What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok

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  • Опубликовано: 9 янв 2016
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    This Video is About What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
    • What Is Copywriting? D...

Комментарии • 127

  • @sayakkundu802
    @sayakkundu802 4 года назад +17

    Copywriting is
    "The use of written words to
    Start ; enhance; extend a business relationship with a customer without physically present"

  • @kynchan3332
    @kynchan3332 5 лет назад +55

    Copywriting is salesmanship in print.

  • @sawcutting8665
    @sawcutting8665 6 лет назад +179

    This man is giving away so much valuable knowledge it's unbelievable. I love this movement and I want to be apart of it.

    • @eduardog9243
      @eduardog9243 4 года назад +5

      @@eccentricsmithy2746 nope just look at most small businesses and their websites. They have no idea about copywriting

    • @adiirawanrusdi4343
      @adiirawanrusdi4343 4 года назад

      Sifu Dan call it value in advance

  • @justintekena6616
    @justintekena6616 3 года назад +6

    I'm seeing this in 2020, when it first dropped in 2016.
    Never took late to receive value. Thank you Dan

  • @ramyth1946
    @ramyth1946 5 лет назад +4

    Copy writing is a five step process of transforming a consumer from graduating from the bottom of the state 1 to the top of state 5 i.e. 1st step: by transforming the consumer from the state of "unawareness" to a state of awareness. step.2 : from transforming the consumer from awareness state to comprehension state; state 3. from transforming the consumer from the comprehension state to conviction state. And lastly, 5. by transforming the consumer from conviction state to action state so that the action results in a benefit for the consumer and to the producer (distributor).

  • @hankezhou2032
    @hankezhou2032 6 лет назад +84

    I've always been curious about your copywriting skill since you first mentioned it. Now I found videos where you're going into more depth... Can't wait to get to know more about it.

  • @BeautifulBossHairExtensions
    @BeautifulBossHairExtensions 5 лет назад +32

    I am so happy I found Mr. Lok. the free content is priceless!

  • @No_nameforever
    @No_nameforever 4 года назад +6

    Copywriting is using the written word to start, enhance or extend the relationship with a customer that includes salesmanship in print.

  • @likeashitremixit
    @likeashitremixit 5 лет назад +18

    I absolutely love your content Dan,I can see why your rising to the top, because you deliver REAL NO BS value unlike the majority of entrepreneurs on youtube that deliver superficial knowledge that is not in depth then try to sell you their course, people are not stupid nowadays people are smart they know what is real value and what is not.

  • @arnonshachar5937
    @arnonshachar5937 4 года назад +7

    Indeed, Dan made me believe that there are very rich people with a good heart and a genuine desire to help other people reach their potential.
    Thanks Dan

  • @dyanderson7
    @dyanderson7 6 лет назад +6

    first time copy was ever explained to me, (HTC group 3), Thank you

  • @necromalice3530
    @necromalice3530 5 лет назад +2

    Well now I know the true definition of copywriting. Diplomacy is the art of allowing someone else to have my opinion. There is magic in words... that is why they call it spelling? Awesome video. I really like the way you express yourself with such integrity.

  • @martinglenn85
    @martinglenn85 3 года назад +2

    Communication equals wealth

  • @terryalfred2243
    @terryalfred2243 4 года назад +2

    I have fallowed you for so long on Instagram. Now I am subscribed to your RUclips channel. I am going to buy your book, and I am going to listen to everything you have to say... everything you're open to sharing. I can't thank you enough. You got my gears going and now the ball is slowly, but surely rolling.

  • @karimlours
    @karimlours 5 лет назад +2

    Love you bro. Been implemeting everything i hear while watching your videos and i could already see the difference in sales on eBay.

  • @amanda87ism
    @amanda87ism 5 лет назад +2

    start,enhance,and extend a relationship with customers. wow how come I never heard of this

  • @sheldonwright9826
    @sheldonwright9826 5 лет назад +1

    As a writer, I personally need to take this skill a lot more seriously. We sometimes as entrepreneurs overlook all the qualities that we possess to follow the crowd. Thanks Sifu

  • @Sureshkumar-jg1er
    @Sureshkumar-jg1er 5 лет назад

    First of all thanks a lot you made youtube channel, otherwise we people miss lots of things. I start my day with you today to watch copy writing skill, honestly speaking i don't have knowledge not even heard but you did so.

  • @user-ly5ug4mx2h
    @user-ly5ug4mx2h 6 лет назад +2

    That's a very very important redefinition to me. Thank you Dan Lok!

  • @jd1968nm
    @jd1968nm 4 года назад +12

    I think Dan is on youtube on just about every subject. I found videos from him on several subjects in the past. Lately, its Copywriting and
    self defence. I think he learned a bunch of stuff and does lectures on them. Hes a great lecturer. He makes things easy to understand. No wonder the guy is rich, he does everything lol

    • @ayenekponukpong7556
      @ayenekponukpong7556 2 года назад

      I've written news reports, articles and the lot, never knew 'copy writing'. And, I could actually be rich doing this?! Waow, thanks Dan Lok!

  • @barbaramyszka9220
    @barbaramyszka9220 5 лет назад +2

    Thank you for this lesson, and please teach me more Master Dan!

  • @stresszz8352
    @stresszz8352 6 лет назад

    You are truly oppening the horizons for everybody. All we need to do is observe :) thank you for everything!

  • @peacesampsons
    @peacesampsons Год назад +1

    God bless you for adding value to my life with all your videos.

  • @louborlagdan140
    @louborlagdan140 5 лет назад

    This is gold, pure gold. Thanks, sifu Dan.

  • @NetSkillNavigator
    @NetSkillNavigator 4 года назад

    7:51.. So true. How ironic that most entrepreneurs spend alota money on ads and driving traffic BUT will never give effort on improving & creating a really good copy

  • @EmmanuelAyeni
    @EmmanuelAyeni 3 года назад

    Awesome content. Copywriting is sales in print. It is turning words into cash

  • @dongjith256
    @dongjith256 5 лет назад +2

    Thats hella powerful skill i wanna learn!🔥 Im happy i realized something from this session!👍 and this was free🔥 Thank you sifu dan So much valuable content🤩

  • @mbaemepeter8728
    @mbaemepeter8728 5 лет назад

    Thank you sir dan nok your teaching has really improved me

  • @tylercerny
    @tylercerny 6 лет назад

    SIFU thank you providing a beginner understanding of copywriting.

  • @elpanchito421
    @elpanchito421 7 лет назад

    Great talk, Dan!

  • @shicaitangfengshui5909
    @shicaitangfengshui5909 5 лет назад

    Good video, the modern definition of copywriting, thank you. 👍

  • @ntiayungclodiankenneh281
    @ntiayungclodiankenneh281 Год назад

    Valuable tips here, thank you Mr Dan

  • @waltdisney3937
    @waltdisney3937 4 года назад

    Boss in the Bentley is the best series ever🤗

  • @JB73691
    @JB73691 5 лет назад +1

    Power to the copy.

  • @Thehowsofme
    @Thehowsofme 6 лет назад

    Very nice. Learned a lot from you again Dan! 👊

  • @brittanys9244
    @brittanys9244 6 лет назад

    I would like to see the presentation he's showing his audience and get a step-by-step visual of his words. Maybe if the camera just pans to the right a little bit, that would help me focus better on his demonstration.

  • @lashoncortez2338
    @lashoncortez2338 5 лет назад

    Thank You so very much. But that Blazer though. Its everything.

  • @francisaboje9987
    @francisaboje9987 Год назад

    Thank you sir , I desire to be a good copywriter.

  • @bling0rb007
    @bling0rb007 5 лет назад

    Very nice and simple. But WOW! the view!

  • @philanimthombeni7887
    @philanimthombeni7887 5 лет назад +2

    Thanks Dan great work

  • @user-sr4ht9kj6m
    @user-sr4ht9kj6m 3 месяца назад

    I love your teaching❤

  • @asmaarahim7358
    @asmaarahim7358 4 года назад

    i learned so much from u dan...i love u man

  • @SensieRodriguez
    @SensieRodriguez 6 лет назад +2

    Knowledge is power. I can't get enough. .

    • @DavidMonge
      @DavidMonge 5 лет назад

      Incorrect. The application has power. You can knowledge and not do shit with it.

  • @qomenxtitanic8300
    @qomenxtitanic8300 6 лет назад

    I m connected to ur inner power

  • @swamijeevanpromod1657
    @swamijeevanpromod1657 4 года назад

    Thanks for sharing love and regards

  • @kbstrong429
    @kbstrong429 4 года назад

    Very Very Well Explained. I have sales training this enhanced my view. Thanks Oh and, I Love to Write.

  • @amomasi9909
    @amomasi9909 6 лет назад

    Thanks Dan.

  • @jesteltapiks9939
    @jesteltapiks9939 3 года назад

    DANLOK THE BEST!

  • @SoulBreaker
    @SoulBreaker 5 лет назад +1

    Hey Dan!
    I am trying to contact you but, I couldn't find your email. then I decided writing here maybe you will see.
    I am from Turkey and I am really glad to find your channel. You are my idol and improve myself. I always see your ads about this new book that will out summer 2019. I am a student but I actually want to read how can we do this?(Because I haven't money enough to buy)

  • @adaezeatuma6975
    @adaezeatuma6975 2 года назад +1

    Awesome teaching

  • @SimplyGold
    @SimplyGold 2 года назад +1

    Communication = Wealth

  • @chibunkemokoye2492
    @chibunkemokoye2492 2 года назад

    Great teaching ..very explicit

  • @Katharsis540
    @Katharsis540 5 лет назад +1

    Made the 999 like. Great video by the way is as of we have forgotten about how magic works with putting a spell by spelling out the words that cause an image in the person mind thus reaching to their needs.

  • @kirstenlund8976
    @kirstenlund8976 6 лет назад +1

    Finally a definition I understand that applies to modern times! Thank you!!

    • @DanLok
      @DanLok  6 лет назад +1

      Good Kirsten.

    • @kirstenlund8976
      @kirstenlund8976 6 лет назад +1

      Mr. Lok I am learning so much from your videos about business. Thank you so much for making these available to everyone! I hope to have my business going by the end September. Listening to your videos helps me feel like I can actually do this. Thank you for sharing your knowledge with us!

  • @sarabpreetsinghbagga2352
    @sarabpreetsinghbagga2352 5 лет назад

    what an awesome video!

  • @yunanananret1589
    @yunanananret1589 9 месяцев назад

    I love this

  • @mohamedimran4260
    @mohamedimran4260 4 года назад

    I strongly concern wold class business to resume but my skills to be developed because its forever .thx "Dan " I am in path

  • @soldeprimavera4107
    @soldeprimavera4107 7 лет назад +2

    I've listened to this three times now. Thanks for sharing your knowledge!!

    • @DanLok
      @DanLok  7 лет назад +3

      i appreciate the kind words.

  • @JCM952
    @JCM952 5 лет назад

    10X MY LIFE!!!

  • @ouardamotya6268
    @ouardamotya6268 3 года назад

    Dan
    Great man!

  • @maxunua8397
    @maxunua8397 5 лет назад +12

    How can I learn this skill?

  • @beoriginal8949
    @beoriginal8949 5 лет назад

    love the intro

  • @aaronkohlhoff
    @aaronkohlhoff 5 лет назад

    thanks for it

  • @marthalinus4039
    @marthalinus4039 2 месяца назад

    Copywriting is salesmanship in print .. basically act of using written word to get ppl to give U their money for a service you offer without begging them to

  • @easymoneycopyacademy2384
    @easymoneycopyacademy2384 4 года назад

    Gold!

  • @makkizakki8440
    @makkizakki8440 5 лет назад +3

    Words are only words. Before you write you must realise what those words are going to make a person do, feel and think after they read them? You've then got to let those words glow and flow out of you like a beautiful floating butterfly. Learn how to build and combine those words into another person's imagination. You can think, you can write and then you know it's right to share it with the world that'll either adore or ignore your piece of work.
    When a photographer takes a photo of a famous landmark like the Eiffel Tower in Paris. They claim copyright of their piece of photographic work to this. You cannot use that photo unless you buy it or get permission. Yet the photographer doesn't own the Eiffel Tower. This is where I think copyright is one of the biggest myths out there to hide their lies. Copyright puts a barrier out there to stop more people been creative. Imagination rules the world it's more powerful than anything else and it's Scot Free too.
    Scorned
    People
    Invent
    Rules
    Invite
    Temptations

  • @chichidaniels2677
    @chichidaniels2677 4 года назад

    Like a persuasion technique

  • @arsalanhaider11
    @arsalanhaider11 6 лет назад +3

    Man I’m becoming a fan

  • @CarlosAMejia
    @CarlosAMejia 6 лет назад +3

    This video is just amazing!!!!

    • @DanLok
      @DanLok  6 лет назад

      Keep it up.

  • @fspala7466
    @fspala7466 4 года назад

    Ur awesome sifu

  • @romienails
    @romienails 5 лет назад +2

    First impression

  • @JaehoonMe
    @JaehoonMe 7 лет назад +1

    Thx

  • @stephenjoshua2424
    @stephenjoshua2424 6 месяцев назад +1

    Is the using of the written word to start, enhance or extend a relationship with the customer including salesmanship

  • @wildheartapothecary
    @wildheartapothecary 5 лет назад +4

    You're amazing Dan

    • @DanLok
      @DanLok  5 лет назад +1

      Welcome Vollmond.

    • @wildheartapothecary
      @wildheartapothecary 5 лет назад +1

      I havent stopped listening to you for the past like 4 days, since i found you on Stephan James page. :) Thanks for just being fucking awesome and fucking RAW!

  • @chichidaniels2677
    @chichidaniels2677 4 года назад

    Using the written word to start enhanced and extende r/ship with customers in print.

  • @andreiionescu182
    @andreiionescu182 4 года назад

    I have the feeling that copywriting now is the "main selling proposition"

  • @kbstrong429
    @kbstrong429 4 года назад

    I can do that. Sort of like Editing? But, editing yourself to provide a service?

  • @diamonds5855
    @diamonds5855 4 года назад

    Where do you go to get copywriting work?

  • @delta06ghostplays91
    @delta06ghostplays91 3 года назад

    I want to learn copywriting. U have any training for it

  • @CwesiOfori
    @CwesiOfori 2 года назад

    is Copywriting ONLY with or about "the written word"? can we say it is also with Audiovisuals; images, audio and videos?

  • @chichidaniels2677
    @chichidaniels2677 4 года назад

    Selling technique

  • @alperignonmusic962
    @alperignonmusic962 5 лет назад +1

    I also want that kind of intro for my videos thats amazing...

  • @fall4111
    @fall4111 5 лет назад

    So how hard will this be for one that knows the power ov words..
    🤔

  • @tommywayneconcept1346
    @tommywayneconcept1346 3 года назад

    I wanna be part of his class

  • @Truegho
    @Truegho 6 лет назад

    God, I would LOVE to make money copywriting. It would be another great arrow to add to my writing business armoury. Would you recommend self-tuition or a paid course to learn copywriting to a professional - and marketable - standard?

    • @DanLok
      @DanLok  6 лет назад +2

      Find a copywriting mentor to teach you. It's hard to just learn it and practice on your own without feedback.

    • @asishsadangi2972
      @asishsadangi2972 6 лет назад

      how much money can i rarn doing copy writting

  • @ShahNawaz-zb3bu
    @ShahNawaz-zb3bu 2 года назад

    copywriting is influencing.

  • @cherrybelletm6412
    @cherrybelletm6412 5 лет назад +2

    The intro in the beginning spells entreprenuer, instead of -neur.

    • @ulisehk1882
      @ulisehk1882 5 лет назад +2

      He is no ordinary entrepreneur, he is an entreprenuer

  • @bobmvn546
    @bobmvn546 4 года назад

    Read the description of this video if you want an example of some pretty good copy writing. Still could be better i think though

  • @muneebahmed3993
    @muneebahmed3993 5 лет назад

    Where can i learn copywriting? Any online course or video playlist??? Anyone

    • @DanLok
      @DanLok  5 лет назад +2

      Muneeb, watch this video: ruclips.net/video/V3P8_Yqe9nk/видео.html

  • @tributedK
    @tributedK 5 лет назад

    Copywriting is a Sales Statement and Its Importance Can Be Related To Advertisement...Did I Get It Right?

  • @omarmasood007
    @omarmasood007 7 лет назад

    sir dan lock which country you belong and kindly ensure that how to meet you did you have chalk out any curriculum at Masters or M Phil level on copywriting specialization start from clients brief - marketing objective of the client - its production team views and dealers point of view to solve communication challenges to understand the brand positioning

    • @DanLok
      @DanLok  7 лет назад +1

      I live in Vancouver, Canada.

  • @Sonwaofficial
    @Sonwaofficial 5 месяцев назад

    Copywriting should help you get results.

  • @natureismypassion5648
    @natureismypassion5648 5 лет назад

    sound problem

  • @RobertHurleyJr
    @RobertHurleyJr 5 лет назад

    Criminals and cops are killing each other outside! Listen to the sirens. My ADHD would prevent me from focusing. But Dan is a boss who never loses focus.

  • @AnnaLVajda
    @AnnaLVajda 5 лет назад

    I like to sell I am a talented writer this sounds like an ideal job for me how do I get started?

    • @DanLok
      @DanLok  5 лет назад +1

      Anna, start studying from the greats of copywriting like Joseph Sugarman and Gary Halbert.

  • @Huamaru
    @Huamaru 4 года назад

    Didn't explain what is copyrighting.

  • @roshnisingha1540
    @roshnisingha1540 7 лет назад

    I want to know more. I am really interested in writing but I don't think I've the talent for this field. And it's NOT lack of confidence.

    • @amarsinha9076
      @amarsinha9076 5 лет назад

      are you already working in this fied

  • @TempoRhythmRhyme
    @TempoRhythmRhyme 4 года назад

    WHY THE HELL DON'T THEY SHOW THE PRESENTATION SCREEN??

  • @maxbreach7017
    @maxbreach7017 5 лет назад

    Your goal is to angry the black market?

  • @Abhishekkumar-rs5yw
    @Abhishekkumar-rs5yw 5 лет назад

    Do you hire? I wanna work for you