How To Write Website Copy That Converts (and ISN'T Boring)
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- Опубликовано: 24 июл 2024
- Learn how to write website copy that sells --- Get a Free Marketing Review ➡️ exposureninja.com/ryt/review/
Get the copy order form: exposure.ninja/copy-order-form
In this video, I'll teach you the four-step copywriting process our agency uses to write compelling website copy that sells.
I'll take you through the important set-up stage, helping you to prepare for writing great copy by getting your copywriting project organised properly. It might not sound like fun, but it's a crucial step in creating pages that convert well.
I'll then take you through the research stage. This is where the best high-converting landing pages are defined. Without research, there's no way to know what your pages' content should look like.
Importantly, you need to know which type of language you website needs. People don't engage with boring business copy. They only get sucked in by relatable Plain English copy that speaks to them and addresses their problems.
You need to speak in benefits, not features. This is something I cover better in the video, but people don't buy features. They buy benefits.
Someone doesn't buy a Lamborghini Urus because it has a 4.0-liter twin-turbo V8 engine. No. They buy it because it's wicked fast and they feel fantastic when they drive it.
I also talk about the goals of a page. It always surprises me how many prospective client websites I look at which are full of pages without goals.
There has to be something for the page's reader to do. Whether they need to click a button, fill out a form, or download an eBook. People need something to do and when before you start writing you need to have this goal in mind.
This is start of process. There's much more to it. To learn how to write copy that sells well, you'll have to watch the video.
And at the end of the video I'll share a six-point checklist with you that we use to make sure every page we create is set-up to succeed every single time.
⏲ Timestamps
00:00 - What's in this video
01:44 - Step 1 of our copywriting process
03:21 - Step 2
05:57 - Step 3
09:19 - Step 4
10:41 - How to start writing
11:30 - What every page needs
17:23 - BONUS Checklist
🔗 Mentioned Resources
www.grammarly.com/
www.hemingwayapp.com/
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*What's your biggest website copy challenge?*
⏲ Timestamps
00:00 - What's in this video
01:44 - Step 1 of our copywriting process
03:21 - Step 2
05:57 - Step 3
09:19 - Step 4
10:41 - How to start writing
11:30 - What every page needs
17:23 - BONUS Checklist
This is my first time enjoying your RUclips channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!
I'm amazed such good insights and production can have less than 1k views. Are modern marketeers really such a small community, still? Great work, Tim.
Hey Nicolai, thank you! We love to share, whether there's 1 or 1 million watching :)
Easy to watch - just enough info at a balanced pace and some great reminders. Superb editing too! Great work. Thanks
Glad you enjoyed it! We love our editor, Oveja!
The 5 seconds test on the headline and subtext readability, optimize the conversion rate on the ad, and the most “values” customers really care.
Awesome video, thank you so much)
Thanks so much for your great content :)
Amazing, you provide the value and boom. Thank you
That was a great value overview and instructions.
Ive been listening to multiple audiobooks and taking courses about optimising web content and got more value from this video than the hours of studying ive done so far
Thank you!
You know, part of me was wondering why these videos don’t have more views.. then I remembered how few people in the world take the initiative and actually choose to do something with their lives!
With that said, this is some of the most useful advice I have even seen for our business
Ah Hannah you're too kind! One day building businesses through marketing will be more popular than chasing riches without effort. Until then, we have NFTs and Bitcoin
Could it also be people haven't discovered what their needs are yet?
Great video, thank you
splendid, Superb composition and an equally remarkable rendition 👏🏻👏🏻👏🏻 Absolutely Beautiful words and thoughts 💞💞💞 lots of respect plus love from ISLAMABAD PAKISTAN!
Great content and useful information Tim!
Glad it was helpful, Hamza :)
Awesome insights once again :D
Glad you like them!
Nice!
Great content, thank you
Glad you enjoyed it! - Jess
Looks great, I learned a ton to get me started to write copy with an actual plan first. Would you be willing to share your google sheets template for keeping track of the copy progress (copy order form)?
Here you go: exposure.ninja/copy-order-form
I noticed in the spreadsheet for organization there were hidden columns - could you give an idea as to what those are?
Nothing in there. In fact, I removed them: exposure.ninja/copy-order-form
Thank you
You're welcome
Great content as always! Does your copywriter have to personally meet and speak with a client about their business in order to know what to write about?
Not at all. I don't think any of our Ninjas have ever met our clients face to face, and we work with 100s of clients every year.
Are you a business owner or marketer?
You r coool
Excellent video. The google sheet would off had been a great freebie. 🤣
Here you go! exposure.ninja/copy-order-form
Great video. Do you have any advice for luxury brands trying to balance an elevated tone with the need for writing from an SEO perspective?
Great question! Many startup luxury brands focus too much on copying established luxury brands, who rely on huge brand equity to make the sale and don't need to worry about things like pesky content or product images.
There are a couple considerations:
1. You can use blog/content sections on the site to do a lot of the 'content heavy lifting' for the site, so you don't have to compromise sparse design on eCom-focussed pages too much.
2. Take a look at sites like Apple, who have brought back the long-form sales letter, but in a highly-designed way. Loooooong product pages that take you through a gorgeous sales pitch for whatever phone or ipad they're selling. The product is the star, but there's loads of copy on these pages talking about each of the different features
Hope that helps, and don't forget to request a free marketing review from exposureninja.com/review if you'd like more detailed feedback
Exposure Ninja - Free Marketing Review Thanks for this thoughtful reply! I’ve submitted my site and will tune in on Friday :-)
This video deserves more views. Anyway. Thanks for sharing your knowledge on web copy.
Just wondering, do you provide such a service for a small business website? Can I email you?
Hey Riza. Please visit our website and request a review of your website and marketing: exposureninja.com/review/
Nice
So nice
Where's the link to the google spreadsheet for organising your webpages?
Here you go: exposure.ninja/copy-order-form
Can you send that google sheets?
Here you go! exposure.ninja/copy-order-form
নাইচ ভিডিও
ধন্যবাদ
Do you need any SEO experience to be a website copywriter
By the way, that's my challenge
Not necessarily, but spending some time learning the basics should pay dividends
Algorithm
Nice
So nice