Liah everything will be fine. You've been in rough places before and came out of the other side stronger. There are many who believe in you, myself included. If we believe in you are a more than capable individual please do the same. Most of all keep your faith that everything happens for a reason, there might be challenges, yes, but without them can't really taste victory, so welcome the challenges, you'll be that much stronger,nay.... invincible 😄😘🌴🌴🌴
Liah Yoo I recommend getting a massage 💆 therapy once a month because I can see from the dark circles under your eyes that you need it. Plus you've probably been busy and feel really tired and sore. Meditation while asking yourself the root of your frustrations can make things a bit easier. Basically treat yourself once in a while and giving some space now and then to organize yourself. We love what you're doing and KraveBeauty, but take it slow.
Thank you for showing your meeting with your therapist and reminding us that it’s good to open up & talk to someone about our concerns. Respect you so much! ❤️
@@LiahYoo Dear Liah, thank you so much for being so courageous and vulnerable with your youtube community. You have a life-customer in me because of this video. From what I understand you shared footage with a session with your coach (not a therapist) and you spoke about the feeling that you not making a good use of your time if you are not constantly learning. As someone who has been there (and still struggling with this constant achievement mentality) and the thought of doing something for the sake of pure fun and enjoyment was alien to me because I felt that my time should be used to constantly learn, I urge you to give yourself the gift of therapy with a proper mental health professional. You can address this and reach your goals without driving yourself to the ground in the process. If this is in fact your therapist or you are already seeing one, ignore me. Much love from the UK!
Hi, as an ex start up partner I can totally relate to ur anxiety of break ups with ur partners. But know this, it only hurts the first time. From next time, u kind of mentally brace urself for the possibility. First time u go in with all ur emotions, but from next time u will know to put practicality first than emotion! Also the phase that u r in right now is perfectly normal. U r transitioning from a regular worker to ceo but infrastructurally u hv not yet achieved to fully be a ceo. That is ok. It takes time for all those small pennies to take care of itself while u look at the bigger pounds! U hv to iron the bumps on the road for sometime now before someone else starts taking care of the small odd jobs. If u r facing hurdles u r on the right track. Also remember, once u truly become ceo these issues will not disappear, they will be replaced with new ones. U will still hv less time to do product development than management business. U will be occupied with running the show from top but will get less time for just purely doing things that u like. Sad but true. Start practising on how to take time off from firefighting and doing what u like. Good luck!
Dear Liah, after watching this the level of respect and admiration I have for you not only as a ceo but as a person went even higher, you are inspirational. Just sending you positive vibes from Italy ☺
LIAH YOU'RE SUCH AN INSPIRATION! Honestly, your authenticity and your generosity in putting so much effort in making the best skincare company is so admirable. Thank you for being you!
I think this is my first time commenting on your channel, Liah. Let me tell you that my skin owes you everything. I went through a blackhole of skin problem 2 years ago to the point that I didn't know what the hell is happening. I stumbled upon your videos and found myself watching every single one of them. And I was never the same since then. I just want you to know you impacted my life and my skin in a way that nobody else probably did. My skin did get better and healthier because of what I learned from you. I did do my own research on a lot of things but YOU.. You opened my eyes since then! And as a return, I try to educate people about skin care whenever I can the way you taught me and the rest of your #PalmPalmFam... So... hang on in there! You got this! And I hope that you are reminded of the reason why you started this journey in the first place. love lots
Qlch Federez OMG my skin was at its worst 2 years ago too... after watching Liah’s videos on youtube, her philosophy on skincare has completely changed my skin. I watched every single videos and even took notes. I am going through a stage where I stop watching skincare youtubers because they keep pushing products. Liah and dr Dray are the only ones I watch now and they help my skin so much!
I don't wanna say too much, but I will say one thing: We're on your side, Lia💕 You're doing great💕 You're the only skincare youtuber that I love to binge-watch sometimes, and you're just a really nice person💕 Just keep going~ everything will be alright~~~
I echo that!!!! We support you Liah!!! All the way from Kenya btw! I’ve been planning on buying your products because your knowledge of skin is one of the main reasons why my skin has improved so much that I would definitely trust your products.
Liah, I met you channel because of skincare but it's definitely not the reason why I stayed. you're such a amazing and honest person and your journey is incredible inspiring. lots of love from Brasil, we're kraving for your products!
When I saw this, I was like "Wooh, Finally!" Seeing how productive you are inspired me to continue cleaning my room while watching this video. Your diligence is so contagious! Love you Liah 😊
Liah, thank you so much for being transparent and showing the day-to-day struggles of growing a company! A lot of people glamorize the entrepreneur life online (showing their vlogs driving fast cars and going on vacations) without depicting any of the blood, sweat, and tears that really goes into it. Your passion for Krave beauty really shines through and I can tell this company is going to go far! You are an inspiration to me as a small business owner
Thank you for showing us these sides of your raw and human self Liah :) It's been only about two months since I've found you here on YT and now that i watched this video it makes me feel closer to you. Seriously thank you for showing how much of a human you are haha. I think we all are amazed by your strenght and passion and are even more patient enough to see you and your company bloom. It makes me appreciate your work more and I will be even more excited as soon as I can order your products here in Europe. Things like these take time. :) I would love to see more of behind the scenes and your progress of growing. You're doing great, Liah.
Thank you for being vulnerable and sharing your therapy session with us! I was pretty surprised to see your worries and doubts about yourself as a CEO because you seem to be killing the game from an outside perspective. It also helped me feel better too because as a student who just started a PhD track I was having the same doubts of am I even qualified even to do this. Seeing the same worries happen to a total power boss like you reminded me that we all carry our weight in doubts but we should never stop believing we ARE capable and qualified to do great things!! Thank you for uploading in the midst of your busy schedule :) it definitely lightened up my day❤️
CEO to CEO, please check out DO LESS by Kate Northrup. It teaches you how to schedule your work around your body’s natural cycle - certain days your body is more primed for rest and rejuvenation, certain days your body and mind are more primed for creativity and connection. Realigning my demanding schedule with my natural cycle has changed EVERYTHING as far as my mental health relates to my work. You got this, sis ♥️🙏🏾
Liah, I have always appreaciated your transparency, while watching the video I thought to myself how overwhelming must be managing the company and so many issues involved, I felt proud of you and at the same time a bit ashamed of myself I can barely handle my everyday, less complicated routine. Then I saw a session part and realized we're all struggling. No matter how big are challenges we're facing. Pretty obvius, I know.... 😉 Thank you for your openness and courage to show your vulnerability to us. That is all very human.
처음 리아유님의 유투브 채널을 알게 된게 제가 막 대학생이 되고나서도 여드름으로 한창고생하고 있던 시기였어요. 그때 저는 ‘와 이런 복잡한 과학 내용을 사람들에게 쉽게 설명하기 위해 직접 연구하고 공부하는 사람도 있구나.!’ 라는 생각을 하며 정말 감사했거든요. 이후로도 제 피부고민은 계속 되서 리아유님이 올리신 다른 동영상을 통해서 자가진단도 해보고 직접 추천해주신 제품 쓰면서 정말 큰 효과도 보고, 그 후로는 완전 찐팬이 되서 리아유님의 큐앤에이, 취업 진로와 같은 질문에 대해서 해외 유투버인 라벤더님과 협업해서 올리신 동영상 싹 다 섭렵했었어요 ㅋㅋ 이미 리아유님은 뭐랄까 저의 정신적 지주? 제가 힘들때마다 한번 씩 보고 동기를 얻게 되는 그런 채널 중 하나가 되었거든요! 이번 동영상을 보니 회사를 창업하는 과정중 생기는 변수, 계속해서 늘어나는 불안감과 자신에 대한 불신, 현실과 이상의 괴리에서 쌓여가는 스트레스로 인해 많은 고민을 겪으시는 것 같아요. 종종 몇몇 동영상에서 지금 창업으로 인해 바쁘고 여유가 없다는 말을 하시는 걸 들었지만, 항상 웃는 얼굴로 저희와 소통하셨기에 그 뒤에 감당해야할 짐들을 심각하게 생각해본 적이 없는 것 같아요😔 하지만 리아유님의 상담가님 말씀처럼 자신에게 좀 더 따뜻하게 대하시고 자신을 믿을 필요가 있으실 것 같아요. 리아유님의 채널을 통해 소비자를 위한, 환경을 위한 진정한 화장품 산업이란 어떤 것인지, 진짜 아름다움이 어디서 나오는지, 자신을 어떻게 잘 아끼고 다루어야 하는지 등등 제가 잘 모르는 화장품 분야서부터 시작해 제가 평생을 고민해온 자기계발 분야까지 새로 알게된 것 그리고 마음 속 깊이 뿌리박은 신념같은 것들이 생겼거든요. 저라는 예시 하나만으로도 리아유님의 역량은 리아유님이 믿으시는 것보다 저희가 아는 것보다 훨씬 더 크다는 걸 보실 수 있어요! 그러니 낙담하지 않으셔도 되요🥰 무려 3개월전에 올리신 동영상에 이렇게 주절주절 글을 많이 쓰자니 좀 늦은 감도 없지않아 있지만 리아유님을 누구보다 신뢰하고 응원하는 팬 한명으로써 이렇게 말씀 남기고 싶었어요! 다음에 코로나가 풀리면 한국에서 강연회같은 거 꼭 여셨으면 좋겠어요!!💘 꼭 뵈러가겠습니다!!🥰🥰
Hi Liah, I really wanted to say that I really admire you for being able to show your raw and vulnerable side. It is so empowering and no one should feel ashamed to show their struggles and feeling at their lowest because no one is alone in their journey. I really love the vision you've set for KraveBeauty and would love to join your team eventually after I've gained my qualifications. Much love! ❤️ #palmpalmfam🌴
유튜브 채널 운영 하나만으로도 눈 코 뜰 새 없이 바쁘실텐데, 기업을 운영하면서 어떻게 유튜브를 할까? 라는 생각을 가지고 있었어요. 역시 정말 쉽지 않은 일이었네요. 저는 리아유님의 스킨케어 영상도 좋아하지만, 개인적으로 브이로그에서 보이는 ceo이자 유튜버인 리아유님의 모습을 좋아해요. 지속가능하고, 생산적이고, 모두에게 유익하고 의미 있는 길을 위해 노력하시는 분이기에 항상 귀감이 돼요. 리아유님의 다양한 모습을 볼 수 있어서 영광이에요. 그리고, 충분히 잘하고 있다고 말씀 드리고 싶어요. 🙆♀️🙆♀️🙆♀️
I really respect you pulling back the curtain and showing the ups and downs of your business! It’s also so cool you’re looking into all the ways Krave can be sustainably and environmentally friendly.
That fact that you are honest with yourself and have anxiety in terms of improving yourself in every aspect is what makes you unique and a great CEO. So please do not feel insecure as everything that you said in this video shows that you are a great person and will be really successful in everything your heart desires. I believe in you because of your honesty and the fact that you crave to improve yourself 🤓
Unnie, please take care of yourself. Nobody’s gonna blame you being not active on RUclips and if there are, I’m gonna rub their face with makeup wipes. WE GOT U!!!!!!!
Seriously you are such an inspiration. Girl, if you ever expand to Australia I want to be on board. I might be an artist but the integrity is so important and your interest and investment in sustainability and simplification is such a unique offering.
I just finished start up on Netflix and you remind me so much of the Ceo 😭 omg subscribed! Plus I LOVE your sunscreen I always wear it during my outside workouts.
you don't understand how grateful i am that you're sharing this other side, experience, and lesson to us. it made me stop and rethink about my own life.. alot of the times we are too busy doing the mundane tasks that we're forgetting the bigger picture. it made me realize i also often forgot to take ownership of my own job and it made feel purposeless and unmotivated. thank u for reminding me to take a step back and good luck to you Liah 💜
Fight on, Liah! You’ve inspired MANY people around the world and also helped them regain their confidence not just through Krave but through you. There’s bound to be ups and downs, and I’m no entrepreneur but just know that you’re doing great. Take it one step at a time, what will be will be!
What matters is you would rather be in this building Krave Beauty journey, than be doing something else. Because Krave Beauty is your passion. I’m sure it’s stressful, but you’re doing big things, important things, it’s exciting. I wish I had the health that you have so I can afford to pursue my passion, unfortunately that is not the case. You got this Leah
Wow! Thank you so much for sharing behind the scenes but mostly for your honesty, & vulnerability. And sharing your therapist too...that's just amazing!! Reminding us that we are not perfect & should NOT expect anyone else to be. Thank you!!
Liah have you considered hiring an executive assistant to aid in helping w. to dos? Or maybe a Project Manager to link operations in your 2 offices and keep folks on track? Would love to hear more about your company structure and division of duties between you and Ian. I’m a PM and am fascinated by business structures. Wishing you and the Krave team all the best ✨
Thanks for caring and thinking of the possible solution! I do have a part time assistant (not an EA) who’s great and me and our DO work closely on linking the two offices 🥰
I can relate to this so much, because I also work at a startup. It's definitely not easy, but it's so rewarding to see something grow! Wishing you all the best Liah, and I hope Krave Beauty expands further into the Philippines as well, because local reseller stocks sell out so fast here.
LOVED this video. So raw, real, and warming to see how authentic you are no matter what hat you have on. Thank you, Liah, for sharing parts of your life with us.
I really appreciated your openness - not only in this video, but in your content generally. Initially came here for the skincare, but i'm subscribing for the whole package now. Also really enjoy your style of editing, Liah, it's very calming. Love to you
Liah! You were the first RUclipsr I came across when it came to learning about skincare and I have really learned so much from you! Not just about skincare but how to carry myself and manage my time among many other wonderful things! I’m grateful for you and will always support you and Krave through thick and thin. Just ordered the GBR for the fourth time! Lol cheering for you Liah! ❤️
Liah, you are amazing. Please don't get stressed out. Take your time with the youtube videos. We love you and will always support you. Krave beauty is amazing and so are you. It's normal to have ups and downs, but please don't take everything to heart. There is always a bright side.
Hi Liah - Thank you for sharing such personal insights, it takes courage to show these aspects and this is adding great value to your audience/community. Sending you lots of Love and good energy. You are an amazing, resilient, strong, passionate, and determined person who is trailblazing her way through life. 💐👑💖🔥 . . (If there is anything I could do to help let me know)
Omygosh i was just binge watching your videos on a whim. Didn't realize all the behind the scenes work here was for the re-wined launch. Amazed at how the krave beauty team's hard work finally paid off 🥺👏
Thank you for sharing with us your journey and allowing yourself to be vulnerable in front of a camera on the Internet. While it's true that I originally came here for skincare advice (your channel transformed my skin for the better
You are honestly the first person I watch on youtube that convinced me that taking care of my skin is important. So seeing your struggles made me feel like I hope theres something I could help. Like what you said, which I also believe in, that everything happens for a reason. It may take some time but its all part of the plan, theres no shortcut in real life. And what you achieve so far is not something everyone have the confident of doing. Stay healthy and strong, you'll definitely go through it all because its you. 😊
Hi Liah. as someone who also has anxiety (specifically OCD), you are such an inspiration to me. I know that feeling of wanting to constantly be doing things and if I am not, I constantly wonder if I am not doing enough or I'm not growing or I'm isolating myself from everyone else. For you to be able to recognize this and overcome this WHILE running a company is incredible. I hope you remind yourself of this, and just know we're all here to support you xx
Thank you so much for your transparency and vulnerability! Loved the little peek into your day to day life. I’ve worked at a start-up for the last four years and can relate to each emotion you voiced. It’s definitely not easy and I admire you all the more for continually pressing forward. Stay strong and sending much love to you and rest of the amazing Krave Beauty team!
Liah you are an amazing person, so dont sell yourself short. When your feeling a bit low and your feeling the pressures that come with your position, allow yourself an hour to feel all that emotion. If you need to shout, cry or through something then go ahead. Allow all of that negativity and frustration to leave your body, so that your mind can become clear so as to allow positive thoughts and feelings. Ps...by the way I think you are a beautiful soul and extraordinary CEO. There aren't many people as passionate and determined to produce eco-friendly and sustainable products which is not harmful. So thank you to you and your SK & NY team, for a job well done 👏👏
Thank you for sharing the real side of a start up life, Liah, including the anxiety and stress that come with it. It made me realize that tough times come to everyone regardless of who and and where you are. Also, your conversation with your coach was special, it encouraged me to reflect further about giving myself more credit and not to be so hard on myself. I think this video is really meaningful ❤️
I don't usually write comments like this on the internet but I feel like you need this message. Hi Liah, I have been following you for 2 years now. I have learned so much about skincare and how to treat my skin well after watching your videos. Before watching your videos I was just putting tons and tons of skincare layers that actually harmed my skin. I completely changed my skincare routine following your advice and that has helped to transform my skin so much. My boyfriend and I now using Krave Beauty cleanser and exfoliator and we love it. You are doing so great with your product and I'm inspired by you and the hard work that you put in to create great content on RUclips and awesome products that are loved by many including myself. I'm studying Software Engineering in the US and outside of school I'm creating content on IG, working on side projects, networking, mentoring others, creating organization at school, finding jobs, etc. It's really stressful but I love what I'm doing. Similar to you, I work days and nights and weekends. I feel the need to constantly learning to keep up with trends and technologies and sometimes that really damages my mental health. Even when I was taking breaks and resting on the weekend, I was constantly thinking about unfinished to-do lists and tell myself that I should be doing something productive to learn and grow to meet my own expectation. You probably know this already but I want to remind you that you are such an awesome young woman who is inspiring so many women out there. You are doing a great job with your company and I'm sure you will conquer any challenges in the future. Keep doing what you love and don't forget to take quality breaks. Don't force yourself too hard because you want to be physically and mentally healthy for the LONG run. Something I learned recently from a friend about Stoicism is that: Your thoughts aren’t you. Just because you think of something bad or you think of something unhappy, you aren’t those thoughts. You’re just thinking those thoughts. I try to be conscious of what I’m thinking of. “The things you think about determining the quality of your mind. Your soul takes on the color of your thoughts.” I wish you all the best on your journey Liah
It takes so much courage to show your vulnerable self to the public. I commend you for that and just want to wish you all the strength and courage to deal with life and its hurdles. Take care! 💚
I really do hope that you know and realize how much of a savior your creations are not only to my skin but to a lot of people as well! Although I haven't personally met you, I see you as someone who inspires so many people, someone I respect and look up to, and an amazing role model for CEOs and rising companies. The stress and pressure you feel must be so heavy and I thank you for giving us a glimpse of you talking it out and being vulnerable. The challenges you are facing right now might be so difficult for you and tiring you out so bad, but God never gives us challenges that He knows we can't overcome. Much love Liah! ❤️
Liah is the face of Krave beauty. The only reason I trust it and know it works is because she recommends them. She’s the most honest skin care youtuber I’ve ever come across. Much love ❤️
Omg krave beauty's yours?? I have been watching your videos for a long time but I thought you were only promoting the brand 😱😱 Krave beauty's matcha cleanser is really good. It's a bomb 🥰🥰
OMG!!! Krave Beauty is taking a step in the right direction with the sustainable packaging!!! Kudos to you and your team 🎉🎉♡♡♡ Thank you so much for actually paying attention to the environment!!! Thank you for opening up😭🙏 Your great Queen!!! ^_^ ♡♡ Keep slaying the beauty industry!! Looking forward to seeing Krave beauty products in India. Love from India 🇮🇳 btw
Wow! I really appreciated this video and the way Liah's raw honesty and vulnerability showed through (as she always does via skincare education, but now with a personal/mental wellness lens). Liah, I hope you know how much your work has personally impacted me and my friends! You have an entire community celebrating you because your message has always been VERY CLEAR - #pressreset (a.k.a love yourself, be kind to yourself) and skincare is only one of the ways that you passionately champion this message. Thank you for your truth! Also, funny story: I used to work at a skincare company doing storefront retail and I would constantly recommend KraveBeauty products to customers who asked what I was wearing on my skin even though we didn't sell KraveBeauty :/ What can I say? Your stuff really works!
Liah, seriously love this authentic side if your life as CEO and while I love watching your vids, I want you to do what is most important to you at this time. After all, your company is like a child that urgently needs your care and attention right now and we as the YT fam, will always be here patiently waiting for you. ^ ^ You got this!!!
God bless you Liah, richly with knowledge, wisdom, health, strength, perseverance, with likeminded people and peace+joy. Praying for you (more often than I thought I would). God is in control. Amen.
Hi Liah! I'm so so grateful that you shared this content. Sure it's not as glitzy as other youtube videos but it shows the real side of the start-up life that most people don't show. Thank you!
Dear Liah, Please take it easy on yourself. We're here for you 💕 Take your time doing what needs to be done, and take your time to relax as you can. As you take the time to do what's necessary, I hope you take the time to unwind and let go. I think you're doing a great job and I hope all the best comes your way. Much much love 💕💕💕
I quite relate to you not feeling that you're not making the most of your time when you're trying to check off the little things that feels less important but had to be done. In he past few weeks, I've been questioning if whatever I'm doing carried any meaning at all, even if I knew it mattered in some way. Like how I'm sure you knew what your coach was going to say anyway, but I guess transitioning between knowing and believing isn’t quite a linear path for us all. We can do this, Liah!
I’m sure I speak for a lot of people in saying that you are a true inspiration in so many ways! Thank you for giving us this inside look into the company and your therapy session because so many can resonate with a lot of what you were feeling. You are so special and so is Krave Beauty! 💚
Your skincare line and you as a RUclipsr is what literally made me fall back in love with my skin. Love you and your work ❤️. Palm palm fam for life 🥳🥺
Especially in the first few years of a new big project, we tend to focus a lot of energy in it, hoping that it grows and thrives the way we envisioned. But when we are so focused on one thing, we also tend to lose focus on the other things that are important in our life. It is always easier said than done, but balance is really the key. Respect your body and soul and try not to force things too much. We will always be here happy to see when you are ready, so don't feel guilty if you need some time off! Your experience, your line of thinking, your vision, your charisma and talent are unique to you, so don't ever doubt that you are capable of doing amazing things true to your own colors! 💚
I'm in aw of you Liah Yoo. Keep up the great work. Once you get more resources, you'll be able to breath a little easier. I can just imagine how much responsibility you have as a CEO of your company & all the people that you work with. Sending love, strength, & prayers. Thank you for trusting us & allowing us to see a very vulnerable side of you. You rock!!!
Liah, I am pretty new to your RUclips, but in the short time I’ve been here I have found you to be inspiring. One thing that I love about your personality that shows both in RUclips and your company is how thoughtful and intelligent you are. I have to say that Krave Beauty is a company that I have so much respect for because of how it is run-ie the slow down mentality, the thoughtfulness of product development, the focus on sustainability and recycling. These factors are so important. Obviously we wouldn’t know what is going on inside your company but from the outside looking in you are doing an amazing job. Your attention to all these details shows all of us how much you care and we do appreciate it. So thank you for all that you do!
I think this is so wonderful! You're documenting, making yourself accountable, not choosing an MLM format, and obviously working very hard! I usually only buy in person by I am willing and excited to place an order with you in the future. :-)
지속가능한 ingredient sourcing을 노력하시는 부분이 정말 인상 깊어요. 현실적으로 스타트업 단계의 브랜드에선 더더욱 시작하기 힘든 부분일 수도 있는데, Liah Yoo님의 선한 영향력 덕분에 크레이브 뷰티는 가능한 것 같아요👍🏻 유튜브에서 하나의 브랜드까지 새롭고 긍정적인 에너지를 전달해주셔서 항상 멋있다고 생각하고 부럽기도 해요ㅎㅎ 힘든 모습도 당연한 것이자 리아님이니까 이겨낼 수 있으리라 믿어요. 언제나 응원합니다!!
Hi Liah. Thank you for showing us your vulnerability. Its always ok not to be okay. I feel like I can relate to you right now because I feel so vulnerable too and emotional these past few days. Hoping the best for all of us who feels the same.
I want you to know that I am virtually hugging you as I am watching this video. I am in the same shoe in a completely different genre and you had been a blessing to me for expressing and embracing this part of being a human being that most people would judge a person for. I feel drained in doing what I’m supposed to be doing in my nursing classes while working part time at a hospital that I haven’t been fully effective and productive. At least I don’t feel like it. Even the littles things that I wanted to do such as plan my wedding for next year and finding our little home has been put on hold. But just like it was mentioned in your video to flip it around and put my “nonessential” tasks as my nonnegotiable tasks just until I get control of things. You have an amazing mind and wonderful plans. “Be still and know that I am God” this phrase gives me so much energy and so much hope. I love you and your works! I’ll keep you in my thoughts ❤️
Ngl, sometimes when I see Krave products circulate on social media, I get disappointed that your brand does not ship to Canada (no i don't want to support resellers who jack up the price). But after watching this, Liah, I want to say, you're enough for who you are. I really respect you as a leader, on social media and the company. It takes a lot of courage for you to put yourself like this on the internet, and I hope everything will fall in place for Krave. Please take care of yourself at this time as this is the most important, and stay healthy during this pandemic.
This is soo inspiring and motivating to see! I've just ordered your Great barrier relief for my damaged moisture barrier and am excited to give it a go! Love your brand and everything you stand for girl! 😍🙌🏻💞
Sometimes i get so tired of social media, with so much people sharing such meaningless content and then i watch content like yours and my faith in good, meaningful content is restored :)
Unnie, thank you for sharing a side you never showed us before. As a young college student who is passionate about beauty and creativity, I always look up to you and have found that I learn so much more from you, not only as a RUclipsr but also as a woman, a human. Life is tough and even if you try so hard, there will be sometimes life makes you feel weak and seems like nothing is under your control. I hope you stay strong, stay blessed, inspiring and please feel free to share another side of you to the people you love and love you. Don’t step back or be afraid. I may not understand how stressful to be a CEO but as a supporter of yours, I hope to see you and you brand grow. Sending love ❤️ ps: don’t feel guilty or whatever if you don’t have time for RUclips. We appreciate your hard work and thank you for creating a brand like Kravebeauty ❤️
Thank you for sharing this, Liah. It’s truely inspiring to see your reality as a CEO. We are all human and we are all learning. No on knows how to be a CEO and your strength and courage have already proven you are on the right track and no where near failing. In fact, focus on the small wins every single step at a time. You’ll feel more fulfilled. We got your back. Can’t wait to purchase your products if they ship to Aus😍
Thank you for sharing your real real life I respect and love you even more!!! We are here cuz we love you and support you no matter what! YOU are doing so much already and doing great
크레이브 뷰티 제품들을 다 써봤었는 데요 ,, 솔직히 스타트업 회사에서 나온 제품이라면 다들 성분이나 효과가 있을지 많이 걱정하는데 정말 다 순하고 피부를 편하고 건강하게 해준다는 느낌이 많았어요 !! 정말 리아유님이 제품을 하나하나 정말 신경을 많이 쓰신다는 점이 너무 감사하더라구용 ㅠㅠ 리아유님영상을 보면서 그동안 많이 배우고 힘들때 마다 힐링도 받았습니다. 내년에는 코로나도 끝나고 더 행복한 한해가 되었으면 좋겠어요💚🥰
Dear Liah, I started to watch your RUclips videos very recently and I was immediately struck with admiration by your work, your work ethic, your motivation for creating Krave Beauty. However, it's understandable that all that success comes with a cost for your mental health, your time and your life in general. Take a deep breath. It's going to be all right. The rough patches are going to get better. Meanwhile, take care. We are cheering for you! ❤ ❤ ❤ ❤ ❤
Everything happened for a reason. I hope you will find the best candidate you need in every position in your company. I am proud of you Liah and your company. More power to Krave Beauty. I am your fan even before you started the company. I am a PhD in Pharmacy Candidate here in South Korea who is a skincare science enthusiast who makes Skincare videos too. I look forward to workin a Skincare company after graduation. I would love to apply in Krave Beauty once I finish PhD hopefully this semester. You are an inspiration. 💖🙂
thx for sharing the behind-the scenes of krave beauty.. the tiny details for the product & most importantly the true & sincere side of u. like to echo again to be kinder to yourself & take time to journal & recharge first before u can bless others
Your amazing and thank you so much for your products. I have them all and it truly helps my skin. Focus on what it is that you need to focus on but breath as well. You have a great thing going! Dont stop you got this. Im sending you alot of positive energy to you and your company! 🧿📿 you deserve this and so much more! You have a great heart♥️🥰
I think its brave for you to open yourself up like this and be so honest. Its always a journey..we all struggle , we all get some anxiety from time to time but for me it helps when i remind myself that God is bigger than me and even though Im not in control, He definitely is. When i truly believe that with my heart and let go it helps me to feel more at peace. Its sad to see you so, at the same time reminds me that you are also human and relatable. (Sometimes when i watch, i think youve reached another level of human functioning) Btw, your voice is so soothing it was very relaxing watching this :)
Ms. Liah! You inspire me in terms of your professionalism and being such a hard worker. So blessed to know you. Praying for your health. Stay well, we love yahhhh!
Liah I’ve been following you for a while, even before the launch of your brand . I wanted to tell you that I admire you! So so much. It can be hard at times and it’s normal to judge yourself. I wanted to let you know that you are great! I believe in you and I will always support you. Fighting ! You’ve got this 🌴
Everything happened for a reason. I hope you will find the best candidate you need in every position in your company. I am proud of you Liah and your company. More power to Krave Beauty. I am your fan even before you started the company. I am a PhD in Pharmacy Candidate here in South Korea who is a skincare science enthusiast who makes Skincare videos too. I look forward to workin a Skincare company after graduation. I would love to apply in Krave Beauty once I finish PhD hopefully this semester. I wanna learn more from you and help each other grow. You are an inspiration. 💖🙂
Great to see this raw side of you. Glad to see you seeking professional positive help with your mental health and company. Many of us go through issues and try to ignore or push them aside. But the most important thing is acceptance that this issues are affecting us and how to move forward in our current position even when we feel weak or lost on how to regain guidance. Please keep working hard your success has sparked so much joy and empowerment within me. Really shows struggle and success in a realistic manner. Please keep being you 💓
I’m loving your products. I’m one week in, in using the matcha hemp cleanser and the oat so simple moisturizer and it’s 100% refreshing and it is what it is advertised to be. Would totally recommend!
Super cool seeing the behind the scenes of the business. I am a supply chain major so it was really interesting to see that part in the video. You can also check out chapters for supply chain professional within your region in US or Korea. Like the Association of Supply Chain Management (ASCM) or APICS. Hopefully everything works out!!
Aaawn Liah, yeah, I can't talk for everyone here on YT, but I'm for sure here because I love what you're doing, changing the beauty industry cycle, thinking about how to make things sustainable, creating simple and natural products, that's why I watch your videos, I want to support your work somehow as I can't buy your products because I live in Brazil and dolar gets just too expensive for importing things. But really, I love your work, seeing you grow together with Krave Beauty has been amazing, hope you keep learning how to be gentle with yourself and find balance in life. It's really nice that you opened yourself up with us. Take care dear, you're doing a great job!
🌴Sustainable Sourcing Position @KraveBeauty › kravebeauty.com/pages/sustainable-sourcing
🌴한국 구독자분들을 위해! 크레이브뷰티 인터뷰 @헤이리슨 brunch.co.kr/@heyground/136
Liah everything will be fine. You've been in rough places before and came out of the other side stronger. There are many who believe in you, myself included. If we believe in you are a more than capable individual please do the same. Most of all keep your faith that everything happens for a reason, there might be challenges, yes, but without them can't really taste victory, so welcome the challenges, you'll be that much stronger,nay.... invincible 😄😘🌴🌴🌴
Liah Yoo I recommend getting a massage 💆 therapy once a month because I can see from the dark circles under your eyes that you need it. Plus you've probably been busy and feel really tired and sore. Meditation while asking yourself the root of your frustrations can make things a bit easier. Basically treat yourself once in a while and giving some space now and then to organize yourself. We love what you're doing and KraveBeauty, but take it slow.
Thank you for showing your meeting with your therapist and reminding us that it’s good to open up & talk to someone about our concerns. Respect you so much! ❤️
*Virtual hugs*
@@LiahYoo Dear Liah, thank you so much for being so courageous and vulnerable with your youtube community. You have a life-customer in me because of this video. From what I understand you shared footage with a session with your coach (not a therapist) and you spoke about the feeling that you not making a good use of your time if you are not constantly learning. As someone who has been there (and still struggling with this constant achievement mentality) and the thought of doing something for the sake of pure fun and enjoyment was alien to me because I felt that my time should be used to constantly learn, I urge you to give yourself the gift of therapy with a proper mental health professional. You can address this and reach your goals without driving yourself to the ground in the process. If this is in fact your therapist or you are already seeing one, ignore me. Much love from the UK!
This is very courageous yes, did not get she was your therapist actually. You are such an inspiration Liah.
She reminds me of my therapist I’m so obsessed 😍
Hi, as an ex start up partner I can totally relate to ur anxiety of break ups with ur partners. But know this, it only hurts the first time. From next time, u kind of mentally brace urself for the possibility. First time u go in with all ur emotions, but from next time u will know to put practicality first than emotion!
Also the phase that u r in right now is perfectly normal. U r transitioning from a regular worker to ceo but infrastructurally u hv not yet achieved to fully be a ceo. That is ok. It takes time for all those small pennies to take care of itself while u look at the bigger pounds! U hv to iron the bumps on the road for sometime now before someone else starts taking care of the small odd jobs. If u r facing hurdles u r on the right track.
Also remember, once u truly become ceo these issues will not disappear, they will be replaced with new ones. U will still hv less time to do product development than management business. U will be occupied with running the show from top but will get less time for just purely doing things that u like. Sad but true.
Start practising on how to take time off from firefighting and doing what u like. Good luck!
:( I can feel Liah really stressed out...being a CEO makes u carry tons of weight. I hope you're still well, Liah. We love you so much huhu
Definitely doing much better after reading everyone’s comment!🤯🥺💚
Dear Liah, after watching this the level of respect and admiration I have for you not only as a ceo but as a person went even higher, you are inspirational. Just sending you positive vibes from Italy ☺
Oh man! Thanks Daniela🥺💚
This makes me appreciate the amount of work that goes into quality skincare, thank you for sharing and wishing you all the best on this journey!
Thank you Juan!🌴
LIAH YOU'RE SUCH AN INSPIRATION! Honestly, your authenticity and your generosity in putting so much effort in making the best skincare company is so admirable. Thank you for being you!
Thanks Esther 🙏🏼
I think this is my first time commenting on your channel, Liah. Let me tell you that my skin owes you everything. I went through a blackhole of skin problem 2 years ago to the point that I didn't know what the hell is happening. I stumbled upon your videos and found myself watching every single one of them. And I was never the same since then. I just want you to know you impacted my life and my skin in a way that nobody else probably did. My skin did get better and healthier because of what I learned from you. I did do my own research on a lot of things but YOU.. You opened my eyes since then! And as a return, I try to educate people about skin care whenever I can the way you taught me and the rest of your #PalmPalmFam... So... hang on in there! You got this! And I hope that you are reminded of the reason why you started this journey in the first place. love lots
Can I just.. give you a BIG FAT HUG!!!!! Thank you so so much
Qlch Federez OMG my skin was at its worst 2 years ago too... after watching Liah’s videos on youtube, her philosophy on skincare has completely changed my skin. I watched every single videos and even took notes. I am going through a stage where I stop watching skincare youtubers because they keep pushing products. Liah and dr Dray are the only ones I watch now and they help my skin so much!
I don't wanna say too much, but I will say one thing:
We're on your side, Lia💕
You're doing great💕
You're the only skincare youtuber that I love to binge-watch sometimes, and you're just a really nice person💕
Just keep going~ everything will be alright~~~
Aw Alex!!!😿🥺💚
I echo that!!!! We support you Liah!!! All the way from Kenya btw! I’ve been planning on buying your products because your knowledge of skin is one of the main reasons why my skin has improved so much that I would definitely trust your products.
Liah, I met you channel because of skincare but it's definitely not the reason why I stayed. you're such a amazing and honest person and your journey is incredible inspiring.
lots of love from Brasil, we're kraving for your products!
When I saw this, I was like "Wooh, Finally!" Seeing how productive you are inspired me to continue cleaning my room while watching this video. Your diligence is so contagious! Love you Liah 😊
Yet my room is so cluttered 😅😅
When it comes to business, experiences matter more than qualification. Have faith in yourself. 🙌🏼❤️
Yes!💚
Liah, thank you so much for being transparent and showing the day-to-day struggles of growing a company! A lot of people glamorize the entrepreneur life online (showing their vlogs driving fast cars and going on vacations) without depicting any of the blood, sweat, and tears that really goes into it. Your passion for Krave beauty really shines through and I can tell this company is going to go far! You are an inspiration to me as a small business owner
Thank you for showing us these sides of your raw and human self Liah :) It's been only about two months since I've found you here on YT and now that i watched this video it makes me feel closer to you. Seriously thank you for showing how much of a human you are haha. I think we all are amazed by your strenght and passion and are even more patient enough to see you and your company bloom. It makes me appreciate your work more and I will be even more excited as soon as I can order your products here in Europe. Things like these take time. :) I would love to see more of behind the scenes and your progress of growing. You're doing great, Liah.
You are so kind. Thank you so so much!
Thank you for being vulnerable and sharing your therapy session with us! I was pretty surprised to see your worries and doubts about yourself as a CEO because you seem to be killing the game from an outside perspective. It also helped me feel better too because as a student who just started a PhD track I was having the same doubts of am I even qualified even to do this. Seeing the same worries happen to a total power boss like you reminded me that we all carry our weight in doubts but we should never stop believing we ARE capable and qualified to do great things!! Thank you for uploading in the midst of your busy schedule :) it definitely lightened up my day❤️
CEO to CEO, please check out DO LESS by Kate Northrup. It teaches you how to schedule your work around your body’s natural cycle - certain days your body is more primed for rest and rejuvenation, certain days your body and mind are more primed for creativity and connection. Realigning my demanding schedule with my natural cycle has changed EVERYTHING as far as my mental health relates to my work. You got this, sis ♥️🙏🏾
When Krave Beauty becomes available in Canada, you know I'll throw my wallet at Beet the Sun immediately ❤❤❤
Liah, I have always appreaciated your transparency, while watching the video I thought to myself how overwhelming must be managing the company and so many issues involved, I felt proud of you and at the same time a bit ashamed of myself I can barely handle my everyday, less complicated routine. Then I saw a session part and realized we're all struggling. No matter how big are challenges we're facing. Pretty obvius, I know.... 😉 Thank you for your openness and courage to show your vulnerability to us. That is all very human.
처음 리아유님의 유투브 채널을 알게 된게 제가 막 대학생이 되고나서도 여드름으로 한창고생하고 있던 시기였어요. 그때 저는 ‘와 이런 복잡한 과학 내용을 사람들에게 쉽게 설명하기 위해 직접 연구하고 공부하는 사람도 있구나.!’ 라는 생각을 하며 정말 감사했거든요.
이후로도 제 피부고민은 계속 되서 리아유님이 올리신 다른 동영상을 통해서 자가진단도 해보고 직접 추천해주신 제품 쓰면서 정말 큰 효과도 보고, 그 후로는 완전 찐팬이 되서 리아유님의 큐앤에이, 취업 진로와 같은 질문에 대해서 해외 유투버인 라벤더님과 협업해서 올리신 동영상 싹 다 섭렵했었어요 ㅋㅋ 이미 리아유님은 뭐랄까 저의 정신적 지주? 제가 힘들때마다 한번 씩 보고 동기를 얻게 되는 그런 채널 중 하나가 되었거든요!
이번 동영상을 보니 회사를 창업하는 과정중 생기는 변수, 계속해서 늘어나는 불안감과 자신에 대한 불신, 현실과 이상의 괴리에서 쌓여가는 스트레스로 인해 많은 고민을 겪으시는 것 같아요. 종종 몇몇 동영상에서 지금 창업으로 인해 바쁘고 여유가 없다는 말을 하시는 걸 들었지만, 항상 웃는 얼굴로 저희와 소통하셨기에 그 뒤에 감당해야할 짐들을 심각하게 생각해본 적이 없는 것 같아요😔
하지만 리아유님의 상담가님 말씀처럼 자신에게 좀 더 따뜻하게 대하시고 자신을 믿을 필요가 있으실 것 같아요. 리아유님의 채널을 통해 소비자를 위한, 환경을 위한 진정한 화장품 산업이란 어떤 것인지, 진짜 아름다움이 어디서 나오는지, 자신을 어떻게 잘 아끼고 다루어야 하는지 등등 제가 잘 모르는 화장품 분야서부터 시작해 제가 평생을 고민해온 자기계발 분야까지 새로 알게된 것 그리고 마음 속 깊이 뿌리박은 신념같은 것들이 생겼거든요. 저라는 예시 하나만으로도 리아유님의 역량은 리아유님이 믿으시는 것보다 저희가 아는 것보다 훨씬 더 크다는 걸 보실 수 있어요! 그러니 낙담하지 않으셔도 되요🥰
무려 3개월전에 올리신 동영상에 이렇게 주절주절 글을 많이 쓰자니 좀 늦은 감도 없지않아 있지만 리아유님을 누구보다 신뢰하고 응원하는 팬 한명으로써 이렇게 말씀 남기고 싶었어요! 다음에 코로나가 풀리면 한국에서 강연회같은 거 꼭 여셨으면 좋겠어요!!💘 꼭 뵈러가겠습니다!!🥰🥰
Hi Liah, I really wanted to say that I really admire you for being able to show your raw and vulnerable side. It is so empowering and no one should feel ashamed to show their struggles and feeling at their lowest because no one is alone in their journey. I really love the vision you've set for KraveBeauty and would love to join your team eventually after I've gained my qualifications. Much love! ❤️ #palmpalmfam🌴
Thank you daisy!🙏🏼
유튜브 채널 운영 하나만으로도 눈 코 뜰 새 없이 바쁘실텐데, 기업을 운영하면서 어떻게 유튜브를 할까? 라는 생각을 가지고 있었어요. 역시 정말 쉽지 않은 일이었네요. 저는 리아유님의 스킨케어 영상도 좋아하지만, 개인적으로 브이로그에서 보이는 ceo이자 유튜버인 리아유님의 모습을 좋아해요. 지속가능하고, 생산적이고, 모두에게 유익하고 의미 있는 길을 위해 노력하시는 분이기에 항상 귀감이 돼요. 리아유님의 다양한 모습을 볼 수 있어서 영광이에요. 그리고, 충분히 잘하고 있다고 말씀 드리고 싶어요. 🙆♀️🙆♀️🙆♀️
울컥🥺 이렇게 시간 내주셔서 생각을 공유해주셔서 감사드려요!
I really respect you pulling back the curtain and showing the ups and downs of your business! It’s also so cool you’re looking into all the ways Krave can be sustainably and environmentally friendly.
That fact that you are honest with yourself and have anxiety in terms of improving yourself in every aspect is what makes you unique and a great CEO. So please do not feel insecure as everything that you said in this video shows that you are a great person and will be really successful in everything your heart desires. I believe in you because of your honesty and the fact that you crave to improve yourself 🤓
Please dont be too hard on yourself liah 🥺🥺 we are all in this together, we will support you!!
Lesson learned! Haha
Unnie, please take care of yourself. Nobody’s gonna blame you being not active on RUclips and if there are, I’m gonna rub their face with makeup wipes. WE GOT U!!!!!!!
Seriously you are such an inspiration. Girl, if you ever expand to Australia I want to be on board. I might be an artist but the integrity is so important and your interest and investment in sustainability and simplification is such a unique offering.
Thank you!😿✊
No thank you. And be kind to yourself. That is a key lesson from 2020
I just finished start up on Netflix and you remind me so much of the Ceo 😭 omg subscribed! Plus I LOVE your sunscreen I always wear it during my outside workouts.
you don't understand how grateful i am that you're sharing this other side, experience, and lesson to us. it made me stop and rethink about my own life.. alot of the times we are too busy doing the mundane tasks that we're forgetting the bigger picture. it made me realize i also often forgot to take ownership of my own job and it made feel purposeless and unmotivated. thank u for reminding me to take a step back and good luck to you Liah 💜
Fight on, Liah! You’ve inspired MANY people around the world and also helped them regain their confidence not just through Krave but through you. There’s bound to be ups and downs, and I’m no entrepreneur but just know that you’re doing great. Take it one step at a time, what will be will be!
What matters is you would rather be in this building Krave Beauty journey, than be doing something else. Because Krave Beauty is your passion. I’m sure it’s stressful, but you’re doing big things, important things, it’s exciting. I wish I had the health that you have so I can afford to pursue my passion, unfortunately that is not the case. You got this Leah
Wow! Thank you so much for sharing behind the scenes but mostly for your honesty, & vulnerability. And sharing your therapist too...that's just amazing!!
Reminding us that we are not perfect & should NOT expect anyone else to be. Thank you!!
Liah have you considered hiring an executive assistant to aid in helping w. to dos? Or maybe a Project Manager to link operations in your 2 offices and keep folks on track? Would love to hear more about your company structure and division of duties between you and Ian. I’m a PM and am fascinated by business structures. Wishing you and the Krave team all the best ✨
Thanks for caring and thinking of the possible solution! I do have a part time assistant (not an EA) who’s great and me and our DO work closely on linking the two offices 🥰
I can relate to this so much, because I also work at a startup. It's definitely not easy, but it's so rewarding to see something grow! Wishing you all the best Liah, and I hope Krave Beauty expands further into the Philippines as well, because local reseller stocks sell out so fast here.
LOVED this video. So raw, real, and warming to see how authentic you are no matter what hat you have on. Thank you, Liah, for sharing parts of your life with us.
I really appreciated your openness - not only in this video, but in your content generally. Initially came here for the skincare, but i'm subscribing for the whole package now. Also really enjoy your style of editing, Liah, it's very calming. Love to you
Liah! You were the first RUclipsr I came across when it came to learning about skincare and I have really learned so much from you! Not just about skincare but how to carry myself and manage my time among many other wonderful things! I’m grateful for you and will always support you and Krave through thick and thin. Just ordered the GBR for the fourth time! Lol cheering for you Liah! ❤️
Liah, you are amazing. Please don't get stressed out. Take your time with the youtube videos. We love you and will always support you. Krave beauty is amazing and so are you. It's normal to have ups and downs, but please don't take everything to heart. There is always a bright side.
Yes! Thanks 😊
@@LiahYoo Shall always support you!!😁
Hi Liah - Thank you for sharing such personal insights, it takes courage to show these aspects and this is adding great value to your audience/community.
Sending you lots of Love and good energy. You are an amazing, resilient, strong, passionate, and determined person who is trailblazing her way through life. 💐👑💖🔥
.
.
(If there is anything I could do to help let me know)
Great energy, received!! Thank you!
Omygosh i was just binge watching your videos on a whim. Didn't realize all the behind the scenes work here was for the re-wined launch. Amazed at how the krave beauty team's hard work finally paid off 🥺👏
Thank you for sharing with us your journey and allowing yourself to be vulnerable in front of a camera on the Internet. While it's true that I originally came here for skincare advice (your channel transformed my skin for the better
You are honestly the first person I watch on youtube that convinced me that taking care of my skin is important. So seeing your struggles made me feel like I hope theres something I could help. Like what you said, which I also believe in, that everything happens for a reason. It may take some time but its all part of the plan, theres no shortcut in real life. And what you achieve so far is not something everyone have the confident of doing. Stay healthy and strong, you'll definitely go through it all because its you. 😊
Hi Liah. as someone who also has anxiety (specifically OCD), you are such an inspiration to me. I know that feeling of wanting to constantly be doing things and if I am not, I constantly wonder if I am not doing enough or I'm not growing or I'm isolating myself from everyone else. For you to be able to recognize this and overcome this WHILE running a company is incredible. I hope you remind yourself of this, and just know we're all here to support you xx
Thanks for sharing that Steph. You're not alone!
Thank you so much for your transparency and vulnerability! Loved the little peek into your day to day life. I’ve worked at a start-up for the last four years and can relate to each emotion you voiced. It’s definitely not easy and I admire you all the more for continually pressing forward. Stay strong and sending much love to you and rest of the amazing Krave Beauty team!
Liah you are an amazing person, so dont sell yourself short. When your feeling a bit low and your feeling the pressures that come with your position, allow yourself an hour to feel all that emotion. If you need to shout, cry or through something then go ahead. Allow all of that negativity and frustration to leave your body, so that your mind can become clear so as to allow positive thoughts and feelings.
Ps...by the way I think you are a beautiful soul and extraordinary CEO. There aren't many people as passionate and determined to produce eco-friendly and sustainable products which is not harmful. So thank you to you and your SK & NY team, for a job well done 👏👏
🥺🥺🥺🥺🥺 you are amazing
Thank you for sharing the real side of a start up life, Liah, including the anxiety and stress that come with it. It made me realize that tough times come to everyone regardless of who and and where you are. Also, your conversation with your coach was special, it encouraged me to reflect further about giving myself more credit and not to be so hard on myself. I think this video is really meaningful ❤️
I don't usually write comments like this on the internet but I feel like you need this message.
Hi Liah, I have been following you for 2 years now. I have learned so much about skincare and how to treat my skin well after watching your videos. Before watching your videos I was just putting tons and tons of skincare layers that actually harmed my skin. I completely changed my skincare routine following your advice and that has helped to transform my skin so much. My boyfriend and I now using Krave Beauty cleanser and exfoliator and we love it. You are doing so great with your product and I'm inspired by you and the hard work that you put in to create great content on RUclips and awesome products that are loved by many including myself.
I'm studying Software Engineering in the US and outside of school I'm creating content on IG, working on side projects, networking, mentoring others, creating organization at school, finding jobs, etc. It's really stressful but I love what I'm doing. Similar to you, I work days and nights and weekends. I feel the need to constantly learning to keep up with trends and technologies and sometimes that really damages my mental health. Even when I was taking breaks and resting on the weekend, I was constantly thinking about unfinished to-do lists and tell myself that I should be doing something productive to learn and grow to meet my own expectation.
You probably know this already but I want to remind you that you are such an awesome young woman who is inspiring so many women out there. You are doing a great job with your company and I'm sure you will conquer any challenges in the future. Keep doing what you love and don't forget to take quality breaks. Don't force yourself too hard because you want to be physically and mentally healthy for the LONG run. Something I learned recently from a friend about Stoicism is that: Your thoughts aren’t you. Just because you think of something bad or you think of something unhappy, you aren’t those thoughts. You’re just thinking those thoughts. I try to be conscious of what I’m thinking of.
“The things you think about determining the quality of your mind. Your soul takes on the color of your thoughts.” I wish you all the best on your journey Liah
It takes so much courage to show your vulnerable self to the public. I commend you for that and just want to wish you all the strength and courage to deal with life and its hurdles. Take care! 💚
I really do hope that you know and realize how much of a savior your creations are not only to my skin but to a lot of people as well! Although I haven't personally met you, I see you as someone who inspires so many people, someone I respect and look up to, and an amazing role model for CEOs and rising companies. The stress and pressure you feel must be so heavy and I thank you for giving us a glimpse of you talking it out and being vulnerable. The challenges you are facing right now might be so difficult for you and tiring you out so bad, but God never gives us challenges that He knows we can't overcome. Much love Liah! ❤️
Liah is the face of Krave beauty. The only reason I trust it and know it works is because she recommends them. She’s the most honest skin care youtuber I’ve ever come across. Much love ❤️
This chic 💯 is so cute with business mindset,
A complete package 💁🌟
Omg krave beauty's yours?? I have been watching your videos for a long time but I thought you were only promoting the brand 😱😱
Krave beauty's matcha cleanser is really good. It's a bomb 🥰🥰
OMG!!! Krave Beauty is taking a step in the right direction with the sustainable packaging!!! Kudos to you and your team 🎉🎉♡♡♡
Thank you so much for actually paying attention to the environment!!! Thank you for opening up😭🙏 Your great Queen!!! ^_^ ♡♡ Keep slaying the beauty industry!! Looking forward to seeing Krave beauty products in India.
Love from India 🇮🇳 btw
Thanks Harshada!💚💚
@@LiahYoo yes please start shipping in India 💜
Wow! I really appreciated this video and the way Liah's raw honesty and vulnerability showed through (as she always does via skincare education, but now with a personal/mental wellness lens). Liah, I hope you know how much your work has personally impacted me and my friends! You have an entire community celebrating you because your message has always been VERY CLEAR - #pressreset (a.k.a love yourself, be kind to yourself) and skincare is only one of the ways that you passionately champion this message. Thank you for your truth!
Also, funny story: I used to work at a skincare company doing storefront retail and I would constantly recommend KraveBeauty products to customers who asked what I was wearing on my skin even though we didn't sell KraveBeauty :/ What can I say? Your stuff really works!
liah you're my favorite ceo out there!! i could not imagine a more insightful, invested and hardworking ceo :)
Both you and Lavendaire are on a roll this week! Super motivating to me as an entrepreneur to see you be so honest about how the CEO role can be!
Liah, seriously love this authentic side if your life as CEO and while I love watching your vids, I want you to do what is most important to you at this time. After all, your company is like a child that urgently needs your care and attention right now and we as the YT fam, will always be here patiently waiting for you. ^ ^ You got this!!!
God bless you Liah, richly with knowledge, wisdom, health, strength, perseverance, with likeminded people and peace+joy.
Praying for you (more often than I thought I would).
God is in control. Amen.
Hi Liah! I'm so so grateful that you shared this content. Sure it's not as glitzy as other youtube videos but it shows the real side of the start-up life that most people don't show. Thank you!
I personally really love how gentle and soft your voice is and how productive you are!!! I hope all goes well for u 💐
Dear Liah,
Please take it easy on yourself. We're here for you 💕
Take your time doing what needs to be done, and take your time to relax as you can. As you take the time to do what's necessary, I hope you take the time to unwind and let go.
I think you're doing a great job and I hope all the best comes your way.
Much much love 💕💕💕
More startup life content! This is maybe my favorite video you have ever done.
Thanks for finding this type of content interesting!
I quite relate to you not feeling that you're not making the most of your time when you're trying to check off the little things that feels less important but had to be done. In he past few weeks, I've been questioning if whatever I'm doing carried any meaning at all, even if I knew it mattered in some way. Like how I'm sure you knew what your coach was going to say anyway, but I guess transitioning between knowing and believing isn’t quite a linear path for us all.
We can do this, Liah!
I’m sure I speak for a lot of people in saying that you are a true inspiration in so many ways! Thank you for giving us this inside look into the company and your therapy session because so many can resonate with a lot of what you were feeling. You are so special and so is Krave Beauty! 💚
Your skincare line and you as a RUclipsr is what literally made me fall back in love with my skin. Love you and your work ❤️. Palm palm fam for life 🥳🥺
Especially in the first few years of a new big project, we tend to focus a lot of energy in it, hoping that it grows and thrives the way we envisioned. But when we are so focused on one thing, we also tend to lose focus on the other things that are important in our life.
It is always easier said than done, but balance is really the key. Respect your body and soul and try not to force things too much. We will always be here happy to see when you are ready, so don't feel guilty if you need some time off!
Your experience, your line of thinking, your vision, your charisma and talent are unique to you, so don't ever doubt that you are capable of doing amazing things true to your own colors! 💚
I'm in aw of you Liah Yoo. Keep up the great work. Once you get more resources, you'll be able to breath a little easier. I can just imagine how much responsibility you have as a CEO of your company & all the people that you work with. Sending love, strength, & prayers. Thank you for trusting us & allowing us to see a very vulnerable side of you. You rock!!!
Liah, I am pretty new to your RUclips, but in the short time I’ve been here I have found you to be inspiring. One thing that I love about your personality that shows both in RUclips and your company is how thoughtful and intelligent you are. I have to say that Krave Beauty is a company that I have so much respect for because of how it is run-ie the slow down mentality, the thoughtfulness of product development, the focus on sustainability and recycling. These factors are so important.
Obviously we wouldn’t know what is going on inside your company but from the outside looking in you are doing an amazing job. Your attention to all these details shows all of us how much you care and we do appreciate it.
So thank you for all that you do!
I think this is so wonderful! You're documenting, making yourself accountable, not choosing an MLM format, and obviously working very hard! I usually only buy in person by I am willing and excited to place an order with you in the future. :-)
지속가능한 ingredient sourcing을 노력하시는 부분이 정말 인상 깊어요. 현실적으로 스타트업 단계의 브랜드에선 더더욱 시작하기 힘든 부분일 수도 있는데, Liah Yoo님의 선한 영향력 덕분에 크레이브 뷰티는 가능한 것 같아요👍🏻 유튜브에서 하나의 브랜드까지 새롭고 긍정적인 에너지를 전달해주셔서 항상 멋있다고 생각하고 부럽기도 해요ㅎㅎ 힘든 모습도 당연한 것이자 리아님이니까 이겨낼 수 있으리라 믿어요. 언제나 응원합니다!!
Hi Liah. Thank you for showing us your vulnerability. Its always ok not to be okay. I feel like I can relate to you right now because I feel so vulnerable too and emotional these past few days. Hoping the best for all of us who feels the same.
You’re not alone!🙏🏼
I want you to know that I am virtually hugging you as I am watching this video. I am in the same shoe in a completely different genre and you had been a blessing to me for expressing and embracing this part of being a human being that most people would judge a person for. I feel drained in doing what I’m supposed to be doing in my nursing classes while working part time at a hospital that I haven’t been fully effective and productive. At least I don’t feel like it. Even the littles things that I wanted to do such as plan my wedding for next year and finding our little home has been put on hold. But just like it was mentioned in your video to flip it around and put my “nonessential” tasks as my nonnegotiable tasks just until I get control of things. You have an amazing mind and wonderful plans. “Be still and know that I am God” this phrase gives me so much energy and so much hope. I love you and your works! I’ll keep you in my thoughts ❤️
I’m watching this as I wash my face with the Matcha Hemp Hydrating Cleanser 😊💚 Love love love Krave beauty so much
Aw love you Alice!
Ngl, sometimes when I see Krave products circulate on social media, I get disappointed that your brand does not ship to Canada (no i don't want to support resellers who jack up the price). But after watching this, Liah, I want to say, you're enough for who you are. I really respect you as a leader, on social media and the company. It takes a lot of courage for you to put yourself like this on the internet, and I hope everything will fall in place for Krave. Please take care of yourself at this time as this is the most important, and stay healthy during this pandemic.
This is soo inspiring and motivating to see! I've just ordered your Great barrier relief for my damaged moisture barrier and am excited to give it a go! Love your brand and everything you stand for girl! 😍🙌🏻💞
Thanks Jackie!💚
Sometimes i get so tired of social media, with so much people sharing such meaningless content and then i watch content like yours and my faith in good, meaningful content is restored :)
Hang in there Liah. The sun always comes out after a storm. You have a great skincare brand and you are a smart and kind person and entrepreneur!😊💓
Unnie, thank you for sharing a side you never showed us before. As a young college student who is passionate about beauty and creativity, I always look up to you and have found that I learn so much more from you, not only as a RUclipsr but also as a woman, a human. Life is tough and even if you try so hard, there will be sometimes life makes you feel weak and seems like nothing is under your control. I hope you stay strong, stay blessed, inspiring and please feel free to share another side of you to the people you love and love you. Don’t step back or be afraid. I may not understand how stressful to be a CEO but as a supporter of yours, I hope to see you and you brand grow. Sending love ❤️ ps: don’t feel guilty or whatever if you don’t have time for RUclips. We appreciate your hard work and thank you for creating a brand like Kravebeauty ❤️
Hearing Liah speak is soo therapeutic 💛
Thank you!
@@LiahYoo OH MY GOD. THE QUEEN REPLIED😭♥️
Thank you for sharing this, Liah. It’s truely inspiring to see your reality as a CEO. We are all human and we are all learning. No on knows how to be a CEO and your strength and courage have already proven you are on the right track and no where near failing. In fact, focus on the small wins every single step at a time. You’ll feel more fulfilled. We got your back. Can’t wait to purchase your products if they ship to Aus😍
Thank you for sharing your real real life I respect and love you even more!!!
We are here cuz we love you and support you no matter what!
YOU are doing so much already and doing great
크레이브 뷰티 제품들을 다 써봤었는 데요 ,, 솔직히 스타트업 회사에서 나온 제품이라면 다들 성분이나 효과가 있을지 많이 걱정하는데 정말 다 순하고 피부를 편하고 건강하게 해준다는 느낌이 많았어요 !! 정말 리아유님이 제품을 하나하나 정말 신경을 많이 쓰신다는 점이 너무 감사하더라구용 ㅠㅠ 리아유님영상을 보면서 그동안 많이 배우고 힘들때 마다 힐링도 받았습니다. 내년에는 코로나도 끝나고 더 행복한 한해가 되었으면 좋겠어요💚🥰
Dear Liah, I started to watch your RUclips videos very recently and I was immediately struck with admiration by your work, your work ethic, your motivation for creating Krave Beauty. However, it's understandable that all that success comes with a cost for your mental health, your time and your life in general. Take a deep breath. It's going to be all right. The rough patches are going to get better. Meanwhile, take care. We are cheering for you! ❤ ❤ ❤ ❤ ❤
We NEED shipping to the Uk PLEASE
I think you are the best CEO I ever seen! Don’t be too hard to yourself and be kind to yourself.
Everything happened for a reason. I hope you will find the best candidate you need in every position in your company. I am proud of you Liah and your company. More power to Krave Beauty. I am your fan even before you started the company. I am a PhD in Pharmacy Candidate here in South Korea who is a skincare science enthusiast who makes Skincare videos too. I look forward to workin a Skincare company after graduation. I would love to apply in Krave Beauty once I finish PhD hopefully this semester. You are an inspiration. 💖🙂
thx for sharing the behind-the scenes of krave beauty.. the tiny details for the product & most importantly the true & sincere side of u.
like to echo again to be kinder to yourself & take time to journal & recharge first before u can bless others
리아유님은 항상 제게 건강하고 좋은 생각을 할 수 있는 무언가를 전달해주세요. 한 명의 사람으로서 속마음을 보여주는게 결코 쉽지 않은 일이었을거라 생각해요. 업로드 해주셔서 감사해요. 항상 응원할게요! 그리고 건강하세요🌴
지켜봐주셔서 감사해요💚
Your amazing and thank you so much for your products. I have them all and it truly helps my skin. Focus on what it is that you need to focus on but breath as well. You have a great thing going! Dont stop you got this. Im sending you alot of positive energy to you and your company! 🧿📿 you deserve this and so much more! You have a great heart♥️🥰
I think its brave for you to open yourself up like this and be so honest. Its always a journey..we all struggle , we all get some anxiety from time to time but for me it helps when i remind myself that God is bigger than me and even though Im not in control, He definitely is. When i truly believe that with my heart and let go it helps me to feel more at peace. Its sad to see you so, at the same time reminds me that you are also human and relatable. (Sometimes when i watch, i think youve reached another level of human functioning) Btw, your voice is so soothing it was very relaxing watching this :)
Ms. Liah! You inspire me in terms of your professionalism and being such a hard worker. So blessed to know you. Praying for your health. Stay well, we love yahhhh!
Liah I’ve been following you for a while, even before the launch of your brand . I wanted to tell you that I admire you! So so much. It can be hard at times and it’s normal to judge yourself. I wanted to let you know that you are great! I believe in you and I will always support you. Fighting ! You’ve got this 🌴
Liah you're such a boss lady!! Thank you for sharing the bts of your startup life! You've been such an inspiration to me!
Everything happened for a reason. I hope you will find the best candidate you need in every position in your company. I am proud of you Liah and your company. More power to Krave Beauty. I am your fan even before you started the company. I am a PhD in Pharmacy Candidate here in South Korea who is a skincare science enthusiast who makes Skincare videos too. I look forward to workin a Skincare company after graduation. I would love to apply in Krave Beauty once I finish PhD hopefully this semester. I wanna learn more from you and help each other grow. You are an inspiration. 💖🙂
Great to see this raw side of you. Glad to see you seeking professional positive help with your mental health and company. Many of us go through issues and try to ignore or push them aside. But the most important thing is acceptance that this issues are affecting us and how to move forward in our current position even when we feel weak or lost on how to regain guidance. Please keep working hard your success has sparked so much joy and empowerment within me. Really shows struggle and success in a realistic manner. Please keep being you 💓
Thank you 💚
Thank you for all the work you do! Please take care of yourself and be kind to yourself. You're doing your best and we appreciate you!
I’m loving your products. I’m one week in, in using the matcha hemp cleanser and the oat so simple moisturizer and it’s 100% refreshing and it is what it is advertised to be. Would totally recommend!
Amazing! Glad to hear that your skin has been enjoying 💚
Beautiful!!
You just need to breath deeply, because you got all the power inside you.
Super cool seeing the behind the scenes of the business. I am a supply chain major so it was really interesting to see that part in the video.
You can also check out chapters for supply chain professional within your region in US or Korea. Like the Association of Supply Chain Management (ASCM) or APICS.
Hopefully everything works out!!
Aaawn Liah, yeah, I can't talk for everyone here on YT, but I'm for sure here because I love what you're doing, changing the beauty industry cycle, thinking about how to make things sustainable, creating simple and natural products, that's why I watch your videos, I want to support your work somehow as I can't buy your products because I live in Brazil and dolar gets just too expensive for importing things. But really, I love your work, seeing you grow together with Krave Beauty has been amazing, hope you keep learning how to be gentle with yourself and find balance in life. It's really nice that you opened yourself up with us. Take care dear, you're doing a great job!
Aw thanks for your kindest words Thamires!
@@LiahYoo Awn no problem at all! I'm glad that you're better
Uh I needed this too, thanks for uploading. hope we can all be kinder to ourselves because that can lead to even greater things x
Thank you Liah for showing this side. You inspire me a lot!