Hi Andrey, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
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Hi Andrey, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
I would start with one campaign, and split it in more campaigns if an ad group gets 30+ conversions
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
@ yes start with all variations