MARKETING my SECOND Android GAME

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  • Опубликовано: 9 сен 2024
  • I made a google ads campaign for my Mobile Game and then sent the Game to a publisher. How that ended? Find out in this video.
    When I just released my second Mobile Game "Bee a Miner", it was not very successful, because of the quarantine. That is why I've decided to try and promote it once again. I even sent it to a publisher and got a reply from them. In this video I will share the result and some things I've learned from this campaign.
    Songs: Crimson Fly - Huma Huma
    ★Useful Links★
    ★My Website: zuzeloapps.com/
    ★My Twitter: / appszuzelo
    ★My First Released Game:
    play.google.co...
    ★My Second Released Game:
    play.google.co...
    #marketing #unity #gamedev

Комментарии • 47

  • @Zuzelo
    @Zuzelo  3 года назад +7

    Loosing the Machine Learning Project about Soldiers made me quite upset :(
    But, if you will Subscribe it will Cheer Me Up :D

  • @MartinvanZ
    @MartinvanZ 2 года назад +12

    Thanks for sharing. I've build apps in the past and working on a game now. (Actually I live in the same country as you)
    Marketing is hard and I also am not great with it. But I might be able to give some tips.
    The cpm seems pretty good. So try not to think abou getting your investment back directly, but over a longer time, multiple months.
    Try to increase the retention. I've tried the game. It was too hard to fast. I could not get the controls right before dieing. People will uninstall the app if that happens. Try to make the game slower in the beginning and make the controls better. Give the player the time to get to know the game before it gets hard.
    Show more ads. Now the ads are always optional. Show an ad every couple of games. Don't over do it. If you want you can let users buy a ad free option as well.

  • @DevNoob
    @DevNoob 3 года назад +5

    Regardless, your Machine AI from 1:30 is pretty similar to today's human behavior! So, you did great with that! Tot ziens doei.

    • @Zuzelo
      @Zuzelo  3 года назад +1

      I think they tried to send me a deep philosophical idea: Make peace, not war! Dance, don't fight! xD

  • @polarpanda8751
    @polarpanda8751 3 года назад +2

    This video was very helpful!

    • @Zuzelo
      @Zuzelo  3 года назад +1

      That's awesome to hear! Glad it could help someone!

  • @backitdev
    @backitdev 3 года назад +1

    Wow, thanks for sharing this information. I really liked the editing style 😀

  • @tauheedgamedev2388
    @tauheedgamedev2388 3 года назад +2

    Thanks for sharing your marketing strategy and result, I hope you have greater success with the next game. I enjoy making and watching videos about Game dev so will SUB so please cheer up. 👍

  • @KordTaylor
    @KordTaylor 3 месяца назад

    Great video. Thank you! 👏🏻

  • @parijatbezbaruah4380
    @parijatbezbaruah4380 2 года назад

    This is super helpful!! Thank you for posting. Launching our 1st title as a game studio :)

  • @t3dodev
    @t3dodev 2 года назад

    I love your vids. I can learn something from each of 'em. Good Job!

    • @Zuzelo
      @Zuzelo  2 года назад +1

      I am really glad you found them useful :D

  • @harsizz
    @harsizz 6 месяцев назад +2

    Be a miner💀

  • @dodinoooo
    @dodinoooo 2 года назад

    Im developing a mobile game too! This video made me laugh several times 😂 go on like this

  • @Cursix
    @Cursix Год назад +1

    After review this i have realised that if ur game had banner ads and shows the ad to all the people atleast 2times u would have atleast got 15 back half of ur ads buget back minimum

  • @BornthrupiecesEntertainment
    @BornthrupiecesEntertainment 2 года назад +3

    Great video… well I have marketed few games before
    And to be frank with you you don’t get your profit back in just 7days
    But after a month I got twice the money I spent… which is like investing $25 for 7days and getting $50 after 30days lol so it’s not like it’s some big money I got
    I haven’t ran ads for a while not until yesterday and I have been constantly making $1 to $3 each day on ads for the past 3months and it gets as high as $8 a day sometimes not bad I guess but… the actual fact is that it was terrible at 1st then got better with time and yeah you should try developing for apple as I have paid games which on google from time to time I get purchases maybe 1 today and then another in like two weeks time lol very bad on google play but right on apple store almost everyday I make like $3 to $8 which isn’t bad… even if you make a little game and put a price on it the will buy it on there better than google play

    • @Nuffboss
      @Nuffboss 10 месяцев назад

      Let's do business together, maybe you can help me market my mobile game

  • @ajeromestudio
    @ajeromestudio 5 месяцев назад

    Sad story(((
    I released my very first game last week, and still thinking about marketing...probably I should have thought of this before launch

  • @medidjuo5381
    @medidjuo5381 Год назад +1

    Hi bro you do good job but you have to focus on trending games and keywords to create your new game and don´t create from your own ideas, you will see big results.

  • @Cursix
    @Cursix Год назад +1

    Ur game only ws shown to 181 people but yet still got 1.29 which is verg good

  • @MaximumAxiom
    @MaximumAxiom 2 года назад

    The files got corrupted? Why not use version control?
    The marketing info was very helpful, I appreciate you sharing your process.
    The art quality on the bee game is a bit rough. I think art quality is the first thing that will turn away or attract users, in the future you might want to focus on more simplistic, flat, low poly type art if its not time efficient to get really polished textures.
    I'm surprised the bee game has a long loading? I cannot imagine what feature would be worth waiting many seconds? I would guess it has something to do with google play, but whatever it is you dont want to hold the player up. I never got past the loading screen so I just gave up.

  • @LivingEd
    @LivingEd 3 года назад +2

    Subbed

  • @Buraktalh
    @Buraktalh 4 месяца назад

    Hello, I want to ask something. I want to advertise on Google Ads for my mobile game, but I want users to play my game in the game I will advertise, how can I do it, in which section do I do it?

  • @zerco1249
    @zerco1249 Год назад +1

    Hi man, nice video, so u are from Moldova?

    • @Zuzelo
      @Zuzelo  Год назад

      Hey thanks! Yup, I am from Moldova :)

    • @zerco1249
      @zerco1249 Год назад +1

      Glad to see a friend from the same country with same interests) @@Zuzelo

  • @ezegonz4567
    @ezegonz4567 3 года назад +2

    What happened to the deal with publisher?

    • @Zuzelo
      @Zuzelo  3 года назад +3

      They started ghosting me

  • @timleferink4837
    @timleferink4837 2 года назад

    Hello,
    great video!
    Do you still use the same marketing?

  • @Moments.234
    @Moments.234 2 года назад +2

    Bee a miner has 500+ downloads 😂😂😂

    • @Venisor21
      @Venisor21 8 месяцев назад

      I couldn't even find it on the google play store. Was it taken down?

  • @ZOMBYSPIDER
    @ZOMBYSPIDER 3 года назад +1

    How much money should you spend on ads, and which ad company do you use?

    • @Zuzelo
      @Zuzelo  3 года назад

      That is a good question, but it all sums up to how much money the game brings you. Ideally you would make more than you spend, thus you will be able to continue promoting the game without loosing money.

    • @ZOMBYSPIDER
      @ZOMBYSPIDER 3 года назад

      @@Zuzelo What about at the beginning when you have just released your game? What is a good amount to get people playing?

    • @Zuzelo
      @Zuzelo  3 года назад +1

      @@ZOMBYSPIDER If it is a paid game, you can do the math and see how much you can afford to pay for 1 player. And then based on your budget you start the campaign. If the game is free, with a good campaign, about 25 euros should bring you over 2000 players. And that will give you some insight on how your game perform. Most important parameter is day 1 and day 7 retention.

    • @ZOMBYSPIDER
      @ZOMBYSPIDER 3 года назад

      @@Zuzelo Ok thanks!

  • @Nuffboss
    @Nuffboss 10 месяцев назад

    Bro which ad company did you contact?

  • @hatty101
    @hatty101 2 года назад

    After a year still 500 installs, u failed.
    Any updates?

    • @Nuffboss
      @Nuffboss 10 месяцев назад

      It's 1k now

  • @mesmerizingcarclips5684
    @mesmerizingcarclips5684 Год назад

    3:50

  • @donjohnson4347
    @donjohnson4347 3 года назад +1

    Is only one marketing company u went to?

    • @Zuzelo
      @Zuzelo  3 года назад

      I've contacted 3 publishers, but only one decided to give it a try :D. 1 did not answer and the other one refused my game :D

    • @donjohnson4347
      @donjohnson4347 3 года назад

      @@Zuzelo ooo, but are u sure those were the best to approach

    • @Zuzelo
      @Zuzelo  3 года назад

      @@donjohnson4347 Nope :D

    • @donjohnson4347
      @donjohnson4347 3 года назад

      @@Zuzelo I see