It’s 2025, and newsletters are the 'Trojan Horse' of modern entrepreneurship. 🐎📧 On the surface, they appear simple, just words in an inbox. But under the hood? They’re community builders, market researchers, and product incubators wrapped in one. The genius here isn’t just in the ideas (genius , by the way) but in the high level-strategy: build an audience, then build for that audience, lastly (from your other videos) ask that audience what problem they need solved The real hack isn’t the newsletter-it’s the leverage it gives you. Excited to see more of your playbook unfold Greg!
This episode is straight gold Greg! No one really has any excuses not to print money today. I was wondering how would one monetize Meme-based news coverage newsletters? The article didn't talk about that.
Newsletters are indeed the cheat code, Gretg. You first start with your ICP in mind. You get to know him and his problems. Then, you build a solution around that. Way smarter than building something and wondering how to sell it.
Good episode. I’m subbed to Matt’s newsletter. I’m gonna train this issue in AI and have a Mattbot asses my business. Then run me a newsletter playbook i do I can monetize along side my services.
I've struggled with embracing AI in my work, fearing it might replace me. But maybe partnering with it is the way forward. How can we find balance between human creativity and AI efficiency?
Startups are crazy hard tbh, i started something as a project to put on my resume, and thought it could turn into a profitable startup, and since then, ive had to take on 10000 roles i never thought i would
it really is, i wont sugar coat it thats why i start off episode saying you need an unfair advantage which newsletters help provide. you're right it isnt for the faint of heart, but when it works, its really wonderful.
@GregIsenberg Just finished watching the video, amazing stuff! This video got me thinking. I’m working on something in legaltech, and I’ve been considering starting a legal newsletter, but it’s tricky since legal needs don’t naturally form a niche, anyone could need legal help, and it’s not exactly an ‘interest’ like sports or pets. Your point about focusing on a specific audience, like decision-makers or investors, has me rethinking how to approach it. Thanks for the inspiration and practical advice! And I agree, the one thing that keeps me going is that, I know it will be super hard in the beginning, probably harder than most regular jobs out there, but it will definitely pay off in the future!
Great content, Greg. What is your opnion on having a newsletter versus a Podcast? should we focus on just one of them? or are they complementary? I think that splitting my audience might do more harm than good... but keen to hear your thoughts. Thanks.
I'm not Greg. But here are my two cents: easier to grow a newsletter than an audio-only podcast. (a hybrid yt/podcast approach is diff) ultimately, you always want your audience's contact info.
Hey Greg, Would love to watch a video from you on: 10 (Profitable) Product based Business Ideas To Start In 2025. I know you get to hear this a lot but yeah I want to build a product after watching your videos i have tried many tools. I have tried to build the legal chrome extension as well that you discussed. My only question is, okay i will build a small working prototype what after that? I mean if i get an error after that and i don't know coding, how will i fix it. My concern is, sure these ai tools can build softwares but can a non-coder guy like me build a working and investable software product with these?
Thank you for the great video as usual. I was wondering, I created a clean and simple ERP for a collegue of mine and his business. I was wondering if this would maybe be something that also others would like to use. Just curious, how would you approch potential clients to see wether I could maket this tool to more people?
As always, great content! What are the best newsletter providers to go with? Convertkit? Beehive? I am using substack to publish some writing, but the automation on there is not so great
I built a newsletter for my previous Tumbler company, which was related to drinkware. (10k+ subs) Do you think I could export the subscriber list from Shopify and pivot the newsletter toward a popular niche?
Depends on what you're looking for. Beehiiv and Kit are probably the most popular ones. I'd go for Kit because of the automation and integrations. Beehiiv can be interesting because of its integrated ads platform though. I've a full review on these on my blog if you want to go further
Team - 2 questions: 1. Similar to newsletter for a platform, what do you think about newsletter for a specific creator? Huberman, Rogan, etc. 2. Anyone in the startup empire community? How active are the folks on there? Wishing you all an abundant year!
you can literally make an ai agent that takes all the emails of a niche type of business and add them all to the newsletter, some will be mad but as long as you provide value
I personally would never contribute to #1 by helping corporations/businesses offshoring American jobs. We have a generation of tech workers that are currently facing an extremely competitive job market with decreasing salaries because of exactly this. I know someone will capitalize on this regardless. It just doesn't sit right with me. Thanks for the informative video and great suggestions!
Newsletters seem like a great way to build an audience, but wasn’t it easier 5 years ago? Lower ad costs, less competition-what’s changed the game the most?
Without compelling content, newsletters will struggle to retain subscribers. Imho, the content should emphasize the importance of storytelling, expertise, and consistency in building a loyal audience.
you can validate my idea does this even work for upcoming years. Problem : Lack of Battery-Centric Solutions. Solution : A Battery-Centric EV platform.
the red highlighting / random shapes were really distracting. Would recommend turning it off for future videos, detracts from the (otherwise great) content.
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
It’s 2025, and newsletters are the 'Trojan Horse' of modern entrepreneurship. 🐎📧 On the surface, they appear simple, just words in an inbox. But under the hood? They’re community builders, market researchers, and product incubators wrapped in one. The genius here isn’t just in the ideas (genius , by the way) but in the high level-strategy: build an audience, then build for that audience, lastly (from your other videos) ask that audience what problem they need solved The real hack isn’t the newsletter-it’s the leverage it gives you. Excited to see more of your playbook unfold Greg!
This episode is straight gold Greg! No one really has any excuses not to print money today. I was wondering how would one monetize Meme-based news coverage newsletters? The article didn't talk about that.
Would be interesting to watch you build a Newsletter from Idea, Landing Page to monetization.
Love the idea about meme's for specific news niches!
Newsletters are indeed the cheat code, Gretg.
You first start with your ICP in mind. You get to know him and his problems.
Then, you build a solution around that.
Way smarter than building something and wondering how to sell it.
Thanks buddy, got me a great feeling of urgency & focus working on my newsletter with all the opportunity around.
Doubling down. SIP!
Incredible round-up of interesting ideas... I'm definitely leaning towards the newsletter model.
Amazing episode 🔥🔥🔥🔥
Good episode. I’m subbed to Matt’s newsletter. I’m gonna train this issue in AI and have a Mattbot asses my business. Then run me a newsletter playbook i do I can monetize along side my services.
I've struggled with embracing AI in my work, fearing it might replace me. But maybe partnering with it is the way forward. How can we find balance between human creativity and AI efficiency?
Starting off 2025 strong, love the energy Greg!
thanks Santosh!
Happy new year gang! Also, regarding the beginning, starting a startup is never NOT daunting. Facts. Even with a lot of money and connections.
What a hustle machine you are man! Kudos to your hustle even on Jan 1
Curious to know your routine
🖤 maybe I’ll do a pod on that sometime!
@@GregIsenberg I need to make an agent to write an automatic summary of your videos as a comment, i cannot watch so many videos
@@jatinbatra4932 Love the part where he gives his personal opinions, please try to highlight it with your agent
Startups are crazy hard tbh, i started something as a project to put on my resume, and thought it could turn into a profitable startup, and since then, ive had to take on 10000 roles i never thought i would
it really is, i wont sugar coat it thats why i start off episode saying you need an unfair advantage which newsletters help provide. you're right it isnt for the faint of heart, but when it works, its really wonderful.
@GregIsenberg Just finished watching the video, amazing stuff! This video got me thinking. I’m working on something in legaltech, and I’ve been considering starting a legal newsletter, but it’s tricky since legal needs don’t naturally form a niche, anyone could need legal help, and it’s not exactly an ‘interest’ like sports or pets. Your point about focusing on a specific audience, like decision-makers or investors, has me rethinking how to approach it. Thanks for the inspiration and practical advice!
And I agree, the one thing that keeps me going is that, I know it will be super hard in the beginning, probably harder than most regular jobs out there, but it will definitely pay off in the future!
Thanks Greg. Just send out the first newsletter! (first newsletter ever) Choose a topic from that list!
Started a newsletter 1st of Jan let’s see how it’s going to be
Great content, Greg. What is your opnion on having a newsletter versus a Podcast? should we focus on just one of them? or are they complementary? I think that splitting my audience might do more harm than good... but keen to hear your thoughts. Thanks.
I'm not Greg. But here are my two cents:
easier to grow a newsletter than an audio-only podcast. (a hybrid yt/podcast approach is diff)
ultimately, you always want your audience's contact info.
Hey Greg,
Would love to watch a video from you on: 10 (Profitable) Product based Business Ideas To Start In 2025. I know you get to hear this a lot but yeah I want to build a product after watching your videos i have tried many tools. I have tried to build the legal chrome extension as well that you discussed. My only question is, okay i will build a small working prototype what after that? I mean if i get an error after that and i don't know coding, how will i fix it. My concern is, sure these ai tools can build softwares but can a non-coder guy like me build a working and investable software product with these?
Thank you for the great video as usual. I was wondering, I created a clean and simple ERP for a collegue of mine and his business. I was wondering if this would maybe be something that also others would like to use. Just curious, how would you approch potential clients to see wether I could maket this tool to more people?
As always, great content! What are the best newsletter providers to go with? Convertkit? Beehive? I am using substack to publish some writing, but the automation on there is not so great
The rise of the newsletter mafia!
amen
It's a feeding time for little sharks. And the chum today is tasty:)
4 videos in 1 week, again isn’t slowing down in 2025!
hahaha
I built a newsletter for my previous Tumbler company, which was related to drinkware. (10k+ subs)
Do you think I could export the subscriber list from Shopify and pivot the newsletter toward a popular niche?
What video software do you use?
What’s a good newsletter platform to purchase?
Depends on what you're looking for.
Beehiiv and Kit are probably the most popular ones.
I'd go for Kit because of the automation and integrations.
Beehiiv can be interesting because of its integrated ads platform though.
I've a full review on these on my blog if you want to go further
Team - 2 questions:
1. Similar to newsletter for a platform, what do you think about newsletter for a specific creator? Huberman, Rogan, etc.
2. Anyone in the startup empire community? How active are the folks on there?
Wishing you all an abundant year!
Also, Greg, you're a hero! Love the pod!
you can literally make an ai agent that takes all the emails of a niche type of business and add them all to the newsletter, some will be mad but as long as you provide value
You mean sub to other newsletters and curate them to your own?
I personally would never contribute to #1 by helping corporations/businesses offshoring American jobs. We have a generation of tech workers that are currently facing an extremely competitive job market with decreasing salaries because of exactly this. I know someone will capitalize on this regardless. It just doesn't sit right with me. Thanks for the informative video and great suggestions!
👏👏🐐
LETS GOOO!!! Happy birthday Charlie Munger RIP
Newsletters seem like a great way to build an audience, but wasn’t it easier 5 years ago? Lower ad costs, less competition-what’s changed the game the most?
5 years ago someone woulda said same thing “wasn’t newsletters 5 years ago?”
@@GregIsenberg 😂fair enough
❤❤
Without compelling content, newsletters will struggle to retain subscribers. Imho, the content should emphasize the importance of storytelling, expertise, and consistency in building a loyal audience.
Yeah, valuable content is a given. If you can’t create valuable content, you’ll have no chance in the e-mail content game!
🔝
you can validate my idea does this even work for upcoming years.
Problem : Lack of Battery-Centric Solutions.
Solution : A Battery-Centric EV platform.
the red highlighting / random shapes were really distracting. Would recommend turning it off for future videos, detracts from the (otherwise great) content.
was trying it and realized half way through it sucked. noted.
🥤🥤🥤
🥤🥤🥤
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what was your favorite idea here
1
well done!!
Make it 197.5 so I actually fold. I promise you I bought my jeans that way.
Good vibes
:)