How To Price SMMA Services Correctly (Ad Spend + Service Charge)

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  • Опубликовано: 27 дек 2024

Комментарии • 239

  • @JordanPlattenExtra
    @JordanPlattenExtra  2 года назад +17

    Today’s Affluent Merch giveaway winners: Ahmed Tamer, Marketing Harry, Vasav Chaturvedi
    Please email hello@jordanplatten.com with your t shirt size & address!
    To enter our next give away:
    1. Like the video
    2. Drop a comment
    3. Check the next video to see the winner!

  • @madboyscomedy4212
    @madboyscomedy4212 3 месяца назад +4

    I do run ads in Nigeria, and I'd say this guy is right when he says prioritizing on reviews research etc, over charging or money. Today I've got a lot of brands that believe in my work or services. I could even later increase my charge cause they know my worth.

    • @beverleyokonkwo4963
      @beverleyokonkwo4963 3 месяца назад

      Hi, I am just starting out can we talk about the ads. I need some advice. Whats your email?

  • @colinchristiansen
    @colinchristiansen 2 года назад +4

    video starts at 1:45

  • @alisonie7583
    @alisonie7583 2 года назад +6

    You might not believe how your advice in this video is so helpful for a person like me just learning Facebook ads to start my Agency. thanks you so much

  • @christophelourenco9193
    @christophelourenco9193 2 года назад +49

    Even though I've got a ditigal agency that's doing well, this video's been super helpful to help me realise how valuable my service is. I'm glad you've mentioned the service fees/ad spend rule as well as results over service fees when you're first starting out. You just got yourself a new sub Jordan, amazing work.

    • @JordanPlattenExtra
      @JordanPlattenExtra  2 года назад +5

      Glad it was helpful!

    • @shrigadge09
      @shrigadge09 Год назад

      Hi Christophe.. Can you please share your success formula to run a digital agency.. Will appreciate much

    • @christophelourenco9193
      @christophelourenco9193 Год назад +7

      @@shrigadge09 Hi, there's no formula mate. Or if there's one, it's : hard work + transparency with the client (even when things go wrong, nobody's perfect) + communication + delivering results.

    • @shrigadge09
      @shrigadge09 Год назад

      @@christophelourenco9193 thank you...

    • @thanos5220
      @thanos5220 Год назад

      ​@Christophe Lourenço Hi Chris I have a question. Idk if you do pay per lead or not but if you do does your client pay for all the leads up front? Or pay leads every time you get them leads?

  • @agathachristie7253
    @agathachristie7253 2 года назад +12

    These are some great tips! I love helping clients figure out the sweet spot for their pricing. One of the biggest issues I see is business owners not re-evaluating their pricing on an annual basis to see if it needs to change. Great video!

  • @janaomar7067
    @janaomar7067 Год назад +2

    Yeah please create a one for e-commerce businesses

  • @MarketingHarry
    @MarketingHarry 2 года назад +3

    I can't believe you picked my name 😁 Well, I just rarely win anything this way, but it's a cool feeling. As for these questions I got asked such all the time, so this video is quite useful!

  • @marklouiecubio
    @marklouiecubio Год назад

    Man, I was stumbled on this video of yours. Thank you coz this is one of my problem. I don't want to jump immediately on a high rate coz. I do not have an exp. Now I know what is the right thing to do 💌

  • @abhishekb.m9422
    @abhishekb.m9422 9 месяцев назад

    Got the perfect video. Cleared all my doubts. Thanks bro

  • @netochiagah
    @netochiagah Год назад

    This channel has been one of the most helpful channels in building my Agency.
    Please create a video for the e-commerce business.
    I work for e-commerce beauty, fashion and lifestyle brands and it's a gold mine.
    I just believe I undercharge. I'd appreciate your help

  • @jeremycabrera8747
    @jeremycabrera8747 2 года назад

    You have just gotten a sub my friend! Im starting my agency for Realtors so I'll be stopping by your channel very often lol

  • @ryanjriveraph
    @ryanjriveraph Год назад

    Clear explanation on how to properly charge your clients. Fair enough. More Power

  • @juanitoqueintin5908
    @juanitoqueintin5908 2 года назад +1

    This cleared up a lot for me thank you so much

  • @benitodifrancesco7254
    @benitodifrancesco7254 Год назад +3

    Isaac Ruble, who has a 7 figure mortgage broker agency says he usually charges a 1500$ retainer and a 1000$ on ad spend, he says anything under 3k total is an easy sale in this specific niche cause many of the brokers are funded when it comes this stuff by a third party and leads is really all they need, do you have any opinions on that?

  • @joelbrandt1294
    @joelbrandt1294 2 года назад

    Finally a good video on RUclips covering this. Thank you Jordan

  • @ujwalh.r5733
    @ujwalh.r5733 2 года назад

    Wow superb one waiting for this video from the long time

  • @bradhoyle3963
    @bradhoyle3963 Год назад

    4:13 the exact prospects and service I'm reaching out to. Not even a niche video, but my confidence in my own judgement really increased. Great video as always man.

  • @AdTrailblazerAdeel
    @AdTrailblazerAdeel 2 года назад

    i get this question a lot in my client interviews and always causes issue you are amazing needed this video

  • @UzairKhan-xc3hq
    @UzairKhan-xc3hq Год назад +1

    Thank you Jordan. This video is definitely a helpful piece of content.

  • @tk-zv8ni
    @tk-zv8ni 2 года назад

    The amount of knowledge is insane here. thanks Jordan

  • @movies-qd6yc
    @movies-qd6yc 11 месяцев назад +1

    Hey great video but I have a question I just started an agency I am in the solar niche with the Facebook ads service how much should I charge?

  • @SpeakerConsuela
    @SpeakerConsuela 2 года назад

    @3:55 Why wouldn't you recommend going into e-Commerce?

  • @WillZ20
    @WillZ20 Год назад

    Hi Jordan! This wa a great video! Can you do a video on the pricing for brick and mortar after 1-2months of getting them results - how to calculate and scale what is the new service free + ad spend + comission rate?

  • @ItsBillyDavies
    @ItsBillyDavies Год назад

    Awesome video, thanks for the endless value Jordan!

  • @mediariser
    @mediariser 2 года назад +1

    Hey Jordan nice content i relate to what you are talking as we went through same when we started our agency. but would like to know about ecommerce pricing

  • @max200__
    @max200__ Год назад

    Woah mate , thanks so much this really helped and I like how you are straight to the point

  • @oddballicyy
    @oddballicyy 2 года назад

    Please make a video on ad pricing for E-commerce businesses!

  • @chocola9
    @chocola9 10 месяцев назад

    Thanks Jordan. Very useful insights! 👍

  • @Hulyssess
    @Hulyssess Год назад

    Yes, could you make a video for pricing e-commerce businesses.

  • @jauresiyoro7934
    @jauresiyoro7934 2 года назад

    Hahahaha, this video is so funny because it comes to answer a problem I experienced today. I have been a Digital Marketing Consultant for 03 years and I charge $700 for Facebook Ads campaigns and $300 - $500 for RUclips Ads campaigns. And I never go below $500 for Facebook Ads campaigns.
    Today I was talking to a prospect who told me she had a $450 maximum budget. And since I'm about to open my agency soon, we couldn't come to an agreement, she told me she'd get back to me later, in a few months I guess.
    But with this video I realise that I can go below what I'm used to doing.
    And charge $500 with advertising expenses included.
    I'm going to apply this technique and see how it goes over the next week.

    • @christinesarima4233
      @christinesarima4233 10 месяцев назад

      Hi, how did it go?

    • @jauresiyoro7934
      @jauresiyoro7934 10 месяцев назад

      @@christinesarima4233 Thank you for asking. Today I have a Team with 03 full time people : one video content creator, a media buyer and a social media manager. Our Agency had made 70k$+ last year. This year we are going to have more than 100k$+, quitting soon our coworking space to a brand new office, actually our biggest client is a Bank (we have 15 banks in the country where I live). Actually I still charge around 500$ for paid media but with all of our services so one client can be worth 1 500$ - 3 000$

  • @exdroidz
    @exdroidz 2 года назад

    Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!

  • @Jolliephotography2
    @Jolliephotography2 2 года назад

    I would like to see a video about ,,how much should I charge for e-commerce businesses" please :)

  • @nesrinemly1538
    @nesrinemly1538 6 месяцев назад

    00:00 How much should clients pay for ads?
    01:32 Value-based pricing is important for agency owners
    02:55 Starting a new agency can be daunting, but understanding the value you can bring to local businesses can help overcome imposter syndrome.
    04:27 Facebook ads can generate an eight times return on investment for businesses
    05:58 Charging clients for ad services depends on various factors.
    07:11 Prioritize testimonials, case studies, and results over money when starting an agency.
    08:45 Charge ad spend equivalent to at least 100% of service charge
    10:25 Minimum ad spend for e-commerce should be $1000/month
    Crafted by Merlin AI.

  • @ryanrallyoh
    @ryanrallyoh 2 года назад

    This video has come at the right time for me 👍

  • @flaticdigital4213
    @flaticdigital4213 2 года назад

    Dude Jordan this was amazing you opened my eyes tremendously I love your content bro I appreciate you so much.

  • @SamMudd
    @SamMudd Год назад +2

    you mentioned that you should never charge more for the services than what the ad spend is, but you also said that they're the ones deciding the ad budget. So are you deciding the service charge after you find out their budget? Might be a stupid question but I'm super new to this. Thanks mate!

    • @billyrhodes_
      @billyrhodes_ Год назад

      yea I have the same question to... did you figure out a good answer?

  • @ewanmcbride3288
    @ewanmcbride3288 2 года назад

    Another very valuable video here jordan!

  • @ricktamminaers
    @ricktamminaers 2 года назад

    Another great video Jordan! Was struggling with this

  • @leons1731
    @leons1731 2 года назад

    Such an important topic! Love the video

  • @liamkennedy8498
    @liamkennedy8498 2 года назад

    Great video , very helpful keep bringing the thundaaaaa

  • @The_success_story-
    @The_success_story- 8 месяцев назад

    I just had a question on the difference between ad spend and service charges? What is the difference between them? Do the clients pay for ad spend or do I ?

  • @rhfardinseo
    @rhfardinseo Год назад

    Please make a video for E-commerce charging. Please It would be helpful.

  • @Jenty28
    @Jenty28 Год назад

    Exaclty what we are all looking for!

  • @jamiecoade4757
    @jamiecoade4757 Год назад

    So helpful! I’ve been working for a company for so long and know I can deliver but struggle with the proposals. Thank you 🙏

  • @alfieschannel8842
    @alfieschannel8842 2 года назад

    Amazing video Jordan, A video for e-commerce clients would be great! Also I would love some merch😁

  • @lexusrcfglazer
    @lexusrcfglazer Год назад

    thank you so much jordan, very helpfull information!

  • @serbanalin5191
    @serbanalin5191 Год назад

    So much information!!! Love it❤

  • @safedtamu6284
    @safedtamu6284 2 года назад

    I'm so glad I found this video! It's been exactly what I've been looking for. Thank you so much for putting out such high-quality content!

  • @rociodeleonpantoja
    @rociodeleonpantoja Год назад

    Thank you for this video!

  • @anisskab3742
    @anisskab3742 2 года назад

    Hi Jordan, thank you for the valuable information your have ben so helpful.

  • @mariocontreras3074
    @mariocontreras3074 2 года назад

    thank you Jordan! It’s time to take action!

  • @oddballicyy
    @oddballicyy 2 года назад

    I’ve actually been looking for this question to be answered for a while, thanks so much for the quality video! Looking to join the Affluent family in the near future!✨

  • @HuzzyTV00
    @HuzzyTV00 2 года назад

    Lets get that affluent merch to be motivated

  • @melodyfestus783
    @melodyfestus783 9 месяцев назад

    Sir I really love your content

  • @EchoIIX
    @EchoIIX Год назад

    one huge hurdle us new agency need more understanding,

  • @debalinabiswas9994
    @debalinabiswas9994 2 года назад

    Great video zordan straight to the point

  • @LIFEHACK彡-f8u
    @LIFEHACK彡-f8u 2 года назад

    Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!
    ♥️♥️♥️

  • @copylyndon
    @copylyndon 2 года назад +1

    Amazing video Jordan! Could you also make a video on pricing on ad spend + service charge for E-commerce brands? That would be cool!

  • @arvindahirwar675
    @arvindahirwar675 2 года назад

    amazing and nice video dude

  • @ForFunNupur
    @ForFunNupur 2 года назад

    Wow, this was incredible and really helpful to know about it. Thks for all this information

  • @aarxnmd
    @aarxnmd 2 года назад

    Great Video! -
    Made some good notes from this

  • @lifetimeaccomplishment2272
    @lifetimeaccomplishment2272 2 года назад

    Thank you so much for this tips i will mark this on me.

  • @jamiecoade4757
    @jamiecoade4757 Год назад

    Please make a video on e-commerce!

  • @memegodboiiiii8076
    @memegodboiiiii8076 11 месяцев назад

    great video I totally agree but how do you say on a local business you want 500 for ads and 400 for service charges i believe on the small markets these are high-budget

  • @mwabakangote7731
    @mwabakangote7731 2 года назад

    Great video Jordan straight to the point🔥🔥

  • @nicolesharonbarnes659
    @nicolesharonbarnes659 Год назад

    Hey Jordan! Did you ever end up doing that ecommerce pricing video?

  • @tulikadebnath7958
    @tulikadebnath7958 2 года назад

    This video really amazing, thank you for sharing this video..

  • @itsyourboimac8362
    @itsyourboimac8362 2 года назад

    Thank you for providing such valuable content Jordan, some of the most transparent stuff on this platform for marketing

  • @julioflores1148
    @julioflores1148 2 года назад

    Love your vids mate

  • @xerox5749
    @xerox5749 2 года назад +3

    I'm running FB-ads for 2 eCommerce clients and would love to hear your ideas about how to do pricing on them! I currently have a % model from revenue but because FB makes it difficult to track results accurately nowadays, my profits are getting worse

  • @JoseSoto-mp6tl
    @JoseSoto-mp6tl 2 года назад

    Great video brother, please do post a video on quoting e-commerce clients! Would love the knowledge. Appreciate your time & energy 👍🏼

  • @jvmmal
    @jvmmal 2 года назад

    Videos are always so informative!!

  • @gerardoespinoza4746
    @gerardoespinoza4746 Год назад

    Hey mate, I've landed to your channels few weeks ago and I just needed it this video as I'm about start outreaching potential customer for my SMMA, great value content mate! when it comes to charge services for B2B in the supply chain industry, so one lead can turn into a ten thousands of dollars, do you apply the same rule for pricing ? cheer pal!

  • @payeltripathi4318
    @payeltripathi4318 2 года назад

    Amazing information in this video

  • @jirkasimana1518
    @jirkasimana1518 2 года назад

    Great video, thank you Jordan!

  • @kev_jr
    @kev_jr 2 года назад

    Great video as always 😎😎

  • @daddydullah3549
    @daddydullah3549 2 года назад +1

    do you recommend charging like a small setup fee like 250-500 and than charge per every client that walks into the business?

  • @kabitakayal3946
    @kabitakayal3946 2 года назад

    This is a very useful and information video

  • @angelicafabros2161
    @angelicafabros2161 2 года назад +1

    As usual, excellent value! Matching the service charge to the ad budget is especially important. I'd be interested in learning more about ROAS percent commissions for e-commerce. Continue to do fantastic work on the channel.

  • @Sphesihle.lushaba
    @Sphesihle.lushaba 2 года назад

    Please do the e-commerce charging video

  • @Kaito-01
    @Kaito-01 9 месяцев назад

    thank you so much for explaining everyhing

  • @nii_ob
    @nii_ob 2 года назад

    Video on Ecom charging please ✌🏽

  • @foodforthought6260
    @foodforthought6260 2 года назад

    Hey jordan, you gotta speed up the number of videos you post on this channel. Agency owners want to go on a mission to start grow their own agencies with you having their back. How about we all go on a 30 day agency building journey? It would be so much beneficial for all of us. Hope you take this advice of mine

  • @yourstatusfrombaisa
    @yourstatusfrombaisa 2 года назад

    Hi Jordan thank you for your valuable time to explain it 💓

  • @farze41
    @farze41 2 года назад

    Yes please we want the ecom video Jordan 🎯

  • @mette3946
    @mette3946 2 года назад

    I would love to see a video about ecommerce

  • @benjaminsheeran474
    @benjaminsheeran474 2 года назад

    Nice video and useful information,,, thanks for sharing this video with us...

  • @rikkileelemmon2475
    @rikkileelemmon2475 2 года назад

    So valuable Jordan thankyou

  • @zgamer7626
    @zgamer7626 Год назад

    video on e-com charging pls

  • @dalihnana9910
    @dalihnana9910 Год назад

    Love youre videos 👏👏

  • @victoronoja-w3h
    @victoronoja-w3h 7 месяцев назад

    So Insightful

  • @56348u
    @56348u 11 месяцев назад

    8:05 min is when I clicked on the subscribe button, without being asked to subscribe.

  • @sanchayitasardar8332
    @sanchayitasardar8332 2 года назад

    I love your vedio very much & it's very helpful

  • @abdulrahmanosman3267
    @abdulrahmanosman3267 2 года назад

    Please do one on e-commerce

  • @moonlight-xr1gw
    @moonlight-xr1gw 2 года назад

    Helpful Video Thank You

  • @Andalayae
    @Andalayae Месяц назад

    If a company has given a budget of 60k what would my profit be on that and how would I share that on ads and personal profit

  • @sarmiladey1802
    @sarmiladey1802 2 года назад

    Great vdo about this topic.

  • @darshanwalunjkar1816
    @darshanwalunjkar1816 2 года назад

    Jordan, how much should I charge to a Car Dealership?

  • @julienostrowsky1432
    @julienostrowsky1432 2 года назад

    E-commerce pricing video pls !