Lucid Motors Quadruples Its Arizona Manufacturing Plant And CEO Peter Rawlinson Explains Why
HTML-код
- Опубликовано: 11 июн 2024
- I speak to Lucid Motors CEO, Peter Rawlinson at the ribbon-cutting ceremony of the company's phase 2 expansion of its AMP-1 manufacturing plant in Casa Grande, Arizona.
This video is powered by Qmerit, North America’s leading provider of installation services for EV charging, home energy storage, and other electrification technologies. See how Qmerit is making the energy transition easy for home and business owners: qmerit.com/ev/charge
My previous interview with Peter Rawlinson about Lucid's upcoming electric SUV, called Gravity: • Exclusive Interview Wi...
Chapters:
00:00 Intro
01:18 The interview begins
03:17 Lucid's mid-sized future vehicle
04:09 Why does Lucid need such a large plant?
05:16 Peter explains why Lucid is losing money
07:30 Lucid's long term vision
08:46 Peter explains his vision of the EV of the future
09:07 Will the factory get even bigger?
09:20 Peter Talks Lucid Gravity
10:00 Outro
Interested in one of the other top-rated EV charging stations we've reviewed?
You can order them here:
Emporia 48-amp: amzn.to/3EgDRGS
Enel X JuiceBox: amzn.to/3UR55Lk
ChargePoint Home Flex: amzn.to/2V3Ye79
Electrify America HomeStation: amzn.to/3Kc7qvo
Grizzl-E DUO: amzn.to/3FYKUWU
Grizzl-E Smart: amzn.to/3BCxexV
Note: I do earn commission from sales generated from the links above 
Авто/Мото
It’s disappointing to read all the haters on here. As an actual Lucid owner, I have 100% confidence in their long term plan. I’ve driven 25k miles in 1.5 years won many road trips, breezing past chargers others would be forced to stop at because of the range. Their service people are the best of the best, and having learned from people who engineered this vehicle, the advances in space optimization and drivetrain technology are next level and ahead of all other automakers. Aston Martin could have chosen anyone to make their EV motors, so how does that make Lucid the Titanic as one poster said on here? Progress happens in steps, not all at once and it takes time and massive investment, and it’s very short sighted and lacks vision to fixate on a stock price for a company in an expansion phase.
Well said. Peter also did not say they were competing with companies like Hyundai... he said Mercedes-Benz. Baby steps and quality v. cheap quantity.
It’s not going to matter if the PIF makes the company private. That’s why you have a lot of people hating on lucid especially Peter most of the hate comes from share holders! Peter sold about 300million dollars in shares when the company was on a down slope also! With no updates to the share holders. He didn’t meet year expectations on top of it. He hasn’t invested a dollar back into the company! That’s why a lot of people including myself are mad at Peter and lucid! The tech is great, that’s why we invested in it. But the tech won’t matter for shareholders holders if the PIF goes private. Almost feels intentional
Short sellers have so much money to hire some
Writers to talk s about
Lucid. It’s just mater of time before lucid takes off to the moon. The chart is bullish
The horse and buggy industry said the car wouldn’t replace the horse Henry Ford hold my beer .
I think the cars are great. Good specs, range, look etc.. what I don't think is great is they make more cars then they sell already, so why expand when you can't even sell your current stockpile? Price seems to high to be a mass market product. Glad he asked about them losing money per each vehicle and also not selling as many as they make. Hope it turns around but the biz side doesnt look good to me, despite really liking the cars, i'm wary about their future
We've had our Lucid for 1 year (11.7k miles) Zero issues / Great car/ Great range / Luxurious/ Fast af!
I sincerely hope that Lucid will make it big as their cars are far superior to any other maker including Tesla. Tom is was a great interview,thank you.
Remember the Duesenberg?
It's easy to make better cars if you ignore the price. It's like saying Ferrari is a better company than Toyota.😂
Peter is such a down to earth guy. Great interview.
Rand Paul
The Lucid Air is such an elegant and smart design with record interior room and a real luxury feeling!
When the market picks up, the Gravity could already be the pivot model for Lucid!
I wish the whole team and Peter a successful continuation!
My friend owns a Lucid and absolutely loves it. I think Lucid is building the best EV’s right now.
At $120k I can see why it is better than Chevy bolt and ioniq.
@@b3arwithm3And its worth its price as the Air is a luxury car, unlike Ioniq or Bolt.
@@Blue2024_rs there aren't enough features in there to justify paying 70k extra.
And to be luxury, you need to build a brand recognition first. Not everything expensive can be seen as luxury
Thank you for bringing us the interview with Peter Rollinson.
It’s easy to say ‘NAY’ endlessly and a darn difficult to build a path to success, esp in the automotive sector. Glad to see Lucid moving for the long-haul. The sooner the Gravity and then ‘mid-size’ comes the better. The big Q: will the price be low enough for the time and expectations of customers. Time will tell.
Outstanding info. Between Lucid mid-size and the Macan EV reveal, there's a lot of great choices coming in the electric market. And man, Rawlinson is such a good brand ambassador.
The Macan is indeed a rival for the Gravity (price wise) but when you compare the technical achievements of the Gravity vs the Macan, then it's clear that the Gravity has so much more to offer then its rival.
Thanks Tom and thank you Peter Rawlinson for this crystal clear vision of Lucid's path. Hopefully this video is shared far and wide.
Thanks Tom! NOW I know why Cory Steuben went to work for Lucid! He aint no dummy!
Great interview. Lucid is a sleeping giant. Gravity will sell like hot cakes.
Lucid has to make sure not to make the same mistakes as Tesla (sub par quality) and then indeed, the sky is the limit
Lol, Tesla is making a mistake? Did u know the model y was the best seller last year? Not bad for a mistake.
In the meantime lucid stock in below $5 and risk to be delisted from NASDAQ which will be the end of any company.
@@b3arwithm3 😅 he need to ask google
@@b3arwithm3 Their quality is still absolute shit. For 50k+ cars (excluding the model 3), the actual car should be good quality. Tesla just made Model Y more affordable and the tax rebate/incentives helped sell a lot. But that happened because they established their brand with the roadster, model s and the x
@@inublossom your comparison is invalid because you use price as metric. 50k is the luxury range for ICE and you are right to expect quality at that price range, but tesla is an EV. 50k EV is closer to a Honda Civic. Compare them to EV in the same price range.
Great interview! Glad to see this hometown company growing and preparing future growth. Go Lucid!
I like that Lucid is providing longer range options than other EV brands. I would consider Lucid for my next car. I have a 2014 Tesla Model S with the 85 kWh battery that I would like to replace with a longer range travel car in a few years. Lucid might be a good option at that time. I hope they do well.
This tells me they’re more focused on long term plans and current demand issues isn’t bothering them as much. Sign of a company with very deep pockets. Theyre in for the long run. PIF (or any investor) wouldn’t have funded quadrupling the factory apart from a new factory in Saudi if they were only interested in current demands.
This was definitely good to see glad you made this video job well done..I think they will make it their tech is far better than any other car company and it cost a ton of money to start a car business I’m holding long term GO LUCID
Lucid is innovating, something that almost no other ev brand is doing
Great 👍 job on ur interview very impressive now i know where the money been spent to. Possible that Aston Martin company might buy them too
Best of luck, LCID.
I’m all in on a $50k Lucid
Honestly, I'll pay $65K but I need 450 mile range and 15 year battery warranty.
That might happen, but not in this decade I'm afraid.@@MyUtubeScott
that will not happen this decade I'm afraid@@MyUtubeScott
they gonna have to come with some 45-60k prize range model in recent future to attract the market on large level.
I withheld investing years ago only because of the speculative spikes that had people in for less than a few months for their own benefit. I don’t know of a better purchase opportunity for long term growth than this team of engineers relentless pursuit of EV development. Great interview Tom. Thanks Peter 👍🏼
What are you actually investing in?. You make it sound like they’re the next Amazon. Maybe a great car and maybe a sound company but beyond that I don’t know what makes it such a great investment. What am I missing?
@@grizzlymartin1 You are missing nothing at all. My target stock price for Lucid when the stock launched to even consider investing was $2.50 a share, and we are close now. Even still, EVs are going to be a few winners taking most of the market situation. Best case scenario for Lucid is to carve out a decent little niche somehow that allows them to charge significantly more than Tesla and BYD charge, because Lucid will never be able to compete on price. At high risk of complete failure, Lucid will burn many billions of dollars over many years, and then if they do everything very well they will become a going concern able to eek out a small profit every year, unless the economy has a significant downturn.
Should have asked about the software and what improvements they are making in this regard.
Do they need the space to build the 60 year diamond batterys for there next gen car?
I’m rooting for them. I was an initial skeptic but the SavageGeese documentary helped me see what they’re up to. I do appreciate that they seem purpose driven to be EV optimized and to be drivers’ cars.
I think this is the antidote to the generic nature of modern cars. I’m not mad that EVs have no sound or only screens. I’m mad that we’re paying a premium for cars trying to be something they’re not. Hans Zimmer fake sounds. Etc. I can appreciate a car that is thoughtfully designed whatever its drivetrain
That was a great interview.👍
great questions and interview
Excellent Tom!
To be honest I haven't seen any real reason to doubt Peter. Unlike other business leaders he has delivered on every promise made. I cannot wait to test drive a Gravity and see where this business goes. Wishing them all the luck in the world.
it's a game changer in the luxury SUV EV segment
I don't understand why so many people do doubt him, actually. I have spoken with him on dozens of occasions and he's never lied or misrepresented anything.
@@StateOfChargeWithTomMoloughney *Irony mode activated:* because everyone is lying, except Mr. Elon. He has never lied about the prices, specs and release dates of his products. And if you own Elon stock, you must follow religion and hate others.
@@StateOfChargeWithTomMoloughney 😂 why so many think him that then you need to rethink again .. cause you think you doing right but some people think outside the box ...will you paid a person + bonus if he cant sale enough cars ..he is CEO not like regular person pay per year like engineers ..i can get tittle engineer but i just do long time than others will you paid me the same thing with other engineers ....that is basic think for everyone know if you are boss in business
Great interview. Peter Rawlinson really knows his stuff. Great vision of their future
We know EV's will be getting better and better for the next 10 years. Better cars with better batteries and a better charging infrastructure.
Just bought stock shares off you all. I plan on buying more tomorrow. I really have faith in you all in becoming a better overall company. I really think you can become a top dog in the electric car company. Just like how gas car companies started out. You had ford chevy dodge etc. All them companies did well. I see this company doing as well as tesla. BUY BUY BUY GUY'S and hold!! The current market for a share is $3.43.
Just bought 6 🤞
@RAM7RO_BU1LD3 yeah i think I own 40 ish.
Tesla eliminated range anxiety by building a huge charging network. Lucid is stuck with CCS and that network is horrible.
Thank you for this video ! Just subscribed, will you be making more lucid videos?
I will if I'm offered the opportunity.
great interview. thank you for sharing
What they need to extend is not manufacturing capacities but demand.
Exactly. Which is why they are launching the SUV (the most popular form of vehicle in the US today) later this year, and then a lower cost mid-size vehicle in a couple of years.
Great video!
How does the Saudi Arabia plan look, with hardly any local market or suppliers? Also without a charging network, how does the scale up work? Just asking straight
It's not a priority.
@@DBGE001 ok
@@viplav76 battery electric vehicles don't "scale" well has always been my understanding meaning once you get a well put together ICE Platform you can literally build tens of millions of them as is currently being done...including Dealerships, OEM parts, technicians, retail everything. The skateboard chassis might be a game changer for BEV hard to tell but by way of specific example there still is no battery swapping. Why these facilities need be so massive is beyond me tho so good question that one. It seems pretty counter intuitive that creating so massive a fixed expense "makes things cheaper"
@@doolittlegeorge my context was purely their plan for developing the market in KSA. Their current outsized expansion could be on several factors, beyond those evident. Primarily their relationship with remaining investors, those terms & commitments etc
Saudi fund PIF investing in EV battery materials/mining and other component sectors and also signed with Taiwanese EV makers for their own EV brand called cheer. establishing these EV for local sector to grow. lucid would be able to grow in Saudi easily with the help of government support and also Saudi they will buy 100k in 10years period for their own country. that factory is more likely for that as an long term thing for them and if lucid succeed with future model they may expand that facility for export in gulf and other Asian countries.
Very encouraging...thank you!!
Hope they are successful
Thank you! I crave a Gravity.
Also, for those who are complaining about delivery numbers, in 2023 Lucid delivered more sedans in the US than every other EV sedan in its class, except for Porsche Taycan. So beating Mercedes Audi and BMW sales of luxury performance EVs is a positive, isn’t it?
Q: So beating Mercedes Audi and BMW sales of luxury performance EVs is a positive, isn’t it? A: yes.
Ice luxury models are on the way out, EV luxury cars will fill the gap @@phillyphil1513
I wish they had good customer service & better support for the items that are not under warranty until they have good network of service centers across USA. For the segment they are targeting, customer good will will take them to spread the word of mouth marketing.
Nice job Tom!
Lucid bringing Cory from Munro into their team gives me some hope.
I felt the distraction of building a factory in Saudi Arabia was a pure power move on the part of the Saudi investors. Not truly in the best interest of Lucid, but since SA has a big chunk of Lucid, hard to say no.
The positive of SA money is they likely were a key part to bring Aston Martin and Lucid together since SA is the second largest stake holder in Aston Martin.
Hearing their "affordable" Lucid model is years away is probably realistic, but will mean the competition will be very tough by the time they get into that segment of the market.
I believe the more companies fighting to win over consumers the better it is for the consumer. Going from a niche company to a high volume large builder will be a monster sized challenge.
Just bought my first F150 lightning so new to EV. Love your show very informed and one of the best I’ve seen so far. Keep up the good job I do have a question, my son-in-law owns one and he says I should only charge the battery to 80% so I don’t overcharge the battery is this true or is this fault.? Is there a recommended minimum charge for F150? I’d appreciate any help on this or if you have one that you’ve already talked about I look for it but couldn’t find it.😊
I own two EVs (BMW i4, Lucid Touring) and only charge both to 80%, which is the recommended charging limit. You only need to do 100% when travelling long distances (for example, from state to state). Charging at 80% will preserve your battery life. I've never had a situation with local driving where it's been an issue as far as range goes.
You are looking so good and healty!
Stop sexually harrassing him ! 🤣
Great interview and info! Please make a video of the current facility and tech done if you can. thanks!
He didn't need more capacity, he needed more customers.
if you cant have large factory you cant mass produce your product. they are just released their first model and 1st suv model. they will most likely going to drop some affordable model in future hence the expansion.
@@stalin1489 Most likely EV and affordable don't go in the same sentence.
@@rogerrussell9544 there's a level of product value. if i say 100k for Richard mille watch it would be considered cheap/affordable watch. same thing when i said 50k for lucid it would be affordable for its EV category.
A company that puts innovation and hard work into their business deserves to be successful! The companies that think about money and get greedy will stay behind.
Mercedes, VW, BMW, and many more!
They were ahead .. not any more
That’s capitalism. 🤷♂️
I'm curious if the expansion is accounted for in the Cap Ex already or if that will hit in the following quarters? How long will it take to turn a profit with this new expansion expenditures. Hope they have enough "runway" to make it in order to use all 4 Million Sq Ft!
Thanks, Tom. What is Lucid going to do to improve DCFC at 500 V stations?
I dont' know specifically, but they are indeed working on that.
they cant do anything. wonderbox is stuck. future cars have to be engineered differently.
@@laloajuria4678 Wũnderbox may have more tricks up it sleeve or new Wũnderbox may be an option for new cars as well as existing cars. Let's hear what Tom has to say.
Great interview! You can tell Peter is a fan of Tom!
Where is the Sapphire?
Have they delivered any yet?
There were 6 of them going down the assembly line when I was there. I believe deliveries start this week or next week
I want a Gravity more than I want a house!
Nice exterior
Lucid Air has the same drag coefficient as the Mercedes Benz EQS, yet MB says that they were forced to make the EQS look like s**t so that they can achieve it. However Lucid Air looks awesome, so this say a lot about how determined is Lucid to make it and also their motors and technology are top notch.
Reminds me of De... um...DeLor......um...can't quite remember
Delerium 🤣
The only problem I have, since the beginning, it’s the price.
I think when Lucid Gravity comes to the production line, it'll have a much better offer to buyers than the Porsche Macan EV.
👍👍👍
I hope this works for lucid. But I am surprised about such expansion when current business is so weak versus a shift or retooling. Also, still don't understand launching a sedan before SUV!
i think their those top speed sedans was more likely to make records and make their company popular.
Lucid is good at making names
I want a lucid gravity. If they can make enough I'll buy one
Saw a preview of one today in AZ. Absolutely beautiful vehicle inside and out. This will be a big seller!
Please explain why Lucid needs any more production capacity when it is only selling 60% of the cars it is producing now. The industry are saying that demand is weak and weakening further, especially for sedans. If they really are spending money to expand production, they might as well buy more dumpsters to burn the cash more efficiently.
Looked at the lightning today on a lot. Super crew cab. Beautiful but too big for what I need. Just wish Ford was smarter and took a page from Rivian to give the Lightning some ACTUAL grow clearance bonafides. I use my vehicles for off-road stuff. Can’t justify buying the lightning as much as I like it. I’m bummed.
LUCID ARE VERRY GOOOD CARS :) THEY HAVEE BIG FUTURE MAYBE 400dOLLARS PER SHARE IN COMMING YEARS :)
Dude is passionate.
It is mindblowing how much money they dare to invest, with these sales numbers. Let's say they sell the same amount of Gravity's/ Air's as model X did last year in the US, around 20.000 > selling $1.6B > With a profit margin of 20% = $320 million profit. Compare that to their annual cash burn of 2/3 billion. Even if the sales double or triple, I will not see this company being profitable before the end of this decade.
Gronday, Tom. Casa Gronday.
Nope. We actually talked about that on this trip. It's pronounced Grand, not "Granday".
@@StateOfChargeWithTomMoloughney Nope, former Casa Grande resident here. The town was named after the Case Grande ruins which are located in the town of Coolidge. The ruins were named by a Spanish explorer and pronounced with a Spanish accent "Gronday". However, many locals started calling it Casa Grand but Casa "Gronday" is the formal and correct pronunciation.
Rivian and lucid should combined
Lucid Motors CEO was paid $380M salary in 2022
Who are you tonysoprano1454? Lucid is a publicly traded company; either put a link, picture of the proof, or a well documented breakdown of your 10 cent comment to show you statement has any grounds, and maybe then your comment may gain some needed traction.
I am just curious. Have no plans for buying EV.
Tek hayalim bir Lucid sahibi olmak dostum
Look forward to buying SUV 🚙.
It appears that the Lucid Air is as luxurious, on the inside as any top brand competitor. Why could they not sell that luxury car with an ICE engine, maybe under a different name, to enable car enthusiasts to enjoy the car but at a lower price, while they continue to get their EV dominoes, in place.
If lucid can actually make a vehicle at 50k with 350 miles if highway range I'd buy it. For now my used Mach E will have to tide me over.
James Bond 007 New Ride Will Be A Lucid Sapphire.
yes please...
LETS GO LUCID LETS GO AMERICA! (yes I know they’re backed by the Saudi’s8
Nice interview but I wish you'd ask to about going to solid state batteries.
There's really no need to ask that now because there's really no solid pathway to start using them and Peter wouldn't be able to answer that honestly
Tommy Molo's a serious journo with a well earned reputation in the EV Sector, so he can't risk "sullying" his good name by asking unserious questions in the company of an AUTHENTIC ENGINEER like Rawlinson and other Professionals. like what do you want, for the man to be "Black Listed" by the entire Auto Industry...? unfortunately for better or worse, Solid State Batteries rank DOWN there with using Hydrogen as a fuel type, Cold Fusion, and Super Conductivity at room temps.
Low price vehicles someday?
Wait couple years and you will see where is lucid going. 🌖
Maybe one of the db arses will start making them affordable vs all corp profit.
For what?There are enough cheap evs to buy!The Chevy Bolt is a great deal!
100k plus ev are done,,,, the cfo quit in dec 2023
As a current EV owner, would I consider a Lucid as a next EV purchase? Possibly, but I want a vehicle with some space/carrying capability and the Air has a small truck opening. If Lucid does come out with a mid-sized "SUV", and can still provide the longest range in the market, it would get significant consideration. Real life 400+ miles in that form factor would be impressive.
Find me a sedan that has much storage space as the Lucid Air...I'll wait forever
@@mmchiang Sedan? Who wants a sedan?
@@billsrelectric The Lucid can hold more cargo and 5 people more comfortably than an Ioniq 5
MidSize should be called TerraNova
Gorgeous car I think it's really going to be a competitor for Tesla. Great more upscale demographic. I bought a lot of stock to hold for at least 3-4 years.
When is Lucid having NACS on their cars?
They will transition, but haven't announced just when
Most manufacturers have stated 2025 year models will be equipped with nacs. I would assume lucid would try to do 2025 as well or face being behind all other manufacturers.
I hope Lucid makes it but they are spending a lot of money and not producing much of anything. And what about service centers? I hope Rawlinson is more than just a good salesman and actually gets this company making money and helping their stock price.
the problem is that the investors want quarterly profits, not long term vision
@@DBGE001 profits are only profits if you cash in. And Lucid is not a day traders stock, it's a long term investors stock.
I don't see how Tesla can be so over-evaluated and Lucid so under evaluated. Tesla has shot itself in the foot (again) with the CyberTruck debacle and the cheap ($25k) car seem to be delayed yet again (2026). @@Resist4
Aston Martin is practically a part of Mercedes Benz group. The latter is running on lots of investment money from Arabic peninsula. The same is to be said about Lucid. At this point, for investors from the same geographic area it made sense to suggest cooperation between ultra luxury brands Aston Martin and Lucid in order to trickle technology to Mercedes Benz later.
A 50k USD Lucid SUV can potentially massively increase production in Lucid branded EVs.
That definitely makes all the ducks walk in a row for Lucid motors. Providing the considerable depths of above mentioned pockets, Lucid will achieve its growth goals.
Pricing hurts EVs. Even I didn’t mess with it until 1 was car lower end price.
I own a 2023 Lucid Air Touring. Without hesitation I can say that it is the most enjoyable car I've had the pleasure of driving. Okay, it's actually my wife's car. But she lets me drive it. I drive a 2016 GMC Canyon pickup, and I let her drive that when she wants.
When it's time to sell my GMC Canyon I will replace it with an EV pickup, no doubt. At this point the Rivian R1T is my choice. Maybe Lucid will have a pickup in the works one day? Oh, I hope so. And no, I won't even consider driving that other company's ugly refrigerator. No way.
The US Gov needs to invest into electric infrastructure. Currently, it is headed toward 3rd world status.
Taxpayers who don't ever want to own a EV should not be footing the bill. Let the private sector handle it. This is not a communist country.
@@JamesAnderson-lq8tf Currently and over the last century, tax payers that don't drive pay for roads and oil infrastructure. Stop with the moronic comments.
@@JamesAnderson-lq8tf No, I agree, but states should invest into it how they see fit. It's obvious now that EVs will not work well in every climate. What is it with this "not a communist country" crap? I never said it was. Usually communist countries do not have modern infrastructure. They have 3rd world infrastructure, which is where we are headed because of mass uncontrolled immigration.
You need to make profit to survive, AND not pay Peter insane of mounts of money. Oh, too late for that.
Good luck Lucid, you will need it.
If Lucid want success they have to bring
to US market small SUV with 300mi EV range
If they did a small SUV, it would probably have a 450 mile range.
The full size one (Gravity) will go about 450 miles. @@stevenjudd2383
Lucid doesn't play around with low range. EV's should have at least 400 miles of range and Lucid gets that, while Tesla is still stuck on the 300 mile number.
@@Resist4- big range is big weight and especially cost. If the real world DC charger spacing gets reduced to 25-50 miles between chargers, as is with gas stations presently, then a range which exceeds 250 miles isn’t necessary. Interesting that aero of a Lucid is a top consideration, since that helps to reduce weight and cost - very important characteristics when designing a luxury EV.
@@Resist4 re: "Lucid doesn't play around with low range". exactly, "low range" is a feature for those building Power Wheels not Lucids (no slate to the Engineers at Mattel and Fisher Price). 😉
Lucid will become huge ! ❤🎉
There's nothing like being a contrarain!
You need to put glass canopy in every trim that you offer. TESLA has that in their cheapest cars. Gives them an advantage.
I just want a return on my investment. 🤷🏾♂️ Regarding my Lucid shares, I’m in the red and have been for a while. 🤦🏾♂️
After Gravity I think they're planning a lighter, smaller, golf-like car. That will go well with their plan of bringing down the cost for the average consumer.
Gravity brings you down.
EV manufacturers learned from the industry 100 years ago. Get big quick or get eaten by the firms that did.