TGV - This video is absolutely outstanding. Maybe my favorite you've ever made. It's not just applicable to watches, but to every single niche or topic on the internet. The humor you intersperse with a serious topic is well done and keeps it from being all doom and gloom. Keep up the great work, and keep up the good fight.
@@theurbangentry I agree TGV.. This to me , is one of your finer videos.. It show cases to me the points that you are in fact a true enthusiast through and through . Well done sir!
I agree, just add one more voice. What I enjoyed about this very well done video is that it touched on more than just watches. It got to the heart of the matter of marketing and the human condition. Well done, outstanding.
Thank you... Just my take. I've been a watch enthusiast since my mid-teens, and I'm 66 now. I made it an early habit to save up for what I wanted, and I only buy what I consider the best. Long term value, quality and craftsmanship are paramount. While in college, I discovered my grail watch, and it was an ultra=thin Piaget dress watch. I worked and saved for over a year to buy it, and I paid cash. This taught me many lessons... The journey (work and effort) needed to acquire something of extraordinary personal value is very important. Working toward that goal gives a sense of anticipation, something to look forward to in the near future. In short, it's those elements that make something worthwhile. Finally acquiring it is the icing on the cake! And that is worth the wait. What I found interesting is if you find a timepiece you genuinely love, it actually can become part of you. Just think. What personal artifacts can a man acquire during his lifetime that he can keep, enjoy and appreciate over the entire course of his lifetime. You will find that cars, clothes, houses, relationships, marriages, money, businesses, jobs, and friends can come and go but a fine, truly prized watch always remains!
Great message. Luxury watches don’t define us. Being kind to one another is worth more than anything else in this world. Appreciate the time and research you put in to this. Nice work TGV.
@@AvgJoeWatchReviews being kind to one another lol. The amount of emails and dm's I received from companies and people saying how you were to deal with would suggest otherwise. I'd drop the "nice" act and just be yourself.
What makes this channel unique and impressive to me is the periphery elements you include. It isn't just a watch review channel, it's a window into the richness of your life. Your appreciation of timepieces is a labor of love, but only part of the whole mechanism, and the elements merge seamlessly into the whole production, one episode after the next, consistent, surprising, enjoyable. Which is the way it ought to be. Mind you it was through you that I found the tachy tele and the Janeiro which are among my favorites. I somehow ended up with five Dan Henrys. But it also helped me refine my collection and realize what I really love and why. I became a watch historian during this journey. I found what brings me joy and what I really don't have to have. Still waiting for a joint review with reviewbrah, you bring a watch and he brings a sandwich.
Brilliant video, TGV! Having worked in an industry for 38 years that heavily depends on advertising, I have learned that the true goal of advertising is to create a burning desire to purchase a product that the consumer did not know he wanted before seeing the advertisement. The Patek advertising campaign is a stroke of genius.
I dunno. I had the exact opposite reaction when I saw the Patik ads in the Economist magazine. Then again, maybe as a teenager, I was not the target audience. Whilst I remember and recall the ads, For the longest time, with no prior knowledge of the brands existence, I thought this was a brand trying to be more self important than it really was. For me at the time, Rolex and Omega were the inter generational watches. Not some watch I’ve never heard of. My point is that some ads can sometimes impart another meaning to certain segments of the market/audience.
The inability to obtain a new Rolex directly from a Rolex distributor is frankly insulting. The elitism of the luxury watch community is the plague of the modern watch era. It’s frustrating how such prestigious pieces are so unattainable even for those willing to pay the price. The commodification of watches are the industry’s greatest danger.
What LA said 👍👍. Rolex isn't the only brand out there. Spend your hard earned $$$ on someone who'll treat you right. This reminds me of the story of why Jay Leno doesn't own a Ferrari. He found the Ferrari buying process off putting. He didn't agree with having to buy something you didn't want and have a history with the brand just to get what you wanted. Which sounds exactly like some watch brands buying process. 😬
@@LAbigsnoopac Totally agree! I sold a Seamaster because I needed the money! I regretted it so much after two weeks. I started looking at Rolex Submariners and Sea Dwellers. Most likely because there’s so much ‘buzz’ out there! I never looked much at Rolex. I liked the ‘yacht master’ a little and that was it. I could’ve bought one but never did! Right before Christmas, I put myself on a list for a Sub and 4 days later, the AD received a Sea Dweller and offered it to me! I thought about it, it sold and he still has me on the list for a Sub. I’ve been trying on Rolex watches and the Seamaster I sold and guess what? I still love the Seamaster and will most likely buy it again! The point is, it matters most what you feel and think and not what others feel and think! Don’t be ‘swayed’ by supply and demand! If you’re honest with yourself, you would be surprised what you really feel! Don’t buy something because it is worth something to others or what it may or may not be worth, monetarily! Buy what is worth something to you! I am finding this out, all over again! Consumerism can cause chaos!
@@edwardpetersii6276 nice! Totally agree. I have an Omega and Rolex and still wear my seikos the most 😁. It’s all about what you like and the joy you get from wearing a timepiece! That’s what the hobby should be about!
My watch collection is based on the love for watch making. I always appreciate a well thought out Seiko, Orient or Hamilton movement over an over priced rolex. This is why I love this channel! Thank you again TGV!
This video is a big part of why I've always loved Hamilton. A brand like Hamilton, Seiko or Fortis has quality, heritage, classic style, but without the irresponsible costs, pompousness and vapid materialism of many of the digests names in the industry.
hamilton is swiss owned? they have the history but divorcing them from the beast isn't really possible. being of the swatch group gives them access to the new eta movements, which helps keep costs lower, but yeah, it's a long ways away from the Lancaster PA days. as far as vapid goes, hamilton have to be in the ballpark given the hollywood crossover with their watches in many films. seiko is big enough that they are a beast unto themselves and they are more self sufficient than other swiss watch brands. fortis definitely fits the bill. or oris. or squale. respect to any smaller still independent watch company.
@@mitchaelhollingsworth1698 I’m fond of the smaller brands like you mentioned. I’ve never owned an Oris but, I would love to. I enjoy watches from marathon (I’ve had the MSAR), Damasko (DS30), Lorier (Hyperion) and a Serica (5303-1). We truly live in the golden age of watches once again with so many options. I’ve had two Hamilton’s and sold both within a few months of ownership.
I own a Hamilton and a Seiko (as well as a Tudor) - both are superb watches. The Seiko is probably my favourite - it’s a ‘5’ model, and I’ve had it for 17 years - it’s never missed a beat, even though it’s my ‘beater’ watch. The Hamilton I bought for my 40th birthday - so 10 yrs old, and it’s built like a tank. Tremendous quality, for quite a small outlay.
I really try to ignore the hype and expectations in this hobby. I try to buy watches that I like. I enjoy my $90 Casio GA-2110 as much as my Longines Conquest. Enjoyment can’t be measured by Prestige or Dollars. It’s intangible Great video. I love your content and enthusiasm. You are one of the guys that got me into this wonderful hobby
That was the most candid, honest and articulate evaluation of what most of us feel about the watch world on your channel. Your content is simply going up and up with regards to quality and honesty. Extremely impressive content right there..👍🏻👊
When I moved to Marbella, Spain, where a lot of money sits, I reduced my collection to 12 pieces. But being afraid of someone stealing them, I realized - to my surprise -there were only two I was really afraid of losing, so I always had them with me. And my favourite watch turned out to be my Barcelona666 Space Worker LED watch. It's special, and all about fun. Thank you TGV, love your channel! ❤️
Another great video love the editing ! My father had passed away about 20 years ago and I was going through some of his old things that I still had last year and ran across a Timex he'd owned and wore that I remembered him wearing when I was a kid. I took some time and cleaned and buffed it up, bought a new band and started wearing it and loved it enough that I started to read, watch videos and learn everything I could about watches and all their differences. Since then I've bought a few of my own watches to enjoy everyday and someday pass on to my kids. I could of cared less if my Dad's was a Timex or a Rolex it was the memory of him wearing it that was priceless and gave it every ounce of value. to me. If a Rolex speaks to you and gives you joy then buy it if you can and if happens to be a Timex get it and do the same.
As a communication graduate, while I was doing my thesis, when I realized my course ultimately a 4 year course on how to put a spin on things and messages. Thankfully, it made me aware of all the advertising and PR bullcrap of the world. I'm thankful that channels like the Urban Gentry exist that tells the real information about the topics that they're covering.
TGV many years ago now, your videos got me interested in watches precisely because you are the very opposite of the issues you highlight in this video. You are the original and the best. Thank you and keep the content coming.
Thanks for bringing these issues to light, TGV. The 'watch reviewer' to 'authorised dealer' pipeline is, indeed, an unfortunate phenomenon, and a damning indictment of the modern age. Keep on fighting the good fight, and I look forward to more insightful content from you.
TGV-This may be the most profound video you have made. There is so much more I want to say, but genuinely, thank you for bing a real gentleman and being one of the moral compasses in the hobby. That is all. Thank you for this episode.
This is what we need more of. I used to question why I bought a Speedy Pro because it felt ridiculous to own. But after a year with it, I just think it’s cool. I love the history associated to the watch-regardless of the marketing.
This video is a great example why you’re the best watch RUclipsr. One of the very few (only?) pumping out high quality content and is not selling us something
I always thought the Patek advertising campaign was brilliant. I never saw it as a “buy this to be a better father to your children” message, what it said to me was, the quality of our products are so good that they will almost certainly be heirlooms for your children. I love that idea that one day my children will cherish my watches, because they were worn and loved by me.
I too loved the softness, subtlety, smoothness, romance and generational connection inspired by Patek’s advertising and I still do. I love this heirloom idea.
My thoughts exactly. It's no different than the idea of being the custodian of a classic car for future generations. I think there may have been some projection at play if these ads made someone feel guilty or less than. Says more to me about them than it does Patek.
I've purchased several Orient watches based on your reviews and love them all... my latest crush in the Red Star Seagull 1963 in 40mm with sapphire and it runs very very well... I also have a few Invicta divers with different straps, et al, but one of my absolute favs is my Casio Duro on the Connery strap... it looks so appropriate, it's accurate, affordable, and zero maintenance... absolutely owe all of this fun to your channel!!! Thank you so much. Best Regards... and tell Hugo I haven't forgotten about the $20 he owes me LOL... a person doesn't need to break bank in order to collect awesome time pieces, and you taught me that as well. Again, Thank You.
Thanks for a great video.Finding a channel which offers honest opinion without promoting something is becoming increasingly difficult. Really enjoying the channel. Keep up the good work!
The production and content in these videos is truly fantastic. Hard to believe it’s from one guy. Hours and hours of work for our enjoyment. Thank you so much. I especially love the reference to the film They Live. An absolute classic.
I don't know if you have made other videos like this social commentary but bravo. You just gained a new level of respect from me. Nice to see a new and more personal side.
I remember this channel and Hugo from 5 yrs ago. Your videos are even more entertaining and insightful, so glad you've kept it real. A real pleasure to watch! Thank you.
I only saw They Live for the first time last year and absolutely loved it - this intro had me smiling the whole time. Thank you for yet another quality video!
TGV, pretty humble and honest comments, and final message: None of it defines us (watches, cars, luxury items). What moves a watch enthusiast is only the love for watches..! You mentioned once: “nobody cares what you´re wearing; so wear what you love”.
The reality of the watch industry...Thank you so much for making this episode! Anyone who wants to get into this hobby should watch this before they begin. Well done!
Dude, must applaud, the reason why I love your channel is because you put your soul in it, diversity and quality independent of the brands. History and all the important details. well done looking forward to next one...
It really feels like in the last ten years or so, the entire industry has really been affected by the whole image obsessed social media world. Hype pieces, marketing that's focused on image and showing off, and just general superficial stuff. I'll never forget a trip I took to LA in the fall of 2013. I literally walked into a Rolex AD in Beverly Hills and every single model, included the sports watches, were in the cases and available at retail prices. Crazy to think about, honestly. Brands such as Rolex and AP have really embraced the hype too it seems, which is a shame. Us enthusiasts have to look a bit deeper now to see past that stuff.
Brands have done the research. The overwhelming majority of watch enthusiasts are not wealthy - it is a hobby of middle income for the most part. Those brands do not care because their consumers are in a different category. The average AP buyer at a boutique is earning over $500k a year. Not $50k.
Marketing of quality has been on my mind lately. I was sincerely interested in purchasing a dive watch. Especially significant because it would be my first watch in the $1,000 range. Quality was important because I wanted it for swimming/diving. But I also wanted a classic watch, one that could be dressed up with business casual with the change of a band. Spent hours looking up reviews, watching channels, and reaching out to companies. And I had a few takeaways. 1) people will argue that a watch isn't special or unique because it's a homage. 2) most people don't use the watch for its function. 3) some people think $1k is inexpensive. 4) most people are particular to a certain brand because of the name. True, there are certain aspects of quality attributed to brands. But some people just stuck to a brand because of name and not anything specific. So I had to really dig deep into what fit my needs (including watching your channel). I ended up going with the Squale Sub-39. I liked the history, the movement, the performance, and the style. Had to get a separate dive-appropriate bracelet, but a minor gripe. But it was my first time dealing with the watch community. It was oddly challenging trying to figure out how to measure quality based on their takes.
I am wearing a Lord Matic Seiko from the 1970s. Beautiful watch with day-date function. There are so many wonderful gems available at reasonable prices that we should focus on, if we do hype pieces will deflate and we’ll get back to the days when you could walk into an AD & walk out with a watch at retail price.
This video just shows how humble of a person you are TGV despite being successful at what you do :) Good job! My all-time favorite brand is Casio. They always deliver and you always get more than what you've paid for, that makes them a great company in general, and on top of that, they have heritage. Followed by the Seiko and Grand Seiko, especially GS because they honestly make a better product than most other luxury brands but don't rip you off, and again, similar to Casio, you often get more than what you've paid for.
Love this message, it was a timely reminder as i was being sucked into the marketing machine black hole to buy a luxury watch so that i too can live the life of Bond, James Bond
Very interesting. Though I own no true luxury watches, the nicest ones in my collection by Seiko, Citizen and Mathey-Tissot were all purchased due to seeing honest reviews on RUclips. I take the good and bad points and make my decision to buy or not buy...big marketing does nothing to impress me. Cheers TGV as always, thank you for being an example of class and honesty.
I’m discovering your channel. I can’t say I agree on all aspects with you but I **most definitely** give you credits for being the deepest watch blogger out there! Your sense of integrity also very commendable. Keep it up!
I would show this video to anybody at the start of their watch collecting journey. Excellent work TGV, as always. Currently wearing the watch that got me in to watch collecting, a Vincero Rogue. Snobs hate it, and that makes me love it more.
Thanks TGV, excellent points. I personally never understood anyone purchasing a luxury watch merely to impress others, and yet sadly, I believe a significant percentage do.
I think this is one of the best videos I've watched on RUclips in quite a while. A video that simply makes you think and analyse what it is you're really looking for. Very nice, well done :)
Superb yet again TGV. Your knowledge is articulated exceptionally well. This video really captures some of my thoughts about watch collecting I always look forward to your videos, they're of such great production and I appreciate how much effort must go into making such videos. Thanks.
Great video and great message as well! I remember when I first got into watches several years ago I saw an amazing watch at my local jewelery store. I saved for 3 months to purchase it. I bought it and loved it, but then got into an online forum. Their hatred for the watch I got had me so ashamed of my purchase that I put it in a box and didn't wear it for years. I finally took it out and started wearing it again a few months ago. I love it so much I wear it more than most of my collection! It's a Citizen Brycen Eco drive with blue dial. The absolute perfect watch for me, and I let snobs on the internet ruin it for me for years.
I had a similar experience. I bought my TAG Heuer 2000 auto in ‘04, & it was on my wrist for 10 years after that, through wedding, kids born, etc…it was my watch. Then I started paying attention to all the negative stuff said about TAG & stopped wearing it. I almost became resentful with TAG. It’s In the past couple years I’ve realized how absurd that was, and I’ve begun wearing & enjoying it again.
Thank you TGV! This channel is an oasis. The themes and messages shared here speak to a way of life beyond watch collecting. Appreciating, understanding and respecting the craft, skill and story behind watch making, collecting and giving urge us to be mindful of time and to think about our place in time, to live with care, respect, humility and a quiet confidence.
Well said. A much needed vid by the most respected "watch guy" on RUclips. All my watches are either affordable or affordable vintage. The best advice you give is the treatment of others as we ourselves wish to be treated...because of its divine origin. There's plenty of room in this hobby for all with something for everyone regardless of budget. And, as you correctly state, our hobby should be tempered by the knowledge that things are less important than people. I have always admired your authenticity and sincerity as much as your self evident skill with video and your passion for horology.
I struggle to come up with a comment in response. A profound thank you my friend, I think I will leave it at that. Onwards and ever upwards. The very best of regards, TGV
Tristano, in all the years I’ve watched your channel, even from the early days, some of the many things I truly appreciate about your content and channel are the honesty and integrity. It’s is absolutely a breath of fresh air in the world of click bait and questionable watch reviews.
Thank you Steve, always great to hear from you. I could not do this without the support of good people like you. I hope you and your family are well. Best regards, TGV
Way to speak the truth in the face of our manipulative, mass market world. Advertising doesn't have to reach for the lowest common denominator, but sadly most advertising does.
I sent you a prototype of my fledgling microbrand many years ago. You never did a video on it and in the end sold it to someone. I was booted out of your Facebook group. We talked about a collaboration, which I designed for you, then never heard from you again. There was the constant hot/cold about you on social media. I simply walked away. Recently one of your videos came up as recommended on my RUclips feed. I thought "what the heck" and was surprised that I enjoyed it. So I've watched a few more. The quote from Blake came to mind "The road of excess leads to the palace of wisdom...You never know what is enough until you know what is more than enough" It seems you have found the true you now. Your internal compass has balanced. Kudos to you fellah, kudos.
Excellent TGV. Very thought-provoking. If my watches were lost or stolen I would of course be very upset -- but as you say, they don't define me. In any case, as the old adage goes, there is always, always someone worse off and you don't have to look too hard to see it.
Probably the best video you have made in years. A healthy dose of integrity is always welcome. "We all know the price of everything and the value of nothing" OW's aleged statement rings true here.
Great video!! I love what you discussed. I'll probably never own a "real" luxury brand as the only luxury watch that interests me is the Rolex explorer and I won't play the game to own one. Instead I'll stick to the Affordable luxury brands, IMO, Bulova and Citizen. I absolutely love my Precisionist busy dial and all. I love the look and utility of my citizen ecodrive Altichron with the altimeter and compass perfect to use with a map while exploring Idaho's woods. While I've never gotten lost while exploring as I have a great sense of direction, but it's a great backup. I finally found a g-shock that looks like the original 5000 I bought in 1987, red line surround and all. Everytime I put it on I'm reminded of the people I served with in the Corps. That's what I like about watches the memories they bring back or utility they have now.
Very nice and obviously heartfelt video. I own some (lower end) Swiss watches and love them, but I also love my Invictas. Just enjoy the hobby and wear the watches you love.
"You can't be a watch dealer and a watch reviewer at the same time"- BRAVO! Finally someone has said that! That's the exact reason why some guys out there, like Teddy B. are lying about the true reasons why they don't reveal their SOTC! They don't do it, because they know it would be a conflict of interest with his business partners (watchmakers). See how those "watch dealers-reviewers" never really criticise reviewed products? They "present" watches, but don't really tell you about their cons... One of the exceptions (most of the times) is TGV's friend from Long Island Watches, but the other big ones like Teddy, Federico or Nico...Neehhh!
I don't know if the Invictas I own are better than any other watch but they were the watches I could afford. I suspect that there are better quality watches available at greater cost and I'm okay with that.
I personally own couple of Invictas and one is the pro diver. Love both of them. I also own gshocks and couple of Casios along with Seiko, Citizens, Orient.
Here here. By default or by design you are going to make money with your channel..It's honest and informative and with 534K subscribers an obvious success. You deserve your following. You are like most passionate enthusiasts with a limited budget- we treat ourselves to something exotic after a long time of wanting and saving, and it's a rewarding..not because we want the feeling of "I have arrived" or to show off, but because we know the hard work that went into the design and manufacture of it..."The passion" in that moment we share something with it's creator, a kindred spirit. It doesn't have to be a Patek or AP. Whilst I appreciate those are amazing..there is something really satisfying in wearing what you want on your wrist..like having a beat up car you don't feel the need to make excuses for. So like you say is so many words..love what you have..keep the passion and don't believe the hype.
Great video!!! I am a first responder and have been for 15 years. My first day at the academy I bought a Casio G Shock G-2900F-1VER. Have had it everyday at work, leave it in the locker when I go home, put it on when I start my shift. It’s been banged up, ripped in, scuffed to the degree that the indentation that says G Shock is totally worn down. If you know what it is you can read out Casio on one side. Still works, the light button still works, the strap is like new. I have changed the battery once. I will always keep that watch, it’s been present at tragedy, joy, accidents, times when people have died in my arms, at terror attacks, robberys, assaults, you name it. Probably the watch in my collection that means the most. And it costs like 50€. When I retire it will have the most central place in the display at home.
A great commentary on the industry! I think as watch enthusiasts, it's easy to get lost in the weeds where we want a luxury watch for what it's supposed to say about us versus enjoying it regardless of what it "says" about us. Thank you again for another great video!
This video was pure excellence. You nailed so many different topics that 99% of people wouldn’t dare talk about. Thank you for being the genuine person you are, this is what the world needs more of.
First off, the intro is brilliant. Your content here is fair, honest and thought provoking. I really appreciate these deep dive conversations you produce.
Just recently discovered the channel while looking for some hands-on reviews of a watch I was interested in. But the insightful commentary about consumerism and consumer products, as well as the late Gen-X/early Millennial perspective have made it into one of my favorite channels - period.
I've always been surprised by some of the watches you get excited by, but I have always admired your enthusiasm for the piece, regardless of price or prestige. I'm glad I discovered your channel early on as I now have some pieces that are of negligible value, but I dearly love and feel so cool when I wear them.
I found this channel a few months back. I really enjoy your take on watches and the watch industry. Refreshing for someone new to the world of watches. Great video, keep it up!
Amazing writing as usual. On you're point about how the tiered watch value associated to price approach doesn't measure up when it comes to watch fans. You nailed it! Amazing point. Some of my most treasured watches are not my mostly costly ones, I would gladly give up an Omega to keep a personal favorite Seiko.
This is the first of your videos I've encountered, and your channel has now gone to the top of my viewing list :-) I recently watched a video by a supposedly independent reviewer, visiting the offices of a top Swiss brand and kissing up to the design director throughout, while commenting on the latest of countless pointless iterations of one their models. Not a single word of criticism, it came across more as a job application to work for the interviewee. Your video was the polar opposite of that one, and your commentary on the power of advertising was an engaging step back from the tunnel vision of most other vloggers. Loved the humorous opening scenes with the advertising "goggles" - keep up the awesome work!
I love watches that are hundreds of dollars. I love watches that are thousands of dollars. I love watches for the art and creativity they embody. And, this video, THIS video, is now one of my favorites! Thanks, TGV. This video is gold!!!
One of the best overview of luxury watch vs social media video's out there. I am a "dive watch" guy and I find luxury brand dive watches attractive time pieces almost as works of art. However, I would NEVER take one out diving much less even into a swimming pool. Sure could the Omega Seamaster, Tudor Black Bay or Oris survive doing laps in a pool? Yes, they are rated for depths where humans can't go. But I would never subject an expensive watch to Chlorine of salt water. Casio G-shock fulfils that role just fine. I am an outdoorsman guy who uses hunting optics and one can fall into that trap as well. Does the average camper nature person or hunter sportsman need Swarovski, Lecia or Zeiss binoculars? The answer is NO. Does he average home mechanic need Snap On tools ? NO. However, what I have found with most (not all) but most luxury brands is that they got to the top and demand certain prices for a reason. Most of that comes in the form of performance. luxury parts and many time customer service. You have a problem with your Swarovski scope or binoculars they make it right. Break a quality tool and many times they are replaced no questions asked. I sent in a nice Swiss dive watch in (not even a premium high tier) for service they returned the watch fixed, re-polished and re-warrantied for another 2 years and a great card with thanks for choosing their brand. = Customer service. In the end buy what moves YOU, but understand that sometime cost has some benefits.... Great video and thank you for posting.
I watch all of your videos. This is by far one of the best. I love your candid take on everything and full transparency of thought. Very cool, keep it up!
I do really like your videos.I am a self made man in my 40s(I come from Poland,living in UK) and watches is my main hobby.But after many years of learning (making wrong purchase decisions) I know what is an enjoyment of having a watch.This is knowing what actually you like but also what you can afford to buy.I know (now) that my budget limits me to around 1000$ so I can look for watches which I like in this price segment without feeling guilty that my family budget will suffer.I can stay longer at work for like couple of weeks an hour a day and I can indulge myself with my next dream watch.In the past I bought brand new Rolex once but I found that I can't enjoy it because I went to far.You know....wife wasn't happy at all. And next month washing machine broke.there was no spare money for replacement etc....Conclusion-look for what you can afford.....dream and get knowledge about anything you want (it's for free) ;) and Japanese watches are really fantastic stuff ;)))
I wear sometimes my father’s Seiko digital watch circa 1982. Still kicking. The effort put into these was pretty high compared with anything digital watchy that you can buy today.
Just being subscribed to this channel and enjoying the niche content makes me feel luxurious and fancy! Iv been slowly climbing the cost rungs on the watch collecting ladder, and Im in no rush to breach the more approachable brackets. Thank you for bringing the world up with you!
First time commenter, this video is perhaps some of the finest content you have produced so far, a reasoned view into the way social media and marketing are leading the masses, aspiring to ascend in society through buying the next luxury thing, be it a watch or a gadget, posing for the fashion brands and perpetuating the illusion for the younger generations, keep pumping the good stuff my man.
Maybe your best video ever.The watch market does use social status and aspirational values to manipulate us. I love your reference to the Patek ad. You will be a worthy person, better father if you buy this watch to pass down through the generations. Such marketing brilliance...it preys on our weaknesses and insecurities. I will watch this video again sometime for sure. I think you learned a lot from your brief relationship with watchbox and have returned to making pure videos that have a level of integrity and value again that makes them worth viewing. Thanks for taking on this subject.
Mate that was pure class and excellence! Love the message. It's not what wear that defines us. It's more who we are deep inside that counts as well as how we treat others. Nice stuff!
An island of sanity in a society lockstep in mindless lunacy. Thank you. The desire to project superiority through conspicuous consumption is easily the corporate puppeteer's most potent mind game. We work feverishly to impress bystanders we will never meet and have zero impact on our core happiness. I have worn a Rolex Explorer 2 every day for 26 years so was a victim of that manipulation, and have been lucky it turned out to be a sound investment, tripling in value over the years. That said, I bought a Hamilton 38mm automatic yesterday for $400 on the gray market, and feel like a kid in a candy store. Like the final word "Rosebud" in Citizen Kane, the existential reality is that mostly, "basic and simple" may well be the honest secret to genuine contentment and a life well lived. Your best video yet! Thank you again.
Thank you for this TGV, you honesty and approachability has always been without question, the likes of yourself, Russ, (Mad Watch Collector) and Mark, (Long Island Watches), are watchable because of that honesty. Recently, I bought a 1965 Seiko Sea Horse, not expensive but there is just something , an x factor, that has taken this watch to my heart, sure I am a seiko nut but the elegance and simplicity of this watch make it a piece I value highly in a none monetary way. True watch enthusiasts are able to see beyond the 'flim flam', a spot watches for what they are , appreciate the historic vestige. I was a charge nurse in OR, trauma unit, a surgeon turned up one day wearing an IWC, I spotted it, tried to engage with him about the watch, all he could say was its cost and future worth nothing else. The world has gone mad and sometimes it feels like the lunatics have indeed taken over the asylum, but voices like yourself and your subscribes are the people who will hopefully keep the beacon of honesty burning. Thanks for another great video by the way.
Rich Evan’s is a wise man. I remember him saying that. I have that commentary track. I think it was for Alien. They’re all so funny and genuine, no bs, just like yourself, TGV. Thank you for your amazing content, sir.
TGV - This video is absolutely outstanding. Maybe my favorite you've ever made. It's not just applicable to watches, but to every single niche or topic on the internet. The humor you intersperse with a serious topic is well done and keeps it from being all doom and gloom. Keep up the great work, and keep up the good fight.
Thank you so much!!! Rather speechless. This just made my evening.
Onwards and ever upwards my friend.
Best regards,
TGV
@@theurbangentry I agree TGV.. This to me , is one of your finer videos.. It show cases to me the points that you are in fact a true enthusiast through and through . Well done sir!
Here, here!! I’ll toast to that!
@@theurbangentry Agree with OP, this is insightful, well thought out and researched. Truly excellent and insightful work.
I agree, just add one more voice. What I enjoyed about this very well done video is that it touched on more than just watches. It got to the heart of the matter of marketing and the human condition. Well done, outstanding.
Thank you... Just my take. I've been a watch enthusiast since my mid-teens, and I'm 66 now. I made it an early habit to save up for what I wanted, and I only buy what I consider the best. Long term value, quality and craftsmanship are paramount. While in college, I discovered my grail watch, and it was an ultra=thin Piaget dress watch. I worked and saved for over a year to buy it, and I paid cash. This taught me many lessons... The journey (work and effort) needed to acquire something of extraordinary personal value is very important. Working toward that goal gives a sense of anticipation, something to look forward to in the near future. In short, it's those elements that make something worthwhile. Finally acquiring it is the icing on the cake! And that is worth the wait.
What I found interesting is if you find a timepiece you genuinely love, it actually can become part of you. Just think. What personal artifacts can a man acquire during his lifetime that he can keep, enjoy and appreciate over the entire course of his lifetime. You will find that cars, clothes, houses, relationships, marriages, money, businesses, jobs, and friends can come and go but a fine, truly prized watch always remains!
Great message. Luxury watches don’t define us. Being kind to one another is worth more than anything else in this world. Appreciate the time and research you put in to this. Nice work TGV.
OMG, it's Philly's finest!!! Thank you so much Joe, I hope this finds you and your family well.
Best regards,
TGV
@@theurbangentry thanks bud! Much love. Cheers. 🥂
@@AvgJoeWatchReviews being kind to one another lol. The amount of emails and dm's I received from companies and people saying how you were to deal with would suggest otherwise. I'd drop the "nice" act and just be yourself.
Indeed, the video segments were so bloody pitch-perfect. Many were some of my fav movies and shows. Network! whoa...
What makes this channel unique and impressive to me is the periphery elements you include. It isn't just a watch review channel, it's a window into the richness of your life. Your appreciation of timepieces is a labor of love, but only part of the whole mechanism, and the elements merge seamlessly into the whole production, one episode after the next, consistent, surprising, enjoyable. Which is the way it ought to be.
Mind you it was through you that I found the tachy tele and the Janeiro which are among my favorites. I somehow ended up with five Dan Henrys. But it also helped me refine my collection and realize what I really love and why. I became a watch historian during this journey. I found what brings me joy and what I really don't have to have.
Still waiting for a joint review with reviewbrah, you bring a watch and he brings a sandwich.
Brilliant video, TGV! Having worked in an industry for 38 years that heavily depends on advertising, I have learned that the true goal of advertising is to create a burning desire to purchase a product that the consumer did not know he wanted before seeing the advertisement. The Patek advertising campaign is a stroke of genius.
Indeed, Rolex too are amongst the best marketers ever in my opinion. More recently Apple, Tesla etc have followed suit.
I dunno. I had the exact opposite reaction when I saw the Patik ads in the Economist magazine. Then again, maybe as a teenager, I was not the target audience. Whilst I remember and recall the ads, For the longest time, with no prior knowledge of the brands existence, I thought this was a brand trying to be more self important than it really was. For me at the time, Rolex and Omega were the inter generational watches. Not some watch I’ve never heard of.
My point is that some ads can sometimes impart another meaning to certain segments of the market/audience.
The inability to obtain a new Rolex directly from a Rolex distributor is frankly insulting. The elitism of the luxury watch community is the plague of the modern watch era. It’s frustrating how such prestigious pieces are so unattainable even for those willing to pay the price. The commodification of watches are the industry’s greatest danger.
Their loss there’s so many better watches for half or even quarter of the price
What LA said 👍👍. Rolex isn't the only brand out there. Spend your hard earned $$$ on someone who'll treat you right. This reminds me of the story of why Jay Leno doesn't own a Ferrari. He found the Ferrari buying process off putting. He didn't agree with having to buy something you didn't want and have a history with the brand just to get what you wanted. Which sounds exactly like some watch brands buying process. 😬
Good points, well said
@@LAbigsnoopac Totally agree! I sold a Seamaster because I needed the money! I regretted it so much after two weeks. I started looking at Rolex Submariners and Sea Dwellers. Most likely because there’s so much ‘buzz’ out there! I never looked much at Rolex. I liked the ‘yacht master’ a little and that was it. I could’ve bought one but never did! Right before Christmas, I put myself on a list for a Sub and 4 days later, the AD received a Sea Dweller and offered it to me! I thought about it, it sold and he still has me on the list for a Sub. I’ve been trying on Rolex watches and the Seamaster I sold and guess what? I still love the Seamaster and will most likely buy it again! The point is, it matters most what you feel and think and not what others feel and think! Don’t be ‘swayed’ by supply and demand! If you’re honest with yourself, you would be surprised what you really feel! Don’t buy something because it is worth something to others or what it may or may not be worth, monetarily! Buy what is worth something to you! I am finding this out, all over again! Consumerism can cause chaos!
@@edwardpetersii6276 nice! Totally agree. I have an Omega and Rolex and still wear my seikos the most 😁. It’s all about what you like and the joy you get from wearing a timepiece! That’s what the hobby should be about!
My watch collection is based on the love for watch making. I always appreciate a well thought out Seiko, Orient or Hamilton movement over an over priced rolex. This is why I love this channel! Thank you again TGV!
Anything Swiss is automatically overpriced
“Love for watchmaking” 😂 whatever helps you sleep at night bro
@@h4lcyo What do you mean ????
@@h4lcyo???👽
This video is a big part of why I've always loved Hamilton. A brand like Hamilton, Seiko or Fortis has quality, heritage, classic style, but without the irresponsible costs, pompousness and vapid materialism of many of the digests names in the industry.
hamilton is swiss owned? they have the history but divorcing them from the beast isn't really possible. being of the swatch group gives them access to the new eta movements, which helps keep costs lower, but yeah, it's a long ways away from the Lancaster PA days. as far as vapid goes, hamilton have to be in the ballpark given the hollywood crossover with their watches in many films. seiko is big enough that they are a beast unto themselves and they are more self sufficient than other swiss watch brands. fortis definitely fits the bill. or oris. or squale. respect to any smaller still independent watch company.
@@mitchaelhollingsworth1698 I’m fond of the smaller brands like you mentioned. I’ve never owned an Oris but, I would love to. I enjoy watches from marathon (I’ve had the MSAR), Damasko (DS30), Lorier (Hyperion) and a Serica (5303-1). We truly live in the golden age of watches once again with so many options. I’ve had two Hamilton’s and sold both within a few months of ownership.
I own a Hamilton and a Seiko (as well as a Tudor) - both are superb watches. The Seiko is probably my favourite - it’s a ‘5’ model, and I’ve had it for 17 years - it’s never missed a beat, even though it’s my ‘beater’ watch. The Hamilton I bought for my 40th birthday - so 10 yrs old, and it’s built like a tank. Tremendous quality, for quite a small outlay.
Add Oris here 👍🏾
This is why you should buy a Sinn
I really try to ignore the hype and expectations in this hobby. I try to buy watches that I like. I enjoy my $90 Casio GA-2110 as much as my Longines Conquest. Enjoyment can’t be measured by Prestige or Dollars. It’s intangible
Great video. I love your content and enthusiasm. You are one of the guys that got me into this wonderful hobby
That was the most candid, honest and articulate evaluation of what most of us feel about the watch world on your channel. Your content is simply going up and up with regards to quality and honesty. Extremely impressive content right there..👍🏻👊
When I moved to Marbella, Spain, where a lot of money sits, I reduced my collection to 12 pieces. But being afraid of someone stealing them, I realized - to my surprise -there were only two I was really afraid of losing, so I always had them with me. And my favourite watch turned out to be my Barcelona666 Space Worker LED watch. It's special, and all about fun. Thank you TGV, love your channel! ❤️
Thank you for introducing a new watch brand to me. And not a boring brand. 🙂
Another great video love the editing !
My father had passed away about 20 years ago and I was going through some of his old things that I still had last year and ran across a Timex he'd owned and wore that I remembered him wearing when I was a kid.
I took some time and cleaned and buffed it up, bought a new band and started wearing it and loved it enough that I started to read, watch videos and learn everything I could about watches and all their differences.
Since then I've bought a few of my own watches to enjoy everyday and someday pass on to my kids.
I could of cared less if my Dad's was a Timex or a Rolex it was the memory of him wearing it that was priceless and gave it every ounce of value. to me.
If a Rolex speaks to you and gives you joy then buy it if you can and if happens to be a Timex get it and do the same.
As a communication graduate, while I was doing my thesis, when I realized my course ultimately a 4 year course on how to put a spin on things and messages. Thankfully, it made me aware of all the advertising and PR bullcrap of the world. I'm thankful that channels like the Urban Gentry exist that tells the real information about the topics that they're covering.
TGV many years ago now, your videos got me interested in watches precisely because you are the very opposite of the issues you highlight in this video. You are the original and the best. Thank you and keep the content coming.
Thanks for bringing these issues to light, TGV. The 'watch reviewer' to 'authorised dealer' pipeline is, indeed, an unfortunate phenomenon, and a damning indictment of the modern age. Keep on fighting the good fight, and I look forward to more insightful content from you.
TGV-This may be the most profound video you have made. There is so much more I want to say, but genuinely, thank you for bing a real gentleman and being one of the moral compasses in the hobby. That is all. Thank you for this episode.
This is what we need more of. I used to question why I bought a Speedy Pro because it felt ridiculous to own. But after a year with it, I just think it’s cool. I love the history associated to the watch-regardless of the marketing.
Me too, bought the 3861 recently and it is cool.
This video is a great example why you’re the best watch RUclipsr. One of the very few (only?) pumping out high quality content and is not selling us something
I always thought the Patek advertising campaign was brilliant. I never saw it as a “buy this to be a better father to your children” message, what it said to me was, the quality of our products are so good that they will almost certainly be heirlooms for your children. I love that idea that one day my children will cherish my watches, because they were worn and loved by me.
I too loved the softness, subtlety, smoothness, romance and generational connection inspired by Patek’s advertising and I still do. I love this heirloom idea.
My thoughts exactly. It's no different than the idea of being the custodian of a classic car for future generations. I think there may have been some projection at play if these ads made someone feel guilty or less than. Says more to me about them than it does Patek.
Obviously the advertising worked.
LOL Marketing worked perfectly on you. That good you even didn't noticed.
I love your channel because it's not just a watch review channel. It's a history lesson or a journey through time. Keep up the fantastic work.
I've purchased several Orient watches based on your reviews and love them all... my latest crush in the Red Star Seagull 1963 in 40mm with sapphire and it runs very very well... I also have a few Invicta divers with different straps, et al, but one of my absolute favs is my Casio Duro on the Connery strap... it looks so appropriate, it's accurate, affordable, and zero maintenance... absolutely owe all of this fun to your channel!!! Thank you so much. Best Regards... and tell Hugo I haven't forgotten about the $20 he owes me LOL... a person doesn't need to break bank in order to collect awesome time pieces, and you taught me that as well. Again, Thank You.
What is this Connery strap you speak of?
Thanks for a great video.Finding a channel which offers honest opinion without promoting something is becoming increasingly difficult. Really enjoying the channel. Keep up the good work!
The production and content in these videos is truly fantastic. Hard to believe it’s from one guy. Hours and hours of work for our enjoyment. Thank you so much. I especially love the reference to the film They Live. An absolute classic.
I don't know if you have made other videos like this social commentary but bravo. You just gained a new level of respect from me. Nice to see a new and more personal side.
Loved the "They Live" intro! And very good insight and message about the images/status driven society we have.
I remember this channel and Hugo from 5 yrs ago. Your videos are even more entertaining and insightful, so glad you've kept it real. A real pleasure to watch! Thank you.
I only saw They Live for the first time last year and absolutely loved it - this intro had me smiling the whole time. Thank you for yet another quality video!
I would recommend everyone watch it. It's not the best made movie but worth watching
TGV, pretty humble and honest comments, and final message: None of it defines us (watches, cars, luxury items). What moves a watch enthusiast is only the love for watches..! You mentioned once: “nobody cares what you´re wearing; so wear what you love”.
The reality of the watch industry...Thank you so much for making this episode! Anyone who wants to get into this hobby should watch this before they begin. Well done!
Dude, must applaud, the reason why I love your channel is because you put your soul in it, diversity and quality independent of the brands. History and all the important details. well done looking forward to next one...
It really feels like in the last ten years or so, the entire industry has really been affected by the whole image obsessed social media world. Hype pieces, marketing that's focused on image and showing off, and just general superficial stuff. I'll never forget a trip I took to LA in the fall of 2013. I literally walked into a Rolex AD in Beverly Hills and every single model, included the sports watches, were in the cases and available at retail prices. Crazy to think about, honestly. Brands such as Rolex and AP have really embraced the hype too it seems, which is a shame. Us enthusiasts have to look a bit deeper now to see past that stuff.
Brands have done the research. The overwhelming majority of watch enthusiasts are not wealthy - it is a hobby of middle income for the most part. Those brands do not care because their consumers are in a different category. The average AP buyer at a boutique is earning over $500k a year. Not $50k.
Marketing of quality has been on my mind lately. I was sincerely interested in purchasing a dive watch. Especially significant because it would be my first watch in the $1,000 range. Quality was important because I wanted it for swimming/diving. But I also wanted a classic watch, one that could be dressed up with business casual with the change of a band. Spent hours looking up reviews, watching channels, and reaching out to companies. And I had a few takeaways. 1) people will argue that a watch isn't special or unique because it's a homage. 2) most people don't use the watch for its function. 3) some people think $1k is inexpensive. 4) most people are particular to a certain brand because of the name. True, there are certain aspects of quality attributed to brands. But some people just stuck to a brand because of name and not anything specific. So I had to really dig deep into what fit my needs (including watching your channel). I ended up going with the Squale Sub-39. I liked the history, the movement, the performance, and the style. Had to get a separate dive-appropriate bracelet, but a minor gripe. But it was my first time dealing with the watch community. It was oddly challenging trying to figure out how to measure quality based on their takes.
I am wearing a Lord Matic Seiko from the 1970s. Beautiful watch with day-date function. There are so many wonderful gems available at reasonable prices that we should focus on, if we do hype pieces will deflate and we’ll get back to the days when you could walk into an AD & walk out with a watch at retail price.
The editing on this channel is immaculate
TGV, you renew my faith in humanity on a regular basis. Thank you!
What a Great Person even though we never met I call you a true friend and an inspiration.
This video just shows how humble of a person you are TGV despite being successful at what you do :) Good job! My all-time favorite brand is Casio. They always deliver and you always get more than what you've paid for, that makes them a great company in general, and on top of that, they have heritage. Followed by the Seiko and Grand Seiko, especially GS because they honestly make a better product than most other luxury brands but don't rip you off, and again, similar to Casio, you often get more than what you've paid for.
Love this message, it was a timely reminder as i was being sucked into the marketing machine black hole to buy a luxury watch so that i too can live the life of Bond, James Bond
Very interesting. Though I own no true luxury watches, the nicest ones in my collection by Seiko, Citizen and Mathey-Tissot were all purchased due to seeing honest reviews on RUclips. I take the good and bad points and make my decision to buy or not buy...big marketing does nothing to impress me. Cheers TGV as always, thank you for being an example of class and honesty.
I’m discovering your channel. I can’t say I agree on all aspects with you but I **most definitely** give you credits for being the deepest watch blogger out there! Your sense of integrity also very commendable. Keep it up!
I would show this video to anybody at the start of their watch collecting journey. Excellent work TGV, as always. Currently wearing the watch that got me in to watch collecting, a Vincero Rogue. Snobs hate it, and that makes me love it more.
Wow, TGV, I have an immense amount of respect for you in making this video. You defined this industry along with many others perfectly.
Thanks TGV, excellent points. I personally never understood anyone purchasing a luxury watch merely to impress others, and yet sadly, I believe a significant percentage do.
I think this is one of the best videos I've watched on RUclips in quite a while. A video that simply makes you think and analyse what it is you're really looking for. Very nice, well done :)
Superb yet again TGV. Your knowledge is articulated exceptionally well. This video really captures some of my thoughts about watch collecting I always look forward to your videos, they're of such great production and I appreciate how much effort must go into making such videos. Thanks.
Great video and great message as well! I remember when I first got into watches several years ago I saw an amazing watch at my local jewelery store. I saved for 3 months to purchase it. I bought it and loved it, but then got into an online forum. Their hatred for the watch I got had me so ashamed of my purchase that I put it in a box and didn't wear it for years. I finally took it out and started wearing it again a few months ago. I love it so much I wear it more than most of my collection! It's a Citizen Brycen Eco drive with blue dial. The absolute perfect watch for me, and I let snobs on the internet ruin it for me for years.
I had a similar experience. I bought my TAG Heuer 2000 auto in ‘04, & it was on my wrist for 10 years after that, through wedding, kids born, etc…it was my watch. Then I started paying attention to all the negative stuff said about TAG & stopped wearing it. I almost became resentful with TAG. It’s In the past couple years I’ve realized how absurd that was, and I’ve begun wearing & enjoying it again.
Buy, wear, and enjoy what you love. Other people are irrelevant
Thank you TGV! This channel is an oasis. The themes and messages shared here speak to a way of life beyond watch collecting. Appreciating, understanding and respecting the craft, skill and story behind watch making, collecting and giving urge us to be mindful of time and to think about our place in time, to live with care, respect, humility and a quiet confidence.
I generally don't like your videos, but this one might be the best (and deepest) you have ever made. Cheers
Well said. A much needed vid by the most respected "watch guy" on RUclips. All my watches are either affordable or affordable vintage. The best advice you give is the treatment of others as we ourselves wish to be treated...because of its divine origin. There's plenty of room in this hobby for all with something for everyone regardless of budget. And, as you correctly state, our hobby should be tempered by the knowledge that things are less important than people. I have always admired your authenticity and sincerity as much as your self evident skill with video and your passion for horology.
I struggle to come up with a comment in response. A profound thank you my friend, I think I will leave it at that.
Onwards and ever upwards.
The very best of regards,
TGV
Tristano, in all the years I’ve watched your channel, even from the early days, some of the many things I truly appreciate about your content and channel are the honesty and integrity. It’s is absolutely a breath of fresh air in the world of click bait and questionable watch reviews.
Thank you Steve, always great to hear from you. I could not do this without the support of good people like you.
I hope you and your family are well.
Best regards,
TGV
@@theurbangentryWe are doing well. Thank you. I hope your family is also.
Way to speak the truth in the face of our manipulative, mass market world. Advertising doesn't have to reach for the lowest common denominator, but sadly most advertising does.
I sent you a prototype of my fledgling microbrand many years ago. You never did a video on it and in the end sold it to someone. I was booted out of your Facebook group. We talked about a collaboration, which I designed for you, then never heard from you again. There was the constant hot/cold about you on social media. I simply walked away. Recently one of your videos came up as recommended on my RUclips feed. I thought "what the heck" and was surprised that I enjoyed it. So I've watched a few more. The quote from Blake came to mind "The road of excess leads to the palace of wisdom...You never know what is enough until you know what is more than enough"
It seems you have found the true you now. Your internal compass has balanced. Kudos to you fellah, kudos.
Excellent TGV. Very thought-provoking. If my watches were lost or stolen I would of course be very upset -- but as you say, they don't define me. In any case, as the old adage goes, there is always, always someone worse off and you don't have to look too hard to see it.
This was the best video I've seen on RUclips, probably ever. It is about so much more than the watch industry.
Enjoyed the video, great content as usual!
Probably the best video you have made in years. A healthy dose of integrity is always welcome. "We all know the price of everything and the value of nothing" OW's aleged statement rings true here.
Great video!! I love what you discussed. I'll probably never own a "real" luxury brand as the only luxury watch that interests me is the Rolex explorer and I won't play the game to own one. Instead I'll stick to the Affordable luxury brands, IMO, Bulova and Citizen. I absolutely love my Precisionist busy dial and all. I love the look and utility of my citizen ecodrive Altichron with the altimeter and compass perfect to use with a map while exploring Idaho's woods. While I've never gotten lost while exploring as I have a great sense of direction, but it's a great backup. I finally found a g-shock that looks like the original 5000 I bought in 1987, red line surround and all. Everytime I put it on I'm reminded of the people I served with in the Corps. That's what I like about watches the memories they bring back or utility they have now.
This is one of the reasons this channel is my favorite. This Gent is real.
Your work is beautiful...👌🏼 This is far beyond just a simple channel about⌚️watches...💯✔️ I'm so glad I fell into this rabbit🐇hole...🕳
Very nice and obviously heartfelt video. I own some (lower end) Swiss watches and love them, but I also love my Invictas. Just enjoy the hobby and wear the watches you love.
I’ve never owned a luxury watch. When I see the price, I always think of where else can that money be used.
In the watch game, once I realized that a $300 piece makes me just as happy as a $10k one, I woke up and rethought my whole approach moving forward.
That happened to me as well.
"You can't be a watch dealer and a watch reviewer at the same time"- BRAVO! Finally someone has said that! That's the exact reason why some guys out there, like Teddy B. are lying about the true reasons why they don't reveal their SOTC! They don't do it, because they know it would be a conflict of interest with his business partners (watchmakers). See how those "watch dealers-reviewers" never really criticise reviewed products? They "present" watches, but don't really tell you about their cons... One of the exceptions (most of the times) is TGV's friend from Long Island Watches, but the other big ones like Teddy, Federico or Nico...Neehhh!
I don't know if the Invictas I own are better than any other watch but they were the watches I could afford. I suspect that there are better quality watches available at greater cost and I'm okay with that.
But, we like them and they pulled is into the hobby. That's all that matters! 😀
I personally own couple of Invictas and one is the pro diver. Love both of them. I also own gshocks and couple of Casios along with Seiko, Citizens, Orient.
Here here. By default or by design you are going to make money with your channel..It's honest and informative and with 534K subscribers an obvious success. You deserve your following. You are like most passionate enthusiasts with a limited budget- we treat ourselves to something exotic after a long time of wanting and saving, and it's a rewarding..not because we want the feeling of "I have arrived" or to show off, but because we know the hard work that went into the design and manufacture of it..."The passion" in that moment we share something with it's creator, a kindred spirit. It doesn't have to be a Patek or AP. Whilst I appreciate those are amazing..there is something really satisfying in wearing what you want on your wrist..like having a beat up car you don't feel the need to make excuses for. So like you say is so many words..love what you have..keep the passion and don't believe the hype.
Philosophy, ethics and integrity tgv . What is life without honour ?
Wonderful quote, I might have to use that one.
Thank you so much,
Best regards,
TGV
Is that you, Thrall?
Great video!!!
I am a first responder and have been for 15 years. My first day at the academy I bought a Casio G Shock G-2900F-1VER. Have had it everyday at work, leave it in the locker when I go home, put it on when I start my shift. It’s been banged up, ripped in, scuffed to the degree that the indentation that says G Shock is totally worn down. If you know what it is you can read out Casio on one side. Still works, the light button still works, the strap is like new. I have changed the battery once.
I will always keep that watch, it’s been present at tragedy, joy, accidents, times when people have died in my arms, at terror attacks, robberys, assaults, you name it.
Probably the watch in my collection that means the most. And it costs like 50€. When I retire it will have the most central place in the display at home.
A great commentary on the industry! I think as watch enthusiasts, it's easy to get lost in the weeds where we want a luxury watch for what it's supposed to say about us versus enjoying it regardless of what it "says" about us. Thank you again for another great video!
First video of yours I’ve watched in a while. It’s great to see that you’re still putting out quality content.
This video was pure excellence. You nailed so many different topics that 99% of people wouldn’t dare talk about. Thank you for being the genuine person you are, this is what the world needs more of.
First off, the intro is brilliant. Your content here is fair, honest and thought provoking. I really appreciate these deep dive conversations you produce.
Just recently discovered the channel while looking for some hands-on reviews of a watch I was interested in. But the insightful commentary about consumerism and consumer products, as well as the late Gen-X/early Millennial perspective have made it into one of my favorite channels - period.
I've always been surprised by some of the watches you get excited by, but I have always admired your enthusiasm for the piece, regardless of price or prestige. I'm glad I discovered your channel early on as I now have some pieces that are of negligible value, but I dearly love and feel so cool when I wear them.
I found this channel a few months back. I really enjoy your take on watches and the watch industry. Refreshing for someone new to the world of watches. Great video, keep it up!
Amazing writing as usual. On you're point about how the tiered watch value associated to price approach doesn't measure up when it comes to watch fans. You nailed it! Amazing point. Some of my most treasured watches are not my mostly costly ones, I would gladly give up an Omega to keep a personal favorite Seiko.
This is the first of your videos I've encountered, and your channel has now gone to the top of my viewing list :-) I recently watched a video by a supposedly independent reviewer, visiting the offices of a top Swiss brand and kissing up to the design director throughout, while commenting on the latest of countless pointless iterations of one their models. Not a single word of criticism, it came across more as a job application to work for the interviewee. Your video was the polar opposite of that one, and your commentary on the power of advertising was an engaging step back from the tunnel vision of most other vloggers. Loved the humorous opening scenes with the advertising "goggles" - keep up the awesome work!
Easily my favorite video you've ever posted. Great work and thank you for the honesty.
The best watch video I’ve seen. Love the genuineness and attitude toward the hobby and life in general.
I love watches that are hundreds of dollars. I love watches that are thousands of dollars. I love watches for the art and creativity they embody. And, this video, THIS video, is now one of my favorites! Thanks, TGV. This video is gold!!!
One of the best overview of luxury watch vs social media video's out there. I am a "dive watch" guy and I find luxury brand dive watches attractive time pieces almost as works of art. However, I would NEVER take one out diving much less even into a swimming pool. Sure could the Omega Seamaster, Tudor Black Bay or Oris survive doing laps in a pool? Yes, they are rated for depths where humans can't go. But I would never subject an expensive watch to Chlorine of salt water. Casio G-shock fulfils that role just fine.
I am an outdoorsman guy who uses hunting optics and one can fall into that trap as well. Does the average camper nature person or hunter sportsman need Swarovski, Lecia or Zeiss binoculars? The answer is NO. Does he average home mechanic need Snap On tools ? NO. However, what I have found with most (not all) but most luxury brands is that they got to the top and demand certain prices for a reason. Most of that comes in the form of performance. luxury parts and many time customer service. You have a problem with your Swarovski scope or binoculars they make it right. Break a quality tool and many times they are replaced no questions asked. I sent in a nice Swiss dive watch in (not even a premium high tier) for service they returned the watch fixed, re-polished and re-warrantied for another 2 years and a great card with thanks for choosing their brand. = Customer service.
In the end buy what moves YOU, but understand that sometime cost has some benefits....
Great video and thank you for posting.
All these years of success and growth, and the Urban Gentry is still humble and sincere. Happy to see this. Keep it going, mang!
I watch all of your videos. This is by far one of the best. I love your candid take on everything and full transparency of thought. Very cool, keep it up!
I do really like your videos.I am a self made man in my 40s(I come from Poland,living in UK) and watches is my main hobby.But after many years of learning (making wrong purchase decisions) I know what is an enjoyment of having a watch.This is knowing what actually you like but also what you can afford to buy.I know (now) that my budget limits me to around 1000$ so I can look for watches which I like in this price segment without feeling guilty that my family budget will suffer.I can stay longer at work for like couple of weeks an hour a day and I can indulge myself with my next dream watch.In the past I bought brand new Rolex once but I found that I can't enjoy it because I went to far.You know....wife wasn't happy at all. And next month washing machine broke.there was no spare money for replacement etc....Conclusion-look for what you can afford.....dream and get knowledge about anything you want (it's for free) ;) and Japanese watches are really fantastic stuff ;)))
Hi TGV. Why did you remove the cross?
I wear sometimes my father’s Seiko digital watch circa 1982. Still kicking. The effort put into these was pretty high compared with anything digital watchy that you can buy today.
Great episode, I really enjoyed it. Fabulous production, well researched and entertaining. Well done TGV!
I agree.
Just being subscribed to this channel and enjoying the niche content makes me feel luxurious and fancy! Iv been slowly climbing the cost rungs on the watch collecting ladder, and Im in no rush to breach the more approachable brackets. Thank you for bringing the world up with you!
First time commenter, this video is perhaps some of the finest content you have produced so far, a reasoned view into the way social media and marketing are leading the masses, aspiring to ascend in society through buying the next luxury thing, be it a watch or a gadget, posing for the fashion brands and perpetuating the illusion for the younger generations, keep pumping the good stuff my man.
Always posting at the most perfect time! I’m pumped every time a new tgv video drops!
Maybe your best video ever.The watch market does use social status and aspirational values to manipulate us. I love your reference to the Patek ad. You will be a worthy person, better father if you buy this watch to pass down through the generations. Such marketing brilliance...it preys on our weaknesses and insecurities. I will watch this video again sometime for sure. I think you learned a lot from your brief relationship with watchbox and have returned to making pure videos that have a level of integrity and value again that makes them worth viewing. Thanks for taking on this subject.
You will upset some people with this, and it is the most honest and amazing video I have ever seen from a youtuber. Good for you!
Mate that was pure class and excellence! Love the message. It's not what wear that defines us. It's more who we are deep inside that counts as well as how we treat others. Nice stuff!
An island of sanity in a society lockstep in mindless lunacy. Thank you. The desire to project superiority through conspicuous consumption is easily the corporate puppeteer's most potent mind game. We work feverishly to impress bystanders we will never meet and have zero impact on our core happiness. I have worn a Rolex Explorer 2 every day for 26 years so was a victim of that manipulation, and have been lucky it turned out to be a sound investment, tripling in value over the years. That said, I bought a Hamilton 38mm automatic yesterday for $400 on the gray market, and feel like a kid in a candy store. Like the final word "Rosebud" in Citizen Kane, the existential reality is that mostly, "basic and simple" may well be the honest secret to genuine contentment and a life well lived. Your best video yet! Thank you again.
Again, an outstanding video. It‘s simple: buy a watch because of the beauty of it, the passion and the feeling - not because of the worth of it.
That was quite an intro! I totally forgot i'd watched "They live" but it was great and you're right in every aspect!
Love this type of video, this is less than 20 minutes but felt a lot more substantial than that, really enjoyed this docu style video.
Thank you for this TGV, you honesty and approachability has always been without question, the likes of yourself, Russ, (Mad Watch Collector) and Mark, (Long Island Watches), are watchable because of that honesty. Recently, I bought a 1965 Seiko Sea Horse, not expensive but there is just something , an x factor, that has taken this watch to my heart, sure I am a seiko nut but the elegance and simplicity of this watch make it a piece I value highly in a none monetary way. True watch enthusiasts are able to see beyond the 'flim flam', a spot watches for what they are , appreciate the historic vestige. I was a charge nurse in OR, trauma unit, a surgeon turned up one day wearing an IWC, I spotted it, tried to engage with him about the watch, all he could say was its cost and future worth nothing else. The world has gone mad and sometimes it feels like the lunatics have indeed taken over the asylum, but voices like yourself and your subscribes are the people who will hopefully keep the beacon of honesty burning. Thanks for another great video by the way.
Beautifully presented, and such a joy to see a civilised approach to the mass hype that has gripped our world. Look forward to your next video.
Watched you since the early Flighty days. Best thing you have ever created. Thank you for being genuine.
Thank you so much, you just made my night. Onward and ever upwards.
Best regards,
TGV
P.s. I wore my Flighty yesterday no less! 😉🥂
Rich Evan’s is a wise man. I remember him saying that. I have that commentary track. I think it was for Alien. They’re all so funny and genuine, no bs, just like yourself, TGV. Thank you for your amazing content, sir.