Mastering Email Deliverability: How to Avoid the SPAM Folder
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- Опубликовано: 5 сен 2024
- Sick of your cold emails getting sent into the void?
Poor email deliverability hold you back from generating pipeline?
In this webinar, we’re giving you a step-by-step walkthrough on how to ensure your emails reach the inbox and not the SPAM filter.
You’ll walk away from this webinar knowing exactly how to:
- Configure DMARC, SPF, and DKIM for your domain
- Maintain a healthy domain with proper email “warm-up”
- Configure your mailbox to look like a real person and not a robot
- Create messaging that speaks to your target audience (without looking like a spammer!)
- Find and use verified emails that boost your domain reputation
- Use sequence diagnostics to identify email deliverability issues with ease
- And much more!
![Mastering Email Deliverability [Live Training Session]](http://i.ytimg.com/vi/361ILea1luQ/mqdefault.jpg)
Excelent webinar!
Thank you for watching!
Do you know when Apollo will be releasing their email warm up tool within the platform?
Thanks so much for watching and for the question! So, in an ongoing effort to help our customers protect their mailboxes and improve email deliverability, Apollo actually retired its mailbox warm-up feature on January 1, 2024.
Our recommendation is to focus on improving email deliverability by following general email best practices with our guided checklist.
Found here -> 21165194.fs1.hubspotusercontent-na1.net/hubfs/21165194/Checklists_Apollo%E2%80%99s%20Cold%20Email%20Deliverability%20Checklist.pdf
Being your own warm-up system can contribute significantly to sustainable email deliverability. It may sound very manual, but parts of it can still be automated if you use sequences in Apollo!
I hired a deliverability consultant and he told me that using ANY cold email tool to send emails - including Apollo - means that the recipient email server knows you are sending from the IP of a cold email tool, and over time this will ruin your IP reputation and cause your emails to get sent to spam. According to him, the only way to maintain good deliverability is to hire a team of VAs to manually send the emails from your account. Is this true?
Hi Jain, most cold email tools will send emails from their own domain and this does mean it will show as coming from their IP address. However, the standard setup with Apollo is to link your mailbox to their platform. When this setup is used, the emails originate from whatever email service provider you use. In other cold email tools there is sometimes an option to route their emails through your subdomain to achieve a similar affect.
No need manjul sending , se need to equip few more with marketing, i can help you
One solution could be to use a dedicated IP that you put through a warm up period before sending cold emails. Sendgrid is one example where you can have a dedicated IP. Then set up your SPF (DKIM and DMARC) with this new IP and authenticate with sendgrid.
Now you've got an IP address for Marketing and an IP for your Transactional and other email for your normal domain's IP.
Hope that helps at all?
As a paying subscriber, one of the problems I have with Apollo is they love to create "how to" videos like this, then rearrange their entire platform, making it difficult (if not impossible) to follow YOUR instructions....and then never update your knowledge base after changing your platform. Not sure what's behind this nonsense but you guys really need to figure it out better, I challenge you!
Hey there! Thanks for the honest feedback it's always helpful. We're definitely working on improving the experience our users have in-app and in our Knowledge base every day! We appreciate your challenge!
Can you post the link to the checklist? Thanks!
Fantastic! Thanks.
Here's the link! bit.ly/410TjAG
Can we use sub-domains rather than multiple domains to send mail?
Nope, same IP
Hey there! Great question. You certainly can! And the mailbox providers do respect subdomains as separators of mail streams...at least to a degree.
If they really don't like the behavior of a subdomain, they certainly have and can escalate their actions to the domain level.
Does anyone know the Godaddy admin version of this
What is your opinion on using gmail addresses instead of my own domain for sending out emails sequences?
This is a great question and we would definitely encourage you to check out another reosuce of ours over at Apollo Academy on this www.apollo.io/academy/why-your-emails-land-in-spam-and-how-to-fix-it but generally speaking a company email will ALMOST always be better, theoretically, since you can do more to control the reputation of it.
in the video the guys says about making different versions of the subject line on your emails, if you are sending mass emails through this system, how do you do this?
I do this through A/B testing. I use the same email body with different subject lines.
when having 5 email accounts, is its better to have 5 different domains? or 5 email accounts from the same domain? thanks
That's a great question! Either option is acceptable as long as you're keeping your sending limits in check and you try to appear as human-like as possible when sending. For example, no more than 25-30 emails per hour, 90s between emails (per mailbox) make sure your domain is not your corporate domain - so setup up a new domain, ie. mycompany.com (not good) vs companyemails.com (good). More domains means you need to start fresh with each one because they would have no reputation, to begin with (will be neutral or need to be warmed up separately). more domains make sense once your current domain starts taking a hit due to bad practices.
Hi, I just want to know once I added my mailboxes and follow the warm up process how long do I wait before I can start my campaigns? or can i start sending out emails after I am done with the warm up steps
Thanks for watching and for leaving a question! So we actually don't have mailwarming anymore. Definetly check out a tool like www.warmupinbox.com/ or mailwarm.com/ on that front! 😄
you realize that you literally failed to answer the question that was asked? @@Apolloio
Hi Josh, just watched this video today, is it possible to send me the checklist for domain set up. We are battling with deliverability too.
Hi there! You can find the checklist in the purple box here - knowledge.apollo.io/hc/en-us/articles/4409225311885-Avoid-Spam-Filters#toc_3 under "Email Deliverability Best Practices" :)
Can I get a link to the checklist?
Thank you
Here you go! bit.ly/410TjAG
@@Apolloio this link is not working, could you please share the one that is working?
Would be very thankful.
@@hamidcheema96 Hey there! We just tested it out and it seems to be working still give it a shot again for us and let me know if it's working now? 🤔
@@Apolloio I tried on the phone the other day and it didn't work. Anyhow, it's working now.
Apologies for the inconvenience. Thank you for your reply, highly appreciated
@@hamidcheema96 No problem at all!