The Emma Chamberlain Paradox: Why Big YouTubers Get Boring
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- Опубликовано: 11 окт 2024
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wait..what do u mean with short-lived trend. seamonkeys never stopped rockin.
Make one analysis about redlettermedia .. .. please!!!
this seems like an ongoing exploration. like there is far more you can dig into here, and these 21 minutes is just the beginning!
I hope the next video discusses this topic in more depth and viewer contributions help expand on this idea.
Grace Helbig was one of my first favourite youtubers. I started watching her whine she was with My Damn Channel - Daily Grace. In recent years it seems she ended up getting a lot of therapy and has now grown so much more self-aware, and older and wiser that she no longer even sees the point in acting like she used to in videos... or even irl. I think she realizes that her new self just isn't as marketable, but she still makes some content for her core "fans" (like me) who genuinely like her for who she is.
thanks to grace I also ended up liking Hannah Hart and I got exposed to Mamrie and Tyler and Flula and Jenna and Julian and many other youtubers indirectly.
I've never liked Emma. The first time I heard of her was when I got into Dolan Twins and she was present in their videos. I found her very off-putting and self-centered and closed-minded... and I had zero interest in seeing any more of her than what I saw from Dolan videos. I'm actually surprised to hear from you that she's still going strong - that's how little I've looked at Emma content.
anyway...It's interesting that you're delving into the authenticity thing here again (seemingly by accident?), and now your observations are so different from what you discussed in your Jenna Marbles video. It may be human nature to be drawn to authenticity, but so many people are also so compelled to mistrust and attack the very authenticity we want most. The youtube audiences demand authentic humans, but can't believe people are being authentic even when it's as real as it gets with someone like Jenna.
To me this says a lot about society and culture on a large scale... the first world societies seem to be creeping deeper and deeper into narcissistic thinking patterns, and forgetting what real authenticity even looks like. Narcissists have done some REAL damage socially and created a serious mess that fits their perception of the world perfectly but is NOT authentic and causes mental and emotional harm to everyone who gets exposed to it. I know what it's like to be so disoriented and confused by narcissistic flip-floping and gaslighting and crazy rationalizing. I know what it's like to lose sight of what authenticity looks like, to the point that it's just a distant memory and I can only rely on FAITH that I might run into it again one day and I will hopefully recognize it when I do. The world desperately needs more people talking sense and explaining what to look for - people like yourself!
The trouble with pure authenticity is... as safe as it is, and as much as it meets many of our deepest needs like trust and connection... a truly authentic society is kinda boring. A cushy, privileged, first-world society has very little excitement as it is. Most of us have practically zero survival challenges. Even the people in poverty have food and shelter provided by charities. In ancient Greece they remedied this lack of excitement with gladiator arena fights. Today there are movies, and comic book heros, and video games... but it's not enough. With the modern lack of real-world excitement there are a lot of people out there who crave stimulation so much that they may never let go of lies and manipulation and harm to cause a stir. ...and sadly there are also a lot of sheltered people who were never taught how to navigate such deception, and easily get sucked into the alternate realities created by the actions of those harmful people. the only way to create some healing in such a world, is to explain and get clear on how mental-emotional harm works.. AND provide clear examples of what a truly healthy outlook really looks like, and how to achieve it. We need to understand BOTH types of thinking - not just one or the other - that's the only way people can start to heal our first-world society again.
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The thing is, Emma Chamberlain became popular for being “relatable”. The more fame she gained, the more money she gained, and thus the less relatable she became.
And ain't that the oldest story in the book?
[The book of youtube content creator history]
@@cathl4953 which is something I think as viewers we can't keep prosecuting since we're the ones who helped them earn that success so we can't now expect they'll stay relatable when 1. They grow as people in general 2. Their status has changed 3. They're in a better position than when they started
@@axeSyntax very well put. recently i was refecting how much i loved rage against the machine as a kid. now as an adult and they are back together, thier antai capitalist message comes with a ticket price of 600 bucks. they always had the gate of a ticket to experience the show, but i have more experience at life now and can see some things i didnt know back then.
And now she tries too hard at being relatable? I used to really like her throughout the pandemic until 2021, then I saw a video parody of her during that time & I realized, wow, is she actually relatable? Or just trying to be?...
Now I watch her & to be honest it's gotten worse to me, complaining about her travels, about her materialistic purchases, stuff I don't really like watching. I know THAT doesn't make her relatable, but trying to pass her struggles as "weird" and "unpopular" is what makes me avoid her now.
People like an underdog til that underdog ends up being up top.
See, the problem is everyone is starting with the idea that a good thing is supposed to last forever. It's not. Especially in the entertainment industry, if you ever manage to be a hit, I think that's a success. Just because Ryan Higa and Smosh aren't RUclips giants anymore, it doesn't take away from their success. We can't be on top or in the spotlight forever. Otherwise, no one else would get a chance. Personally, I get really into something for a while, get tired or satisfied, and move on to the next thing. It has nothing to do with when that thing was at its popularity peak. It's more about my own mood of what I'm looking for in that moment and what's happening in my life.
great comment
pewdiepie has continued to be a hit since early youtube so your premise is flawed
@@debodatta7398 No...how many PewDiePie subscribers still watch his channel daily? Weekly? I bet it's not nearly as many as it was back in the day when he was at his "peak."
Dropping off doesn't always mean channels completely died, because obviously Felix still makes content, but it still stands that he's lost a lot of engagement. People like to forget that this happens a lot, and large creators aren't invincible like we think.
Everyone does, at some point, have the bulk of a fan-base either move on completely or dwindle away much more slowly. Hence the "Emma Chamberlain" phenomenon still applies pretty heavily. One day, he too will no longer be the RUclips giant ppl currently consider him to be.
@@debodatta7398 not really... like yeah no doubt he's still getting such impressive amount of views of his stature but unlike before, he's not at the forefront of youtube discourse and pop culture anymore
Well said
This is how I felt about the beauty community. After awhile, the OGs got so big that it was difficult to #1 trust them because they had so many wild sponsorships and #2 I could no longer afford the stuff they were using after they got rich/successful. It’s not a bad thing. They should find success. But it’s absolutely hard to continue to relate to someone who is no longer in your tax bracket.
Is scary how the beauty community went from one of the RUclips sides that made the most money to pretty much vanishing from the conversation.
Also they showed themselves to be really toxic people in their private lives
@@gauloise6442 well we can't forget that the toxic people were like 5% of the community. there are many great beauty youtubers! and every community has its black sheeps
Eat the rich
Why men have great skin:
It's water... cold water. No fancy skin care routine; everyday couple of times will do wonders.
There you go, that's our secret. I saved whoever is reading this potentially hundreds of dollars. Think about it.
People who record their entire lives are obviously going to change in their videos as they learn about life and change as a person.
I watched and enjoyed Jenna Marbles from her beginning to her end. But I can’t think of anyone else comparable to her. As far as staying relatable.
Oh and PewDiePie.
Because she and Felix grew with their viewers, never reinforced no parasocial relationship with them & always drew their own lines, without ever forgetting who got them where they are & staying true & humble.
I love that about them too.
To be honest I just think that the vlogger generation that came with emma & her friends is way different in that sense, i see emma wanting to be different, but it'll never be anymore real, she's grown privileged & that in itself makes a difference. Some stuff feels too forced.
And Ryan Higa too I still catch his streams from time to time even though he stopped putting out RUclips videos on his main channel for a while.
@@JennRighter I agree he did changed he just matured his ego didn't get crazy because of the fame he just ignores it and lives his daily life having fun in his own ways
I think I'd still be watching her If she was still around but I'm kinda glad some escape the fame and go on with a new sort of life
i think that something i keep in mind is that when big relatable youtubers become famous and like move to la, they lose their relatability to me, so i don't really watch them. if they'd started as rich yters then it'd be different but they don't. i personally also feel like you have to really feel connected to a youtuber and since emma got big so fast, if you weren't one of her early viewers, it's hard to be as connected to her content.
i do like emma well enough but i don't really watch the type content she puts out so i never really watch her
people always say this.. so I’m curious, how would you react to a friend who now has this amazing career and lifestyle? is that where the friendship would drift?
Moving to LA is the jump the shark moment for a lot of RUclipsrs. It also happened to H3H3.
@@edensaief7918 it it got to the point where i couldn't relate to their lifestyle then i think that would happen naturally. a lot of the time, sadly, when friends live differently, its hard for them to get together and spend time together. not saying it's impossible, of course.
@@edensaief7918 probably for most people. if that friend is constantly traveling and having fun, living in a mansion, buying exotic cars, then yes, most people would drift away from that or try to get close to them to live that life style. constantly being reminded that you don't have that life style and likely never will can wear on you fast and thats why most people stop watching youtubers that constantly show their luxurious lifestyle. who wants to get off work and put on a video of some rich youtuber living a life of luxury and be constantly reminded that they'll likely never have that and they have to get up and go to work all over again in the morning.
I think that as youtubers get more famous, the parasocial relationships that viewers form with them start to break and that is what causes the audience to get bored. It definitely does not happen with every youtuber, but most creators have to define a boundary between their fans and themselves, and how they manage that is what I think impacts their relevance. At least that is my opinion on this topic.
This can certainly be a part of it, plus the fact that the bigger the less "relatable". Although it's may also be good to consider that they may unconsciously try to play keep up with the new trends or something and end up loosing what originally made them famous.
This is a really good point!
Which RUclipsrs do you think still create a good parasocial relationship with their fans even after success? And for the RUclipsrs that are failing at creating a connection still what would you suggest they do to fix the gap? This is an interesting theory and I feel like you are spot on
@@Mamamia90210 KSI and PewDiePie, isn’t it obvious?
@@AR_112 it’s not obvious to me because I have never followed them or watched their videos. But I’ll look into them for sure
With Emma in particular, I can remember one pivotal moment that a loud percentage of her fans 'turned on her' or at least criticised her which was her invitation to Paris Fashion Week for the first time some years ago. She was dressed by a luxury label, staying in a 5 star hotel, living her dream life that is not relatable at all, and like so many of the comments are saying, she lost her relatability. The comments on this were all about how she had sold out, she wasn't the same person etc but in reality she was following the natural trajectory of fame, doing things most of us only dream of. Wether she gained a fortune from fame/youtube or from working a lucrative 9-5, people age and grow, they learn things and their personality ad lives evolve with time. I imagine many people hated this as much as everything else, hoping she would stay the young, carefree, relatable YT'ber she started out as which was never going to happen.
but the video itself still feels very down to earth because she was so grateful throughout the entire video. i think that emma is one of the few creators who actually remained relevant and enjoyable to watch. maybe she has become less relatable because of all the money she’s gained but her likability never decreased
Peter Pan syndrome… they are mirroring… they don’t want to accept they are growing up so they are blaming Emma for it.
I wonder if the age of the audience has as anything to do with it. If a lifestyle youtuber is young, and attracts mostly teenagers, then after 4-5 years their original audience might be adults. They might have different interests and not have as much time to watch youtubers anymore.
I know when I was a teenager, I watched a lot of the lifestyle youtubers (I was a very lonely kid). Now that I'm almost thirty, I rather not waste my time watching a random person talk about their life and I'm more aware that many youtubers are full of shit. That's why I mostly watch educational, and more produced comedy chanels now.
That being said, I don't know what this would mean about lifestyle youtubers who initially started with an adult audience. Are there a lot of those? That's just my observation. I don't know much about current youtube trends and tbh I'm happy that I don't.
I think it's not a thing and just a common theory. As someone grows, they are growing because they are evolving and building on their viewership (naturally people move to different things regardless of age).
If they are static they aren't growing, they are forever "up and coming". To relate yourself to the rest of all viewers (" I am now thirty and I've decided consciously I don't like this because... i'm THIRTY!") seems like a self-reflective thing and not really part of the whole picture. People sometimes forget that they are not the rest of the world. Personally I only got into watching vlogs at around 30 -- some people manage to be interesting with their editing, their atmosphere creation, and they can give you new perspectives.
I think age is huge factor. As a kid I watched a lot of comedy channels and some vlogs. now I really only listen to some fun podcasts and or watch like a Ludwig or Pokimane video every other day or so. I just don't have the time or interest that I once did in all the channels I loved 5,6, or 7 years ago.
I have the same experience. As I started to become an adult, I began to question a lot of Influencers. As a kid, I watched a lot of Hauls etc, but as I got older, I started questioning these videos and became quite frustrated. Why do you need 3 Lamborghini, a private jet and a whole room full of makeup, that you won't even use?
Plus, Covid really showed the true face of a lot of Influencers. I respected Emma in that time, because she openly called out Influencers who went to parties during Lockdown or filmed in crowds.
My watched content really shifted. Instead of stupid skits and consumerism based hauls, I started to watch content that began question these behaviours. And a lot of plant and art videos lol
I'm 13 I used to be addicted to RUclips now not anymore.
I don’t think it’s just famous you tubers, it’s everyone who builds a brand on their personality/ lifestyle. At some point, people will lose interest. It’s the same with classical media as well. Most shows won’t run forever. Except news.
Even news has story archs. The Putin cured Covid meme
Emma keeps sharing her adventure in a normal way. Louis Vuitton brings her to Paris but she doesn't brag, she acts like it's normal because she shows herself doing normal things. She's like "So, I'm in Paris. Anyway, this is my breakfast"
Honestly, if anything, her content trajectory has grown with me, and I find the videos she puts out now the most interesting ones yet.
exactlyyyyy
Same
I love her podcast
Exactly! Its sorta the fact.. Emma doesnt “flex” Emma acts “normal” Talks about her health, talk about farting, etc, ✨Her Podcast✨.. but with more money we all cant imagine😅 emma also shows how fame doesn’t fully “change” her. its also the fact We are seeing Emma grow & explore almost like the Truman Show lol.
RUclipsrs with jobs other than RUclips are some of my favorites, they have something that grounds them in reality instead of the fame and money
Like when small fashion designers or when up and coming singers and actresses have RUclips vlog channels or something
to deny that amassing wealth through passive, or "lazy" means doesn't change a person fundamentally is like believing the lie that world leaders suffer from the same economic issues that their citizens do. money is a social barrier not all fans can cross over with their faves
Inflation also counts for our leader lol. When he buys stuff
I do like Pewdiepie's videos less and less as time goes on, and I find myself binging his old videos once in a while.
But since he moved to Japan though, the content he's making has become so much more enjoyable and engaging to me.
And every time he upload I feel like it's going to be a good video and I will dedicate a relaxing time to watch and enjoy it.
i think pewdiepie always produces good videos, but he goes through long periods in which his content format doesnt change, and it eventually gets boring. So, once or twice a year he does something new that reminds his audience of how good his videos are and they come back.
On the other hand, videos of his interests and things that are more personal to him, have always been his most popular content. When he got married, the blogs on books, clothes, excercise, vacations, and now his japan blogs. These vids usually do remarkably well. And i think its because his audience honestly likes him and cares for him. if you go to reddit, you will see people who see him as some kind of big brother figure, his presence being a constant in their life for years. To them, seeing him honestly happy, lets them feel good.
@@mariapaz6379 He lives an interesting, happy life but without being materially ostentatious. I think that's the key.
Just like KSI, he is rich as fuck now, but doesn't make you feel like a peasant while u are watching his videos
@@mainacct2340 or the beta squad his friend Niko is a part of. Generally happy folks doing ridiculous things
@@mariapaz6379 Pewdiepie is still a thing? I haven’t watched him since 2k16 or something
Any youtuber that gets a ton of employees and makes it into a business, tend to loose their authenticity. There are those that adapt to those situations well and do have some good content, but it does tend to erase the authentic "you" out of RUclips.
Cough cough matpat cough cough
Best example of someone who escaped this: markiplier
His old content is definitely different, but he still manages to create funny, interesting, mark content that I almost never fail to click into even though he has 30 million subscribers, it feels almost the same
He is full of himself…show off. And he is not a good actor… But Def is a wanna be actor.
A youtube career is like an athlete career. It has an expiration date and that's okay. This obsession to "stay relevant" is unhealthy and somehow feeds into one's ego. The way RUclips is designed keeps creators on the hamster wheel hence why burnout happens.
Well said.
Constantly chasing the RUclips algorithm also keeps them from making content they'd actually want to do in order to get ad revenue/sponsorships. KiraTV did an amazing video about the Silk Road dark web and how it got taken down, it got demonetized and he said he would only be making "safe" content because he wouldn't get paid and he has a staff that works with him. I think it's sad when they chase money so hard they can't make what they'd like to make because they have to pay other people working for them.
Also I agree but it’s not like an athlete! A good athlete has 10-15 years (if part of 1-10%)
RUclips is whole new thing unless you are Mr.Beast
I feel a good RUclips career is 3-5 years on average and by then hope you invest your money well
Also now the site is just over saturated unlike 5-10 years ago
I become a fan of Emma this year and watched some of her old stuff and immediately clicked off. I prefer this version which is closer to my personality which is more chill and passive. I think a big factor is just that, “does this person match my energy at this point in my life” 🤷♀️
Yup amen
I agree I started watching her videos last year and even tho she clearly has money and a big house and all that I personally still can relate to her and really enjoy her content
True
I’m a few years younger than her and used to watch her RELIGIOUSLY, but imo nowadays that she’s older and quieter and more ‘mature’.. I cant rly relate to her now but her old videos will always make a part of my childhood
Yeah, I only started watching her last year but I love her recent content. I checked out older videos, and how obnoxious they were were like a slap in the face lol but that is also how a lot of RUclipsrs were at the time lol I went back and watched other old RUclipsrs I liked and I was like “😬 how did I stand this?” Lol so much yelling
Her old videos reminded me of people that would bully me in school, and her new videos are like someone I would want to hang out with lol
Because she didn’t become famous for any type of talent besides being a cool talkative person. But that gets boring and we have our own lives to live and more important matters we’re paying attention to, we can’t keep devoting our time to random people.
lmao right there’s all this discourse about people who simply serve as a distraction from our own lives
Yep. Personally I've never even been into creators like that. I follow digital/traditional artist and ppl who are linked to my hobbies and interests.
As long as creators like MKBHD, sinix etc etc are happy creating content. I will be there to watch. And even if they watch because I'm thankful for their content, I will be interested in whatever they do.
I tend to separate RUclipsrs loosely into two groups by the sources of their contents, existence and interest, both of which are quite explanatory. Existence RUclipsrs are those who mostly do vlogs and lifestyle stuffs, while interest RUclipsrs are those who base their contents on their interests or skills such as medicine, culinary, science, gaming, crafts, music, or commentary. In both cases, personalities play important roles in how to keep the audience members following because they feel like they are watching real people while simultaneously not feel bored to death. Existence RUclipsrs tend to end up as discussed in the video because they connect to their audience purely with personalities rather than some common interests. The problem is that RUclipsrs of this type are teens. Therefore, their personalities are still developing and eventually will steer away from the personalities that bring in the audience in the first place.
Tom Scott is an interesting example. (I pick him because a) I like his contents, and b) you put him in your video.) His very first videos are quite silly and funny videos of him and his friends doing crazy stuffs like making bacon sandwich with a blowtorch or cooking salmon in a dishwasher. However, his contents shifted to educational stuffs when, I think, he did Language Files. The series did well for many reasons. Tom has a degree in linguistics, was a radio show host at university radio station with his friends, and (if I recall correctly) also has a master's in education. The last two points make him a good presenter and science communicator. He goes on to launch many series including some mock game shows, collaborates with so many RUclipsrs and non-RUclipsrs including the Red Arrows and the British Museum, and launches his second channel based on him exploring things he has little or no experience. Tom is an excellent example for a) RUclipsrs who found their niche interests and garner views and fames from them, and b) RUclipsrs who shifted their contents several times while their audience are still intrigued to watch.
I still watch her everyday more then I watch any other content on youtube. Shes growing up not getting boring.
Fr
The immediate examples that come to mind are H3H3 and Rooster Teeth. To me Ethan grew to fame with the whole " no one is safe from criticism, if you acting dumb I'm going to call you out" to almost like in your face "you are wrong and I am right" and defensive. With Rooster Teeth I just grew away from the channel not because my interest changed but because the videos didn't "feel" the same as they once did for some reason.
Lilly Singh is the one that comes to mind. I think it's because it's a constant ego focus (thinking of the self in the third person) to create RUclips and edit it. You are playing a character of yourself and not just being yourself. It causes a disconnect.
she's rly tone deaf. Its almost like she's doing a parody (but actually isnt)
compare her to people like felix, emma or trash taste (they just come across as regular people)
also..could it be an american/NA thing? being loud/obnoxious/out of touch
@@mono8476 Emma is American.
@@mono8476 she Canadian lily
i watched jenna marbles take a nap to celebrate 20 million subscribers, and i’d gladly do it again. she’s one of the only creators i feel i’ll never, ever get tired of - in fact, her 2016-2020 content is still my comfort corner of youtube
They get boring because they get rich and they try not to flaunt it to remain relatable...
I agree.
This is. If you have money to buy a house but don't because you want to appear "relatable", then I can longer relate to you because if I had that money you have, I would buy a house.
So flaunting it would be relatable? I think either way it's a lose-lose scenario for them in many cases, specially if their main appeal was relatability and have much of the content centered around their lives and personality. If they become successful it would get harder and harder to make their experiences relatable. If they try to hide their money and make people believe they are still run of the mill people then can be seen as fake and inauthentic. If they flaunt their wealth they can seem as lacking humility, it also makes them even less relatable to their original audience. It's a though balance.
That's funny because I found her becoming not boring the more she focuses on philosophical topics and her inner creativity, without paying too much attention what the public thinks.
Maybe it's just about understanding from a different perspective
Before even watching the video, I would like to say, once they get rich people like to hate them. People like to consider youtubers as some regular person who makes video, makes some money and gets fame. But they want to see their fame at certain level. As it exceeds they become untouchable and that's where jealousy takes place leading to being boring.
Just my opinion
Thanks, your opinion sucks
Agreed
Exactly !!
The segment about manufacturing authenticity reminds me so much about documentary filmmaking and the theory behind that.
The moment you capture something on camera, and just by the process of editing, you’re practicing a level of control, which is just unavoidable and so there has been many debates on the truthfulness of documentaries representing its subjects.
I think it’s important to understand your place within that control. Whether your intent is genuine (like “this is a funny moment, I’d like the audience to see that”) or whether you intend to give the impression that you’re relatable.
Another reason why is that a lot of RUclipsrs pivot to other streams of income once they can monetize their platform, like starting their own business, focusing on that & uploading less
My only problem is that when youtubers feel "ashamed" of their past selves when their past selves were so relatable and it was what made people follow them. I don't expect people to stay the same, I expect them to change but since you're different person now, don't "attack" the person you were because there were people that like you then. Great example of this is Ethan Klein, that constantly talks shit about his past, which means he is also talking shit about his old mates like Frank and Idubzz. Another example in another industry is the God of War developers, that feel like they're super ashamed of pre-2018 GoW when those games were pretty good and even took more risks, compared to how "safe" GoW is now.
oh I didn't know that the God of War developers were ashamed of their past games, that's sad
I feel like I noticed a change when Emma would think about dying her hair, or when she tried and "clickbaited" us. Theres such a weird give and take with youtube creators and viewers. Creators need to establish boundaries while also remaining genuine
Personally, "Internet Impact" got too famous, she was just never the same after the fame smh 😒
yeah I hang out with Tom Cruise now
Who the fck is “Internet Impact?”
@@DonnaIRL 💀
she was annoying before, she's better now
@@magnolia2 literally the maker of this video
Regular imperfection is fine and relatable. CURATED imperfection is nauseating. Jaclyn Hill is the embodiment of this.
For me it would be James Marriott he used to be one of the creators I watched the most, but he kinda fell off in my opinion, in the way that it looks almost like he is having a mid life crisis or a mental health downfall in every video.
That whole crew did I feel like! When James and Alex did Camp Cast, I felt like that was their most authentic content and from there everything became very manufactured.
@@Arials iNabber standing strong 🫡 he’s still enjoyable and wholesome and has become funnier over the years
I agree but I believe its because he is focusing on music more, his sreams are nice to have playing while doing other stuff tho
@@sinelp2010 yeah, i may be over analysing his content but he really is beginning to look like he is about to bend over into burnout
I do think that Emma has changed her video style, where she seems to be traveling the world more. Which I do believe isn’t something that a lot of us can’t relate to, but her humor and overall attitude is what makes it relatable.
I appreciate you mentioning educational RUclipsrs because (especially as I watch more RUclips algorithm-related content to learn new tips and all that) I really feel like a lot of the things that apply to most RUclipsrs don't apply as often to educational RUclipsrs, since as you mentioned people come to our videos for the subject matter and not for ourselves (at least most of the time). We don't generally have to worry about relatability in the same way, but uniqueness can also be a bit of a struggle when people can easily make the exact same video in a very similar way
Wow, finally this video actually showed up in my notifications. Yes I’m subscribed and have notifications turned on. Yes I’ll try morning brew. I’ve always appreciated your intelligence and views. I can relate to her saying that myself isn’t relatable because of my mood especially if it’s down. I posted a down day while quitting smoking and lost a third or viewsers. Granted I’m really small in fact extremely small but a third of subscribers is enough to realize that no one wants to see reality. As in every day isn’t happy. Especially quitting smoking
Thank you for your recognition. Truly means a lot when you do that. I think you made my day. 😂
I find that, while I liked Emmas old videos, I wouldn't watch them now. They are too fast pace and crazy for me. As I'm getting older I realised I need something slow and relaxing. Thats why I was really happy when she started her film camera era. I like her as a person. Love following her on ig and seeing what she posts and does. I would say I'm much more interested in her now
She's charismatic AF. Her personality is relatable, and she looks approachable. The way she speaks has people listening, she's a fantastic producer, tells an amazing story with the imagery and music choices, and it's always moody, not sugary. Some people are just likeable.
and htis is exactly why im subbed to you, you always have insightful takes on internet culture and its always delivered in sucha well produced manner thats still real to you.
A creator, to me, doesnt get boring when they get too big. A creator gets boring to me when their channel becomes a major production. See Good Mythical Morning.
Binging with Babish came to my mind. Not a lifestyle RUclipsr like the ones mainly being spoken about in this video, but it was all I could think about.
Which brings me to a suggestion - how about a video about RUclipsrs that make cooking videos and/or edutainment? Would be an interesting topic I think if you watch these kinds of videos as well and could make it work somehow.
Could be either about sole cooks growing (like Binging with Babish or Adam Ragusea) or perhaps about big cooking chanels (a look back to what happened at Bon Apetit and comparison with other similar chanels?) - I am just spitballing here but I would love to watch a video like that from u.
I think one thing that has kept me really, really grounded is meeting people at conventions while we are in full Cosplay. You're just a person in the crowd.
Love your stuff ChefPK
"Monday to Sunday" Is the most making-the-essay-longer way of saying "Daily"
They become less controversial to be ad friendly and repeatedly use a sterile framework designed to get more views and be more profitable, on top of monetizing back catalog. New content is more low effort too and it shows, plus burn out is real.
One of the founding members of the abridged group "Team Four Star" talked about how as they went along and got bigger they made the mistake of abandoning the community for the sake of making the content "more professional". They'd do things like edit in lip flaps to match the voice lines better and recolor scenes which caused episodes to take longer to make. They essentially did the work of an official dub just to not credit themselves for it and just consider themselves merely abridgers. Also they got unfunny near the end and they weren't the great writers they thought they were.
The thing you tubers dont get..when you get fame you have to adjust your content with that fame coz people will know you are trying too hard to be relatable n its seen as fake..so perceived as boring
Ur definitely one of my new fave channels. Love ur vids. Such goog quality. So interesting.
You always knock it out of the park!
Can your next video investigate if there are any youtubers that actually sit ON their couches?
A big issue I noticed too is that alot of RUclipsrs try to commodify themselves, their personalities. YOU CANNOT DO THAT. You cannot sell something that cannot be recreated and scaled more than once. I've noticed that RUclipsrs whose fame is based on a skill set or product typically do better for longer, but regardless, nothing lasts forever, and expecting that is immature from both the creator and consumer. Along with that I noticed a tragic deep envy of others that encourages people to follow a lot of these RUclipsrs. Like what's the REAL point of "lifestyle vloggers"? It's not your life, why use YOUR LIFE, that you cannot get back, watching someone else live theirs? That's sad.
Just found you (from The Publish Press) loved your analysis and take in this and the Mr Beastification video Donna.
Btw, Top Gun IS NOT a re-boot or a remake. It's a continuation of the 1st Top Gun movie, making it a "new" movie... kinda like ur channel... It's STILL "PsychIRL" but it's a natural progression of the way Donna "psycheIRL's" things in 2022..... in MY opinion 😎
endorsing a newsletter that is just ads is not the way to go
You gotta make stuff for YOU (and your friends) on RUclips. If you get big, keep making stuff for that audience first.
I love watching these creator analysis videos as a small creator myself it gives you an in depth look into the world of creators you may of looked up to
It's coz her original fans are grown n she is "too old" to appeal to younger audiences...or that she doesn't want to....since she is maybe tired of the yt circle.
She is not seen as trendy anymore...and doesn't appeal to younger audiences
Take ari for example she is 28 but is still seen as youthful and attracts a young fanbase while keeping her old fans simultaneously.
But the thing about musicians is that music is timeless. I dont care if Ariana Grande ages over time, as long as the music is good im going to listen. But with youtubers (depending on what type of videos u make) it's not as timless. How often do u rewatch a youtubers video from years ago compared to an old song u loved? Also in regards to emma, lifestyle context cant go on forever. How long are we going to watch a day in my life or vlogs until we get bored?
@@milkisreallygood8957 you missed the point..which is she is not attracting new younger audiences...
If so fans saying she has changed n she is boring would not be an issue..
coz the new fans would care..too much about her old stuff.n they tend to be the most active in a fandom.
She is not seen as trendy or youthful Any more..she is grown now.
Even if she did vlogs for 10 yrs..if she was attracting younger audiences..it won't matter.
A lot of creators leave this platform and ignore the base that they have created on RUclips. That in and of itself comes back to bite them when they choose to go mainstream. They ignore their RUclips fan base or slack in what they produce on this platform. Usually they come back to this platform when their traditional mainstream presents has been exhausted. By that time their audience here will have moved on. Also at times the ugliness of a particular RUclipsr comes out overtime. At which point I feel they haven’t been genuine the entirety of the span of their channel. At this point I just can’t watch them anymore.
RUclipsrs who started disappointing after growth: the Dutch channel BOOS. Started of nice, solved a lot of legal issues for regular students, and then started off doing big cases. Don’t get me wrong, they do and have done amazing stuff and started very important conversations. But they went from getting things done, to releasing videos that end with “yeah we’re working on it” with an extremely unsatisfying open ended conclusion.
H3h3 turned into tmz for yt instead of mocking yt stupidly
I started watching youtube vloggers because I got interested about the lives of other people. Growing up in a poor household where I don't get to meet as much people outside of school and get stuck in the house most time of the day. I got fascinated about how other people live their lives, their family dynamics, what their house looks like, what are the food they cook and eat, their relationships, what they items they bought in the supermarket, I get to witness how being a youtuber changed their lives and how they can now afford things they've dreamt in the past. In a way I also felt like I was with them throughout the whole journey.
Sadly I found Emma recently, when she started having 1 word titles in the videos, bingewatched the earlier ones and really felt disconnected by the most recent ones!
Honestly, I love her newer content even more than her old content, only sad thing is the fact that you gotta wait a lot before she publishes a video nowadays. I get that the weekly videos might have been to much for her, but I feel like 1/2 monthly videos should be fine, even if it's her just making soup. I think the reason she held up so much even after the L.A phase is that she wasn't afraid of changing or venturing into other markets like high fashion or podcasts, she transcended the "youtuber" label to become something more, a person with flaws and interests
I absolutely love when you put out new videos! Your voice is so calming💕
It think it's also because the viewers grow up and their likes change. I'm 20 now and don't watch a lot of the youtubers I watched when I was 13. I'll sometimes see their videos in my recommended and watch it out of nostalgia for what they meant for me during that time in my life. I use to be obsessed with a lot of artists and bands and I defined myself by them but now I have more of my own identity and it is much harder for me to be into something as much as I was when I was a teen. Emotions run high during that time in your life and while I still have many interests now, they have more to do with me and who I want to be and less to do with other people.
one of my absolute favorite youtubers is nick crowley, and ive always found his content amazing. i definitely don't dislike his content now, with the long, well-developed, documentary-style videos, but i also miss the more fun, personal random ghost-hunting videos where we'd have inside jokes and everything was just a lot more personal. but yeah no hate to him, hes an incredibly talented youtuber and you can tell he really cares about his work. great video!
Graveyard Girl had the similar effect. Her content didn’t change much and people stopped caring about the video topics and watching them because they got boring and repetitive.
Donna is too authentic to sit on a sofa. Great video!
Only fake people sit on sofas
I'm not a giant channel but we're near 800,000 subs. But I've been able to do weekly uploads for many years now but I believe that's because my videos are just things I'd be doing anyway even if I wasn't recording them and uploading for the world to see. If I had to do content on like replacing muffler bearings, I'd be toast in a month.
I feel like with vlog channels like this, you feel the pressure to have to put 100% of your personality in this content, as fans over time grow a big connection with you and look forward to seeing you do day-to-day things. They may view you as good friends, or even family even thought its over the internet. I feel like it's easier for someone like MrBeast to make content because it doesn't completely rely on their personality and mental state. It may be the challenges or the money that may back it up, like the personality doesn’t really matter with that type of channel at that point. Like if you're having a bad day, you don't have to worry to make content because again it doesn't rely on your content.example going shopping or catching errands with Emma Chamberlain. I feel like RUclipsrs like MrBeast may not feel that pressure of relying so much on their personality, because they'll always have the money and challenges to back them up. It's like they're sense of humor and personality don't even matter that much with those channels.
Funny how this rarely happens to the gaming community bc theres always new games to play
That is only the case for youtubers who are funny. For ones that are good at certain games, they will get boring.
@@Silverswitch1 well it depends. if they are an expert at the game they will still get a fanbase for that game. the ones who arent experts are the ones who need to be funny. and channels that play different games all the time have the most success bc they attract all different audiences. its no wonder the biggest channels on yt are gaming channels.
Another banger video.
Smosh is actually gaining popularity again, just not on the main channel, change came after they wemt independent again and their try not to laugh videos which is basically just improv skits. I started watching again because of the authenticity improving, I wouldnt be surprised if others did too
I SUBSCRIBE to several YTs who don't publish weekly or even monthly, but their content excels, as well as the editing.
Also, I had a YT channel briefly, just a short-lived personal project - very niche. I'm forming a second one now based on history, but it too will be very niche, but is not intended to be short term. I assume it will grow slowly. And I intend to publish only monthly to facilitate thorough research and to edit as professionally as I can.
if i had to pick. . . I would say Rosanna Pansino. I still will watch her channel from time to time and follow her on instagram. I just miss Her Nerdy Nummy Series that indcluded more obscure nerdy things. If that makes since. That being said im happy for her and where she is in life. I just recognize that i'm no longer in her target audience anymore. That's more on me than her.
I’m not Emma’s average demographic but I love 💕 her. I personally enjoy watching the changes she’s going through as she gets older. I’m okay with her uploads when she feels like it as I always find them interesting. The RUclipsrs I’m totally sick of are Joel and Lia or now Those two Brit’s. They’ve aged but their content is as stale as month old bread. The same thing I felt towards the Dolan twins, James Charles and about every makeup RUclipsr. Emma has a very real personality that comes through her videos. I’m actually proud of her now doing not only interviews and modeling also she’s still unique. Nice video you’ve done. I’d never seen your channel before.
The viewer wants to be entertained and the creator wants to please the viewer and the all mighty algorithm. Sometimes we dress it up as parasocial relationships so that there's a sense of care and humanity involved in the transaction, but when creators get "too big" it seems like that intimacy usually gets lost.
Simply Nailogical/Cristine recently posted a video ("I'm Not A RUclipsr Anymore") on her main channel about her road to her current evolution. I followed her other content so it wasn't a surprise to see her address the "rebrand," but it was interesting (and absolutely heart-wrenching) to see the behind the scenes of the mental and emotional turmoil she was putting herself through to try to maintain the space she though people looked for in her content.
Life happens so nobody should take it personally that someone you like to watch changes in a way that doesn't match their individual expectation. I think we all just need to remember that we're all humans no matter which side of the screen we're on.
i personally thought her older videos were boring... they were just what everyone else was doing, but i LOVE her new videos theyre relaxing
I never subscribed to a channel because the RUclipsr was relatable, I subscribed because they were funny, or they make videos about topics that I like.
Like you for example 😊
I think it's sad that almost everything always have to grow out of proportion. Things that people do and people in general feel the need to grow and expand. That's why it's refreshing what pewdiepie is currently doing with the vlogs. It's a step back, we can watch his (super privileged ofc) life and just be in some authentic moments. A far cry from his youtube collaborations (red?) and inauthentic gameplay reactions of bad horror games (after he noticed it worked).
And yeah I usually dont know much of the youtubers you are talking about on this channel but your takes are always insightful and fun. For me it's a fun look to see what young people vibe with these days.
Xoxo 🥳
The clip of Emma and her friend talking and laughing in Car while her other friend is fast asleep in the back is so cute
Your documentaries are awesome!! Keep it up!!!
I like watching RUclips bc I feel like I'm able to search for something specific and can watch and pause when I want to. I'm 33 so I remember the days when you had to turn to the TV guide channel and it would endlessly scroll through the shows that were on at that time (and god forbid you just missed the info you were looking for and had to wait for it to come back around again 😩)
another person who definitely falls into this category is liza koshy. she was one of the most popular youtubers in the ‘golden age of youtube’ (2014-2018), yet when she began her youtube red show, it began to feel as though youtube wasn’t what she actually wanted to do, which is totally valid, but she kept going for it and the content got boring.
I feel like a lot of the reasons why RUclipsrs lose a lot of their fame has to do with them forgetting what made them famous and/or how to go about their careers with that in mind.
A RUclipsr like Emma gets famous because of how relatable they are and how easy it is for their audience to for a parasocial relationship with them. When a majority of your audience is there because they feel like they have a personal connection with you, doing things they can’t relate to or can’t parasocially see themselves doing with you alienates them.
So a RUclipsr like this really only has two options: Continue making RUclips videos on the same, lower budget at the expense of getting to go to glamorous events and places, or start pandering to a new audience that’ll enjoy that kind of content. There’s no happy middle in this where you get to do all these amazing, expensive, and tantalizing things and still get to keep your relatability with your original audience.
Yeah I feel like the only authentic RUclipsrs Ik are the sturniolo triplets
Not been a fan of your recent work, but this one feels more on the topic than just throwing out thoughts and hoping some stick. Great work.
My answer in one word: Novelty
We humans are moving too fast (with the help of tech) in info gathering that we want something new in are heads.
I miss no one but Jenna despite me watching a lot of people, I don't even remember their names.
P. S. I didn't know "old Emma", I've started watching her videos not so long ago, I love them and her style in general. This phase is gold.
P. P. S. I also miss Joana
I feel it’s less of the case for me. Maybe because I don’t really follow “personalities”
I actually really love her new videos, there’s something so peaceful and beautiful about them, it’s like those videos where you see humans just being humans, there’s something mesmerising about it and with her beautiful videography and likeable personality her videos are actually really good
I'd say Conan Gray. He started out with fashion, lifestyle, vlogs and music videos made from his bedroom/home town. He then disappeared off the face of youtube and dropped several albums and singles. I didn't really care for his new stuff, which is music, but was perfectly happy with his old stuff. The same trajectory happened with Tessa Violet and Dodie Clark.
Not to forget Troye Sivan!
bestdressed felt like my older sister teaching me about fashion and life, and was a source of inspiration for me. It's great she's modelling for vogue now but her content hasn't been the same in a long time.
it’s very normal. between the entertainment industry and viewers growing up, it’s a natural process that occurs. there’s a reason the term “5 minutes of fame” is cited often.
minute physics and veritasium comes to mind for channels i got bored with that got super popular. just wasn’t the same. used to really dig varitasium, but i can’t make it 3 minutes in now
that ninja dance clip is still painful.
honestly when it comes to this platform its current state you got to have grit, consistency, resilience and self evaluation
Weirdly the reverse for Joji/Filthy Frank, where there are people that miss the "old" George/Frank who was just a character, and project those feelings to the new/real arguably more relatable George/Joji.
19:42 lmao I thought we will not speak of the elephant in the room. 😂
All this time I was thinking because of the beg (0:42) saying they never found one cracking it. There were sacrifices but no one can deny PewDiePie living a good life.
Don't we just love the Bell Curve and Normal Distribution. Thank you, Central Limit Theorem.