MMA India Impact 2024 | Media Partner Adtech Today | Event Highlights

Rashi Goel, Founder of Performonks, advises marketers to embrace AI and start experimenting. She says the more you use it, the better you’ll tailor it to your brand’s needs. However, she warns against AI-generated synthetic data leading to a “sea of sameness”. Use AI to form a solid foundation to stand out. Rashi also dispels the myth that AI makes everything easy. While the final stages might be simplified, hard work is still essential!
MMA Global India