Why Your Facebook Ad Budget Is So Important

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  • Опубликовано: 26 янв 2025

Комментарии • 171

  • @JordanPlatten
    @JordanPlatten  5 лет назад +3

    www.affluent.co

    • @novaknovakovic1585
      @novaknovakovic1585 4 года назад

      Kudos for the Video clip! Forgive me for butting in, I am interested in your initial thoughts. Have you ever tried - Miyatalie Social Saccade (do a search on google)? It is an awesome exclusive product for discovering how make money on the internet using this simple traffic technique minus the headache. Ive heard some pretty good things about it and my buddy got amazing success with it.

  • @stevcha100
    @stevcha100 5 лет назад +45

    gonna make a presentation based on this clip and use it on the meetings :D cheers

    • @beebzy3000
      @beebzy3000 5 лет назад +7

      stevcha100 I thought exactly the same. Also the fishes are a perfect metaphor so prospects will understand

    • @WyelLegendTV
      @WyelLegendTV 3 года назад

      Great minds think alike 🙂🤜🏾📈

  • @beancoffee6907
    @beancoffee6907 5 лет назад +13

    Marvellous! Finally someone has cleared up this $5 a day crap!

    • @kumquatflavouredkoalas1618
      @kumquatflavouredkoalas1618 4 года назад +2

      So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering he said $5 for a $100 budget, he didnt mention what to spend per day with the bigger budgets

    • @fawwaz2k19
      @fawwaz2k19 3 года назад

      @@kumquatflavouredkoalas1618 I dont do smm but I plan on starting it in a few weeks. Social media marketers all say to do atleast 1k a month

  • @danieltheiler1760
    @danieltheiler1760 5 лет назад

    Finally someone who tells like it is. So many are saying "make money online with just $5 Ads a day"... You nailed it absolutely.

  • @kelly_browning
    @kelly_browning 3 года назад

    I meeeeeean...this video is pure RUclips GOLD!!!!!

  • @Ob1knobi69
    @Ob1knobi69 4 года назад

    The net in a pond example is hands down one of the most valuable Facebook ad tips I’ve ever seen on RUclips. Easiest way to possibly explain it. My clients will finally understand 🤣

  • @SanderStage
    @SanderStage 5 лет назад +4

    Another value-packed piece of content from Jordan - definitely aiming to provide my subscribers with just as much value!

  • @NioxOni
    @NioxOni 5 лет назад +5

    Extremely informative, been watching all of your vids as I take some SMMA courses and try to start my own agency. You're killing it and giving actual value instead of trying to sell people on something every video, so thank you!!

  • @raquelbeltran5458
    @raquelbeltran5458 4 года назад +1

    Love how you broke it down, makes sense you're the 1st one I hear that makes sense. My business is new haven't done any sales online but I had 8 sales locally before my site was ready. Ahh. Thank you!

  • @shirleydawe9727
    @shirleydawe9727 5 лет назад +4

    Always appreciate what you share. This fishing example is excellent! It will help me to explain as well. Thanks Jordan!

  • @LongHairCarolyn
    @LongHairCarolyn 4 года назад +1

    My mind is blown. I never thought of it like this but it totally makes sense!

  • @AnimalCareTrust
    @AnimalCareTrust 5 лет назад +1

    Thank you! You’ve just answered a very important question that I’ve not got from any other source on the internet yet: why our little ad budget isn’t bringing in donations. Much appreciated. Now to find funds for a larger ad budget …

  • @juliavilla3973
    @juliavilla3973 4 года назад

    I've never seen such a good explanation about budget on facebook. Thank you so much

  • @KunalSrivastava
    @KunalSrivastava 3 года назад

    I like the way you explained with Fish example. Much clear and way easier to understand.

  • @mr.mazhel3991
    @mr.mazhel3991 5 лет назад +19

    This is so damn valuable, my favorite video so far 🔥🔥🔥

  • @lennygize
    @lennygize 5 лет назад

    My god jordan,you have cracked it,this is by far the best ever description of an audience ever.its so simple,if i didnt understand how ads work before,i do now,THANK YOU! Legend 🤛

  • @JohnWRuth
    @JohnWRuth 5 лет назад +2

    Now thats content!!! Great video Jordan, this is one of those topics that a lot of small agents AND clients dont understand!

  • @LwiLLmusic
    @LwiLLmusic 5 лет назад +4

    I'm using some of this in my first meeting next week , this is perfect bro. I'm excited n scared at same time, lol

  • @KirkKreifels
    @KirkKreifels 5 лет назад +1

    Thanks for this juicy info!

  • @kap1pa
    @kap1pa 3 года назад

    great high level view explanation of how fb ads work - thanks man

  • @healthtalksupplements2786
    @healthtalksupplements2786 4 года назад

    The value in this video makes everything perfectly clear. Thanks so much Jordan

  • @noturavgasian
    @noturavgasian 4 года назад +1

    This is actually a really good explanation. Definitely using this in my future meetings.

  • @Alexa1995ns
    @Alexa1995ns 5 лет назад +19

    you would spend $1000 on month, but how much minimum would you put in ad set? How many ad sets would be in a budget of $1000?

    • @tahir90androiddev
      @tahir90androiddev 5 лет назад

      @Jordan Platten
      you should reply this

    • @Jackobolus
      @Jackobolus 5 лет назад

      I believe that is another whole topic xD

    • @JordanPlatten
      @JordanPlatten  5 лет назад +2

      That’s a question impossible to answer without context I’m afraid ! The answer changes depending on the client, their location, what they sell / the service provide etc

    • @tahir90androiddev
      @tahir90androiddev 5 лет назад +1

      @@JordanPlatten what you think for an ecommerce website that deals in lifestyle men and women clothing, shoes, habd bags other accessories. How much budget monthly, target location US, age range 18 to 40

    • @JordanPlatten
      @JordanPlatten  5 лет назад +4

      Tahir Ashraf absolute minimum 1k a month

  • @zestil2000
    @zestil2000 4 года назад

    This... is literal digital gold.

  • @MegC
    @MegC 5 лет назад +3

    Hey, I loved your video! Definitely simplifies things. One question - how long would you consider TOO long to wait for a sale? Example: I had 4 ad sets running testing 4 different audience, safe to say 3 were dead and one got a sale the day after I started running the ads which were running at £10 per day. But once I had that first sale, I didn't get another sale after that and then i'd spent like £60 waiting to get another sale, so I turned off the ad. But, back to the question, if I ran an ad, £15 per day how long should I be waiting for the first sale? To know whether the ad is dead or not? It's really hard to know. And as per my example if I get one sale the second day of the ad running but then not another one for 5 days do I keep the ad going or squash it? Like what is the norm amount of sales for £15 and when? - based on a pretty empty pixel? thanks! I hope you are able to help! liked and subscribed.

    • @WyelLegendTV
      @WyelLegendTV 3 года назад +3

      3 days on a $5/ day medium budget of minimum $500. Now of course the higher the per day spend the QUICKER you will know rather your ad is working or not. Example you $15/day and no results in 3 days is an obvious sign Facebook isn't optimizing your advert.
      Hope that help even a little bit 🙂

    • @MegC
      @MegC 3 года назад

      @@WyelLegendTV thank you for taking the time to reply 😃

  • @tomamillion4953
    @tomamillion4953 4 года назад

    this is the gratest video of all times on ad budget

  • @treemendousdigitalmarketin3353
    @treemendousdigitalmarketin3353 4 года назад

    Jordan, thank you for your explanation... I love analogies... excellent !

  • @digitalaffluent987
    @digitalaffluent987 4 года назад

    This is very core information I think this is directly from course... Very Valuable!!!

  • @sisandamrali9080
    @sisandamrali9080 5 лет назад

    Jordan, once again! thanx KIDO, cant wait to get myself your cause, Im currently accumulating money now Im so exited about it! I know for sure that its going to be the BEST thing I have ever invested in , but also your free content has allowed me to at list start somewhere, thank you for that. HIGHLY appreciate it. Love from South Africa

  • @grapebee
    @grapebee 3 года назад

    Your videos helping me a lot to improve my agency!!

  • @sebastianmutalib3251
    @sebastianmutalib3251 4 года назад

    Really thank you for this simple explanation, man as much as I love it, i'm going to put this video my presentation,this video will make the clients understand they have to spend on ad budget,and this video will end my struggle to explain it to them. Really appreciate that man ⭐⭐⭐⭐⭐⭐⭐

  • @raychelleinjete4024
    @raychelleinjete4024 4 года назад

    Absolutely fantastic! Valuable information. ..

  • @megmarques-gyan1652
    @megmarques-gyan1652 4 года назад

    Really good video, I've been confused by this concept for a long time :)

  • @themightynonso
    @themightynonso 3 года назад

    You easily make some of the lost useful Facebook ad content on the platform... Please keep this up!

  • @ronin6327
    @ronin6327 5 лет назад +1

    Awesome Jordan! Would you say if a LTV of a dentist is on average say 10k not including two referrals would I want to have the dentist spend a thousand, then is it fair to ask for around 2,000 a month retainer? I hope I understand this video. Thanks!

  • @ethosoppai2183
    @ethosoppai2183 4 года назад +2

    Gold content. Though the process to get the "Free" ebook feels like giving up a finger.

  • @jjk_vanlife8895
    @jjk_vanlife8895 5 лет назад +1

    Brand new to all this, researching RUclips and playing with ads manager atm. Really useful video thanks 🤙

  • @cadensmith4327
    @cadensmith4327 2 года назад

    Does the budget need to be that large for local businesses?

  • @danclarkband2284
    @danclarkband2284 4 года назад +1

    Hey Jordan love your work mate!
    Quick question, when you say spend big to find the fish, if I was spend big the first time to find where the fish were would this then allow me to spend less money for the next ads because I can target the area I know the fish are?? Hope that makes sense mate lol

  • @Jackobolus
    @Jackobolus 5 лет назад +3

    So if I understood it right: When we say this Adspends are per Day, we get the fishes with 500$ pretty fast in the medium size audience and we can make a new audience out of that which costs less in the end? I mean if you stay at 500$ you pay more in the end if every fish is caught, right?

  • @nitishsundriyal4691
    @nitishsundriyal4691 3 года назад

    hey, i have a data of my target location in which time peoples are more clicking on my ads , so choosing lifetime budget and scheduled my ads to viewers time zone is good fit for me with 20-30$ budget?

  • @connorperone9180
    @connorperone9180 3 года назад

    is this a per month or per day budget?

  • @StockSpotlightPodcast
    @StockSpotlightPodcast 4 года назад

    Thank you for this information! As a small bootstrapped startup, it appears the best thing I can do is stay off social media advertising until I have the budget. It's unfortunate that it has to be this way, but I guess most things in life are "pay to play."

  • @frederikfrimout2873
    @frederikfrimout2873 4 года назад

    what starting budgets do you use for testing different adsets ?

  • @alejandrogonzalez417
    @alejandrogonzalez417 3 года назад

    Thanks Jordan for this awesome explanation. What would you recommend should be the minimum daily reach in order to find those clients fast?

  • @ShaikhFaraaz
    @ShaikhFaraaz 5 лет назад

    Really love the way you explain things Jordan!

  • @ashleighhambling1294
    @ashleighhambling1294 3 года назад

    Jordan this is amazing. Love your content. May I ask, what budget is suitable for the testing part of the campaign?

  • @verninivig2146
    @verninivig2146 5 лет назад +2

    This makes so much sense!! Thanks 🙏🏽

  • @lordbukket
    @lordbukket 4 года назад +1

    Great video Jordan! How does the monthly budget translate into the Facebook daily budget. If they spend 500 dollars per month as ad budget, does that mean I divide the monthly budget by days in the month to get the correct daily budget?

    • @JordanPlatten
      @JordanPlatten  4 года назад +1

      You answered your own question there haha, yes!

    • @lordbukket
      @lordbukket 4 года назад

      Jordan Platten Thank you so much! I really appreciate that you answer the comments!

  • @mania7927
    @mania7927 4 года назад

    @Jordan Platten Thank you ! Can i make the conclution from this video that The bigger your budget, The smaller audience you have to choose ? as the big net will perform better in a small Lake ?

  • @normalewis2224
    @normalewis2224 5 лет назад +2

    do the clients pay for the ads? or do I have to pay for their ads?

  • @scottmcguinness4283
    @scottmcguinness4283 4 года назад

    Thank you so much for this simple explanation.

  • @rainmismo1048
    @rainmismo1048 4 года назад +1

    Exactly the video I need. Thanks so much for this. Time to increase the budget big time. HAHAHA

  • @ShawaebTee
    @ShawaebTee 5 лет назад

    as someone starting a fashion brand, i love the fact im getting the knowledge to take out the middleman. I can just put a thousand into a budget and not worry about paying anyones service charge.

    • @yankeefury9398
      @yankeefury9398 5 лет назад

      Shawaeb 😂😂😂😂😂😂 yeah, good luck on that. Dumbass! Plus you’re in the most EXTREMELY HARD, Extremely Competitive and really DIFFICULT industry to sell. Fashion! Plus you’re not a needy business. Something that people need or need to do. In other words NOBODY CARES!

  • @Morganyh
    @Morganyh 4 года назад

    would 200 gbp a day be classed as a bigger budget? also on ad set budget is that say 20 a day on each ad or 20 a day spent across 10 ads

  • @iliasaarab7922
    @iliasaarab7922 5 лет назад

    best explanation on YT, thanks!

  • @emilyf.6316
    @emilyf.6316 5 лет назад

    Thanks so much for this Jordan! I have my own agency but I focus mostly on Insta. Want to break into the FB ads side of things so have been learning - literally had no idea about this but it makes so much sense!!

  • @Kevinalbano
    @Kevinalbano 5 лет назад

    Great content Jordan!! Can you make a video about creating a proposal/ marketing blueprint after signing a client?? Thanks!!

  • @shner6742
    @shner6742 5 лет назад +1

    Good explanation, THANKS FOR THE GREAT CONTENT

    • @sisandamrali9080
      @sisandamrali9080 5 лет назад

      ALWAYS!!! he hits the right spot ALL THE TIME!!

  • @hajer1814
    @hajer1814 4 года назад

    I was about to give up till I watched this and I will go with large budget

  • @Kevin197200
    @Kevin197200 5 лет назад

    Priceless information, Jordan - thank you!

  • @369tfs
    @369tfs 5 лет назад +1

    fantastic video. Really appreciate it.

  • @mywishboxmwb1307
    @mywishboxmwb1307 4 года назад

    good analogy by Jordan....I agree the higher the budget works better to get the targeted audience. But that does not take into account of the type of industry it involves....if it's too competitive then client will need to spend a much much bigger budget in this competitive industry. Am i right?

  • @Zamsbhengu4
    @Zamsbhengu4 3 года назад

    So when we setting our Ad budget we divide monthly spend by number of days in a month and use it as daily cost?

  • @joekevandermeer
    @joekevandermeer 4 года назад

    Thanks for the video, really helpful. One question, do you set the budget per campaign or per ad? Thanks!

  • @bettinawindy6237
    @bettinawindy6237 3 года назад

    Genius content. Thank you.

  • @michaelpena4703
    @michaelpena4703 5 лет назад +1

    Jordan you're the man!!

    • @michaelpena4703
      @michaelpena4703 5 лет назад

      Evgeny Nelson Yes!! He gives such great content! He wants all entrepreneurs to be successful at this and that is what makes him so great!

  • @NicolasDerudder
    @NicolasDerudder 5 лет назад

    Golden content man ✅✅✅
    thanks for sharing your knowledge with us!

  • @beancoffee6907
    @beancoffee6907 5 лет назад

    will this apply to CBO aswell?

  • @alexthomas2182
    @alexthomas2182 4 года назад

    Absolutely fantastic video

  • @timothyhagen7118
    @timothyhagen7118 5 лет назад

    How long do you run each ad for?

  • @ladedrashackleford7996
    @ladedrashackleford7996 4 года назад

    Best explanation ever!

  • @georgemuldrew5898
    @georgemuldrew5898 5 лет назад

    Awesome video - loads of value!

  • @hiddenflameanbu6560
    @hiddenflameanbu6560 5 лет назад

    Just ordered your book today, hope it gets here quick enough..

  • @Bobbymarshx
    @Bobbymarshx 4 года назад

    Great visual, thanks Jordan!

  • @lhezicallaicalla1675
    @lhezicallaicalla1675 4 года назад

    very Informative!

  • @Leodepazfx
    @Leodepazfx 4 года назад

    You are great! Thanks for the value!

  • @hunterrayfitness
    @hunterrayfitness 5 лет назад

    How many businesses do you need to cold call to get a meeting set? What's a good ratio? I would like to see if I am doing well or not

    • @LwiLLmusic
      @LwiLLmusic 5 лет назад

      I did my first 7 cold calls last week, got my first meeting next week.

  • @laciepeterson6527
    @laciepeterson6527 5 лет назад

    this is so good.. great job!!!

  • @HarryLivermore
    @HarryLivermore 5 лет назад

    Hi Jordan, so for example when i get my first SMM client and i provide my service charge of £1000 pm, then theyll also be spending £500 on ad spend thats not out of the service charge?

  • @AbigailFurr
    @AbigailFurr 5 лет назад +3

    I has $1 for everytime I said "Wow" while watching this video, I would have more money than my own personal advert budget... HAHA

  • @kumquatflavouredkoalas1618
    @kumquatflavouredkoalas1618 4 года назад

    So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering you said $5 for a $100 budget, you didnt mention what to spend per day with the bigger budgets?

  • @growwithhabeeb9962
    @growwithhabeeb9962 4 года назад

    This made lots of sense. Appreciate

  • @gordonreinz9849
    @gordonreinz9849 2 года назад

    I didn't quite watch the video, but FB ads really sort of are like a truck. You need a full tank to arrive to your destination. The less your tank is full, the more stops you'll need to make (and you might get burnt out on the way there, & just turn back).

  • @369tfs
    @369tfs 5 лет назад +2

    so $500 per month. What would be your recommendation for per day ad spent?

    • @sigurdhalse7877
      @sigurdhalse7877 5 лет назад

      Really? What's 500 divided by 30

    • @gentlyinge6431
      @gentlyinge6431 5 лет назад

      About 17 bucks a day

    • @369tfs
      @369tfs 5 лет назад

      Gently Rustveld I thought it would be $5 a day and if it’s doing good put more money into it to scale it up .

    • @gentlyinge6431
      @gentlyinge6431 5 лет назад

      The problem with that is that you dont reach as many people as you would (per day) with 17 bucks in your daily budget

    • @kirillpanov8836
      @kirillpanov8836 5 лет назад +1

      Go for 5$ a day to test the ads, make it 3 ads with 5$ each, and then turn off 1 or 2 and spread 17$ between them to increase the results. Always use logic when it comes to these things:)

  • @Hennakhurshid
    @Hennakhurshid 2 года назад

    Why I hear all the time that ad budget per day spend should not be too high and actually should be $20 to start with??

  • @evansandora2925
    @evansandora2925 5 лет назад

    Great video Jordan!
    Would it be a good strategy to try and have an initially high ad spend (say $1,000 for the first couple of months), and then once the ads are optimized and targeting well, to then drop the ad spend to something like $500?
    Or is it still as important to keep high the ad spend and FB net large even after a few months?
    Thanks!

    • @BaxterPersse
      @BaxterPersse 5 лет назад +2

      Evan Sandora if the business is profiting from the ad budget, they aren’t going to want to drop it. That’s just throwing away free money

  • @pouryarajabi204
    @pouryarajabi204 4 года назад

    you are awesome , thank you to for sharing this

  • @beancoffee6907
    @beancoffee6907 5 лет назад

    btw who are the business that are a good fit for fb ads? since in local areas word of mouth still seem to work for established brick n mortar bus.

    • @jordanhughes3137
      @jordanhughes3137 5 лет назад

      Bean Coffee I’ve found most local businesses to myself don’t believe in marketing, don’t have the budget or have someone handling their page and think that this is good enough. Usually it’s just some employee doing it every day when they get 10 minutes spare, and they’re very.....narrow minded about letting a professional handle it instead.

  • @kylieandkallie
    @kylieandkallie 5 лет назад

    Our Instagram story ad was doing good at about 400 clicks the first day but has dropped about 100 clicks, what can we do differently

  • @jeremycondotta2183
    @jeremycondotta2183 4 года назад

    The question that keeps bugging me then is, where is your budget set up? Does this mean daily budget, lifetime budget, bid cap? Because you can set up daily budget of 5 euros and have a budget of 5k, but Facebook doesn't know you have 5k, he just knows the 5 euro daily budget? Or am I mistaken here?

  • @robertoaffonso7930
    @robertoaffonso7930 5 лет назад

    how do i know how big is my audience in the really beginning? and how do i know how much i have to spend to have a good net to catch those fishes? thanks

    • @alesantoliva
      @alesantoliva 4 года назад

      You determine it by choosing their demographics, interests + narrow audience + exclude. Check his video about how to create Ads on FB

  • @yoitsrami
    @yoitsrami 4 года назад

    genius explanation

  • @kev_jr
    @kev_jr 5 лет назад

    Thanks for all of this important info, but I'm confused about how cost per action/acquisition works. Can you set a certain amount every time a customer gets to the thank you page for example? Or does Facebook decide? Is it better when it's cheaper?

    • @thibautbenoist1236
      @thibautbenoist1236 5 лет назад +1

      Acquisition / action or conversions. CPA Simply is the cost you paid to obtain those conversions (whatever you set as an objective in your campaign / adset level).

    • @kev_jr
      @kev_jr 5 лет назад

      Does Facebook charge additional money every conversion along with the money you spend on the ad itself? If so how is the money determined?

  • @yessir6282
    @yessir6282 4 года назад

    I'm gonna get my first client,should I do TRAFFIC or ...thank you

  • @kealafernandez
    @kealafernandez 5 лет назад

    Waiting for my book!!! 🤩

  • @burnsfordays7059
    @burnsfordays7059 5 лет назад

    How do I setup my clients card on the ad account without them providing me the details??

  • @AndyTheMartian-626
    @AndyTheMartian-626 4 года назад

    Love the visual representation!

  • @danielezabrini9857
    @danielezabrini9857 5 лет назад

    Very useful!

  • @goodnews6259
    @goodnews6259 4 года назад

    Im in Eastern Europe. 500 pounds is what the business owner makes lol. What do you suggest for these clients?