Sheepey Race: From Side Hustle to $7 Million per Year Tuning Cars (Pt. 1)
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- Опубликовано: 22 июл 2024
- If you enjoy driving, tuning, and repairing classic cars, you’ve probably thought about starting a car tuning business. Alex Soto leveraged his passion for car tuning into a $7 million/year company and he’s here now to tell us how he did it.
Sheepey Race started in 2013 with Alex making Honda parts in his home garage. Today, they’re bringing in an average revenue of more than $580K/month, providing tuning and after-market performance upgrades for a range of vehicle makes and models.
In this interview with Alex, he’ll tell us how he’s grown Sheepey Race into an automotive power house that’s trusted by car enthusiasts all over the world. We’ll learn how much it cost to start a tuning shop, what’s involved in designing and testing parts, and how he stands out from his competition.
Along the way, he’ll share his advice for starting a successful car tuning business and the challenges and mistakes he’s faced growing his company (and what he’s learned in the process).
Along with tuning services, Sheepey Race runs a popular RUclips channel with over 130K subscribers. We’ll find out how this has helped grow the business and what other marketing strategies he’s used to build his client base.
Along with that, he’ll tell us how Sheepey Race got featured in national publications like MotorTrend and what role that played in building their brand.
Make sure to watch Part 2: • Sheepey Race: From Sid...
If you’re a car lover, watch another video of ours on starting your own car dealership here: • How to Start a Car Dea...
Resources:
www.upflip.com/academy - Start, Build, or Grow Your Business
sheepeyrace.com - Find Out More About Alex's Car Tuning Business
Timestamps:
0:00 Intro
1:10 About Alex & Sheepey Race
2:00 Initial budget and operation cost
3:05 Marketing
4:18 Shop Tour
5:34 How RUclips Helps
6:54 Alex's Day to Day Tasks
7:57 Operating Costs
9:02 Profit Margins
9:35 A Good or Bad Day (Dollar Wise)
10:11 Alex's Advice
10:44 Outro
#sheepeyrace #sheepey #sheepeybuilt
Make sure to watch Part 2: ruclips.net/video/bgO5Vkr4osg/видео.html
Are you thinking about starting a car tuning business? What’s your main take-away from Alex’s story? We’d love to hear your thoughts in the comments!
i'm surprised that Alex didn't have a bag of cool ranch doritos in his hand....lol!
And an empty Starbucks cup
He can literally retire and higher other people to run his shop but he still continues working hands on himself. Mad respect.
I doubt that he can retire. Margins are not nearly as great on exotic automobiles. Labor is labor you will not see a huge difference in rates.
@@turbomustang8417wdym?
I absolutely love that as an owner you take seriously the responsibility you have for the families of your 14 employees. That says a ton about you as a person and leader. That drives supreme loyalty and longevity. Kudos!
On my second and third businesses after selling my first one and I absolutely love the content you guys create. You guys 100% will blow up one day. I look forward to watching your new videos to get ideas for future projects! :)
Thank you for the kind words. We're so glad to hear it!
I purchased a vs 2 h22 turbo manifold from this company sheepey built two years ago. I got it on black Friday sale at a good price. It was absolutely art work. The craftsmanship was 100% amazing people can be that skilled
They do have amazing products !
1) you can tell his DNA is wired for this biz, 2) he's supporting 14+families and growing w/ this 1 biz. riches in niches. no short cuts. a very wise 34-yr-old.
Shots fired at 3 16 speed !!
I'm a huge supporter of Mr. Soto. Been following his RUclips since the beginning. The guy is really an inspiration.
He’s come a long way props I remember when I got my first set up from him for my Honda keep up the good work
Hold Up, the tattoo on his neck looks like the scientific formula for THC
also, love this kind of business content. NOT just hightlighting their projects,
but how the owner himself got there and their problems throughout their process
Kings Must Rise I'm pretty sure it's dopamine
@@ericandrus7347 it is. He discussed that in one of his last 2 videos
found him because of DDE 🔥
Great work, Alex. You’ve built a remarkable business. I wish you continued success!
Excellent interview with some tuff questions. Alex answers where sincere and professional.
Comparing his style versus Hennessey are polar opposites.
Congratulations to Sheepy. I remember following his builds/post on NWP.
Since my first view for sheepy race been a huge fan super professional and getting that hustle in
This guy is only 34? Wow, he isn’t lying when he said it is very stressful. I thought he is in his mid 40s.
He doesn't have a gray hair on his head and barely one on his face, mid 40's lol.
He's the fams neighbor and been a o.g. Honda head🙏🏽👊🏽🏎
I thought he was Damon Fryers age
Keep it up and I appreciate the honest review and great explanation how to run and how is the business doing! the shop looks great and well organized as well. U build a great team! And the level of fabricator work is outstanding! Kudos
Their shop is one of the best for a reason!
Love all of your videos!!! Keep up the great stuff!! This should should be the number 1 channel on RUclips and will be! I'll be on here one day being interviewed as well
Thanks a lot! We do it for our fans!
There’s no Formula 1 team in Dubai? Alex threw you ham there, son! 🤣🤣
Love how honest he was. Great guy
He's a great guy to talk too!
The people that disliked this video probably had their phones upside down :)
Love this channel 👍🏽
That dude is livin the dream.. stressful but I'm sure at the end of the day.. he knows he wakes up to what he wants to do.. and $$ comes in so it's all good
Love this kind of content
Hey just wanna say I respect Alex saying you can’t start over night. I appreciate hearing that because I’m a very spontaneous guy. I get a thought in my head and I’m on it until it’s done. Business ownership is completely different though. Thank you for the video.
Starting and running a business is a commitment that requires meticulous planning, strategic thinking, hard work, and unwavering consistency. Entrepreneurship is sadly not for everyone, as it entails enduring the inevitable challenges along the way. 💪
7:09 minute in the V-log is the moment of the truth amen I respect your honesty sir 🙏
Congrats Alex!
I know about the stress of running a shop..good luck and keep up the good work.
Stress of what holding a cup!!! Are you kidding me he’s modeling with Starbucks cup in his hand !!!
thats right world wide , been following sheepy since the honda days from magazines , so glad there is a youtube channel , and there clothing is 100 correct !!!!!!!
We do love their merch! And cars of course
As someone who seen it myself sheepey is the dopest thing ever
studio.ruclips.net/user/videowW-iMUMJ2KQ/edit
That’s crazy I wish one day to have a shop like this.
NO YOU CAN'T DO IT..
..😂😂😂😂LOL
@@danielgarcia9095yes he can
Damn, alex started from hondas? Respect
I would live to hear more of the Honda beginnings and the transition.
great video guys!
Thank you!
This guy he clearly doesn't want competition.
Haha yeah he's pretty incredible! Thanks for watching!
@@UpFlip No problem buddy you should do more of these Performance car vids. Their very interesting.
One to two cars a week is probably the the realest answer he gave. who cares about the specific money thats all subject to you and your customers.
Love Sheepey 👍
They legit started in my home town of Perris lol
Next year you will have million subscriber 👍
We really hope so ;)
I'm running firearms accessories business and these aren't super complex products like these car tuning kits. But still a lot of stress and effort to keep things on schedule. So I can picture that the stress level in there must go through the roof sometimes.
U make good money?
Great video
Thanks
14 employees is no joke on overhead with Sheepy Race...Those guys arent working for peanuts..!!
How much do you think his crew makes a year?
@@Josh-hr5mc just over head on employess and nothing else has to be couple millions.. Its not cheap running a shop of this caliber.
Muchas gracias por su video god bless you
You're very welcome! God Bless!
found Sheepy from the DDE fam !!!
Alex be like don't do it 😂😂
but deep inside if someone did this this will add another competitor to his business 😅
He was almost mad when the guy asked him how to go about building your own Performance business. lol!
This is a cringeworthy interview. Some people are absolutely okay with sharing financial information to a point, but you should take 9:51 to heart. Not a relevant question.
Yeah he was pissed or annoyed most the interview
Are you his mommy? This was a good interview. What would you ask him? How big his peepee is? Take it to heart... lol wtf? Dude stfu! If the man didn't want to answer the question... then he wouldn't have.
That question was relevant. What is your average sales per week? How many Repair orders do you perform a week? What is the average repair order $ in your shop?
@@fulibiesagain6918 I wouldn't ask him anything more intrusive after he was clearly annoyed with the direction of the questions. The interviewer just seemed like a "clickbaitey" type person if that makes sense. The entire title basically told the story of the video. WOW thats so much money coming out of the shop!" Cringe AF.
@@mvs36 So you're saying you think the interviewer was trying to hype his channel? Why is that a bad thing? I get what you are saying, but I disagree. I think those types of questions are what people like to hear, and the interviewer knows that. Again I'd the dude doesn't want to answer the question.... then don't.
Here because of Reyes!
Welcome to the channel!
If you were able to start in this industry, everyone with hard and smart work can also do it!
Very true Aaron!
Exactly.
I saw this video, I eventually want to open up my own tuning shop, but might have to start off as a repair shop
@Daniel Faatz dude I’m the same way I want to run my own tuning shop as you maybe we can do a collab tuning shop I have so many ideas
@@FerrariLamborghini24 what are you doing as a career toward cars, that could lead to a tuning shop down the road?
@@danielfaatz5168 mechanical engineering to design aftermarket performance parts and performance combinations from reading what people have done on their vehicles that work and are reliable
@@FerrariLamborghini24 keep doing that...thats an excellent goal, I want to be able to tune the cars and fix them/race them
@@danielfaatz5168 thanks bro send me your contact info so we can stay in contact and work together on opening a badass tuning shop
🔥🔥🔥🔥🔥🔥
Alex could Captain a US Navy vessel.
I'm from queens 1 of my boys from longisland put me on this man....legend.
Awesome! Greetings to Queens! ☺️
@@UpFlip 💪 💪 💪!
Respect 🔥
Thanks for the comment Rookie To Pro Buildz. 😀👍This business was really cool and we learned a lot from the business owner. Have you checked out part 2 of the video?
Es todo vali. Mucho respeto
Its hilarious that some folks in the comments are calling Alex a d**k lmao dude is the most generous, funny, cool tuner out there. This is just his professional persona to market his brand.
Legado 7 👌🏼
🔥🔝
That Just TT it shirt tho....I need.
Check out their website!
@@UpFlip yea, sadly its sold out.
At 5:05 Alex talked about the Lamborghini manifolds he just got in and working with a big F1 team in Dubai. What F1 team is based in Dubai?
I think this guy has more stories then Dr. Seuss.. There is zero way that shop is making 7M a year 😂😂
If you watch their vlogs and see how much customers they have, you'll see how 7 million is not a lot for them.
@@UpFlip do you know how many customers you need to have to make 7M a year? Are they turning out? That would have to be a complete build from fuel system, ecu, entire turbo plumbing, and placement... And tuning... every 3 days lol not happening
One of the cars locally in the background, seeing more sheepey r8 cars up here.
Nice to hear Andrew! Word is spreading...
@@UpFlip yeah I just saw one of the 1300hp cars do a full WOT pull, it changed my life. I’ve driven exotics, worked with them for over 8 years and that took my breath away. Sheepey seems to be the way to go with these r8 kits.
Sheepey Racing? 2 thumbs up before watching it
Thanks for the support!
Speaking of marketing, I found out about Sheepy from their Adams Polishes collab.
They are smart with their marketing!
I thought CPC in Australia made their intake manifolds, not an F1 team in Dubai
I’d like to ask how your continuous relationships with your customers works. Warranty? Issues outside of your areas? As any perception, there are two ways to go and how do you deal with that ?
*based on feedback and customer experience. - for last question
puro ingeniero chingon alv 🔥
My son Steven Bauer, one of his ambitions was to have his own Car Tuning facility with an emphasis on Honda vehicles.
Thanks a great idea Danny. Have you showed him this video?
@@UpFlip thanks but he died in 2020, but he may have seen the video
@@db90990how did he pass?
@@Tony99_xx_ accidental drug overdose
Buonze check out this video when it drops
Cool came from reyes
Welcome!
Great interview. Wow 70% from RUclips
Thank you!
Sales guys office flag 😂😂
😂😂😂
I remember when sheepy was mainly a Honda thing
Hes still working on hondas the red motor at 5:18 was a k20a lol
Cant forget where you started !
Interesting.....
DDE would love your place
They built DDE lambos!
I love what Sheepey does. But what happens when gas powered cars aren’t manufactured anymore in the coming years?
That's an interesting question. We'll be sure to ask that if we interview another business like theirs in the future. Thank you for your comment!
Nothing
There will be still be these cars around
Wow I never knew his viewers owned exotic cars I thought they're all like me 16 and broke
❤❤❤
Thank you for watching Naeem Akhtar Ali. 😀Have you checked out part 2 of the video?
@@UpFlip ❤❤👍🏻
I would love to see this business: Fish Farming.
I’m gonna do it just because he said don’t do it! 😈
Alex can do something similar to Jimmy (MrBeast) in terms of serving an international audience through various languages, but hiring voiceover artists who speak the language of the audience he's trying to reach. Jimmy mentioned this on the Joe Rogan podcast
Yes you can money talks man and i get it competition makes it harder
Mainly it’s from dde all video he made at his shop must had tons business rolling in
Lmfao. He was hugeeeee before dde.
lmfao, nah he was big before dde during the honda scene, because some of us race Seen his work back then.
How long did it take for him to gain enough knowledge to do this on his own?
He started with JDM mods, specifically exhaust manifolds for turbo kits for Hondas out of his garage. He says it in the beginning 1:21.
it is killing u bro
payroll, insurance,everything all in 100k for the month!omfg
But getting out only 2 cars a week equals roughly $200k! There is a big upside!
Damn u asked a lot about his money
I felt awkward watching him answer lol
We do talk a lot about numbers, our channel is all about business and money is big part of it ;)
It’s a channel about business. Not a channel about cars but about building a business.
@@turbomustang8417 thats exactly right!
Tanners new liberty walk lambo
Sorta a shitty interview but still love sheepey
Proof it makes 1500hp
If you watch their vlogs you can see the dyno charts!
Airpods, starbucks 😂😂😂
It's not all butterflies and rainbows
This is true, sometimes there's rough times
These successful automotive business owners all say not to do what they're doing. Why is that? If you're really making $7 million a year with dishing out only $100k a month overhead what is bad about $5.8M in profit a year?
Idk maybe stress or they are just saying that so no competition
How does some one start this? "They dont" lol how inspirational
Well, he's a businessman not a role model. He has no need to be inspirational, he's just answering interview questions truthfully. He can lie if that's what you want, but i guess he is honest enough to tell it how he sees it.
Wanna be inspired? Then follow celebrities in social media that always say "just believe in yourself", "work hard", "stay true", that you'd achieve your goals if you keep doin those things no matter how high those aspirations are. Which is pretty much bullshit.
@@sepg5084 yeah its just a little misleading with the title, to the point where it makes me think ifs a different kind of movie. I want nothing to do with lambos I already have a mechanic buisness lol
The reason he said that is because you cant just start a exotic car tuning shop without having an established reputation in the industry! You have to start small and work your way up is what he meant.
@@UpFlip this a very important point your right, its just the title seamed more like a how to and as you were speaking with him he was talking like he didn't believe it was possible at all.
its gotta be more than 100k a month 14 employees yearly income, must be 100k just to keep the lights on and insurance paid
Should of been interviewed by a car guy not a dollar guy, you can tell Alex isn’t caring to discuss his numbers. This dude should of picked the hunt up
Have*, not "of".
I feel like a lot of these questions are too personal to be asking business wise especially what he makes money wise.
I mean he agreed to this they obviously rehearsed it lol
You might be right, but they do have a choice to answer it or not. They can simply turn down the question and it wont be included in the episode as some of the people we interview do.
youre obviously a car guy and not a business guy lol. thats what this channel is about. business. and the biggest part of business is finance...
Bruh business is all about money. That's the whole thing.
@@rayreeves4681 exactly lol
Awevo mexico
Profit?
My sheepey kit was half ass and really didn’t fit. Had to have to pieces taken to a fab shop to alter. Many people in the Evo
Community have left sheepey due to
Quality as he’s gotten bigger and gone to
Expensive cars. But there’s more $$ in doing lambo turbos than Honda’s and evos.
That's not 6 figure my guy, that's 7 figures.
It seam like dude didn't care about the Latino side of sheepey
course we are Steven, as I host I'm getting better each day so thanks for your feedback and patience. Thank you!
Stop putting race on everything. Life is so much better looking at everyone as the same you should try it
Nothing easy about working with 250k + cars