Nikon buys RED Digital Cinema
HTML-код
- Опубликовано: 14 окт 2024
- Nikon is about to buy RED. Welcome to 2024
Heres to Nikon Digital Cinema
_______________________________________________________
Full Gear List | kit.co/ThomasK...
Color graded with my LUTs | www.thomaskova...
My LUTs On Moment's Site! | geni.us/tkmome...
►Get Connected!
Website | www.thomaskova...
Main Instagram | / thomaskovacik
Twitter: / thomaskovacik
See my BTS + bonus content for $10/month, feel free to
join the Channel! | geni.us/tkyoutube
Buy me a coffee! | geni.us/tkbmac
►More Resources
Gear Lists | www.amazon.com...
License My Footage! | www.filmsupply...
►Some more videos!
Filmmaking Advice | geni.us/filmma...
Tutorials | geni.us/tutorials
Gear | geni.us/tkcame...
Creations | geni.us/tkcrea...
_______________________________________________________
►Sony FX3
Sony FX3: geni.us/siueHoi
Sigma 24-70: geni.us/dkCXSe6
Sony 20-70: geni.us/nKNg
EF to E Adapter: geni.us/iyikFv
Sony Batteries: geni.us/RqQAK9
Mic Spacer For FX3: geni.us/CumOkA
XLR Cable: geni.us/SA0oQm
3 Stop ND: geni.us/0jjpkFY
6 Stop ND: geni.us/Nl0Xv
Best VND: geni.us/5dUnbn
Gimbal: geni.us/C3MwN6
Vlog Mic: geni.us/ScdAM
►Main Filmmaking Accessories:
SD Cards: geni.us/QXkoH
SD Card Case: geni.us/izsA
HDMI Cable: geni.us/7Vbg1k
Travel Mic: geni.us/A9fFe
Windscreen for Travel Mic: geni.us/R9B4
Lav Mic: geni.us/LSEPy
Easy Rig: geni.us/LuTdo8
Main Tripod: geni.us/deqhmRk
Travel Tripod: geni.us/FPKlii
SSD 01 geni.us/Mnweo
SSD 02 geni.us/x4CDwd
7" Monitor: geni.us/QYMa
Camera Tool: geni.us/ftxz
Main Camera Bag: geni.us/YbybT
Camera Case: geni.us/05ED
Camera Strap: geni.us/Am4KYn
Daily Sling: geni.us/BLg1jer
_______________________________________________________
Thanks to my members!
Dean Sherwood
Eliel Saad
Juan Inamilli
Ian Duren
Alan Sarpy
Isaac Suttle
Nick Mastroluca
BUSINESS inquires ONLY email me at: business@thomaskovacik.com
Some of the links in this description may be affiliate links that allow me to earn a small commission (at no extra cost to you!) and keep this channel going. Thanks for your support!
#nikon #reddigitalcinema #redkomodox
Red sued nikon for the compressed raw & nikon just buying red lol that's most sigma move ever. 😂👏
Absolute Chads hahah
@@thomas.kovacik thanks for the pin 😊
From a business standpoint I don’t think people realize how far reds ideology can soar with multiple millions in r&d behind their ideas, or how Nikon just freed themselves from Sony by having the opportunity to make their sensors in house. This is a game changer, I’m a canon shooter and I know this will make Sony and canon pucker up and step up their game. Literally everyone wins.
It’s going to be insane! Nikon definitely have loads of eyes on them now. I have no clue what canon is doing but hopefully they start going crazy with it because they’ve been MIA it seems haha
Everyone wins, it’s going to be so rad to see
Nicely said!
I'm pretty sure Nikon still designes their sensors in house, atleast for the high end. Sony just manufactures them.
Red doesn't make its sensors. Similar to Nikon
@@bigdspeedshop Who makes RED's sensors?
I personally think that Nikon acquiring RED won’t change anything about the RED brand. They’ll have the same team and same core philosophy, probably keep the RF mount but maybe add Z as an option - think of how DJI acquired Hasselblad and how they’re still such seperate entities when it comes to their products. The big reason behind it I think is the patent IP as you pointed out. Nikon will license the tech from RED, pay them a royalty and integrate lossless comp into their cameras. That’s all I think will happen. Would Nikon think it’s worth killing a $150m dollar business with huge foothold and brand identity in cinema just to steal lossless compression? They’ll look to renew the patent in 2028 when it expires and maybe even potentially use it as a revenue source and license it to other camera manufacturers (hopefully). It could be the start of lossless raw video being the standard vs h265 just like raw is the standard in photography rather than jpg. It’s actually big news for the industry.
The RF mount is gone. There aren't enough RF cinema lenses to stop the change.
Don’t take this personally, but your analysis is way out. In my past life, I was involved in a few M&A’s. This acquisition makes so much sense for both Nikon and Red. There will be a few post-acquisition implementation challenges that Nikon will need to navigate, but the way Nikon has been managing their business of late, they are so disciplined. I understand the nervousness of Red customers, but they should be very happy.
Perhaps those with very little sense of what Nikon has been over the past half century need some help seeing how good a deal this is for both companies. Young video/film people would name five companies and leave NIkon out (Sony, Canon, Panasonic, Fuji, Blackmagic, ...). This has led to disdain without much understanding behind it, besides a potato music video.
I'm getting a Nikon Zf to dip my toes in after discovering E mount lenses can be adapted to Z mount. Reds came with RF mount and that makes this news even more juicy. Canon better be hitting the gym more now.
So rad! I love that you can adapt E to Z
I don’t mind any of these mirrorless mounts as I primarily adapt anyways
Canon better be feeling the pressure. We need a KX competitor
Nikon has quietly acquired a few companies recently. They will not try to integrate RED into Nikon corporate or otherwise screw with the RED DNA. It is not their way. They will collaborate on technologies and synergies. It will be a great move for both parties.
Great context! I have a feeling they’re going to bring some heat over the next few years
the main reason they probably did this is because they were probably going to go out business when their patent expired
James Jannard turns 75 this summer. He might have decided to do this to preserve this legacy. If RED was bought by Sony, Canon, or Panasonic, it would be for the technology, and the cameras would most likely be absorbed. Nikon is more likely to keep the brand, it is extremely valuable to them.
@@UnconventionalReasoningexactly! If you want the RED brand to stay around and grow, then Nikon looks like the best possible thing that could happen to RED
@@SoundSpeeding 💯💯💯
This is why RED owners should mainly just chill out and keep using their cameras. Just avoid buying new RF lenses for now.
Hopefully this just gives red more resources. Nikon could end up being the corporate overlord but I’m optimistic! 😂
Haha I feel it! Imagine if they both just go full steam ahead
Nikon has wanted to be in the video/cinema line for many years. They did the math to put a lot of money into resources or acquire an established company in business.
They went with the latter. So, the future change would be (my speculations);
- RED will eventually become Z mount, and RF mount might not be the future, though converters will be available.
- Nikkor will come with a new line of cine lenses or a renewed RED line with Z mount.
- Nikon could also have a few video-centric bodies and more budget options than RED, which will stay as their cinema line.
- RED might also work with new sensors for future Nikon bodies, especially to trickle down the tech for global shutter sensors.
- Nikon's resources for manufacturing bodies would benefit RED.
- Nikon's AF is better than RED now and on par with Canon and Sony. So, RED's new cameras and existing lineup.
- Nikon's philosophy of providing insane firmware updates might also expand to RED.
Overall, this is a positive game-changer for both companies. The deal is better than 'RED', acquired by a manufacturer established to produce digital cinema cameras. With Nikon, they are most likely to stay as a true subsidiary and won't eat up RED.
Yes to all of this.
RF adapters seem barely necessary, most users are probably adapting PL and EF lenses, the Z-mount allows for E lenses to also be adapted. Even Canon's RF cinema series is incomplete, only six of eight have been released to date.
I wouldn’t worry Nikon wouldn’t buy it to sniff it out ! They are elevating the Nikon brand name
Should be sick to see!
@@thomas.kovacik You're already seeing it, and more importantly, *doing* it. If you look into what Nikon has done over the past 65 years, you may be surprised.
Nah, they are elevating RED's brand name! ;-)
Would be awesome if RED ends up getting Nikon's robustness and reliability.
@@SoundSpeeding The Nikon brand name will probably get elevated among the video community now, because that is about perception. RED's brand name will get elevated only after new products deliver, because that is about experience.
this is not like disney buying out all the IP's and just fully destroying classics. Nikon will likely keep RED as is, but also pull elements they need from the sensors and color science to make their nikon cameras better. Look at how long nikon has been around. Over 100 years.. RED? Not even 20.
Dream scenario forsure, excited to see what Nikon does! Definitely an industry shaking event
Great point about how long they’ve been around, I forgot that Nikon has truly been around for over a 100 years
Nikon’s balance sheet from 5 years ago +/- indicated one that may not survive financially. However, they seem to be turning things around but more importantly in their business model. Since release of their pro models (Z9/Z8/Zf), Nikon has been providing regular firmware updates. Beyond fixes, Nikon is providing real upgrades with the updates, improving & adding new features. The majors have not previously done this- but typically asking us to upgrade body every 2-3 years. Nikon is “shaking up the industry” with their leadership changes - yea Nikon of all companies….
In my opinion, this is just a delayed outcome of the lawsuit that was settled. Old man wanted out, patents running out, barely selling any cameras (however good they are), going up against much bigger companies.
Great thoughts on this Thomas. We are just going to have to wait and see what happens.
Thanks Josh! Yeah I agree, time will tell. Still hopeful, considering I just put $10k+ into a KX haha
Most people here are being very very hopeful.
Red does not make enough money to be viable as a business. Jared Land knew this and sold Red for that. There was also no major area for growth as they clearly weren’t interested in the prosumer market.
Nikon needs to up their video line and have seen Raw video as a way to do that. Acquiring Red is almost solely for that. They have the capabilities to develop other features themselves.
Acquiring Red also would allow them to now be competitive with Sony and the rest in the cinema market.
I wouldn’t be surprised if they supported the dev of another gen of Red cameras but there is no way Nikon is going to allow their own acquisition to actively promote and support the growth of their direct rival’s ecosystem through the use of the RF mount.
This is the issue with buying high end cinema cameras... Red disrupted this space and is laughing all the way to the bank. Y'all should have just rented instead of using your red to undercut the rest of the cinematographers out there.
Not sure if this has happened in the high end cinema space before
ARRI seems to be stable, slow and eager to let their cameras have long shelf lives
RED is forsure an anomaly in this space
I guess time will tell what happens, I have high hopes for this to work out well
I think where ARRI got it right was by designing an entire workflow with their film cameras and keeping it close to the same on the OG Alexa. I can hand any ARRI to any union 1st AC and they will know exactly what to do.
@amamdawhatever I love this! They seem really straightforward and consistent
Also they rarely release cameras which is also nice in a way haha
@@amamdawhatever It seems that this will have very little negative effect on current RED camera owners.
I believe that Red will get a munch needed R&D budget, the same that is still recovering from the failed phone project.
definitely! sheesh, very similar situation to the gopro session + karma instances? I thought that phone was released like 10 years ago haha
@@thomas.kovacik yes, but making a phone is really expensive, specially when they developed new components and software for the assembly (like the infamous 3D screen) and they don’t have the cash flow of titans like Samsung or apple. So I’m pretty sure the suffered a lot and still having issues to leverage capital for R&D.
yeah makes sense! Should've put the hours / cash towards their lane haha
@Thomas Ko
I enjoyed your video, but saying Nikon is not the most innovative is just a lie:
First digital SLR before Canon
First underwater SLR camera
First to add video to SLR cameras
First add VR to Macro lens
First to entirely remove the shutter
FIrst to have a full internal compress raw
Widest and most shallow mount in order to be able to adapt any lens, even E-mount.
Nasa's camera choice - and headed to the moon.
Yes I think Nikon is a solid company and always pushes the boundaries
Fair! I think my stance is that they're definitely more tame than the industry shaker that RED is
Nikon definitely has a foundation of accolades under them, but we'll see how these two companies mix. Hopefully it's not like oil and water
yoo do u prefer the xt5 or a7c for vidio and photo
Neither! But if I had to choose, prob the new a7cii
The xt5 should have a good image but the ergonomics are odd for me
Nice video dude. Loved hearing your thoughts 💪🏽
Thank ya!
Crazy news! Nikon has been ignored in the video/cinema space for decades. These are exciting times indeed.
so nuts! exciting to see what they do. I know the z8 / z9 are solid but not popular haha. I'm sure the structure of popularity will change over the years
Sold your C70 and now you are a Nikon guy 😜
Hahah crazy turn of events! Stoked to see what they come up with
the z8 / z9 are underrated it seems
Yeah we will see what happens. Fact is, every camera manufacturer makes great cameras these days. But Nikon always had these "Nikon vibes" haha. I mean, we all know this one nerdy dude coming up with a Nikon shooting photos , just kidding😂@@thomas.kovacik
@@thomas.kovacik the new Z6mk3 is going to be awesome too
Thought this was about avoiding patent litigation 👀 maybe better tech?
Hard to tell! Could be either or both!
The patent stuff definitely raises some eyebrows
They’ve moved on from litigation. They settled out of court. This deal benefits both parties. Nikon currently gets their sensors from Sony and RED makes their own sensors. On the flip side, Nikon makes some of the best lenses in the world and is the only company to fully make their own lenses, down to the glass. They also have a solid AF system. before this news, rumors were that Nikon were developing a cinema line of lenses. I think this may confirm that.
@@SooksVI This acquisition was the "settled out of court" action.
It would have been less expensive to pay for 'infringing' the patent than to buy the company. This is about a lot more.
im exited
Same! I’m hopeful
Stoked to see what happens
Why does Nikon have such a negative image in the RUclips space?
Great question- I think Sony has done great marketing while making some really solid cameras. Canon kinda follows suit, and Nikon seems to not have done much marketing at least with influencers. If they have I personally haven't seen it. When sony releases a new camera or lens they have loads of videos going out on embargo release. I have a feeling Nikon is going to be back in the conversation for the vast majority of users pretty soon
Sony Marketing has done a great job of buying RUclips imaging influencers. It started by teaching users to hold the camera out at arms length with the left hand in the jeans pocket. It continues with "Sony Camera Camp". They sought out younger users, something they had experienced with from the Playstation division. They've long been more hip, going back to the Walkman and Discman, though they're probably still kicking themselves for losing to Apple with the iPod and iPad. Nikon's other divisions have little appeal to the youth market, such as microscopes and industrial optics. Sony has also been making video cameras for four decades, starting with the Betamovie failure and then the Handycam.
Nikon also operates a bit slower than a company like Sony, so it makes people think they do not innovate. Americans are so fixated on "Now, now, now!" and Nikon resists that urgency. The pace of iPhone releases probably makes Nikon executives cringe. Nikon also wants products which last longer than most others. For fun, I recently got a used Nikon F5 film camera, released in 1995. It will work with lenses released over the next two decades, the first lens which is incompatible was released in 2016, as well as lenses released since 1977. Almost four decades worth of lenses on a camera released in the middle of that period. Only Leica has a better lens compatibility history.
I’ll never forget when I was starting in photography and tested a D750 as it was one of the best cameras for landscape at the time… the OI, ergonomics and weight felt so odd and not natural. Just checked how much their Z8 weighs and they still havent improved on that. 1kg without a lens 😂
Hahah oh no!
Yeah I learned exposure triangle stuff on my good friend’s old Nikon DSLR. I was in love with that camera back then haha, very heavy forsure
It’s heavier than I prefer, but is so good. The size helps to avoid overheating when recording video as well. Engineers apparently had difficulty squeezing the functionality of the Z9 into the Z8 body.
Some like the UI, ergonomics, and weight.