Crowdfunding a magazine project. The ultimate guide with John Power from Wyrd Science magazine.

In the latest episode of the Making Money from Magazines podcast Nikki Simpson talks to John Power from Wyrd Science about crowdfunding and the secrets to making it work.
John funded his crazy idea of a magazine for table top gamers via Kickstarter and learned a lot of lessons that he shares.
Nikki and John chat about the importance of building an audience before launching a campaign, choosing the right platform, setting realistic goals, maintaining momentum during the campaign, and managing costs.
John highlights marketing strategies, revenue streams, and lessons learned throughout the process. The conversation emphasises the significance of community engagement and the potential of crowdfunding to turn ideas into successful ventures.
Takeaways
Crowdfunding is effective for niche magazines.
Building an audience is crucial before launching.
Kickstarter is the most popular crowdfunding platform.
Setting realistic goals is essential for success.
Shipping costs can significantly impact profits.
Offering back issues can increase revenue.
Engagement with the community is vital for success.
Stretch goals can motivate backers to pledge more.
Maintaining communication throughout the campaign is important.
Don't hesitate to pursue your ideas, even if they seem far-fetched.
Keywords
crowdfunding, magazines, Kickstarter, audience building, marketing strategies, costs, revenue streams, community engagement, project management, publishing
Sound Bites
"Crowdfunding works well for magazines."
"Build an audience before launching."
"Most people on Kickstarter are one and done."
"Shipping costs can break your budget."
"You need to give them a reason to back it."
"Don't freak out during the lull periods."
"If you've got an idea, try it."