❓ What's WRONG With The NEW Google Logo???
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- Опубликовано: 10 июл 2024
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The newest Google logo has been making the rounds on the internet! Some say that this is a mistake by the Google design team, but is it?
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Family Friendly Content... lol 
Хобби
I think most of the people here gonna watch the first two minutes and rage in the comments. Listen to the full video and you will know what this guy has to say.
watched it full, mesmerizing
Gierlang Bhakti Putra I'd love to be able to forcibly read your comment to these people.
Gierlang Bhakti Putra I
I did but the font still triggers me
It's like he just came from doing a Kingsman play for weeks
they made the yellow smaller, because yellow is a very bright color, so in our perception it is stronger than the other colors. There is nothing wrong with a basically yellow logo, but I think google wanted the colors all to have the same perceived visual weight. That's basic color theory, you can read in any book about colors.
Beate Zeuner yeah
He literally says that two minutes in.
Sam oops skipped a bit around so i must have missed that...
That is why everyone targets yellow team ;3;
Sam watched at two minutes again and if i wasnt paying no attention at all, he didnt say anything about the balance of yellow
When I was studying typography and logo creation, I sometimes spent more time finetuning letters and logos like this than coming up with them. Deliberate "imperfections" make stuff interesting, but the sweet spot can be very slim.
Loved making fonts, but it's kryptonite for perfectionists. You work hours making letters slightly thinner or thicker, and when you put them in a text and look at it from afar, they stick out as too white or dark. But you'll only notice 2 days later.
Mathematically Wrong. Visually Perfect.
Agreed
my new motto
I only watched this because RUclips was being really persistent in recommending this to me for at least a week.
I've had to do that at least twice each month this year, honestly Google is like a five year old.
I don't want to watch you and your math is wrong.
Just press the three dots next to the video and tell RUclips you're not interested. Problem solved. Saves you 9 minutes and 14 seconds.
It's been like stupid persistent. It kept showing up in my recommended for the past month and today I finally caved
Google is interested in showing people how smart it is
piss
I respect that this 9 minute video picking apart a logo wasnt stretched to 10 minutes for ad revenue.
QKwoep ❤️
QKwoep that sounds plain stupid... if the video was 10 mins would that cut off your pleasure watching the video? Besides making money was never a bad thing. How are you respecting his inability to maximize his own personal gain (im not saying the video was bad, it was rly informative and interesting). Making a 10 min video isnt bad. Specially if it's by a content creator.
QKwoep i
I would be angry if someone made a 9.25-minute video and stretched it out just barely over 10 minutes for the purpose of ads, even if the video was still good and informative.
Pig Mayor how can you be angry about someone trying to make money... that's pure arrogance
gee and me over here just thinking it was another google logo
ikr
I wanted to like this comment, but it had 666 likes... And I couldn't change that
PICKLE RICK pfft, yeah, I can
I didn’t even know it changed
A
This really shows how much time is spent on perfecting logos that we usually don't actually think about!
Nicely done. If it looks straight, it IS straight (Jimmy Diresta)
I wish I could love this video instead of just liking it! As a designer this whole situation really pisses me off, most people outside the business have no idea what optical corrections are, not everything needs to be perfectly mathematical. Eyeballs and brains are tricky and complex things!
TforTrouble thank you so much :)
TforTrouble But if someone outside of the field looks at it and thinks it's off that means the someone in the field messed up. The person outside probably doesn't know the real cause of the problem but the insider should look for it.
Although it's kind of nice to see that you have a leg up on many people out there claiming to be experts.
i worked in powerpoint on my ui design i kept trying to allign the letters perfectly and then i zoomed out and noticed how they aren't the same size and no matter how much i zoomed in to get them the same size the result were still looking different sizes now i know why, i thought something was wrong with powerpoint that he text wouldn't stay the same size even if i zoomed in.
+NMT: In the old days RUclips had "Like" and "Favorite" actions. You can still make a public "Favorites" playlist and hit "Add to" to add a video to it, though.
“Let’s do a side by side comparison” *zooms in on one at a time and flicks screen around a lot*
To be honest... I absolutely love this and love google even more for this. There's something perfect about creating something imperfect. This whole theory goes for both music(sound) and logo designs. Thank you for making this video.
Anyone who wants to be a graphic designer or typographer should know this. It's basics.
Bluee Berrie true!!
What more do you suggest? I don't want exactly to be a "graphic" designer, but i do want to be a web designer. So... If you have some suggestions of more concepts like that i would appreciate. :)
PS: sorry for any grammar errors. English isn't my native language. >.
There's a lot of concepts, but I think you are on a good way, if you care enough to watch educational videos. Best would be some school or courses since there is so much stuff all around it.
I am not a native speaker as well. :')
Okay. I'll follow your tips. Thank you!
But most people are not so they dont know about this
Respect to this man for not making his video 10 min
Prathusa Fast ❤️
So, if the video was 10 minutes long, you wouldn't respect him?
Eskilo No, it is just respect for not giving a shit about the money.
Prathusa Fast I don't see why that matters.
Falafel I never said that he shouldn't get respect if his video was over 10 min all I said was that we should appreciate the fact that he did not strech the video even 45 seconds.
To be more specific, it's because the width of the blue part of the G just before it turns to the left is too thick on a circular one. You can see where they've made it the same thickness as the rest of the G in the official one.
This was a really interesting video! Just so you know, this is more about type design than typography. Type design is the creation of typefaces, while typography relates to how text looks on the page, including what font is chosen, but also where the text breaks, how the lines are spaced, etc.
His perfect circle G looks like a really good power button symbol that has been rotated by 90°
Naveication yeah this actually it basically no longer represent google.
Why was this recommended to me??
Razin Shaikh i shared a pic of this on facebook and this popped up
I don't know.
Cuz its awesome
And if you comment on a video youtube counts it as interaction and recommends more similar ones
Razin Shaikh, cause it's trending.
I made a video "fixing" everything wrong with the new Google logo, and it just looks out of place...
HOW DO YOU NOT HAVE MORE SUBS????
Ben Thunder ok
its literally IN this video lol
it does...
Perhaps you should watch videos to the end before making assumptions - your behavious reminds me a lot of the muppets making assumptons that the logo is 'wrong'. It demonstrates immaturity not knowledge. It's easy to criticise. Try offering your opponent the respect of understanding their position before shooting off half-cocked.
YOU COULD PLAY A DRINKING GAME: DRINK EVERYTIME HE SAYS "Optically balanced" or "not just mathematics"
Everything is gonna look optically perfect then.
the “perfect” one looks so much worse ahaha
Greta Master of the Galaxy I liked the colors better😕
I don't know why but because of the yellow it looks way emptier somehow
I'm an autist. I fucking love the perfect one.
Do you actually mean autist or do you mean artist?
ターニャ Both
Well, its not a perfect circle because its a fucking letter G, not a circle...
there's a difference when the letter happens to be a logo
is there? its still a letter G
point
Gabriel Maranhão Watch the video until the end
Gabriel Maranhão watch the whole video dumb fuck
Subscribed. I'm a communication design student at Otago Polytechnic, and you just managed to make my youtube viewing some AWESOME research and homework into Logo design! :)
Well done, I'm reminded of lessons I learned from working with my typography mentor from Yale, at that time the process was
done by hand. My students will love this presentation.
And here I thought the problem was the yellow being to small and equal to the rest of the colors. I like it being not a perfect circle but when you changed the yellow size, I like it a lot better. It just looks so lopsided with the red leaning on the yellow.
Its G not a circle.
I love thigh high socks. Watch the whole video please.
MsPurplebutterly I think he was just addressing that in the first place why do people even expect it to be a circle when it's a G.
I too love thigh high socks.
RIGHT! I was saying that to myself the whole time!
ikr
Wow, to be honest this is the first of your videos, or any typography videos, I have seen where I am generously impressed with how much you are educated on the subject and craft, lots of respect to you and your work!
wow this explains so much. Im an illustrator, not a graphic designer, but the way it explains why what we perceive with a naked eye is more important than being mathematically perfect... interesting concept indeed
It's a G, not a fucking circle lol
Alppuccino | FX if you take time to actually watch the video instead of looking like a total idiot your life would be a little bit better
Eh? I'm just inputting my view on the situation, nor was I disagreeing with Will about it. I literally just stated "It's a G, not a fucking circle" not towards anybody or anything. I'm sorry if you were offended but maybe if you could understand my intellectual sentence structures and use of pronouns then _your_ life would be much better. Thanks.
Alppuccino | FX Second opinion here, please stop.
Leave a like for no reason Please I watched the video, his statement still works had watched it all. Really, him saying that is like he's agreeing.
Leave a like for no reason Please If you take the time to not be a snob, maybe you would have been able to understand that.
THANK YOU! I cringe every time when I see posts on how the logo is wrong lol
Renaldo Xhahu ikr 😂
Why tf would you cringe to a fucking logo? I'm pretty sure people only cringe when something is awkward..
Argf your attempt to argue makes me cringe
He cringes when he sees posts about the logo, not the logo itself.
Argf, He is probably a designer, so for them it is common to feel uncomfortable when there are silly mistakes in logos/designs. Tho the mistake in this video wasn't a mistake actually, google just did that intently.
I was actually messing around with letter logos in illustrator and i discovered that very recently about letters being optically balanced. It was very interesting that i bumped into this video just a couple days later
“Optically compensate”. I have to steal that.
No good asking me
!!!!!!!.kidding? No, really.
This is the G spot those nerds will ever find.
Those nerds? Google was invented by nerds to the nerds, so thats a weird thing to say.
Also now days it's the nerds that a getting laid, as its the nerds that run the world now.
correction, the capitalist the nerds work for*
Disses nerds, can't even spell "never".
It's a joke bro
steve vansteenbrugge why bother explaining it to these guys. I was laughing at the joke till I saw the other replies.
Do A Tutorial on Optical Stablization
he can't even explain it... how's he gonna do a tutorial?
he just said "stabilize", "optical stabilization", and "balance it out" 50+ times >:(
I must confess, embarrassingly, I *nearly* did what many do, and nearly clicked "dislike" ... but then the calm, gentle voice of reason and patience said _"watch the whole video, don't be foolish"_ ... and it's a good job I did - what you described are aspects of typography which I'd never deeply considered, but had always observed. Thank you, Sir, God bless you :)
You are superb, and have just gained another well-earned subscriber.
Matthew, England.
All the articles that came out saying it was wrong were really bothering me, thanks for addressing the intentionality in the logo and the basics of typographic design. Well done!
Very interesting observations. At first I was annoyed with the new logo, but it's making more sense. It's crazy how such a geometric font like futura isn't perfectly symmetrical
Optical vs geometric design can be very interesting sometimes
Holy shit that's obnoxious. Gotta hustle, huh?
Md Abdus Sobur go away.
Tasha Simone it's is G not a fucking circle.
It should not necessarily be a circle
Ayush Kumar yeah of course it’s a G, but futura was designed as a “geometric” font which means round letterforms (Os, Cs, capital Gs) are theoretically perfect circular forms. But as Will demonstrates, the font designer didn’t make it just perfect because of optical balance. I just thought it was interesting and felt like mentioning it *shrug*
This is some googleception
You should do a video on the Pokémon Moon logo, it's soo good! It's an icon of a moon within a moon within a moon and utilises negative space flawlessly. As for Pokémon Sun, I haven't stared at it long enough to see what it has to offer
the reason the crossbar in the E is higher is to align with the other letters x-height. A good rule of thumb: The most legible typefaces used to set pages within books usually employ a typeface with a large x-height. This increases legibility and causes less strain on the eyes which makes reading a 200 page book much easier.
Nice One Will !!
You're welcome
Thank you! :D
Wow. Text to Speech here?!
You here fucking osm
It's like that to piss people off.
why would it piss people off?
Feri Some people get annoyed when something is wrong
YOUR FACIAL EXPRESSION WHEN THE CIRCLE DIDN'T FIT KILLED ME HAHAHA
Personally, I preferred the colour-blocks the way you made them. But I've always been one for symmetrical designs. The shape of the G, however, I completely agree with you about the whole optical stabilisation.
going through the comments is such a wild ride huh
yep
G is not a perfect circle, it’s not supposed to be
The intention of google was to create a G like a circle but they can't do it, because of optical estabilisation or eye balance
Sorry for my english. Greetings from Machupicchu, Perú
Dylan Monahan that’s what he said in the video
Oh sorry, i mustve blanked out on that part
Springlock Bunny Thing That's what Xander Vane already told him, can't you read??
Yea we can see when we write it! XD her it is! *G*
There's a reason people study this for years... I wouldn't have noticed any of that if you had not pointed it out. Really cool video!
Great investigation/exploration of the logo. Very well explained. Nice work!
The only thing that really bothers me about it is how unbalanced the colours are
Me too.
It looks so lopsided
Yellow is a stronger colour in our mind and green the weakest
It makes sense
LARAUJO nice profile pic, James is a sexy little boy
A comment by Beate Zeuner above - "They made the yellow smaller, because yellow is a very bright color, so in our perception it is stronger than the other colors. There is nothing wrong with a basically yellow logo, but I think google wanted the colors all to have the same perceived visual weight. That's basic color theory, you can read in any book about colors."
I honestly don't see a difference between Will Paterson and Ed Sheeran! :P
This was super awesome and interesting! I learned a lot!
You can't be serious!
How stupid do you need to be to think thats educational?
You are a bloody discrace!!
Google (1998-2015): We can help you to search it.
Google (2015-Now): WE WILL ARREST YOU!
I don't know that I like this whole optical balance thing... Actually......no ive changed my mind this is very informative and quite cool
There RUclips, saw it! Happy now!?
not quite, dys
Clorox Bleach What a shit name
You could just click "Not interested"
You don't need to watch the video
...and also an adjective.
Clorox Bleach I'M NOT GONNA DRINK YOU
Thank you for saying this! Every time I see one of those Google logo memes I cringe a little inside because I know the typographic principles behind it.
skeptic moderate same 😂
Very good video. I learned something of value today. Thanks man.
The only thing 'wrong' with the video is its title. You could've saved 1K dislikes if you would've chosen something else as a title. Liked.
The title isn't wrong, what is wrong are the people who jump to conclusions without watching the video itself
Eskilo no hot cognition isnt wrong its unwanted and isnt needed but its not wrong
He could've saved dislikes by choosing another title but would he get as many views?
Gabrieleiro If only big numbers are important for you, you are just a superficial dude that can't promote his work without false advertising
People who came here, read the title, watched only the first few minutes, and gave it a thumbs down are people who don't agree with what the title suggests. This video is not for them because these people already know and agree with all of what was explained in it. It doesn't matter if they give a thumbs down, because this video aimmed people who agree with the title and tries to explain why they are wrong by educating them on some design concepts.
By changing the title you would please people who downvoted the video. But they were never the target
Interesting! I learn something new everyday. :)
you gave exact info which i was looking for.. thank you
nice i'm studing Design at school and it's so interesting to me i liked the video, you are really professional :)
Wow only if I knew this when making bo2 emblems with letters, it never looked quite right
that's why i never used letters for my own logos haha ;p
Is this the reason that when I center text it doesn't always look like it's centered so I move it off to the side because the L is open etc
Well, *Gee*, for two years, I always thought that it was a perfect full circle. It's basically a nightmare for some designers, or people diagnosed with OCD. Me? The now aware cat likes it even more. You learn something more interesting everyday.
Speaking of logo changes, will you make a video for the new Patreon logo?
Always new something was different; however it looks great. Thanks for xplaining-I’m now a subscriber.
I can't find anyone complimenting this video, besides people defending the video from people who didn't watch the whole video, guess I'll be the first? Tnx for explaining all this 'optical balance' and all that, I actually taught it was unnecessary, keep it up my dude! :D
Ok i agree the non perfect one looks better, but i still dont see why they dont match the red and green ends. That looked fine in your version
McKaos it's nice to have some asymmetries imo
Makes it look more personal
because color weight, yellow is a very lightweight color and if you increase the area too much it will get lost with the background thus messing the readability, since it will mess with the open space of the G which should be on the right not on the left so it read as a G, also that's why they have the green at the bottom cause is a solid color it acts as a base, but blue is more solid than green tho thats why they use it on the right to compensate for the yellow on the left and to define the arm of letter G. you should consider turning the logo to grey scale so you can see the values.
Thank you for this! I learned a lot!
You should’ve put the symmetrical logo beside the other letters so people could actually see how much it overshoots to the right. I think some people weren’t able to perceive it.
“Mathematically it’s wrong but optically it’s correct”...
Is my logo ok? :D
No its horrible...jk its swell
Minimalistic... i like that
Never thought about this, you are amazing :D
I understand your point and I agree in most, BUT I don't think that a logo where a considerable amount of people wonder "something's wrong with this, what is it?" is perfect
Personally I love the logo, yeah it has some flaws but I think it feels like their style, great vid.
For me a logo doesn’t have to look „perfect“. It should fit to its brand. And those weird lines inside of the „G“ somehow symbolizes to me the unconventionality of Google.
Lars / LGK May I question your strange ,,quotes?“
FalconM&M What do you „mean“?
Lars / LGK I think that they use quotes like „that” in German, and it looks quite ugly imho. Did I get it right, are you indeed German?
Απόστολος Τουλούπας Yes, that’s true, I am German. My iPad keyboard creates those quotes automatically when I actually just type “. 😉
Απόστολος Τουλούπας it's used like that in almost all of Europe..
Excellent analysis! Thanks for the video and insight!
It's pretty interesting that they did the same thing on ancient Greece temples. The columns where often buldged in the middle ever so slightly so that it looked perfectly straight to the human eye.
_Spatial Distribution Perception_
Rather than saying it's not mathematical, it's probably more precise to say that our sense of perception is comprised of more-sophisticated criteria than primitive geometric constructs.
RIP OCD LOL
I cannot believe in my eyes, literally
This blew my mind. I didn´t know this at all. Thanks for the info! I learned something today :)
Big point that's being missed is that from a branding standpoint you make word and letter marks slightly off because 1) that insures trademark and 2) makes it easier to distinguish copycats though the second reason has become a bit moot with recent technology, it is still very much part of the tradition.
I don't see anything wrong with it. People are just overreacting, such major bandwagons
Ppp
How can a logo be wrong? It's a logo.
Joel Ratchford yeah haha
If google want uneven circles than let them have uneven circles!
this comment deserves more likes.
Joel Ratchford yea exactly
This comment is more better than this shit video
Good video. This is why companies employ focus groups and not just advice from people who completed a graphics design course at a community college.
Such and educational video. I learned a lot about typography thank you.
is there math behind this?
not necessarily, optical adjustments, like in typography are made with the eyes, of course you have some guidelines, but ultimately is your eyes that make the decision. it has to be perceived as a perfect circle, not be a mathematically perfect one necessarily
I watched a 10 minutes ad for you
jared swartz I regret I used adblocker
I use adblocker, but it is OFF on youtube, cuz I like youtubers...
People wont use adblockers unless ads become less distracting and comes with sound in mute by default. Ads in the middle and and end of a video are bearable. But, at the starting of the video ! Urgghh
I use adblocker on my Pc as well as on my android Device
Ken B how do you get the adblocker
Vow, excellent analysis! This is a great help for beginners like me. Thanks bro.
You really know your stuff, dude. Subscribed.
"Isn't that not THICC at all"
It's T H I G G though
"Isnt that not THICC at all" -My Boyfriend
How do you get that motion blur tho.
Very well explained thank you!
wow this was so enlightening, man! optical balancing. thanks!
I didn’t notice it,
You made me develop OCD now.
um, G's aren't circles?
Pathetic Gamer explain
Pathetic Gamer what? G's are not circles
'G's are not circles
Yes I did watch it lol, but I'm just saying it's not wrong.
Because a G isn't a circle, the logo isn't a circle. XD
DUH
We are all retards, my children
- Hesoos El Créstus
Interesting stuff! I actually learned quite a few things today :D
When big companies do such improvisation in there is always (or maybe most of the time) a reason behind it. I was also surprised at first glance but I studied the reason behind and yes the OPTICAL STABILIZING made the logo completely eye soothing.
Will can you please make more videos of some other examples of Optical Stabilizing in logos. Than You. A huge development is happening in ma work and the design process.
There is NOTHING wrong in the logo. Not everything should be mathematically accurate.
Maurice Hason you watch the video or just read the title?
a logo should at least be pleasing to the eyes
yeah that and saying it's MATHEMATICALLY wrong seems like a bit bs too. Since something can't just be wrong. Like saying 2.2 is wrong because it's not 2.5.
baesj try to recreate the logo with the font that was the base for the new Google font (Product Sans is deriative from Windelsham Pro). Google has good reason to change the G.
Yeah it is art
i've always hated the google font and logo.
when you look at the two logos, you can see why they changed it. The recreated one (a.k.a the "perfect one") gives you the illusion that the blue part overshoots the circle and does not connect with the red part by not creating a perfect circle, when in fact it does. When you look at the original G without the guide lines it looks like a circle, the recreated one (as stated in the video) seems to bulge/stick out more.
When he made the colours even sizes it didn't look that weird
But then it would be just a "Simon says"-logo and not unique.