Emma Chamberlain Turned YouTube Stardom Into A Creative Coffee Empire | Forbes
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- Опубликовано: 25 июн 2024
- When Emma Chamberlain started her RUclips channel in 2017, she had no intention of becoming an internet phenomenon-let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes-going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian.
Now, the RUclips sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.
Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on RUclips and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.
Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.
These days, she’s using that relatability-along with her massive following-to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.
Read the full story on Forbes:
www.forbes.com/sites/alexyork/
0:00 Introduction
0:36 Emma Chamberlain’s Non-Traditional Career Path
2:06 Emma’s RUclips Evolution
4:45 The Different Eras of Emma Chamberlain
6:40 Emma’s Return to RUclips
8:54 The Business of Emma Chamberlain
10:45 Behind the Brand Partnerships
12:51 The Genesis of Chamberlain Coffee
14:33 Building the Chamberlain Coffee Team
17:14 Chamberlain Coffee’s Retail Future
19:31 What’s Ahead for Chamberlain Coffee
21:35 Emma’s Advice to Her Younger Self
23:49 What Most People Don’t Know About Emma Chamberlain
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Emma’s outfit is giving the “business” outfit she used to wear in her very first RUclips spon con ads :D
I totally forgot about that haha
its giving Candace Ian from mean girls
Those were hilarious, miss that
This is a very smart move on her part because as gen z grows into full adulthood they will reach for chamberlain coffee rather than nespresso or Folgers
Doubtful. Her attention span isn’t long enough.
@@jramsey9690?
Too bad it's gross
@@harpazoseason no cause I tried the oat milk vanilla canned drink and it tasted something along the lines of gasoline
@@666oddess exactly 💯
You can tell the interviewer did her research and was genuinely interested. Loved this!!
im so proud of her omg
I appreciate the interviewer! Professional and nice
They both pretty ❤
It's like she's on a high school interview assignment. Very sweet
her MUA really did her dirty though (literally lol)
not very much of a conversation though. felt like she was awkwardly listening. or maybe just too much blush. idk. I feel the interviewer is nervous or not matching Emmas energy, at the end she said thanks for taking the time to chat but it didn't feel chatty, it felt like 21 questions lol
Emma in the suit just killed me. We all know she was laughing when she picked this out and then called it iconic. I ADORE HER.
emma's clearly a very rare kind of person. a truly inspiring role model. hearing her speak is a gift. anyone who doesn't like her is missing out!
I love how they kept showing clips of her rolling on the ground 🤣
do u know what video thats from?
😂
LOL
@@destinymaymeekit’s called GROM LIFE it’s on her channel posted 6 years ago (if you’re talking abt the ocean one)
Emma is No. 1 Comfort Person on the internet! 🥺
* so happy of all her success!
😎
Farts and all 😂
@@annlatham well, everyone has their statement pieces ahahah don’t forget about the burps
shes only 22?!! 😮 she speaks so matureee
😁
Literally thought she was thirty
she reads books that helps
Plus she’s accomplished sooo much at such a young age. I mean she owns a large and legitimate business not just a collar with a business but an actual consumable product that she helped create and build. She didn’t just slap her name on something, and her passion for business will help her go far in her career. Many people even older adults find the minute, nitty, gritty details boring and often just gloss over them or put them on someone else.
I forget every time
This was prolly the best interview I've seen. She asked very interesting questions that we as viewers would want to know and Emma's answers were transparent!
Watch her on hot ones. That is the best interview. Sean matches his guests energy and it makes it so enjoyable to watch
@@cassandrafarquhar7354 I have watched her on hot ones. I think she was on there twice now but I definitely liked the questions being asked here more!
She is the most genuine and authentic person on the youtube world tbh. So proud of her as if she is my daughter(im 25 lol) love her wholesome personality❤❤
I love how serious these questions are, not fluff. I love to see Emma growing and evolving.
Slayed the interview like a boss
I’m 70 and I love her channel. I know she works hard and had great support from her parents. I hope she has an incredible life and stays grounded.
Forbes, Emma is a gem that inspires us all. Thank you for sharing!
I hope she will direct or produce some sort of document or movie or something, ı like how she edits simple videos and turns them kind of an art scene
I absolutely loved this interview. I love how Emma is growing up and discovering what her current passions are. She expresses in the very end how she doesn’t know where this love of business has come from. And everything in her life is the opposite. I think, as a RUclips creator starting out, it was all creativity. It was art. She got to play and be herself & she was a kid. She has smart parents, and a team around her. Because she really understood the business aspect of RUclips and then catapulted that into Chamberlain coffee. It’s almost as if she went to “Street” business school. Instead of sitting in a classroom. She definitely experienced it in real life and she is probably gonna be more successful because she didn’t learn it from a textbook. She’s a very smart woman. I like how she’s collaborated with young businesswoman. I pray she is successful and continues to pay it forward. Great job Emma 👏🏼👏🏼👏🏼☕️
I think that is the best interview with Emma Chamberlain that is out there.
why did no one straighten her bowtie sos
lol it’s cute tho
maybe that's the look she's going for
Por que nem tudo na vida precisa ser “perfeito” e talvez a gravata represente a personalidade dela. 🤗
Excellent interview. Shout out Alex York for a truly interesting interview.
Also i love how involved emma is in her company 😊 she’s so wise
i’m so proud of emma, her pipeline is honestly so fascinating and inspiring.
Emma is such a great model for the current generations. I'm 26 & hope all women and girls see her as an absolute Icon. She got it right with how she handled her transition into adulthood and now she is gonna have sooooo much success. Home girl deserves it all.
Also her outfit is giving director vibes, along with her current favor to long form videos - I have no complaints.
Keep bossin Miss Chamberlain 💅🏻
Forbes, I loved this video so much, I had to hit the like button!
All round great interview!
Nunca tinha visto ela falando das decisões “de empresa” que ela tomou no Chamberlain Coffe… AMEI
so proud of how far shes come 🥹 i’m so excited for her to post again
I love seeing Emma’s business side but I am a little confused about people saying this is the best interview ever. Seems like they were on a bit of a time crunch - as I felt like there was no flowing banter at all or any chemistry really between the two. The “definitely and - “ onto the next question for every single question just always feels a bit uncomfortable. Maybe just nerves and time strains! But it did feel slightly too stale for how Emma likes to do things - even if she is presenting her mature business side.
That was hands down the best interview with Emma I've ever seen
the questions are amazing
Her dad is very supportive. I love that. Being yourself is the main important thing
Stunning interview. So poised and professional
I found it interesting how she said she is more aesthetically driven now than she was when she was a kid, I think i just realized that can hold me back sometimes. I worry and fuss too much over aesthetic and it limits the amount of content im producing in the world lol
Emma! We’re ready for you to come back to RUclips! We miss you ❤
Emma puts so much care and effort into what she is passionate about and it’s INSPIRING.
This was such a great interview! Love Emma
SO PROUD OF HER!
It is a pity that the company is completely neglected on the European market. Half of the regular products are missing, seasonal or new products are completely absent or only a few limited items are available. Customer service is non-existent - I asked about the availability of my favourite coffee twice and never got an answer.
So much foreshadowing and a bit of teasing here for new upcoming amazing content from Emma. Our girl IS BACK AND BETTER THAN EVER
she is the sweetest soul, she also got leader personality you can feel the gaze thru the screen
Emma please do more decaf blend for cold brew and def do a coffee alternative. My fav is dandy blend!❤
We miss your videos, Emma! It’s such a treat when you post. Excited for more great videos!
The journey from RUclips to building her own coffee brand is truly impressive. ☺
💯
I really admire ppl who are good in communicate things. Really love the way Emma explains her milestones. Very clear and well structured
such an inspiration! loved the interview
I’m so happy she’s loving youtube again 🥺 I love emma so much!!
You just know Emma would be your best friend just by watching this. Great job Forbes!
AMAZING VIDEO!! Love her
Gosh I love her so much!
Great interview 🎉❤
great questions! nice to learn more about the behind the scenes of chamberlain coffee
Love Emma and all her contents! Wishing her always the greatest success
I have never seen this person before, but its so interesting to watch americans have a conversation. Its so different from a normal relaxed conversation in Denmark. It must be very strenous to have to speak like this. Very facinating.
Qual seria a maior diferente? A energia?
This is a structured interview. It's not a good representation of a relaxed conversation between Americans.
why would this be a normal conversation, it’s an interview
This was such an excellent interview. Very thoughtful and thought provoking. 🙏 cool to be an adult now watching Forbes about the same person you grew up watching on RUclips.
The interviewer did such a fantastic job ❤
i just love emma everything about her is just so genuine
Great interview!
Emma is so clever. I respect her even she is just 22. So interesting and inspiring interview I've ever seen.
I love the girl that interviewed her… very relatable ❤
i love emma everything about her is just so genuine
Emma is great! Interviewer is great!
Such an inspiration ❤❤
Always interesting and inspiring. I love how you had the guts to just go do it. I knew Emma, you’re definitely one to watch and see what’s happening next! Keep bringing it 🎉
I prefer dark chocolate & coffee that is less sweet. I really enjoyed her premade latte. Mr Beast talks about how he wanted to make the first flavor of Festables chocolate dark chocolate because that’s what he likes, but he realized that a larger majority of the population prefers milk chocolate so that’s what he went with. It’s so challenging running a business where you want to make everyone happy, but everyone has different preferences so it becomes nearly impossible. If you’re giving it your best, thats all you can do.
So proud of here🩷
I loved her last hour long video, and to hear she wants to create more of that length really makes me happy! RUclips will be waiting for you Emma!
Aww I hope so, would make me happy too 🌹
great interview
She is authentic which is why younger viewers love her. I'm not surprised by her incredible success.
I love Emma ! She inspired me to start my RUclips channel 😌
So proud of my girrrrlllll 🌟huge inspiratiooooon!!!!🫶🫶🫶🫶✨
Platform, Projects, Podcast. The “P’s” have it for Emma. Good for her!
Emma Chamberlain x Urban Outfitters would be cool, either a clothing collection or homeware...
Iconic look from Emma
who did her lips? I'm thinking of blurred lines.
have been watching her since 2017 since the dollar tree video until now so proud of her!
also her coffee is great
Wise beyond her years, and very self aware! Emma deserves every good thing that comes her way because she has such a great work ethic!
She has grown into such a beautiful, authentic, smart woman. I smile when I watch her and love that we as viewers have been able to witness her journey. Her online presence is my reality TV 🫶
I loved this interview! I truly do appreciate conversational reporters, you could really hear how comfortable Emma was and it made her personality shine. ❤️Kudos to you Forbes!!
This is making me very very emotional. I’m so proud of you.
Loved this interview. Great questions!
I swear I thought it was Timothée Chalamet when I saw the thumbnail!!
i love the crooked bow tie
I love Emma Chamberlain!💕💕💕
This is a great interview. I would disagree with her last point that she doesn’t have the personality of businesswoman. I work in investment banking and our biggest sharks have 2 distinct sides. One side sends dumb memes in lighthearted email chains, the other gets it DONE. She also possesses this duality. The way she speaks about her product and the Retail experience comes from passion and a deep knowledge of all facets of her business. She presents her information in a compelling and interesting way. Love to see it.
Emma’s all grown up. The journey is rad
What a talented young woman. Smart cookie alert. Love you always Emma
So inspiring!!
Fav person 🤎 Emma Chamberlain so proud
I can feel the anxiety of the intervier, she was so professional. She's got some spark going on!
She looks absolutely amazing in Thom Browne😘
She looks more and more like timmy chal everyday 😂
I love how Emma is able to tell us that the change of edit in her videos is her growing up herself. I definitely feel like her not continuing to thrive in the education system is playing a big part in her life. Many of our lives as well. I believe the education system definitely teaches humans to mature and somewhat know how the world is changing. And I’m glad she had enough motivation to change by herself and to become more of an adult. (Btw I’m not hating on her bc she didn’t want to continue her education lol)
you would think at Forbes the cameraman is able to shoot straight with the camera..
she’s so smart and people don’t give her enough credit
I love Emma so much! She has built such an incredible career but always manages to stay grounded and relatable. She truly feels like my long term best friend and I’m so proud of her! 🥹
"co" Founder ? Who's the other founder ?
her dad
i needed to see this
So proud of you Emma ❤
I really understand why everyone loves her, she can just talk and it makes you feel like you’re on the living room couch with her. Emma is just great.