If you found these cold emailing tips helpful, you’ll love my newsletter! I share free outbound tips every week. Subscribe here: outboundkitchen.substack.com/
On my own without cold email, using AI just to check my subject lines and body of my email, I am able to get a 35% open rate with emails going straight to inbox. Not bad for a beginner I say.
For every account on your list you should: 1. Know what they do 2. Who they sell to 3. The problems they have 4. Created a POV Then you email them with: 1. What you saw 2. What that means 3. Where their better world could be Think about the email as a short story.
Fantastic video, very valuable content. I'm new to cold email and have been intimidated getting my feet wet. The holistic perspective provided was everything I needed!
Geat insights - new to cold email - have been framed with so many industry templates - Mike definitely puts a pause on how I see cold email automation now. Need to watch it again
I love bith guys The host is asking good questions The guest is giving away all the secrets and this is the information others are charged big money I saw this atleast 7 times Thanks for sharing Love from India
The problem is that every time one of these videos pops up for email advice.. it's companies selling to other salespeople. So they have an immediate problem. I don't see any videos of other types of software that aren't for sales teams.
I tried this framework mentioned by Mike with engineers/data leaders and got quick results. And on my channel I interviewed sales reps selling to different buyer personas: finance, operations, marketing, engineers. So yeah we are on the same page here. But I’m mindful about and want to have sales reps from different industries.
I absolutely agree, most of this content is focused on selling to sales teams in software companies. Please explain how this would work selling to, for example, a German multinational manufacturer with €Billions in revenue and 25,000 employees
I want to use cold email strategies for insurance business. Does this work for prospects that don’t feel they have a problem or are in need in the first place?
Hi Elric, I love your accent.. it's like the butter on a croissant.. it just makes everything better! Something I was really curious about was cadences. I realise you're not Mike, but do you have a personal opinion on the best cadences to use. For example: After first cold email: - If prospect opens email (assuming you use tracking) - No indicator prospect has opened email Generally how often to keep cycling back to a prospect and with what kind of cadence? Thanks!
Great Value in this Video! You earned yourself a sub :) I wonder though, are all automations bad? What If I prep all the personalised follow ups in advance to each business and have them automatically send out periodically? Wouldn't that just be more efficient than if I were to send them out manually and keep track of it manually? Lets say I send out my initial personalised mails to 90 cold lead from lead gen list 1 on Monday and they will be in my pipeline for the next 2 weeks. On Tuesday I send out another 90 cold leads. That's 180 new leads to manage a week and from my calculations it would almost take me 20hrs a week to generate the leads, create the personalised mails, launch campaign, and manage campaign and that's with a hybrid approach where follows up are automated but manual responses to any show of interest. I can't imagine how long it would take me if I were to manually do everything. Wonder what's your opinion on this? 👀
bro thanks for the knowledge, i’m i’m just staring out my freelance emailing, i wonder will my email be banned after reaching certain day limit? what is the number if i use gmail? i send slightly different messages every time, not just copy pasting. but i don’t want them to be in spam section of others
@@RedRumble14 thank you so much! it depends, but 30-50 emails a day is okay. If you send more, you can be banned With Gmail it’s lower, but I never used a gmail email for cold emailing.
POV: Context: Hey Mike, saw you‘re looking for quality writers in your job insurance Insight: This usually means you‘re looking for quality over mass outreach Issue: it‘s almost impossible to track and replicate what‘s working CTA: have you looked into email intelligence before? P.S.: it provides you realtime analytics what‘s working within the team
Would be interested to hear his approach on a completely cold account, no context on the persona, except what you see on his LI and what. you know of the company from research.
Do an experiment and see if personalization yields more revenue. you may also discover that multiple people can be sent similar emails with low customization.
🎯 Key points for quick navigation: 00:00 *📧 Creating the Best Cold Emails* - Importance of personalization and human touch in emails, - Research and preparation are crucial for successful email outreach strategies. 01:05 *💼 Account Segmentation and List Building* - Segmenting target accounts based on various criteria, like industry or funding type, - Tailoring outreach strategies to specific segments for more effective communication. 03:07 *🎯 Understanding Prospect Tech Stack* - Utilizing data providers to research and understand a prospect's technology stack, - Tailoring messages based on the technology a prospect is already using. 05:51 *✍️ Creating a Point of View* - Crafting emails with a unique point of view based on research and insights, - Focusing on providing value to the prospect rather than highlighting the sender's product. 09:19 *🧠 Research and Personalization in Email Writing* - Prioritizing deep research and understanding of a prospect before writing emails, - Avoiding generic emails and focusing on personalized, insightful content. 19:03 *📩 Subject Line Strategies* - Subject lines should capture attention with personalization or specific details, - Avoiding common sales email tactics in subject lines to increase open rates. 20:13 *📧 Writing effective subject lines and intro text* - Importance of creating subject lines that avoid triggering mental spam filters - Tips on crafting intro text that leads with observations rather than selling intentions - The significance of engaging the recipient with a reason to open the email 22:07 *📝 Connecting observations with insights in emails* - Concept of storytelling in emails to engage the recipient - Importance of tying observations, insights, and problems together cohesively - Strategies to increase email response rates by linking observations to personalized insights and challenges 26:05 *📊 Adapting email frameworks based on the recipient's role* - Tailoring the approach based on the recipient's seniority in the organization - Balancing creativity with framework adherence in cold emails - Considering different frameworks, such as observation-question sequences for effective follow-ups 29:27 *🚀 Crafting personalized points of view in cold emails* - Emphasizing the creation of unique points of view over template-based emails - Addressing the misconception that personalization slows down the email writing process - Leveraging frameworks for faster and more personalized email composition Made with HARPA AI
Framework based on video transcript. 1. Subject Line and Intro Text: o Subject Line: Craft concise subject lines (2-3 words) to bypass mental spam filters. o Intro Text: Lead with personalized observations instead of immediately pitching the product or service. 2. Observation to Insight to Problem: o Observation: Start by observing a relevant aspect about the recipient or their company. o Insight: Provide insights or implications based on the observation to showcase understanding. o Problem: Connect the insights to a problem the recipient might face, highlighting the relevance of the solution offered. 3. Tailoring to Recipient's Role: o Recipient's Role: Adapt the tone and creativity based on the recipient's seniority. o Balanced Approach: Balance creativity with adherence to the established framework for different recipients. o Follow-up Strategies: Use alternative frameworks like observation-question sequences for effective follow-ups. 4. Crafting a Personalized Point of View: o Unique Perspective: Focus on creating a distinct point of view in each email, avoiding generic templates. o Speed and Personalization: Utilize frameworks to maintain speed while ensuring high levels of personalization. o Educational Approach: Shift the focus from educating about the product to educating about the problems the product solves.
in the first Email. Do you guys have your signature on their so they can check your website etc.? or literally just text and let them make a short reply like "sounds interesting" or "tell me more" and in your follow up add a signature or a link etc.? im really new to cold email so if any of you have a good source where you get information like this i would highly appreciate.
This is great advice but still doesn't match up in terms of quick scalability. Mike mentioned that it takes him 4 minutes to write a personalized email. As a BDR at my organization, I am tasked to write about 60 emails a day. So 4 minutes each on 60 emails is 240 minutes which is 4 Hours. 4 Hours a day on emails and I also need to make 100 calls. Whew...
@@PreciousMorgan-i2i curious, so why do you need to send 60 emails a day? Because management told it’s 60? Did they explain the reason for 60? I get your point most of time sales leaders focus on quantity (100 calls and 60 emails a day) but it should be quantity and quality
What was your biggest takeaway from this episode? Let me know! If you enjoyed this video, you might like my weekly newsletter about prospecting, where I share actionable prospecting tips, join 3,015 sales reps getting the newsletter here: sdrgame.substack.com/
If you can't get the persons personal email then sending emails are useless If its a service for a business its great but if its for selling products and not services its useless.and plus its not just few hundred you have to send out , to me its spam marketing.
@@xtgamermo2859 yeah its been ups and down in the last 4 weeks bro! some poeple did reply but last week i got 0 replies from 100 messages. I figured it may have been because ove attached a picture to my messages to they had a higher risk of going to spam. im now buying a special corporate mail and it will be warmed up for 14 days to get a good reputation. Is this right?
Hey Elric , awesome video! Your unique style really stands out. I'm a video editing specialist focused on RUclips growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
If you found these cold emailing tips helpful, you’ll love my newsletter! I share free outbound tips every week. Subscribe here: outboundkitchen.substack.com/
Mike's strategies are really eye-opening. I never realized how much personalization can impact reply rates. Definitely going to try these tips out.
This video is packed with useful information. I appreciate the focus on mindset shifts in email writing. It's all about perspective.
Great insights on cold emailing. I especially liked the part about list segmentation. It's so crucial to tailor your outreach.
On my own without cold email, using AI just to check my subject lines and body of my email, I am able to get a 35% open rate with emails going straight to inbox. Not bad for a beginner I say.
Just used the framework and got an instant response on an acct that's been icing me, great stuff Mike and Elric!
Let’s go! Nice job Steve.
I love it, Eric is like asking really hard questions and forgetting about the podcast etiquette. Straight to the point, more of that!
Thanks for the feedback really appreciate it! What's your biggest takeaway from the episode?
This is one the best interview I have ever seen on the matter. Pure gold 🎉
Thank you so much 🙏 what’s your biggest takeaway?
How does this not have more views, this is so good for anyone in sales! Thanks, great episode
Thanks Oliver for the feedback! What’s your biggest takeaway?
Probably the best video about cold emailing on this whole platform!
thank you! What's your biggest takeaway?
For every account on your list you should:
1. Know what they do
2. Who they sell to
3. The problems they have
4. Created a POV
Then you email them with:
1. What you saw
2. What that means
3. Where their better world could be
Think about the email as a short story.
Yes! Thanks for sharing your takeaway Percy.
Thanks!I will try this.If any feedback,i will talk to you.
Thanks for this amazing interview. That framework he shared is very unique. Gold!
And it worked well! I use his framework at my jobs, and booked meetings with companies that no one could book before.
@@ElricLegloireOutbound alAmazing. Gonna be trying it soon
@@prnd5511 let us know how it goes :)
Fantastic video, very valuable content. I'm new to cold email and have been intimidated getting my feet wet. The holistic perspective provided was everything I needed!
I'm glad! That's a great episode to learn how to write cold emails
One of my favorite episodes so far
Thank you really appreciate the feedback 🙏 what’s your biggest takeaway?
- the bar is set low due to automation
- frameworks > templates
- have the problems you fix for your ICP in your back pocket at all times.
Geat insights - new to cold email - have been framed with so many industry templates - Mike definitely puts a pause on how I see cold email automation now. Need to watch it again
Indeed :) That's a masterclass on cold emailing! I learned so much from Mike :)
that was great thanks, I've been using the point of view you guys talked about and it's working well so far!
The POV is so useful for all outbound channels!
I love bith guys
The host is asking good questions
The guest is giving away all the secrets and this is the information others are charged big money
I saw this atleast 7 times
Thanks for sharing
Love from India
Thanks @haffez it means a lot 🙏🙏
This is gold! Thanks so much for this Elric and Mike. Really helpful for a person who’s new to sales like me
Thank you so much for your feedback! It means a lot
Excellent interview. Well done!
Thank you! Really appreciate it! What's your biggest takeaway?
I’m not in tech but in sales. This’ll help my agency for sure!
That’s a good point, most of those tips are applicable in other industries.
Agreed this has SO much good info in it!!
Right? What’s your biggest takeaway?
The problem is that every time one of these videos pops up for email advice.. it's companies selling to other salespeople. So they have an immediate problem. I don't see any videos of other types of software that aren't for sales teams.
I tried this framework mentioned by Mike with engineers/data leaders and got quick results.
And on my channel I interviewed sales reps selling to different buyer personas: finance, operations, marketing, engineers.
So yeah we are on the same page here. But I’m mindful about and want to have sales reps from different industries.
Not just on your channel, by the way. Seems like any cold email strategy video I find it's from a sales consultant.
I absolutely agree, most of this content is focused on selling to sales teams in software companies. Please explain how this would work selling to, for example, a German multinational manufacturer with €Billions in revenue and 25,000 employees
I want to use cold email strategies for insurance business. Does this work for prospects that don’t feel they have a problem or are in need in the first place?
So in other words, no CTA. Just an email offering advice?
This was so helpful! Totally worth it🙌🏾
What's your biggest takeaway?
Great video Elric ✨
Thanks, cheers
Hi Elric, I love your accent.. it's like the butter on a croissant.. it just makes everything better! Something I was really curious about was cadences. I realise you're not Mike, but do you have a personal opinion on the best cadences to use. For example:
After first cold email:
- If prospect opens email (assuming you use tracking)
- No indicator prospect has opened email
Generally how often to keep cycling back to a prospect and with what kind of cadence?
Thanks!
Mike's the 🐐
The king of the 🐐
I was gonna mass auto-send but after watching this I'm gonna send all personal emails.
Will come back here if it works out.
this worked or not???????
Great video, just subscribed.
Thanks! Really appreciate it!
Great video. Any idea if he's sending from cold domains or because they are personalized is he just using his company email?
He's using the main domain of Lavender
Great Value in this Video! You earned yourself a sub :)
I wonder though, are all automations bad? What If I prep all the personalised follow ups in advance to each business and have them automatically send out periodically? Wouldn't that just be more efficient than if I were to send them out manually and keep track of it manually?
Lets say I send out my initial personalised mails to 90 cold lead from lead gen list 1 on Monday and they will be in my pipeline for the next 2 weeks. On Tuesday I send out another 90 cold leads. That's 180 new leads to manage a week and from my calculations it would almost take me 20hrs a week to generate the leads, create the personalised mails, launch campaign, and manage campaign and that's with a hybrid approach where follows up are automated but manual responses to any show of interest. I can't imagine how long it would take me if I were to manually do everything.
Wonder what's your opinion on this? 👀
bro thanks for the knowledge, i’m i’m just staring out my freelance emailing, i wonder will my email be banned after reaching certain day limit?
what is the number if i use gmail?
i send slightly different messages every time, not just copy pasting. but i don’t want them to be in spam section of others
@@RedRumble14 thank you so much! it depends, but 30-50 emails a day is okay. If you send more, you can be banned
With Gmail it’s lower, but I never used a gmail email for cold emailing.
@@ElricLegloireOutbound thank you, so u suggest me creating an email on another platform not gmail? any recommendations?
Really valuable thank you!
Thank you - what's your biggest takeaway?
What kind of Fram work?
what do you mean?
Great Content
Thank you so much 🙏 what’s your biggest takeaway?
How do you think I should go about doing research on each contact? I have access to their LinkedIn but that isn't enough info to build a solid POV.
POV:
Context: Hey Mike, saw you‘re looking for quality writers in your job insurance
Insight: This usually means you‘re looking for quality over mass outreach
Issue: it‘s almost impossible to track and replicate what‘s working
CTA: have you looked into email intelligence before?
P.S.: it provides you realtime analytics what‘s working within the team
Would be interested to hear his approach on a completely cold account, no context on the persona, except what you see on his LI and what. you know of the company from research.
Yeah great idea for a 2nd episode with Mike. Thanks 🙏🙏
love this!
Thank you Irina! What's your biggest takeaway?
it's nice to see AE who is achieving this email reply rate! and to confirm that no automation will ever replace human brain @@ElricLegloireOutbound
how you can email people on scale if we have to write personalize emails to each lead
What do you mean by "scale"?
@@ElricLegloireOutbound like mass emailing 500-1k a day
good question
Do an experiment and see if personalization yields more revenue.
you may also discover that multiple people can be sent similar emails with low customization.
Thanks for sharing. What do I do in order to legally send people emails? Is there a legit place where I can get an email list?
It depends, are you going after companies? CEOs? Sales leaders? Etc
Also curious. Answer is yes on my side
great so what do we do we need examples
Excellent!
Thank you! What's your biggest takeaway?
🎯 Key points for quick navigation:
00:00 *📧 Creating the Best Cold Emails*
- Importance of personalization and human touch in emails,
- Research and preparation are crucial for successful email outreach strategies.
01:05 *💼 Account Segmentation and List Building*
- Segmenting target accounts based on various criteria, like industry or funding type,
- Tailoring outreach strategies to specific segments for more effective communication.
03:07 *🎯 Understanding Prospect Tech Stack*
- Utilizing data providers to research and understand a prospect's technology stack,
- Tailoring messages based on the technology a prospect is already using.
05:51 *✍️ Creating a Point of View*
- Crafting emails with a unique point of view based on research and insights,
- Focusing on providing value to the prospect rather than highlighting the sender's product.
09:19 *🧠 Research and Personalization in Email Writing*
- Prioritizing deep research and understanding of a prospect before writing emails,
- Avoiding generic emails and focusing on personalized, insightful content.
19:03 *📩 Subject Line Strategies*
- Subject lines should capture attention with personalization or specific details,
- Avoiding common sales email tactics in subject lines to increase open rates.
20:13 *📧 Writing effective subject lines and intro text*
- Importance of creating subject lines that avoid triggering mental spam filters
- Tips on crafting intro text that leads with observations rather than selling intentions
- The significance of engaging the recipient with a reason to open the email
22:07 *📝 Connecting observations with insights in emails*
- Concept of storytelling in emails to engage the recipient
- Importance of tying observations, insights, and problems together cohesively
- Strategies to increase email response rates by linking observations to personalized insights and challenges
26:05 *📊 Adapting email frameworks based on the recipient's role*
- Tailoring the approach based on the recipient's seniority in the organization
- Balancing creativity with framework adherence in cold emails
- Considering different frameworks, such as observation-question sequences for effective follow-ups
29:27 *🚀 Crafting personalized points of view in cold emails*
- Emphasizing the creation of unique points of view over template-based emails
- Addressing the misconception that personalization slows down the email writing process
- Leveraging frameworks for faster and more personalized email composition
Made with HARPA AI
Framework based on video transcript.
1. Subject Line and Intro Text:
o Subject Line: Craft concise subject lines (2-3 words) to bypass mental spam filters.
o Intro Text: Lead with personalized observations instead of immediately pitching the product or service.
2. Observation to Insight to Problem:
o Observation: Start by observing a relevant aspect about the recipient or their company.
o Insight: Provide insights or implications based on the observation to showcase understanding.
o Problem: Connect the insights to a problem the recipient might face, highlighting the relevance of the solution offered.
3. Tailoring to Recipient's Role:
o Recipient's Role: Adapt the tone and creativity based on the recipient's seniority.
o Balanced Approach: Balance creativity with adherence to the established framework for different recipients.
o Follow-up Strategies: Use alternative frameworks like observation-question sequences for effective follow-ups.
4. Crafting a Personalized Point of View:
o Unique Perspective: Focus on creating a distinct point of view in each email, avoiding generic templates.
o Speed and Personalization: Utilize frameworks to maintain speed while ensuring high levels of personalization.
o Educational Approach: Shift the focus from educating about the product to educating about the problems the product solves.
thank you so much for doing this!
in the first Email. Do you guys have your signature on their so they can check your website etc.? or literally just text and let them make a short reply like "sounds interesting" or "tell me more" and in your follow up add a signature or a link etc.?
im really new to cold email so if any of you have a good source where you get information like this i would highly appreciate.
damn this is amazing, thanks for sharing
thank you
Of course
This is great advice but still doesn't match up in terms of quick scalability. Mike mentioned that it takes him 4 minutes to write a personalized email. As a BDR at my organization, I am tasked to write about 60 emails a day. So 4 minutes each on 60 emails is 240 minutes which is 4 Hours. 4 Hours a day on emails and I also need to make 100 calls. Whew...
@@PreciousMorgan-i2i curious, so why do you need to send 60 emails a day? Because management told it’s 60? Did they explain the reason for 60?
I get your point most of time sales leaders focus on quantity (100 calls and 60 emails a day) but it should be quantity and quality
@@ElricLegloireOutbound Yes, those are the KPI's based on management. I totally agree with you.
@PreciousMorgan-i2i hi i am Terence i am currently working towards a changing in career into tech sales and will want to connect more..
I have to think to myself what if all these other people are sending the same emails to the same location.
Like the ones Mike is sending?
@@ElricLegloireOutbound Im saying what if hundreds of people send the same email to that location everyday its spam.
@@digbot5987 yes, but no one does that. Prospects receive a lot of emails but bad emails
What was your biggest takeaway from this episode? Let me know!
If you enjoyed this video, you might like my weekly newsletter about prospecting, where I share actionable prospecting tips, join 3,015 sales reps getting the newsletter here: sdrgame.substack.com/
This helped me land meeting with a fortune 500
love
What's your biggest takeaway?
good
Thank you!
If you can't get the persons personal email then sending emails are useless If its a service for a business its great but if its for selling products and not services its useless.and plus its not just few hundred you have to send out , to me its spam marketing.
We didn't talk about how we get emails, but we use tools like Apollo, Amplemarket, Cognism, Kaspr to find their business emails.
If you do all this research why not just call them?
You can use the research with you calls too, or via LinkedIn
damn bro i ve sent 24 emails via gmail and i seem to be in a spam category. how long before i’m unbanned? 1 day?
You don’t get unbanned bro also you won’t see results with just 24 emails
@@xtgamermo2859 yeah its been ups and down in the last 4 weeks bro! some poeple did reply but last week i got 0 replies from 100 messages. I figured it may have been because ove attached a picture to my messages to they had a higher risk of going to spam.
im now buying a special corporate mail and it will be warmed up for 14 days to get a good reputation. Is this right?
@@xtgamermo2859how is it that i dont get unbanned?
if i slowed it down i think i’m good?? can i safely send 20 emails a day from my personal gmail?
Hey Elric, great content! I've sent you an email.
AI that he sells is not working and he is better doing emails
What do you mean?
Intantly or GOHIGHLEVEL?
@@Knowledgedad what do you mean? The tool?
Hey Elric , awesome video! Your unique style really stands out. I'm a video editing specialist focused on RUclips growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts
Not interested. Thanks. Cheers