Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You

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In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.
For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.
What can you expect to learn from this podcast episode?
This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!
Here are some of the things we cover:
John’s definition of good copy
What sort of difference can good copy make on a website?
Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
John’s website copy sins that lead visitors NOT to convert
Objection Handling: How to identify the main buyer objections when you’re writing your website copy
Personality vs Sales: Getting the balance right in your copy
Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
Email: How to make sure your emails get read and discussions on the optimal email length
John’s tips for becoming a better writer
For show notes, head to exposureninja....
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
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