The Few Companies That Own the Rest: Watch Industry Breakdown | Everything You Need to Know
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- Опубликовано: 22 июл 2024
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Хобби
Oris is my favorite brand currently and its miraculous that they are still privately owned. Surprised there wasnt any mention of them.
Thinking of buying an Oris watch this year. I think that what will destroy the watch industry in the long run is when watch companies get to be owned by investment firms that think only about money and don't consider history, heritage and innovation if it's not for an immediate profit.
Late reply, but it's interesting to note, that at one point Oris was owned by the group which would become known as the Swatch Group, and ended up producing watches with quartz movements, however they managed to be bought out by a couple of gentlemen who decided to take the company back to its mechanical roots.
I will be buying at least 1 Oris this year. Nice watches and I like the thought of supporting a private company.
In Russia, Vostok owns you..
now thats is a comment of the century!!
Hai faive
I am Russian and my Vostok wears me.
I came here to ask about Vostok. Are they good quality?
Great joke Comrade. Ok fun now over. Off to gulag with you.
Oris is independent. And also one of my favorite companies
still using ETA movement shared by more tha 20 brands (swatch Group)
Japanese watches are, for me, the best watches for the regular working class people like me. Quality is top notch but with in the budget.
Japanese watches are great. Practicality and engineering prowess is clearly there. Only thibg that you lose out on (in exception of Seiko) is the finishing and polish quality. But hey, I gan live w/that if it saves me thousands of dollars 😂
I agree. To me an exceptional watch at a low price point is more impressive than the most impressive and expensive watch.
haha you gues are funny, japanese watches are of course good, but just good and nothing more, own a rolex and then you will know that what your mentioning is bullshit
All just people perceptions and an individual preference, but to my own experiences Japanese (group) made are the best in reality( build quality and affordability) despite of the hype of Rolex, etc.
My skx007 and srpa21 are my daily work watches and I work with my hands.
Oris is a very notable watch company that is still privately owned.
And while many watch lovers look down their nose at Raymond Weil, it's family owned and still run by a grandson of Raymond Weil. Personally I think the snubbing of RW is unwarranted. While taste in style vary, the watches are very well made with high level fit and finish certainly on par with Omega, Breitling, etc... The Freelancer chronographs are hands down one of the best bang-for-the-buck watches on the market today.
Ball Watches are another great buy, if you're looking to really maximize how much you're getting for your money.
I've always admired Raymond Weil watches. I don't understand the hate they receive. To your point the Freelancer is an amazing piece; I will add the black dial, brown strap chrono to my collection one day.
Talking about great Swiss watches for the price, Tissot and Zodiac are wonderful pieces. My daily wearer is a Zodiac Astrographic and I always get compliments on it.
I bought a Longines Hydroconquest which is nice (and super accurate) but I wish I had known about Ball. Even their cheapest, the Fireman Enterprise, is my favourite 'I want one' watch. The second hand even bears my initials. You are so right about Ball, you must be right about Raymond Weil as well.
Isn't oris owned by the swatch group in the '70?
Yes, for a short time.
Unfortunately, the reality is that most of these iconic brands could not exist on their own. They wouldn't have sufficient working capital and cash flow. So from that perspective, it's nice how these large groups are able to preserve such iconic brands and provide consumers with such a diversified product set.
Jim K They would survive if people were more educated about the brands heritage and history. Personally I like Tudor, Vostok and Citizen.
Relying on people being more educated is not a tenable or sustainable business model.
Just because people know about the brand doesn't mean they'll buy more. I'm a fan of mechanical watches from an engineering point of view, but the reality is the technology peaked in the 1700-1800s because it was needed to solve the longitude problem and everything since in mechanical watches (Except the Seiko Spring Drive, which is partially electronic) has just been making shiny expensive jewellery that's mediocre at best at timekeeping. Unless you can teach people about the brand without allowing them to learn why the technology is so obsolete you're unlikely to grow sales that way. That's why the advertising is in the line of 'rich people wear this product - make people think you're rich by giving us all your money'.
This means that while I appreciate the effort that goes into making these, which is why I won't say they're overpriced as jewellery, but I'd feel like an idiot paying thousands of dollars for a device that's shit at doing the one thing watches are supposed to be designed to do, namely keep accurate time without constant recalibration/servicing.
The main usefulness of high end watches at this point is that it's a lot easier to smuggle a $50 000 watch between countries on your wrist than it is to try moving that much cash without being caught. The very high end watches (The ones well into the 6 and 7 figure territory) are bought as investments rather than to wear, because they're easy to store in a safe, need negligible upkeep while stopped, and can usually be sold at considerable profit if they're rare enough to begin with and are exempt from capital gains taxes in many countries (Similar to exotic sports cars), so this is nothing to do with people who like watches, it's just another investment option.
Depends on the grade of stainless steel and the type of chocolate :-D... The raw material cost isn't where the value is built into the watch though, it's the many processing steps, specialised machinery and skilled workers needed to make it into something, so the price is at least justified by the labour and expertise required to make the product in the case of watches, even if they don't do the job of keeping time very competently.
In contrast, sunglasses (Another heavily marketing driven product) are a different story. There is less than €5 of plastic in most of them and they are injection moulded, by mostly unskilled workers running machines that run automatically, so the material cost is the vast majority of the manufacturing cost of these products. Moulds can be very expensive to get good optical surfaces, but the number of parts a mould will make before it degrades is very high, especially for non-glass fibre reinforced plastics as used in most sunglasses. Unlike the watch industry, one company does own almost all the brands of sunglasses on the market, as well as several of the chains that sell them - look up Luxxotica.
Ikr?
Hi Teddy. Once again your content is an education. I was pleased that Rotary got a mention, a great British favourite, which was producing watches for the RAF in WWII, a brand which you will know was started in Switzerland by Mois Dreyfus. The Hong Kong owners still use British Design and some models are still made in Switzerland. My mother thought that they were "posh" so that's probably why I have four of them. She also taught me the difference between inexpensive and cheap. They are inexpensive but if you wanna push the boat out a little, they are affordable. There, I've just told you where I fit into the hierarchy of collectors. Great video as always. 👍
Hey....where is Casio?
Comy F Casio is an independently owned and operated company under the Casio Computer Corporation.
Comy F I was thinking the same lol
dw 72 Then maybe you should read my comment too and you will wonder no longer.
Draven Alexander how about you read mine...? The original question was where is Casio, as in why didn't he mention it, not who owns it.
dw 72 That's actually why he didn't mention it. The whole video is about watch companies owned by bigger corporations. Since Casio is independently owned and don't own any smaller watch companies, they aren't on the list.
Don't forget Oris and Fortis, both still independent!
Really appreciate the effort and research you put into your videos Teddy.
I think the conglomerates are an economic necessity in these times. I also think it’s ok as long as the various companies can retain some independence and not get too homogenized. Midi, Tissot and Hamilton all have their own designs and personality, but benefit from the ETA research and manufacturing expertise.
Fantastic video! Great to see all of the different brands and who owns what. It also really helps a person appreciate brands like Nomos, Fortis, and Oris being independently owned. Thanks again for the video.
It would be interesting to see what models in the big watch houses float their luxury models. Awesome vid as usual and please keep feeding us the large variety content. You are covering things other channels aren’t coving. Thanks.
Teddy, your channel is slowly becoming my favourite among the all of the ones on youtube. Great content, very-very mildly snob and speaks to all generations. Keep it up.
What amazes me is how each brand has their own nitch in the market place. Each brand has their own following and are known for something specific. I think it would be very unrealistic to think many of these brands who sell lower priced watches, not necessarily lower value watches, but more affordable watches could survive and have the impact they do without the protective covering of their parent companies. Watches are like any consumer product on the market today. If you start drinking wine you will start with something that is affordable and to your liking i.e. a Robert Mondavi White Zinfandel. Most people will "mature" into more complex wines. Same with watches. Start them with a Timex they like and allow them to mature into nicer watches. The industry needs the "introduction watches". They have their place. That is one reason I never put down the fashion watchers. They are introducing an entire generation to watches. A generation who uses their cell phones for time keeping. Some people are content with driving a Mitsubishi Mirage while others want and are willing to spend the money on a Corvette. It's all good. As long as people are buying watches it's good for all of us.
Nice overview Teddy. Being familiar with Richemont and LVMH groups, and a bit of Swatch, the groups mostly allow the brands to maintain their own culture, their own design, their own marketing approach, etc. It's not quite all the big conglomerate take over as I saw in another comment. Many of these companies have only been able to survive some of the financial downturns due to the financial backing of a holding company. During 07-08, one group did quite well due to cash on the balance sheet while most others were having some very difficult times. In these larger groups, each brand works almost like a department and has it's own budget and then manages things related to the brand as I already mentioned. And in today's age that we live in, these groups are able to start to reap some cost savings that single brands can't as they have shared resources for things such as human resources, finance, IT staff, Ecommerce platforms, basic IT infrastructure, repair centers, call centers and the list goes on and on. The group is there to ensure the foundation is there for the brand to succeed at what they do, which is simply marketing and sales, and also service but that is not the primary focus.
With all the savings the groups and brands have seen, did we see price cuts? hahahaha
But what the groups are able to do because of multiple brands working in multiple countries and regions, if one brand is hurting and not making the sales numbers, hopefully enough of the other brands are over the numbers to compensate for this. Same from a country and regional perspective. Hence why much of the public reporting is not by brand or region so as not to highlight any particular brand/region as an issue when the overall company numbers are meeting expectations.
Wasn't aware of the different companies owning these brands, a great educational video on the industry!
Hey Doc! Glad you enjoyed this one brother!
Always, always
I was aware of some of this plus movements etc but I didn't realise the rabbit hole went this deep! :P
@@TeddyBaldassarre Consider doing a video on _privately-owned_ quality European watch brands. And another on non-European quality watch brands that were founded _prior_ to the Quartz Crisis.
This isn't new man. It happened after the quartz crisis. A handful of extremely rich men own the watch world, and also other incredibly priceless things.
Good for the industry? It’s kind of a necessary evil. As enthusiasts we’d prefer all of the companies to be independent and return to their former glory... but the reality is that these brands were bankrupt. The conglomerates bailed them out and snatched them from the jaws of death.
Let’s look at Omega, for example. Swatch Group’s cash cow. I could use a more vulgar analogy but we’ll keep it clean. Plenty of cons in the way Swatch runs it...but the pro: Omega still exists. It’s that simple. They wouldn’t exist otherwise. They would’ve gone bankrupt by the year 2000. As much as the brand has been bastardized- the Omega factory in Geneva still exists, it’s not exactly like Swatch is stamping Omega on machine made watches from Hong Kong.
cash cow is not a badterm, actually, it is a marketing term.Well I agreed to your proposition that thanks to the conglomerate buying the brands, they are still exist today. Not only that, they also try to be 'true' to the brand and look inspiration from their history.
Christopher Hermawan yeah, I didn’t mean that cash cow was a bad term...I didn’t want to say that they’re pimping the brands. But now I’ve done it 🤦🏻♂️ lol. But yeah, I think they generally do a decent job, all things considered. Also, each brand still has its own factory and a lot of independence from the parent company- at least in terms of watchmaking, but not so much in terms of production numbers, marketing etc.
For that reason, along with quality, I love Raymond Weil. I have a beautiful Tango that is 20 years old and works flawlessly. Still family owned and beautiful, quality watches.
@@treedillinger5801 cash bull..
Well, Omega has turned into a cash cow. A company that makes watches (actually the movements) that are that good needn’t be releasing a dozen so called “limited edition watches” every year. It clearly hurts the reputation and marketability of an otherwise fine watch. Swatch really doesn’t care. You can bust on Rolex’s “production/availability” issues all you want, but it remains the most profitable watch company in the world. They produce far fewer watches than Omega, but make far more money. There is a reason for that...
Great video Teddy. I don't think this hurts the industry - it actually seems to have saved many watch companies during the quartz crisis. I think with the advent of kickstarter and similar platforms there are micro-brands popping up and introducing new ideas and energy into the market (not to mention storied brands that continue to innovate).
Nice summary Teddy thanks. In addition to those pointed out below I think you also left off Hamilton. When I’m looking at brands I like to note where they’re doing the manufacturing and assembly so that might be something to add if and when you update this one.
This isn't a watch company thing. This is a company thing. A few companies own all the other companies which basically own the world
Yeah, like assa abloy in locks. There's ONE lock company.....
The eye glass industry is even worse. One company owns the entire market, Luxottica, which is why glasses cost insanely so much in the West. In the developing world, the glasses are usually replicas and knocked-off designs at a fraction of the price.
This was really interesting! Thank you for posting it.
Love your videos. Always learn a lot from them.
Thank you for watching! Btw - cute pup
Except about CASIO.
Thanks for the breakdown. Really useful if new to high end watches. However I think you have left out some prominent brands as have been mentioned in previous comments.
3:31 that’s my first watch with a blue face and a Leather strap. Absolutely love it. Still young and working my way up can’t wait to add more to my collection
I'm wondering why it's so hard to find Seiko watches in a store. I see mostly Citizen watches where I live. Lots and lots of Citizen watches. And none of them automatics.
Great video and very good summary of the watch industry but you forgot Casio! 😀 I think this consolidation of companies happens in every industry item. It's both positive and negative in my humble opinion
thanks for the video, interesting for me, just bought a Baume et Mercier clifton. Think the company umbrella helps them to keep prices as they want.... On the other hand definitely helps with keeping the automatic watch at a quality
Thanks. Really helpful for a noob to the watch industry but striving to gather a small collection
Excellent presentation. Fortunately for us as consumers, there is a healthy level of competition in the watch industry -- there is no dominant monopoly that can single-handedly determine prices. As a result, whether you buy a Timex or Casio -- or pay 100x more for an IWC or Rolex -- you're still getting a quality watch from a heritage brand. I can't think of another industry that offers such a wide range of great choices for the consumer.
Love the video. Like others here, I've wondered about the "inner workings" no pun intended, of the watch world. Great job!
So many watch puns lol. Thanks man!
This is very educational and you are so knowledgeable and this short video is well delivered! Kudos to You, Sir!
thanks for the education update,great to see how the industry has evolved and the changes that have been made,,
Casio?I own a Seiko for my dress watch, but I use a pair of G shocks (all solar) at work.-Oklahoma School Teacher
Orient is part of Seiko Epsom - Epsom is even engraved on the caseback of my Ray 2.
Epson *, but yes, you're correct.
1:18 LVMH group
2:00 Richemont Group
2:47 Swatch Group
3:44 Seiko Group
4:32 Kering Group
4:53 Citizen Group
5:14 City Champ Group
5:31 Fossil Group
5:57 Movado Group
Thanks teddy that was amazing another classic video did not know a lot of that information really good stuff keep it coming!
Very interesting. Good job!!
Thank you Cesar!
Damn, man. Haha!
It’s like you read my mind. I’ve been wondering about this exact thing!
Thanks for another great video 👍
Happy to help man!! This was an interesting but time intensive one to put together
Well, it’s greatly appreciated. I look forward to every one of your videos because I learn so much. It’s become a part of my weekly rituals!
Btw, the production of your show is outstanding. Always clear, crisp, warm lighting and perfect sound and music.
You do this by yourself or with a team? Either way, great GREAT work.
Another awesome vid. Best I have seen on this subject! Nice job!
Hi, I am a watch fan and doing a market research for a school product aboud the watches market! Do you have any tips and recommendations? Do you know where to find a marketing report about the watch market? Tnx
It's same with Luxury Sun Shade brands every Sun Shade or Specs you know is owned by Luxxotica be it Ray Ban, Gucci, Prada everything literally everything.
DITA
Eye frames
I'm pretty sure this is independent company...
American Optical is still independent.
Don't forget oakley
I only knew about the Swatch group and Seiko :O
I gotta step up my game man
Well I hope this video will get you on your way!
Teddy Baldassarre
Can you give us an idea on in house Movements company like patek, AP on their revenue 2017
Ayo, i love this chanel, the videos are great and literally every video has a very interessting topic and perfect lengh
Love to learn form your efforts. Thank you and please don’t stop!
Great video, Teddy! It's actually good to have these big companies, without them we would not have any mechanical watch companies alive after the quartz crisis, also now the smartwatch crisis has arrived thanks to a non-watch company Apple
Thank you man! I think you do bring up a good point. Collecting resources under 1 larger umbrella can certainly be helpful!
I think your comment is spot on and an excellent analysis of the history and current market of watch brands.
6:01 Tommy HilfiNger ......????? 😂😂😂. 😇😇😇
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@@ibo_ I'm a simple guy,I see someone overdoing something and I like
overused emoji fucker 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
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Tom me he’ll finger
Interesting video thanks. Where does Ball Watch Co fit in all this?
I think as long as the big companies like seiko and swatch continue to make their movements available at relatively affordable prices in bulk sales then there will always be microbrands that will provide quality and affordable pieces. That will force at least some of the lesser known brands within these groups to keep their prices in check.
I love my Hamilton swiss automatic but I think I will stick to my 2 Seiko watches. One day I will get a Grand Seiko . What a beautiful watch . The Japanese are the best.
David Coleman what makes them better than Swiss? I’m just now learning.
this is interesting, what about Sea-gull? I heard they are one of the biggest movement makers in China. Maybe they aren't big enough for this list?
Huuuuu..... Hurt mutch? 😜
Now for serious, yes you are correct. BUT like many chinese things there's just not information about it..... Wonder why...
Very informative video, thanks mate.
Can you or anyone else tell me the product number or name of the Omega at 8:34 please, what nice piece.
Also worth noting; Citizen Group now owns La Joux-Perret SA. It uses these Swiss movements in their Campanola line.
i didn't know citizen was its own company!
i always thought seiko epson owned citizen! learned something new today!
citizen and seiko are 2 monsters for a long time.
i would be shocked to hear one got the other
i would put my money on seiko all day, tho
they also make Miyota movements which are used in many brands.
Dude, you forgot Sinn, Damasko, Fortis, and Oris.
All great brands. Saw previous comments regarding Fortis and Oris being independent. Will have to check if Sinn and Damasko are as well.
Really Informative for watch collectors.
Pls do the 2021 version
Very informative video, thank you! Take care, Irène.
Content is always top notch. Love it
Thanks brother! I really enjoyed putting this one together
Morellato group: sector, maserati, ferrari, etc
...
Thanks for this information.
An idea for the next video.. Top 10 brands in terms sales in USD.
Love you videos. What do you think of Raymond Weil watches?
I think it speaks volumes that an effective marketing department (Rolex) can maintain sales dominance. I do think that these holding companies provide upsides but individual watch brands inside get diluted. Longines used to be a top brand, producing their own calibers and competing with Rolex for Chronometer certifications. Now apart of the Swatch group, they operate with standard, effective ETA movements. So now many brands focus on design and heritage as opposed to their movements. And design is only half the equation for a watch. As someone who adores manual wound movements, this is sad state of affairs.
Omega do their own movements , even if they are part or swatch, in fact they are the only company in the industry that has adopted the revolutionary coaxial escapment.
Piaget also does all in house movements, check them out.
JLC too goes full inhouse
Since both Longines and ETA are owned by the Swatch Group, isn't it technically in-house lol? I kid, I kid. It's a marketing decision by Swatch Group to saturate all market segments. They needed a recognizable brand to fit the entry-level luxury segment. And Longines was the one chosen to "step-down". Now they have a brand for every segment. Mass Market/Basic Range (Swatch/Flik Flak). Entry-Level/Middle Range (Tissot, Hamilton, Mido, Certina, Balmain, Calvin Klein). Entry-level Luxury/High Range (Longines, Rado, Union Glashuette). Luxury/Prestige Range (Blancpain, Breguet, Harry Winston, Glashuette Original, Leon Hatot, Jaquet Droz, Omega).
Rolex does have a phenomenal marketing department.
But that is what I find justifying the ever increasing prices of high end brands...that just re-case ETA movements.
I don't think marketing alone explains Rolex's enduring presence in the luxury timepiece market. A market which can be described as mature or even in the declining phase of product life.
Other companies like Breitling, Longines, and Omega also place high glossy ads in magazines, or sponsor high profile sporting events, but cannot come close to the presence of Rolex.
Rolex has the advantage of being iconic and having high brand (top of mind) awareness even among people who know nothing about luxury wrist watches.
Most horologists know that there are many other watch brands that have a higher level of workmanship than a comparable Rolex but none of them can touch Rolex's iconic status because it has a mystique and established image that no amount of glossy print ads, or promotions can buy.
Perhaps a necessary evil. Quartz devastated the industry in the 80s and bankrupted many of the companies. Today we have the emergence of smart watches disrupting the industry again just 30yrs later. Or worse still many in the younger generation, millenials as they're called don't wear watches at all, they use their phones. I work in finance and during boring meetings I used to enjoy spotting the good watches worn by bankers and such types. Lately I've noticed the quality of watches worn have really fallen down the scales. Thats the impact of 10yrs+ recession in banking I guess.
I'm 18, and have recently gotten into mechanical watch collecting and appreciaton. I find it's still more convenient to simply look at your wristwatch, not to mention more elegant, than looking for your phone. Maybe I'm just old fashioned. :)
Awesome video! I learned a lot. I was wondering why Breitling wasn't listed under Swatch until the end of the video explained. Well done sir.
This was enlightening! What a hairball to sort out, but you made it easy to follow!
5:36 the letters falling appart on the Kors dial
Missing some attention to detail and just plain ugly too.
Rolex is the No. 1 selling watch brand in the world? I'd think Seiko sells more watches.
Casio sells more surely
@@cosmalas7742 oh yeah I guess Casio probably sells more watches than Seiko.
As far as movements I'm sure Seiko sells the most.
@@pentachronic I heard somewhere that Seagull (China) sells about 25% of the world's mechanical movements. Not sure that's true. It's kinda hard to verify these numbers in the watchmaking world. But yeah, between Seagull and Seiko I'd go Seiko.
@@ronch550 Among Swiss makers, Rolex actually is the No.1 selling brand.
Hi Teddy, what's the Longines at 3:38? Can't find it on their website. Thanks!
Thank you, Teddy. I learned a few things watching this video!
So Bowel Movement got acquired, I see 😉
Lol 😂
Maybe they will eventually flush the idea...
Syndicated Satellite *rimshot*
Can't tell MVMT from Shinola.
Shud still be privately owned, isn't it, lol? Or like everything else, outsourced? *grin
To be honest, it stands to reason that this would be the case. As things are today, how many factories do people really believe there are that supply the materials that these watches use? The point of any business is create as a big a return as possible for its shareholders, and consumers would do well to remember that. The notion "History and heritage" is marketing, plain and simple, and incredibly effective in the watch industry. Because watches (like many material things) have become a symbol of a persons status, consumers of these products become self-policing brand ambassadors, and in turn it allows these brands to steadily hike the prices. The people at the top of those groups could care less about heritage (other than ensuring it matters to consumers). Their goal is to have buyers part with their money.
All that said, I genuinely do love watches, but that's just the truth of it. People save for years to line shareholders pockets, and in exchange they receive a stainless steel watch and a big ol' dollop of heritage
I agree. I feel after this video, I don't have that sense of pride of ownership in my collection. I feel like a moron for owning a Patek, or Cartier. The value is what these companies make it. Gone are the days when you longed to get that Longines, or that Rolex. Now it's just high price crap. Like owning a Mercedes that's really a Honda Civic under the skin. Quality is not there anymore in anything. Now that a cheaper known company owns the rights to say, Cartier for example, what's to stop them from putting a cheap quartz movement in their case and charging a crazy price because it says Cartier on it? Where's the value? So now only vintage watches are worth something?
very well done and informative....kudos
Great video and important information. Five corporations own the majority of the watch industry. Unifying many watch companies under one corporation will allow all those watch companies to survive in time of economic recession or technological innovation like what quartz watches did to the Swiss industry in the 1970s.
Well the automotive industry is similar really...e.g. Fiat who own Chrysler, Dodge, Ferrari, Maserati, Alfa Romeo.
Is it a bad thing? I think not. The companies are able to leverage talented minds across a couple of continents and the consolidation means a more reliable product overall through the standardisation.
I think there are parallels with the watch world there. I can't count the number of times I've heard "Well don't worry about servicing, it's an ETA 2824 so any competent watch maker should be able to do it."
While in-house movements may make you feel warm and fuzzy, it's like with a car engine; you've got to think of the cost of upkeep. So provided they have individual styles and teams working on new ideas, I'm ok with the main components being something easy to maintain and standardised.
SirLoinOfsteak85 Ferrari split from fiat on January 2016. The newly independent company held an initial public offering (IPO) shortly after.
Ryan Powell I know. FCA still owns 90% and it was done for tax purposes, so it's still safe to say they own them.
Compared to, say, the sunglasses industry, watches and cars have plenty of diversity anyway.
The name on the dial doesn't matter... It is more about how the watch looks, performs, lasts, comfort level and punch per buck... After all that, the name on the dial matters to most people.
@Sk8LovesSweet Of course...
@Sk8LovesSweet So am I.
@@syndicatedsatellite7288 That is a lie. Of course the name on the dial matter. On every level of purchase, in every market, not just watches. Because the 'name' indicates a certain level of quality (performance, lasts) and heritage associated with it. And you even said how the watch "looks". The brand (or "name") is a part of that.
@@elzafir When a company starts to make a substandard product to what they previously made, the name doesn't matter much... Look what happened to Cadillac for example. The name brand doesn't hold as much clout.
@Sk8LovesSweet I agree but it does matter to the re-sale value
Oh nice a list of what stock to check out. Thank you
Good and amazing work!!!!
Only a question. SEIKO Co., sell to a lot of marks, partial or entire movements.
Vostok use in one of its models, a SEIKO MOV.
And all around the world sell it's NH movementes.
Sorry, another question. MASSERATI. Use a SEIKO mov. , then ,is a second Brand or not?
pst...pst… don't tell anybody, but….OMEGA, buy parts to SEIKO....
Does not matter who owns what. What matters more and what was NOT stated in this video is that ALL and EVERY moving and non-moving part from your Swiss match was MADE in China. Be it a 500-hundred dollar job or a five- thousand - made in China, assembled in Switzerland. One of the greatest mysteries of mankind is why people don't like to speak about, state, publicize or hear the truth.
mediastarguest That is 100% bs. There are still quite a few parts made in Switzerland or Germany. Ofc that‘s only the case for higher end watches.
@@mrjakobt If, as you say, there are still quite a few parts made in Germany and Switzerland, then it's not 100% bs - it's 50%.
Unfortunately, the standard for being "Swiss made" is astonishingly lower than "US made." I seriously doubt that the percentage you rattled off was actually that low.
If a watch was assembled in Switzerland by a China worker, is it still considered Swiss made ?
The watch market is saturated. I'm anticipating some sort of crash within the next few years.
when such concentrations are formed, the smart top management of the companies is key to the success of a brand. As a customer I prefer the way of Richemont over Swatch, as Richemont focus more on the heritages of the brands. As an economist you have to honor Swatch for achieving cost savings through synergy captures. thank you teddy for this great summary!
Hi Teddy, can you please make a video about Citizen, like the brand but don't know much about it.
How can you forget Casio come on
Its also one of the largest brand
*Fondation Hans Wilsdorf owns Rolex and Tudor*
Thank you for this video!
I'm struggling between the FAC00005W0 and the FAC08002F0....
What do you think? Any advice? Which do you prefer?
Question
Do I need to taxes when buying a watch from Europe/Asia to the States? Thanks 🙏
Vostok - in house, accurate and bullet proof and still retains the soul of an original Omega Speedmaster with the same Heselite lens....
Timex is not independent. They are owned by Fred Olsen Group a shipping company from Norway.
No way! I like little titbits of info like this. Timex Classic 100, best watch out there imo. :)
Rene Bjørnskov not independent but are still privately owned unlike the other groups on the list.
I like the video, and please continue making them. I wish you had covered all of the watch groups in the world as there are only about twenty. If I'm wrong... make another video. Very interesting and anything that may encourage people to buy a watch can't be bad.
Kind of revealing, holdings/companies that have, to me personally, likeable and the other, unlikeable or desirable brands under one roof. Very good, thanks for sharing!
Heineken owns many of the beers people drink.
I think you missed Casio.
CASIO. CASIO. CASIO.
Very informative vid! Well put together, and I learned a lot! I think im a swatch guy after all..
Thank you my friend!
If it's part of a big group then they can reuse the technology across multiple different brands and save money whilst providing consumers with a diverse range of watches.
Am considering my first IWC watch, do they hold their value?
I’m enough of a watch geek that I made a flow chart showing ownership groups LOL
The constriction of the industry is one of the reasons that I’m still such a Rolex fan - they run their own show and are still (comparably) Affordable.
Hahaha making flowcharts industry definitely certifies you as a watch geek my friend 😂
Well, not much people know this but Rolex watches are reasonably priced for what they are. Have history, are well built and you won’t lose your money when buying popular models new or pre-owned. There is even a possibility that their market value will rise.
Definently not affordable at all. Look at Oris for an affordable independant watches
V P Have you Heard of a watchmaker Roger W. Smith?
V P Well, that was incredibly insightful and helpful. How about a video of your collection that are all superior to Rolex? 🙄
6:01 “tommy hilfinger”
it's Tommy Hillbilly, get it right! ;-)
Very informative, thanks for sharing man :)
Interesting vid topic 👍tho would be nice if you put a flowchart or overall list for those of us who are just really skimming the vid. Lol
How about Oris?
Oris is independently owned!
Orisn't. (sorry, couldn't help it)
Oris is by the swatch group
@@marceltaus8010 I believe you are mistaken. Oris became part of Swatch during the 70's but left Swatch to be privately owned again in 1982, and has been in private hands since.
I have huge respect for Oris. "real watches for real people"
Casio own all these 😂
When you enter a named store you can see what other brands they are selling. We have a couple specific named stores here on is Fossil and like you said they sell these other brands there as well..
What brand and model is the watch from the thumbnail?