"Caitlin Clark-WNBA Players Profit Sharing Contracts I WNBA Really Losing $50 Million? I WNBA 2024"

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The ascension of basketball star Caitlin Clark has made the WNBA must-see TV. Fans are tuning in and buying tickets at rates not seen in decades. Despite that success, financial struggles remain for the league. Before we get to the bad news, let's start first by mentioning WNBA's recent accomplishments.
According to league officials, approximately 400,000 fans attended games in May. That's the most through the first month of a season in 26 years. More than half of all games that month were sellouts, an increase of 156% from the previous season.
Games airing on networks like ESPN and CBS are averaging 1.32 million viewers. That's almost three times higher than last year's game average. Even merchandise sales are skyrocketing. Since the start of the season, league officials said the website WNBAstore.com has seen a 756% increase in sales compared to the same time last year.
Yet even with all of that good news, the Washington Post reported that the league is expected to lose $50 million this year. Since the WNBA was founded in 1996, it has averaged losing about $10 million. The league literally exists in the red. Source CBS Sports "Caitlin Clark- WNBA Really Losing $50 Million? I Players Need Profit Sharing Contracts I WNBA 2024"
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