The Rise and Fall of Forever 21
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- Опубликовано: 19 окт 2024
- In this video we go over the epic rise and fall of the fast fashion retailer Forever 21. They faced many controversies and in 2019 declared chapter 11 bankruptcy.
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Sounds like what really Changed is people stopped going to their sweatshops and starting buying from the sweatshops directly. And with the reduced labor cost the new sweatshops increased the quality a little bit.
I tried to be “Forever 21” but I lost 😤… I just kept getting older, even when I refuse to celebrate my birthday.
Just become an alcoholic and do nothing (or your mom) and people will think you’re 21!
@@kittenritty7959 Speaking from experience are you, you naughty kitten lol
Hush Grampa, eat your oatmeal.
The moral of this story: No one stays 21 forever.
So Forever 21 did what basically the entire industry does. OK, got it.
😂
Except our boi Nordstrom
Companies selling frivolous products always come and go with the decades.
but Walmart remains. the only winner is bigger business
@@wpaia grocery stores ain't so competitive. And the life expectancy of a US corporation is about 80 years. These include some really old firms, like the railroads and banks. Note how most of the biggest market caps are fairly new, so that's not always the case.
@@wpaia The source of your whining is mostly down to global economies and lots of industries with huge minimum buy-ins like oil drilling, chip production, and large aircraft. These industries require and/or have preferrence for large corporations that can afford to risk a billion dollars in one project.
Forever 21 was the favorite of those who passed 21 long time ago. Those who were actually 21 wouldn’t be caught dead in those stores.
A little bit of outdated information on your video since they were acquired by ABG and Simon Mall Properties (SPG) it seems you stopped researching from that point (Feb 2020). Since then they have rebounded quite astronomically. Bringing in the CEO of H&M since Feb 2020 they've had overall huge numbers achieving the highest sales of the last 4 years and are trending upward. 2 new store openings this month leaner stores from covid downsizing and logistical shifts in warehousing/shipping at better costs internationally, while being very in-trend with the recent baby phat release etc. ABG is a brand owner which recently acquired Reebok, Forever 21, Eddie Baur, Aeropostale and many others in this past year. If your video was titled the rise and fall and rise again.. would be more accurate
Another silimilar store is called Shein, which is a private online "fast fashion" store, operated from China. It offers cheap and fast-changing clothings for young people. No transparency to their labor situation.
Great video... You're really pumping them out. Like 💪💪💪
Most complaints and lawsuits described in this video like sweatshops, copying designs, etc...this is how this industry works, H&M and Zara (Inditex) have been doing the same for years.
It feels like forever 21 was targeted by a nasty propaganda from other competitors, the Labour problems and environmental issues exists in almost every low cost clothing brands factory, why no one pointed to them !!! It smells nasty here
exactly, they were one of the biggest clothing stores chains in the US owned by a foreiner, suddenly they were starting to get bad press left and right, and the public of course instead of investigating for themselves follow the lies like sheep! it's sad, I am happy that the owners are still billionaires, it must have hurt watching his empire crumble into nothing because of jealous rival businesess.
Oh no.. F21 was ruthless to their suppliers. They had a return policy which bankrupted countless manufacturers.. imagine getting a million dollar purchase order, but then they return it after the season..
@@MK-jn9uuactually everything is possible, but lets not forget tgat manufacturers are not fools and they are responsible for their decisions. Thanks for the comment
@@MK-jn9uu getting sued for 1 cent sounds more like lawyers strategies paid by competitors.
@@nicolashrv Agree. Hidden powerful hands out to bring it down.
In the early 2010s I used to love Forever 21. Their clothing lasted (I still have some tops.) and they back then had a sort of subtle princess disneyesk style that was easy to mix with a cardigan making it both comfortable, pretty, fun, and business casual.
Right around the mid 2010s F21 started selling MTV style clothing that imo came off somewhat trashy. Long gone were the days of being a business casual disney princess and now were the days of ripped sweat pants t-shirts and gold chains. The quality of their clothes went down too.
I have not shopped at F21 in over half a decade. Maybe this new F21 can fix its issues, but I'm not holding my breath. F21 losing its customer base was more than just scandals. If you make bad products no one likes no one is going to buy your products.
Everytime I walk by a "fashion" store I think to myslef:
"Wow, I pitty those customers. They must never have seen anime".
"casual Disney princess" is the perfect description of their style back then & that's why I loved it too! It was quite distinctive from the rest but really took quite a turn from setting the trend to attempting to follow it.
The refund scam is actually really terrible. Stealing only a small amount at a time to not be sued. I’m glad someone took them to court if that was true
Forever 21 : Until Muh Birthday hits
:))
Same here😂
Stealing intellectual property from Ariane Grande, throw that case out of court.
I went into one of their stores once against my will. They had a sign in the store that said "Live beyond your means". It made me want tu puke
I drove by the original store it's in a crummy neighborhood. The grew too big too fast.
Sears just closed their last illinois store their home state
Rip
@@ErdnußRiegel6969 Rip Van Winkle?
The first time i am actually sad for one of these and its for a clothes store, so much targetted action.
Forgot to mention that the founders are still billionaires
My sisters always liked Forever 21 when they were a bit younger. I even found some nice stuff there
"i even found SOME nice stuff there".
Why is it always that the majority of fashion is pure garbage?
You should fire designers and hire cosplayers.
1:44 "and opened in Highland Park, L.A. At the time, the area was mainly low-income residence."
- CUT TO: clearly a European city :)
September 21, forever 21.... I see what you did there 😏
Earth Wind & Fire would be proud 😏
@@smolaether
Forever young I want to be, forever young 🎶 🎵
what really broke forever 21 is the fact that they tried to apiece to the younger audience, they totally forgot what made their brand popular in the first place, and that was their cute casual subtle princess Disney style clothing, clothing that you could combine with everything, they became greedy and instead of keeping up with current trends they instead introduce the MTV style type of clothing, they ignore their clients protest against this type of trashy clothing and continue trying to attract younger shoppers. their clothing came to be known as the ghetto style clothing, if you wanted to dress ghetto trash for a party forever 21 was the clothing store to go to, they also starting to neglect the quality of their clothing, sadly by doing this they ignore their core clientele that made them rich in the first place, by not listening to their clients they boycott themselves, but it as not only forever 21 who destroyed itself, they were also targeted by jealous rival companies who used malicious lies to destroy them, forever 21 was on of the biggest clothing store chains in America that were owned by a foreigner, I bet that alone must have infuriated a lot of racist rival businesses out there, I wouldn't be surprised if they were the ones who started the online hate campaign against forever 21.
Well said but lonngggg
Quality was always an issue with this company. A lot of the women I know who shopped there all told me the same thing: cute clothes, but they're ruined after one wash.
Get what you pay for
I only first heard about Forever 21 after the Great Recession. I guess people were looking for cheaper clothing
Their materials used to be good with low prices but now I don't buy them anymore since their materials have gone down hill. Same goes with Old Navy too.
There was one in my mall and I thought it was XXL forever and I thought it was a store for fat people. Turns out it was XXI forever.
👍😎😅
i grew up in highland park my whole life and damn never knew they were ranking up that much money gawd damn
People’s definition of “body shaming” is wildly off. Yes, if you’re fat, you’re fat. You can lose weight. Body shaming is talking shit about someone for the way they look when THEY CAN’T DO ANYTHING ABOUT IT. Unless if you’re overweight because of medical reasons
I like your videos - but the sound quality for your channel is always inferior to other videos I watch on youtube. PLEASE invest into a professional microphone and keep up the good work!
Working on it
When I was 21 I was naive and did shopping at forever 21 but then turned 22 realised, this shop is as bad as a sexist boss, and never returned. First they should change the name if they want to be in business and respect women and workers.
They had too much selection, I ember the stores filled to the max with clothes
Great and informative video...💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯
"Customer Retention" - is the key to any business, they should start "again 21" or "super 30" "mind blowing 40/50" something ...
What happened to the F21 founders? Are they broke again now?
All those claims for bankruptcy and everything else is just a way for rich company’s to avoid “going broke” when your really rich you can avoid paying taxes and everything else their lifestyle isn’t broke but even if they did loose everything their probably living off credit and debt until they die they’ll be straight
21 is overrated. I want to be forever 22.
So who else should I order from
DO NOT ORDER FROM Forever 21! They sent my package to the wrong address, and basically told me it was up to me to find it.
They just had to make quality clothes to win but they were too worried about costs. lmao
Please make a video on china debt & real estate bubble
You could take the Victoria Secret video and change VS for Forever 21 and you will not tell the difference
Twitter complaining about diet bars cause of fatshaming, the most twitter thing to do. Why did they even react to that.
The analysis is too shallow. Someone suing for 1 cent difference is malicious in the first place.
but it's numrious people
Forever 21 was successful at the Beverly Center until Beverly Center ditched their food court.
You declare bankruptcy and you can keep part of their assets, you got benefits you dont paid to your vendors,you keep some cases with the real state depend of the lawyers,they are smart find the law that they are favor to them.
High fashion brands killed Forever 21. Masses loved F21 , why cant they get same design and cheaper price ?
The name itself is literally a fail, deluding young women to believe they can stay 21 forever. Nope, women age faster than men and by the time they’re 30, they are already far from their peak sexual market value which hit at age 21. Everything about this company is gimmicky and shady. I’ve never liked them even though my ex girlfriend was a big fan. Shitty clothes for poor people who think they are getting luxury-quality brands. It’s pulling the wool over your eyes. Glad they got exposed and bankrupted. Simon Property Group is delusional if they think they can save a failed business model. No, what you need to do is liquidate the Forever 21 stores and lease the property to strong businesses. There is no reviving this company. They are the next Radio Shack, gone within this decade.
Cheaper than botox, Forever 21
Cant wait for HnM to die out as well
I mean all retail is done soon so yeah. It's a nuisance to even go to the stores. Has been for a while.
@@kkent4174 fuck that, I only buy clothes at the store. I need to feel the fabric before buying.
@@davidmartineztorres8731 a lot of places don't even let you use the dressing rooms anymore with covid so yeah..have fun rubbing that cloth
Thank you
you can make it in America.
✨🇺🇸✨
🤢🤢 America worship is so cringy. It sucks over here
@@nh5739 Explain why so many around the world still want to be here my whole family starting off illegally eventually starting their own businesses getting there citizenship some retired going around the world for vacations me 25 Owning a home barely any debt no I'm not dependent on them I got my own goals my own line of work.... It's not cringe you really don't understand.
@@ljv2094 Gibbs they want gibbs and the people coming here don't exactly have high standards regarding civilization it's just "Oz Land to them" can't be worse than whatever they created back home. You can't name an single metric of success in the last 30 years that has gone up
There is only one way to stay forever 21… Death…
They should change there name to fornever 21
Iconic Chain ?
Forever forgotten get it?
Target, Zara, and H&M copied the strategy but did it better.
The owners and management treat their non korean workers like shit, let that be known. That was their dynasty.
Karma
Im opening forever 69 but u have to be 21 &up to enter
cuz of greed
Yes sir !!!!! Sadly
Problem started when thier 2 girls started to be in charge of FV21. When FV21 got greedy. Bad business to Korean sub contract cloth manufacturer stores and way they treated these sub contract companies by returning clothes that wasn't sold asking these companies full amount back what FV21 paid. And also demand a high quality product but at such a low amount FV21 tells will give other sub contractors who will do this job. Strong Christian faith thier parents always talked but at business dark side these people are evils. I feel sorry for that company for buying this bad dying business. I was hoping founders family would lose all their money but it is not the case anymore.
No wonder they are so quiet and not in public anymore. Shame on them Chang family.
Let that be a lesson to us all: don't do more than four scummy, unethical, probably should be illegal things at a time.
What fat shaming? Stop with the politics, if someone is obese, they are obese, thats it. concentrate on business!!! thats what matters
Fook that store!
Yolo SOS calls option $2.5 10/15/2021
USA market, South Koran ethics.
Soooo... They did what Zara and HM does..ok.
Never 21
Rule 21?
well nothing last forever 😁😂🤣
Poshmark is for the uk, depop is for the us btw
Temporary 21
Forever 21 is all junks ! So glad it is gone !
lol