Driving User Behavior with Game Dynamics

(February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web.
Stanford University
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Stanford Center for Professional Development
scpd.stanford.edu/
Stanford Engineering Everywhere:
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[@nstell]

Great talk. I'm very new to game dynamics, but am increasingly interested in seeing how the game layer can be applied to educational contexts, and particularly after-school programming for teens. Thanks for sharing your knowledge.

[@rpaharia]

For a more detailed description of talk and to download the slides I used, do a web search for "stanford hci paharia"

[@MacTVDP]

An additional book that you have probably read is that of Daniel Kahneman "Thinking Fast and Slow".

[@jayfour000]

OMG Decoy Effect at 33:45. Wow.

[@ncooty]

@35:52 What's an example of an "African American nation"? Liberia? Brazil? Haiti?

[@dalsegno1251]

"Elmer tickle hands" lol

[@hristo.bogdanov]

@ 39:40 - there is a risk in "free". You could be taking something that you dont need instead of someone who really needs it.

[@rpaharia]

For those that are interested, I just wrote a book that McGraw-Hill will be publishing in June, called "Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification". More details at loyalty30-DOT-com

[@rpaharia]

Check us out on twitter: @bunchball, to get the latest news on gamification.

[@grunder20]

both work for human biometrics.

[@cardquest2118]

Don’t be evil

[@darthtesla301]

90% of his talk is the book Influence by Robert Cialdini. Meh.