Yonex Brandography: History of Yonex and Behind the Scenes at their Factories in Japan
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- Опубликовано: 12 сен 2020
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This content was filmed before the Covid pandemic.
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#TennisWarehouse #yonextennis #brandography 
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Thank you to Yonex for having such high standards in making great rackets to play the sport we love. Great video TW team. Really enjoyed it.
Will never buy another Yonex racket.
Had a limited edition ezone 98 that ended up developing a crack and then fully snapping at its throat. Sent it back to Yonex for a “quality check” and they came back saying that they couldn’t see any defects with the racket and blamed it on me simply because the racket had a few scratches at the top part of racket head.
Never going back to Yonex again.
@@variszarins If it had a crack, you should have stopped playing with it.
@@SkyreeXScalabar because?
@@variszarins if you continue to play, more cracks develop and it looks like abuse which is not covered under warranty
Playing on a beat up court in the Midwest of America I don't always think about where my Yonex came from. It's nice to know it was made with pride and great craftsmanship in Japan.
For over 22 year's I've played with Yonex racquets and I just want to say thank you to the company and it's employees. They have the very best quality control out of racquet maker's and take pride in what they do. I love you Yonex! ❤️
Ugh, this video has no business being THIS GOOD!
Nick Kirgios should see this video. The guys make the racquets with so much love and he breaks several of them.
I thought the same
Does it matter? We all break things! But I understand that not on TV should be done.
It's kind of funny though
@@venureddy2550 I hear ya, but sometimes nothing can control the rage one feels. Especially when they are playing like shit, on a stage like that.
Beautiful story! This is a company that has soul, I can feel that from this video. Great job, Tennis Warehouse!
This video alone makes me want to switch to Yonex :)
I did :D
they care about quality
I got an Ezone recently. I don't think I'll be swapping brand again for tennis racquets.
Give them a try. I switched to Yonex and though I've experimented with other brands, I keep going back to Yonex.
My wife and I both switched to Yonex, and we're both happier for it...
Thank you TW and Yonex for the insight ! This is more truthful than showing us the head Austrian factory that only makes prostock racquets that we can never afford.
Yonex if you are reading this plz bring back the DR or AI Ezone.
Exactly!
Yeah that Head video was ridiculous.
Well said.
try the ezone tour, very similar to the DR 98
@Michael P: I own 5 DR98, would buy another 10 new in an instant!
A Babolat user for 10 years, tired of the inconsistencies between rackets - tried the Ezone 100 2022 - the quality (weight, balance, and SW) between the rackets was unreal. Never going back. Thank you Minoru and Ben for making quality your ethos
This video production level is crazy well done TW. I love my Ezone 98 and I bought it becuase of your reviews. Long live Yonex
This is amazing content creation! That B Roll is on point. The music. The color grading and transitions. Keep it up! 💯🔥💯🔥💯🔥💯
Great mini doc. Very well made video and great Tennis brand. Japan has a reputation for their master craftmanship.
Yonex is probably the only tennis brand which has the best material and consistency in its manufacturing process. Thanks TW for this great video.
The unique head shape is also one of the reasons I bought the EZONE 100. Great sweetspot.
Damn. This Brandography series is so delightful to watch, it just takes you to a soulful side of Tennis. This and the head video are incredibly well made ans these should be considered a piece of art and the view count doesn't even make justice to these. Well done.
Love this brandography, it's amazing to see Japanese craftsmanship and pride they take in their work. Got a pair of Yonex Ezone Tour's yesterday. Loving them so far :)
I have owned many Babolat, Wilson and Head racquets but never a Yonex. I think it is time for a switch.
You can never go wrong with a Japanese product. The amount of pride they put in their products is excessive.
Liam Nguyen that’s odd, I don’t see a lot of Mitsubishi’s on the road these days lol
@@vhockada but you see a lot of Hondas, Toyotas and Nissans
@@vhockada that's more a brand problem than Japanese manufacturering, every car manufacturer has copied Toyota's methods of making cars because it ensures the highest quality
Dude I stumbled across a vcore 95 in my friends closet (he has tons of rackets) I had the weird feeling to play with it and it was game changing. Now im doing more research on the rackets and I find this video and now it’s all starting to make sense. Do yourself a favor and grab a yonex
Thank you Yonex for making the DR98. Gone but not forgotten
Why I only buy Yonex, so much quality
Best quality control in the business
Will never buy another Yonex racket.
Had a limited edition ezone 98 that ended up developing a crack and then fully snapping at its throat. Sent it back to Yonex for a “quality check” and they came back saying that they couldn’t see any defects with the racket and blamed it on me simply because the racket had a few scratches at the top part of racket head.
Never going back to Yonex again.
@@variszarins , how many times did you post this same comment?
@@walterhayley7252 yonex employee?
@@walterhayley7252 hahahaha I just read this comment on another video I watched a minute ago.
Haha 😂
This is a well done video. Thank you for making us understand Monozukuri. It applied to life besides tennis.
I could have watched two hours of this, great work!
Phenomenal, fantastic, sugoi desu ne...cheers from Argentina..Yonex is the best quality brand ...by far
Amazing work, editing, music and Craftsmanship. Thanks Yonex and TW.
beautifully produced, the clip and the racquets. Thank you.
Absolutely beautiful. Thank you so much for this video and bringing light to the dedication of Yonex. They deserve so much more recognition for this.
Beautiful content. Love the videography.
Excellent cinematography, editing and color grading. The beautiful snow and cold conditions in Nigata really added to the overall ambiance and getting the story across
Amazing factory tour and video. Congrats guys.
Outstanding Video! Outstanding Company! Thank you, TW, for highlighting Yonex's approach and giving us an inside into the brand. 👌👍
Great work on producing this video! Keep up the good work and produce brandographies for the other brands you sell.
Thanks, and here is some of our other Brandography content: ruclips.net/p/PL5DwNZrua-dkBxU6DpmUAlaBdbDYli5zO. Troy, TW
Great stuff! Awesome editing.
I love YONEX.
The quality and feel of Yonex racquets are outstanding and no other brand can compete with this high standards.
Many other racquets from other brands feels very stiff and harsh on the arm during play, the YONEX racquet are the most comfortable and soft racquets I ever played with (beside my old Dunlop racquets from the 80's). I like the low stiffness in the racquets and the touch / feel U get out of these racquets, really outstanding.
I hope YONEX stays true to there standards and image.
Love my VCORE pro 97 :D got 4 of them and they are so close to each other can't buy other racquet brand after experiencing yonex :D
Great video. Looking forward to learning more about Yonex this week.
Wow 😳 amazing video, amazing brand and story! Well done lads! 👌🏻
great production! well done guys!
Yet another phenomenal Brandography video, via the collab with Yonex! Tennis nuts have increasingly come to confide in Yonex products over the past 20 years...and it's easy to see why. Their brand philosophy, quality, and Nippon mentality are pivotal.
Very impressive stuff 👍
The craftsmanship, the quality, the care. This is why I love Yonex.
I'm a self confessed racketaholic with over 60 frames, and I will continue to buy other manufacturers frames. But my 'go to' will be my DR98, and continue to be until Yonex come up with something better.
Keep it up dude and make 600 frames
@@yangchen7521 don't think my wife will be quite so understanding . . . . .
@@NickJ2473 hahaha we all know the feeling and the invasion of the spare room
Switched from long time user of Prince to Yonex Ezone 100 2022 6 months ago. Really enjoy the power and vibration dampener effect from the rackets. I’m 69, played tennis since I was a boy, still play strong 4.5 doubles against players sometimes 1/2 my age, and I feel the Yonex Ezone is the best racket I’ve ever used. I do place lead tape at 12, 3, and 9 positions for plow through and improved spin on serve, and used Prince Duratred grip overwrap. Quality of my Yonex rackets is exceptional, all weigh and feel identical. Great job on their part!
Such a great video. Thank you!
What a wonderful production you have done TW. All the things in this video were wonderful and I am very happy that you show a brand that values quality and consistency, more than a lower production cost. The only professional line brand that manufactures its rackets outside China. I feel proud to work with this brand here in Brazil and to be able to guarantee this quality for my clients. Congratulations to all involved.
Infelizmente o dolar quer acabar com a gente rs
@@shigowbt Fala não brother, raquete que eu vendia a duas semanas atrás por R$1599,90 já está com PDV de R$1749,90. Absurdo isso, quero ver se o dólar baixar as marcas vão diminuir os preços das raquetes. O mais incrível é que nunca tive tanta demanda de Ezone, deve ser outro motivo para aumentarem ainda mais o preço dela aqui no Brasil. Abraço brother.
@ eu tive que vender 2 pares de raquetes pra conseguir 1 agora... ta osso...
Great video TW, loving my Ezone 98 !
What a great job on this video... great editing etc. Thanks TW.
I was a diehard for another company that starts with P. Recently switched to Yonex and cannot complain at all so far.
The best rackets in the world, years ahead of other manufacturers.
I wouldn’t say years ahead but definitely best in quality control.
wow. beautiful video and really encapsulates yonex philosphy. The "made in japan" at the bottom of their racquets also convinced me to get yonex as my first. known for the best and most consistent quality too. cant beat japanese design
Very cool video. Really appreciate the insight into Yonex. They are truly the best quality control manufacturer
Great video. Bought my wife a Ezone 98 (previously, she played with Wilson). Later, bought myself a Regna 98 (previously played with Diadem). No going back for either of us.
PS... Living in Japan, I made a trip to Niigata a few years ago, but wasn't playing tennis then. Now I have even more reason to go back...
Yonex for life! I love Japanese brands like Mazda, Citizen, Seiko, Sony. Yonex is no different, Japanese craftsmanship at its best.
I used to throw my Head and Wilson rackets a lot when I was younger but stopped when I switched to Yonex. Now I’m glad I showed them the same love the manufacturers did.
One day I forgot racket and in club they gave me Yonex VCore and everything about my tennis changed for better. It is unbelievable I am after a year so happy I can finally play any shot. THANK YOU Yonex I celebrate. Socks are fantastic shoes too
Ok that bike is really cool looking
This video was beautiful! Can't beat the quality of Made in Japan! My personal racquet of choice is the vcore 98 and I am loving it:)
good timing with the naomi victory
After watching this great video, My 4 YONEX Rackets are considered as more valuable that to me. Also many thanks to YONEX Company and Tennis Warehouse !
Yonex was always top notch, comfortable rackets and always listening to customers. I love their build quality! Especially Vcore and Vcore Pros, top notch!
Yonex: They ask for a 300g racquet and we give them a 300g racquet.
Babolat: "This pure drive weighs 287g and this one weighs 311g, should we send them as a pair to the customer?" "yes, of course"
Exactly, Babolat and Wilson are notoriously known to be way off the published specs. Could never really understand why.
Head , and wilson are not much better in their qc
@@michaelp9061 Head is wayy worse with quality control. But one time I switched back to the blade 98 and I know for a fact that they added way too much weight in the head of the racquet. At first I thought it was me but then when I sold it, the guy who bought it said the same exact thing.
Love my 2022 Yonex Ezone 100.
Thank you very much from bottom of my soul respect 👌🏼👌🏼👌🏼🍀💙☀️
Thanks for the awesome Video, it makes me want to buy a Yonex!
Switched from Babolat to Yonex about 4 years ago, first with Vcore duel G and now I have 3 Vcore Pro 97 HD, amazing racquets!!!
what Babolat were you using?
Cade Thompson I was using the Babolat AeroPro Drive Cortex, If I’m not mistaken the 2010 version www.tennis-warehouse.com/reviews/bapdc/bapdcreview.html great racquet but I needed more control and that’s what I like about Yonex Vcore pro line...
Guillermo Pino oh wow, cool! I just switched from a 2019 Pure Aero to a Vcore 95, both with some extra weight. I was loving it, but now I'm at Uni and don't have any playing buddies :(
Thanks for the videography. I love the series. Keep them coming please!
Yonex for life, quality you can for sure feel it when you hit with it
This video makes me wanna buy a dozen of these rackets. Good job TW 🙈
Wow amazing footage. Great story telling guys. I love yonex the brand so much yet I don't use them as a racket ahaha
Great story !!!
Buying a yonex next. Hopefully they would release somthing close to the vcore 95d
I will be a life long Yonex rackets after my inconsistent spec issues with my Babolat rackets. I look forward to testing my Regna 98s' spec when I get them.
Made in Japan, at a very good/high QC. 7:10 a HUGE baking oven.
Love my DR98 and would buy another 10, next to the 5 I already own :D
This is why i play with Yonex racquet !
After 13+ years with one racquet brand, swapped to Yonex this year. Have had zero regrets so far!
me too..
what was the previous one?
@@youngsuit Babolat! Specifically the PD Tours/PDRs. Although I've (briefly) fiddled around with others, like when I've broken strings and am borrowing a friends.
@@brianlin4044 gotcha. I never could get used to the feel of that one. What yonex did you get
@@youngsuit Ezone 100 slightly modded. Although the ezone 98 tour looks interesting too. but i have yet to try it,.
Amazing ✨💥🔥
Very cool video thank you TW! I used Yonex badminton rackets and Wilson tennis rackets for years. But now I'm thinking about trying Yonex tennis rackets for my next one after your Yonex video series. Are the rackets on 8:28 Vcore Pro?
😍 this video is a save
Great video, also a great advertisement for Yonex
What an awesome video. Thank you. Makes me want to support a company that keeps their factory in their home town.
I switched to Yonex when the DR 100 was out. I want more of those 😭
This is precisely why I am playing with Yonex tennis rackets and strings however can you please bring back the Ezone DR 98 formula, the weight and balance of the older generation was perfect.
I was pretty much a Wilson racquet fan most of my tennis life, but recently I've been slowing switching to Yonex. I have a vcore 97 pro 330, great racquet, just order a vcore 97 HD also hear alot of good reviews on it..
started with a local brand (wood), moved to a metal Dunlop then onto a graphite/carbon Wilson Hammer 6.1
Later, tried some RFA97, but it was too stiff for me. Discovered DR98 and bought 5 at once. Sadly, can't find any new DR to buy
Wilson.......the worst quality control, not a single racquet close to the specs...
Yonex, the best Racket in the World 👏🏻👏🏻👏🏻👏🏻👏🏻
Beautiful
I love u guys for doing this, have you done Wilson yet?
Excellent video. Goes to the Heart of the Yonex philosophy of Pride in manufacturing. BUT their R&D is another matter. We have seen them veer towards making their racquets more rounded and making their racquets stiffer and stiffer ... So even though their manufacturing is second to none, their R&D is far less disciplined and almost bipolar. That's where their Achilles Heel has been for decades and continues to be, at least in Tennis. The Ezone line is a great example. The first three generations (Xi, Ai and DR ... I believe Kyrgios still plays with Xi) were great and and then they fell off a cliff. Same with the RD series from the 90s.
I agree with you I am still playing with my old DR 98's the new Ezone versions simply is just not the same after testing all the new models I still do not want to switch. Making sure you are at the forefront of development and technology is all good but getting to a point where the new model is worse than your previous model means you are missing the point.
The rackets are a lot more rounded. Look at the new Regna 98. The only 'straight' edges are the tip and the throat area (where the mains start and end) the sides are very curved.
@@transamination Minoru is turning in his grave as I write :-I
No excuses on why they killed the AI and DR The 2020 ezone hits like a board
I WILL HAVE ONE OF THIS YONEX TENNIS RACKET
do you know if there is a special studio where they make the pro sticks??
Arigatou gozaimashita. 🙏🏻
Well done! Japanese craftsmanship
Great job. Would love to know who directed, edited and filmed this brandography!?
Outstanding quality 👍🏼, their high level of passion to produce a good product is second to none 👏🏼. Miles ahead of Wilson's QC 🙈😂... #MadeInJapan
Such a shame that the BGM gets no mention in the RUclips credits of this video... Want to know who score it... Scintillating score to say the least.... Just elevated the story to another level!
What jacket is Chris wearing?
I love Yonex! Especially the VCore 95D! Like to have it in a 16x19 pattern. Can someone tell me the artist and track from 00:30 to 01:39 Thx!!
Ganbatte Yonex! 💪🏽
I wish more companies would be like 💖 Yonex 💖 and put family, community, history, excellence, and craftsmanship before profit.
Wow.
Just got the ezone 98 tour!
I need a review, what did you used to use?
What did you use before and how do you like it now?
Japan is known for putting out high quality products in many different industries. Yonex is no exception. I don't see the sense in paying $200+ for Chinese made Wilsons, Babolat, ect. with inconsistent QC and specs meanwhile I can get a Yonex from Japan and know that I can buy multiple of the same racket online and they will most likely match up well.
Dang. Now I want a vcore 97
Man, remember like, 10-15 years ago when like, at least in tennis, 2 or 3 pros used their racquets?
Yonex for life
Can you do a Wilson’s as well?
Quick question on my Vcore 98 the grip size seems one size bigger than the rest of the industry, is everyone else doing it wrong? Also when are we getting a new Vcore 98, it is way over due.
Some find the Yonex grips to feel slightly on the big side. We haven't heard as to when an update to the VCORE line will be released, unfortunately. Troy, TW