How I Started My Own Whiskey Brand - The Prideful Goat - BRT 166
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- Опубликовано: 3 окт 2024
- I am both lucky and blessed that I was afforded the opportunity to start my own whiskey brand. I thought it would be helpful to give you a look behind the curtain a bit to better understand what goes into creating your own brand and what this journey has been like so far.
If you like this content, or even the discussion of this subject, we would like to personally invite you to join our free member community. groups/bourbonrealtalkcommunity
The Prideful Goat Map:
www.pridefulgo...
Online Order Link (Shipped to your front door):
bourbonoutfitt...
#thepridefulgoat #bourbon #whiskey #whiskeybrand #bourbonjourney #bourbondrinking #whiskeydrinking #whiskeylife #whiskeybusiness #bourbonlover #bourboncollection #pridefulgoat #gulfcoastdistilling #bourbonreview #americanbourbon #whiskeyfan #whiskeytube
Outstanding podcast... My wife and I own A Whiskey brand here in Wisconsin and are about to start looking for help to be a NDP...We are really excited, and this video really opened our eyes. Thank you for the help.
You guys have created one of the most welcoming, friendly, and easy going communities that is my favorite of all the whiskey groups. Thank so much for all your hard work to make it happen.
Our pleasure! If it wasn't for our moderators the culture would fall apart fast. It is one thing to cast a vision, it is another thing entirely to maintain it in the face of opposing forces. That is why I always try to recognize the mods when the subject gets brought up.
Finally got my hands on the GOAT 6 year cask strength... Opened it and then ordered two more bottles! Let's goooooo
Thank you so much!
Great video and explanation of the philosophy of how best to promote the product and support the channel at the same time.
Thank you!
I can attest, The Prideful Goat is an amazing value. Total Wine for $75. I feel this is the best bang for your buck, period.
Super awesome video too!
I love you too brother!
Thank you so much for your support and for sharing your positive experience with The Prideful Goat. I'm glad you found the video informative and helpful. Have you tried any other bourbons that you think offer great value for the price?
@Bourbon Real Talk absolutely sir, for Bourbon: any Balcones, any Del Bac, and Woodford double oak. For Rye, any Sagamore Rye and Pikesville.
All the aforementioned seemed to be bargain prices for the character and proof points.
@@peterslonsky Those are great picks 🙌
And good for you guys. I think it’s great
Thank you!
Okay i couldnt wait til tonight. Wow what an experience - this is really quality stuff- this is smoother and coats more than Wild Turkey Rare Breed Rye!?!! Well done!!!
So glad you enjoyed it!
I love your channel and all your bourbon wisdom
Just got my first bottle when visiting KY. Grabbed the bourbon at Liquor Barn.
Thank you for the support!
Congratulations. I can't wait to get the 6 year Rye.
Thank you!
Had no idea. I’m here in The Woodlands. I love this stuff.
We are in a lot of stores in your area. Thank you for the support!
Batch 2 was my favorite. Batch 1 was great. Batch 3 was great. 6 years are amazing. So glad to know the story now. Makes it even more special to drink.
Glad you like it!
Hi Randy- I have thoroughly enjoyed the education I get from your channel. I really enjoy it and please keep the contact coming. I didn’t have any idea that you were the face behind the prideful goat brand. I have seen it here in my local B & M spots that I stop at… I am a home health therapist working in Southeast Houston. So I stop at places here and there. Some of my work is in the La Porte Pasadena area. I stopped at a spot for the first time and the gentleman by the name of Lynn who is the proprietor there at First Sip Liquor in the La Porte Deer Park area was kind enough to speak to me about some questions I had. One of the questions I had was about store pics… I was specifically asking him about buffalo trace store pics because I am just learning about what that means. He told me that I was standing next to some store pics that he had chosen and it was from your brand. He was really Bragging about this particular brand which I have been very interested in. I want to tell you as a consumer I was drawn to the label and the colors… I was personally drawn to the green label and considered purchasing it in the recent past and he was really Pushing the rye (tan label) … So that is what I will try this evening. I wish you the best on this and I look forward to trying my own bottle of prideful goat this evening. I also really like the proof level of this. It’s right in my wheelhouse.
Thank you for the support. I truly hope you enjoy it!
I have finally met the goat. I bought a bottle of the 6-year rye at Total Wine and then promptly caught a cold. I had to wait until the cold was gone before I could finally try it. I did a comparison tasting with two other cask strength ryes (and posted my tasting notes to the Facebook group), and the goat was the one that most appealed to me that evening. It's interesting to hear how it came to be, and I am glad that it has turned out well. Now, I'll be tempted to check out the bourbon.
A lot of people like the bourbon. Check it out and let me know what you think. Thank you for the support.
Got my first bottle in Prosper last week! Great stuff!
Glad you liked it! Are you coming to my bottle share today? If you need details email me randy@bourbonrealtalk.com
I didn't know the prideful goat was your product!!
Yes, I co-founded the brand with Kristopher Hart in association with Gulf Coast Distillers.
@@BourbonRealTalk I live here in Houston and see it (the 6 year rye) at total wine and at my local store and have considered picking it up several times but haven't pulled the trigger yet. Now I will grab one next time I see it.
@@gtownwr Thank you for the support!
Thanks for this video I have been wanting to start my own whiskey as well!
Nice! Hope this helps!
You should distribute to Australia everything is expensive and not barrel proof ECT . you'll take over the scene well I'll buy it all that's for sure .sounds like you took pride in the quality control of the prideful goat.cheers mate that was a very interesting video
So glad you enjoyed it! Not sure when we will distribute in Australia, but I am excited for the day we do. Maybe I will get to travel there for the market rollout!
@@BourbonRealTalk definitely get in touch if you ever come down I'm just a few hours away from Sydney,and if you bring suit cases of bourbon down I'll grab them off you.youll definitely do well down here but guess it might be high taxes hence why most things is lower in proof here so wt rare breed is the value here at 90-100 or you got Booker's at 135 if you beat those prices you be fine..even at those prices I'm sure we'd want to try your uncut untouched product.but cheers man,enjoy your work and your cause ,the suicide awareness and connect with people through the love of bourbon got me through dark times.definetly awesome connecting and getting to know people from all around the world all starting from the the love of bourbon.cheers mate,wishing you a awsome day & night
@@whiskeywithe7907 I truly appreciate this. It encourages me!
Randy thank you for this history lesson on how you guys started your whiskey label. That is awesome!! Best wishes for the future
Our pleasure! Thanks for watching!
Had no idea The Prideful Goat is part of your enterprise. I'm also in HBS and have seen many posts about this bottle. Definitely will need to try one to support us local Texans. Cheers!
Yes. I started this with Kristopher from HBS and the Houston Whiskey Social.
I just bought a bottle of Prideful Goat 6 Year Rye today at Total Wine in Ft Worth! Great video! Tremendous information!
We hope you love it! Thank you for your support!
Totally new here and to whiskey 🥃 I’m excited
Welcome! If you have not done so already I recommend you join facebook.com/groups/bourbonrealtalkcommunity
Hot damn, you’re Prideful Goat!🙌😊🥃
Yes, I am The Prideful Goat, the goat is me 😂
@@BourbonRealTalk 🥃
I really enjoy the community you have created and the acceptance….so many other groups are just not the same!! Also I Snagged a Prideful Goat all the way up here in KY….cheers and keep up the great work
Yay! Thank you!
Great channel! Love you too.
Thank you so much!
Had no idea that you were behind this. Word of mouth in Oklahoma was strong, and the price was right, so I snagged a bottle of the rye a week or two back. Delicious, and I've been sampling it out to a couple of store owner pals. I doubt we'll see the bourbon up here, but the rye is a winner.
We have a high rye 6 year bourbon dropping in OK by year end.
This is really cool - congrats I can’t wait to get a bottle of the prideful goat!
If you are not in a state we distribute, you can try to order form this site:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
Was able to get a bottle of both shipped to California. Looking forward to cracking and tasting soon. Have heard and read good reviews of both.
Hope you enjoy it!
I just grabbed the cask strength rye in Austin! Can't wait to try it!
I hope you love it. Cheers!
you really are that man!!
Thanks!
Awesome, best of luck to you. Not available in my area but will definitely pick some up if I find it!
Try here:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
Great video Gents!! I'll get some TPG in MD someday! Keep up the positive content. Always refreshing. Cheers!
Try here:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
TPG will hopefully be in one of my stores in the area. I want to try it!!!
Check the map and if not, then try the link to BourbonOutfitters.com
Randy!! God darnit! I kept seeing Prideful Goat at my local TW store (they even have your 15yr in their glass lock display, and i knew i knew the name from somewhere but i couldn't place it. I even held the 6 yr in my hand and was considering it since people on reddit had some good things to say about it. Next time I'm there I'm gonna jump on it now. Been a supporter/subber for a while. Can't believe how much your channel/brand has grown. Couldn't be happening to a better dude. You always seem like a solid individual.
Thank you so much for the support! Give TPG a try. I think you will like it.
Love your show, products, and message you deliver every time!
I appreciate that!
I’ve been enjoying your channel for several months. I recently became interested in building a whiskey collection. Thanks for sharing your passion. It’s not sold in our state. We’re on an RV trip and I just snagged one of your Ryes in Bellevue, KY. Nice!! I’ll keep an eye out for the bourbon.
That is awesome! Thank you for the support!
Seen these in Owensboro KY liquor barn this morning...
We are in a lot of Liquor Barn locations in KY.
This week I was curious what it takes to start a brand, so this is very timely for me! Thank you for sharing.
Secondly, I purchased my PG Rye today! Excited to try it!
Love you, guys!
#brtc
Let me know what you think.
I got the 6 year Rye as soon as it was available online and have loved it. Wish they'd get some of the 15 year, or that Total Wine here in Albuquerque would bring it in.
Unfortunately we are out of the 15 year bourbon. There is still a little in retail stores in CA, LA, and FL.
I was just at Trappers in OKC and they talked highly about you coming out there. Just ordered a bottle and I can't wait to share it for our local advent calendar coming up.
We love the people at Trappers! Thank you for the support!
As fervently as I've searched I have never seen TPG 15 on the shelf anywhere, and I live in DFW. This is the end of my sad story. I hope you enjoyed it.
The 3 times we released the 15 year in NTX it sold out in under 3 hours. There still might be a little at the distillery in Houston of batch 4. You should call ahead.
Can y’all start a bourbon app or something because I hates the face book haha but love the community
We have done the research. Switching platforms has so many drawbacks that any benefit just would not justify it.
@@BourbonRealTalk that’s fair!
@@BourbonRealTalk I’ll just have to make a Facebook I suppose
Bought a bottle of your 15 year from Calandro’s here in Baton Rouge. It’s fantastic.
Thanks for taking the time to share the ins and outs. Very informative.
Glad you enjoy it!
It seems that liquor suffers from the same problem as many things in this country…over regulation. But hat’s off to you…Prideful Goat is one of the best Rye whiskeys I’ve ever had. I just need to find a reliable source for it near Kansas City.
We are not in Kansas or Missouri yet, so the closest to you would likely be in OK. You can also order from the online site:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
I live in Granbury TX and we had a local bar called The Local Goat…they also did some spirits but not sure if they did bourbon. When I saw your “Goat” in a local store I wondered if they had expanded. Glad to hear it is your line Randy. Congratulations and I will try it out next run.
Thanks for a great show..
Thank you!
@Bluebird of Happiness That isn't too far. You should have come to my bottle share yesterday. We will schedule another one soon.
@@BourbonRealTalk please! Thanks!
@@stuartrollings602 Are you in Someone Say
Whiskey? That is where I publish my tastings.
@@BourbonRealTalk thanks very much…did not know about that community but just found it. Also don’t have Facebook or Instagram so will the website and the Bourbon Real Talk show keep me up to date? Take care
Didn’t know you were involved with Prideful goat, very cool. I’ve heard great things and will definitely be buying one in the future
Hope you enjoy it! The podcast's logo is on the back label. Check out the links in the video description to find where to buy it.
I have a bottle of the 6yr, it's awesome.
So glad you love it!
I have and continue to support your podcast because of your philosophy and the fact that your message is about helping others. Your nosing kit is great and I’ve been on the lookout for the Prideful Goat, unfortunately (for the Prideful Goat) I’m in a state where they control the liquor stores (not necessarily a bad thing because it reduces price gouging). I’m hoping to be able to get my hands on the Prideful Goat during my travels. Thanks for what you do to bring awareness to my brothers and sisters in arms suicide epidemic. Cheers 🥃
I am glad to help those struggling with depression and suicide.
Regarding TPG. See if you can get a bottle here:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
*Cries in VA trying to find 15 year*
There is a little in FL, LA, and CA.
So just thought you'd love to know Randy, I did a 20-sampler box for xmas for my drinking crew and we're doing blinds 5 at a time from the box. Suffice to say, Prideful Goat Rye won the second blind and is on to the finals, beating out (a very outclassed) Old Taylor, McKenna 10, Russell's Private Barrel, and a TW Peerless Rye Single Barrel Pick. The others had never had it, but for it to beat Peerless for me in a blind is a real win.
Wow! Obviously I love my whiskey, but I would not have guessed it would do that well in a blind against those bottles. That is awesome!
Cool to know that’s your juice
Yes, So proud to be a part of it.
I was just down in Florida and saw this at a Total Wine. I almost picked it up but would’ve for sure had I known you guys were behind it. Bourbon outfitter does ship to my state tho so good to know I can pick it up there.
I love that you’re trying to keep an age statement of at least 6 years. That’s become a bare minimum for me anymore. Too much over priced, young whiskey out there now.
It is hard to have a 6+ year old whiskey at an affordable price in this market. We got offered some 6 year KY bourbon and the price per barrel would have resulted in a retail price of $113 a bottle. We of course declined.
Great vid, as always! But I have to admit, I kept losing focus as my eyes looked at the bottles over his shoulders. 😅🤣😂
That is how I keep you hooked 😂
Hey Randy. Really liked your video. In Texas, which license did you have to get to become a non distiller producer? I’ve asked the TABC but I get a different answer every time I call..
Someone has to be federally licensed by the TTB as a Distilled Spirits Plant (DSP). In my case, I helped develop TPG for Gulf Coast Distillers who already had a DSP, so no new licensing was required. It is also possible to own the IP associated with a brand and operate with an agreement with another distillery who is also licensed, but there has to be a lot of trust since both sides are so vulnerable to the actions of the other.
The only thing I will say is I live in california and happened to get the chance to try both the bourbon and rye and they are very good. The bourbon is like cookie dough ice cream. That being said I just saw it at my local TW listed for $210 and for that price I will definitely pass everytime. If it drops to around $130 I may pick up another.
MSRP is $140ish. Sorry it is that high. I buy them at any price below $250, but I understand passing at that price.
Awesome content, love your thought process and I’m gonna look for some of your juice.
Please do! Just check the map and if there isn't a location close to you then you can use the online order link and have it shipped to your door. Cheers!
Also, I've see PG rye at Liquor King #1 in Plano. Not on the map though.
I have not updated the map in about two weeks. I will look into it.
I will look and find and buy prideful goat now. I think you sharing this information is major. It helps give people like me hope, because I would love to do this to one day. I know you got your bourbon in Texas. Are you in Texas too? love your philosophy and believe. thanks again and I will support. cheers
I live in Prosper, TX just north of Dallas.
@@BourbonRealTalk cool. Would love to learn more about how you did your own whiskey brand and how you got it into a large chain like total wine. I was telling my wife I could probably never afford to start my own distillery. But would love to do what you did and start my own brand
@@OldFashionedWays In short, I got lucky and was given the opportunity to partner with a giant company that had the resources to build a premium brand. That is why I said in the video it is better to be lucky than good. I could not have made this happen if I wanted to.
@@BourbonRealTalk I am very curious to a range in cost to start something like this?
I am
Also planning on stopping by a total wine tomorrow and buying your prideful goat. I want to support our whiskey community and of course Texas.
@@BourbonRealTalk I guess the best question would be with the experience you just had. What do you feel will be minimum investment needed to start a brand? Just want to have an idea of what I need to save before I even try. Thanks in advance. Keep it up. Hope your brand becomes huge.
I have batch 4 of the 15 year. Is that the newest batch? Will you continue releasing high aged batches?
Batch 4 was the last batch we will release of the 15 year. We are all out of liquid, and it has not been made by the distillery that originally made it in something like 19 years, so there is no more.
I had no idea Prideful Goat was from BRT. Definitely going to grab a bottle soon. Can we get it in extra shmedium?
You can drink it wearing an extra shmedium shirt 😂
How can we buy would love to try this out love the channel love the idea love the cask strength idea would be cool to get multiple expressions ages and more. Nvm I figured it out but I can order it from missori rite.
If you do not live in one of the states we distribute to you can try this site:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
will you get it to North carolina stores?
Eventually, but NC is a control state and we are not ready for that level of compliance.
If you had to pick one to start, which one would it be? I'll have to get it online and want to make the best choice. If you think both are equally as good, can you tell me the experience I'll get from each one? Thank you.
We just released a special single barrel for the patreon members, and it didn't sell out. I would recommend it:
LINK:
seelbachs.com/products/the-prideful-goat-6-year-brtp-single-barrel-rye-whiskey
Password:
BRTPGOAT
How much of the flavor would you say is the juice versus the barrel? Any chance you have any information you point us to ? Seems like an important consideration for an NDP.
Almost everything I have read says 60-70 of the flavor is from the barrel. I think they mean maturation as a whole and not just the compounds pulled from the barrel during aging. This is why NDPs that buy the same liquid can have very different tasting products if the barrels aged at the producer's facility for any period of time. The best example I have seen of this is when we bring MGP barrels from their very mild aging environment into Texas. They change very quickly. Here is a link for reference:
www.rackhousewhiskeyclub.com/blogs/blog/whiskey-storage-101-what-s-in-a-barrel
If producers are not allowed to sell directly to consumers than how can I buy your whisky from your shop? Just trying to understand how all of this works. Is Bourbon Outfitters considered a distributor then because if it's just an online store than why can't a producer make their own online store?
Bourbon Outfitters and Seelbach's are licensed retailers in Washington D.C. The district of columbia is one of the only governing entity that allows producers to sell directly to a retailer without the involvement of a second tier wholesaler. It is also one of the only governing entities that allows retailers to ship outside of their jurisdiction. There are some producers that have a purchase option on their website, and you think you are buying from them directly, but generally they have a licensed retail partner that "white labelled" their website. Producers can not have their own online retail store because tied house laws prevent an entity from having ownership interest in more than one tier.
Of course, everything above is generally true. There are different laws in each state that might allow a producer to sell direct to consumer and ship inside the state, etc.
@@BourbonRealTalk Thanks, that's very interesting. Imagine if the US had fewer laws? I live in Mexico and you can buy alcohol online from any state and have it shipped to any other. I decided I'd order my father-in-law a bottle of Redbreast 12 since he likes it so much and have it sent to him. I've been out of the US too long apparently and forgot how restrictive and convoluted it is. He lives in Oregon so no shipping anything.
@@GrantMcWilliams We spent a week in San Miguel De Allende for dia de los muertos. I was fascinated by the difference in what was restricted. Liquor and traffic laws basically non existent, but no guns. Texas is the opposite 🤣
@@BourbonRealTalk They're extremely strict about antibiotics, narcotics and guns. Other things they don't worry too much. We do dry-law when we get close to major holidays and voting though so if anyone wants to vote while being intoxicated they have to think ahead. Mexico after the revolution patterned their government after the United States with state-rights, two chambers of congress and an executive branch. The judicial branch isn't 100% separated though but a lot of the rest is very similar. However, federal law rules for things that effect the entire country so you can ship alcohol anywhere you want. I never buy local anymore. You cannot however, have anything over 55%. So here, cask strength stops at 55%. I don't know if you noticed but Bourbon is oddly not common in Mexico even considering the close proximity to the US. We get Wild Turkey, Woodford Reserve, Jack and Jim and a few others. 90% of our whisky is from Scotland so each time I have to go the states I bring back 4 bottles per person that is traveling with me. But then I do the same when in Scotland and Ireland too.
Yes, Texas has some weird liquor laws... Also taking alcohol into the US is a bit weird as it's up to the state that you land in. Sometimes getting the alcohol board for that state to divulge how much you can have with you is a pain. The last time I flew into Chicago and I finally got them to tell me I could bring a gallon, so I did.
The rye is not too difficult to find, but the bourbon is difficult to find
That is true. The bourbon is sold out. There is a little in CA, LA, and FL on shelves. We do have a 6 year high rye bourbon coming out at the end of the year.
Hey Randy
I purchased a bottle of Prideful Goat 6 year bourbon, but I can’t find any reviews of it. Can you give me a quick review? Nose: Palate: and finish:
Thanks guys. Great channel. Cheers 🥃
Different people have very distinct palate experiences with MGP 21% rye bourbon. For me I get a strawberry bubblegum with clove and nutmeg along with the usual vanilla and caramel.
Thank you. Just surprised no one reviewed the 6 year, only the 15. Cheers
@@joechiovarelli8365 It is just now coming out in most places.
Thank you for taking the time to respond.
How do I get my hand on a green label bottle… apologies if someone already asked…
CA, LA, FL still have some. There might be some at the distillery in Houston (call ahead first). Other than that we are sold out.
Appreciate the info…
How can I get some?
If you are not in a state we distribute, you can try to order form this site:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
Hey Randy,
Congratulations on the successful launch.
Checked online and the local Allen Total Wine doesn't seem to have it in stock. How often are you planning on releasing batches?
As often as is necessary. If a store is out of stock in Texas they only need to put in a reorder with Mexcor. The wholesaler has the product in inventory, so there is no reason a store should be out of stock.
@@BourbonRealTalk is this for both the 6 and 15 year version?
@@pauld9933 No. We have been sold out of 15 year since before 2022. There is some in retails stores in CA, LA, and FL.
Do you have to design your own bottles ?
I have discussed this in several videos, but you can design your own bottle and invest a LOT of capital, or you can pick a commercially available bottle. Our bottle is commercially available and other brands have the same bottle.
52👍
Cheers!
Since Oklahoma now has the Prideful Goat Rye (which l purchased last week) will the bourbon be coming also? Or was that a limited run?
All the 15 year is sold. There is a little in distribution in CA, LA, and FL. We do have a 6 year high rye bourbon coming out at the end of the year, and that will be in OK.
It's an absolute shame that you can't set up on Amazon and I can get whatever I want with free shipping.
Amazon for Whiskey:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
Is the bourbon available for sale in New York?
No. We are working on that. If you know a good wholesaler for the state let me know. For now your best bet is:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
So do u ship bottle out?
Yes. Here is a link:
bourbonoutfitter.com/products/the-prideful-goat-6-year-cask-strength-rye
Wow. Super cool story. It is horrifying that state governments have so much control over distribution of spirits. To the state of Washington: thAnKs, KoMrAdE.
😂
Too bad it's only being sold second hand now.... sad face
There is some 15 year in CA, LA, and FL. The right is available in 7 states and bourbonoutfitters.com. We also have a 6 year high rye bourbon coming out by the end of the year.