the way for a new society. By the way social games is 1 mean to an end, an extra chance to get to know each other.

[@lukasrossler5542]

Awesome! Thank you

[@JeremyCrow]

Really excellent talk! Thanks for uploading.

[@MaryCertad]

Awesome talk!

[@steneostrain]

great talk, thanks

[@SagarVibhute]

Great talk! Sharing this resource :)

[@SergioSedas]

Great talk ! You broadened my perspective with some very powerful points and insights which I will definitely use to enhance my courses. I am interested in going deeper into the topics you covered. Do you have any recommended books and sources ? (PS. I just purchased your book - thanks).

[@ferbogadoaSalirAJugar]

I prepare a consulting and a course in Gamefication in Education, base on this conference and Prof.Kevin Werbarch to an International School here in my home contry Paraguay. Thank you AMY! I really Want to send you my ppt in spanish to you.

[@Semikami]

The irony is that "social games" are the least social form of gaming. How many new people have you met thanks to Farmville? How many new friends have you made thanks to MafiaWars?

[@ShadowRuneZero]

Am I the only one that noticed she only listed five?

[@bakayaroppls]

While she is underestimating the whole single player experience, you are dumb to judge a person's credibility just by one statement. She is incredibly informed in what she deals with.

[@MelynaSaulegraza]

You are part of a game yourself - and this game was called civilization, or society.It was also designed, many years ago, it was not always there, but you're just too used to it to notice. There is not a single stable thing that was there and will be there for ever. You have to acknowledge people's right to spend their life gaming, and there's always a choice for yourself not to do it. Before deciding something for others, prove that you are perfect at what you want them to do.

[@sardinheiro]

Check kiip.me how invasive is that? Games are smart ways to create engagment . It is just one part of the puzzle, and it will probably only fit a certain profile of users, but on the ones it does, the outcome is surprising

[@nonchalantd]

hot for a Ph.D.

[@MelynaSaulegraza]

Do you think people are forced into playing games? If they choose to play and engage in game-like activities, they are responsible for that and it's their personal move. We are not living in the middle ages when you had to follow certain social rules, otherwise they punish or kill you. So if you are whining that you are sorry for the gamers, think about why you are doing it. You'd rather rule the world yourself and make everyone act like you, wouldn't you?

[@pauly.3232]

This lady is smokin' hot... has nothing to do with my education... she's fine.

[@brianstaat961]

oh yeah you're right. games should have no human interaction at all. much better

[@herpderpmonkey]

yeah, it just exploits peoples' social tendencies. There is hardly any good game design or actual social networking. It's just pure marketing which is disgusting.