Hennessy V.S and Nas Catch a Wild Rabbit "Ride"
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- Опубликовано: 2 дек 2014
- Hennessy V.S, the world's number-one selling Cognac, continues to break the mold with new national TV and digital creative for the Never stop. Never settle. campaign. This is the latest in Hennessy's award-winning creative centered on the notion of pushing the limits of one's potential, which uses the Wild Rabbit as a metaphor for the most deeply felt personal dreams or inner drive that pushes one to succeed. It is also a value the brand has prioritized since inception nearly 250 years ago, through eight generations of the Hennessy family, seven generations of the Fillioux family master blenders, and the endless pursuit of creating the perfect Cognac, year after year.
In the new creative, Hennessy celebrates Nas and the award winning storyteller and legendary music icon's chase of his own Wild Rabbit. From his rise in 1990s New York City to dominance of the world stage today as one of the greatest lyricists known to Hip Hop, Nas has never stopped in his pursuit to give voice and tell the stories of those less heard in American culture. Entitled "The Ride," the TV spot features narration by Nas and costume design by Jenny Gering, who dresses the cast in the FX series, The Americans. Set on a subway train traveling from Queensbridge to Madison Square Garden, we watch as Nas maneuvers attentively between the train cars as the decades progress, observing and capturing inspiration from everything and everyone around him to create the powerful stories he gives back in his music. 
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"A buck that bought the bottle coulda struck the lotto" - Nas, 1994
"Hennessy: Never Stop, Never Settle" -Nas, 2014
I know now that Nas had the wisdom of Tupac without the recklessness. Just imagine what Pac would be doing if he had made different choices...
love to see one of my all time favorite rappers on tv still. especially with the classic New York State of Mind song in the background.
This was my introduction to Nas. (I was a kid don’t kill me lmao) I can’t remember if this commercial came on during the nba finals or what but I went online and randomly saw people get hype about the song in the background so I checked it out and man… talk about timeless.
OMG in the video is fashion model Tenika Mahoney (0.10 secs). We worked with her back in 2010 when she was performing at the MOBO Awards with Nelly. Now she is a face of the powerhouse brand Hennessy and working along side NAS. Keep on going girl, believe in your dreams!
Nas saN, "I tell the stories that need to be told". true story. Thanks Nas
Iconic
imagine this being a intro to anime
Classic commercial
I saw it kid
🥃 🐇🐰
Poison??
Nas sold out quicker than McRib . Hahaha never say never buddy
Nas has sold out.
How?
A real Muslim would never promote Alcohol. Nas a good rapper, but a fake Muslim . Alot of fake ones in the hip hop industry. Salaam alaikum.
Righteous Servant 29 what you said is true...but another truth is he was sold from day One
this guy nasa sounds just like rick from the youtube channel looknowtv lol! Someone just linked me in on a forum.
Boy compared to some other MC's from the era he's not even close to a sellout (from a music standpoint)
I'm not a Muslim, if ya'll wanna call him a sellout based on religious laws that's fine, I get that. But is Nas even a Muslim though? He's never been clear on religion.
gay