The Drake Insights Podcast Ep 14 - Master Audience Targeting with Data Science, Allison Olson

In this episode of The Drake Insights Podcast, host Natasha Drake is joined by Allison Olson, Statistician and Data Science & Analytics expert, to dive into the importance of data-driven marketing strategies for senior living communities. She emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. Allison highlights the need to measure and analyze key metrics to optimize campaigns and consider emerging channels to reach prospects effectively. Ultimately, by implementing these strategies, senior living communities can enhance their lead generation, increase conversion rates, and achieve greater success in their marketing efforts.
To learn more, visit Drake Strategic at www.drakestrat...
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories - straight from the experts - to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together! ‪@DrakeStrategic‬ www.drakestrat...