When the wave breaks there, don't be here: The story of Laurie Towner
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- Опубликовано: 1 окт 2024
- By Marcus Thompson
Affectionately known as the ‘big three’ the surf industry’s biggest players Rip Curl (Torquay, Vic), Billabong (Gold Coast, Qld) Quiksilver (Torquay, Vic) all have their roots in Australia.
The companies grew from the back of cars and garages, servicing a small but growing surf population during the 1960s and early 1970s with clothes and surf hardware.
By the late 1970s surf culture had become a global phenomenon and the fascination surrounding surf culture led to unprecedented growth.
By the late 1990s the industry’s value was estimated at $10 billion.
Fast forward to the late naughties, the industry bubble was ready to burst. The global financial crisis of 2008, an over-saturation of surf culture in the marketplace and the rise of online retailers all contributed to the downfall. For core surfers the industry had lost its way. It was brought to its knees and is yet to recover.
As in most cases when industries fail, those who lose their jobs adapt their skill set and apply their tools to a new industry. But for the surfers whose job it was to surf to market the multi-billion dollar industry, the job openings were slim. There isn’t a big market for surfing critical, high-risk mountains of moving water outside the surf industry.
One surfer who was riding the wave and was plunged into the depths as the industry fell apart is Laurie Towner, regarded by many as the greatest big wave surfer on the planet. Laurie, like many former pro surfers works a trade and surfs between shifts.
Cover Image by Timothy Bonython
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Words to live by: appreciate every hour, be a father to your children, husband to your wife and the type of friend you'd like to have.
K
K
Surfing isn't a sport, it's an antidote to all the things in life that sometimes piss you off.You might have crappy job,a bashed up old car,and a board full of dings,but every now and then you experience the takeoff, the board comes alive,and you become earthed to some kind of current,the antidote........
jeff jeeves that current... crawls through the legs and plugs you into something... without name. If you've been there you know and the feeling is infinite yet leaves you hungry for more.
I've been there hundreds of times. It's like nothing else in the world
Indeed
Same reason I climb
The biggest thrill is being first out, in the biggest sets all to your self watching other surfer on the bluff chant and dance after you've been blown out of the tube to kick out and paddle back to the break. I sit and watch way outside knowing they won't make it through the soup. The Hook is just too big. Early '70 surfing the Santa Cruz 41st ave with Punch my Belgian Tervuren dog after Vietnam surfing on my AIPA like my hero Ben AIPA. Money can't buy hearing AIPA, AIPA, AIPA,.....
"When the wave breaks here dont be there, or you're gonna get drilled." - Turtle
Yeah. No
Barney. But I'm not a barney. Brotha brotha kind
He doesn't even know hes joj
He so barney he doesnt even know he's barney
Down here we treat friends mo betta
4:42 right there is priceless... That my friends is why we become fathers and realise at the end of the day, money means nothing. Family is everything. Damn that brought a tear to my eye seeing that. What a great bloke.
Preach brother!
dutch1171
G
dutch1171 right on brother
Let me know how feeding a family on no money works out for you. Money isn't nothing, it just isn't the most important.
Money is nothing until you don’t have any. Come on!
i've known laurie since he was 13-14 he's always been a real good dude
“Spectacularly-ly. ... It ended spectacular. Ly. .... It basically just blew up.”
Mad surfing skills and appears to be a humble as well. Cheers mate!
Stuart Hayward
Oh thank god he’s humble.
Laurie has been my favorite surfer for so long that I can't even remember how long, and I'm 67 and started at age 9...
my first memory of him is a photo of the boy at Ships, which is still on my wall next to autographed pix of Curren, Shaun, Rabbit, Owens, Propper, The Animal and others. This video is precious to me. Live long and prosper, brother. Aloha
Nice story, Nelson!
Greetings from a guy from...Lugo!
What a great ambassador for surfing In Australia.
I started surfing in 1969 and now at 62 I still feel the Stoke however, like most things in life it is usually the good guys that get shafted.
Shame about that .
Just remember next time you are in a surf shop and are about to purchase a product make sure that it is one from a company that is ethical and not just chasing a buck !
Sad to see that surfing has become a "Business " with Bean Counters making the decisions.
What does “feel the Stoke” mean? Is it like being stoked? - a young American also 62.
“Chasing the big bucks” is the definition of a business, I’m afraid. :/
Lisa Schuster The rush, that feeling you get when you really enjoy something.
started surfing in 69 also, looking back, chasing waves I missed several opportunities in life to make a lot of money, would do it all over again, I was and am rich in life thanks to surfing.
redsammy ♥️
I have a lot of respect and admiration for this man. He lives a big wave surfer’s lifestyle, has an amazing family life, and yes that’s right: he works hard for a living too. All in all not too bad! He doesn’t really seem too busted up or bitter about not being a rich and famous pro. He seems grateful for his blessings. Great story.
What a fine guy! Beautiful family!
He seems like a good bloke with his head screwed on right. He can be thankful he was well paid to do what he loves for part of his life. Now he's gotta earn a living (like most of us) and enjoy surfing purely for the love it. That's not too bad an outcome.
Facts
+ Sushi Mamba "That's not too bad of an income"
His humility makes him that much more of a badass.
so in other words a tiler is a better surfer than the ones on contract and he does his part in his job and still finds time to hit the world's biggest waves
Well, surfing doesn't have the ability to establish itself as a regular sport due to it relying solely on nature. So casual fans who have to travel to crazy locations to watch live contests won't spend the money, thus turning them off to surfing all together. There's also a very very small market for the professionals to become nationally recognized or world famous. In turn, they don't get to sell merchandise like jerseys, equipment or even boards. If they are able to create more man-made waves like Kelly Slater's ranch, surfing will grow amongst casuals cuz they know exactly where to go and the know that there's definitely gonna be surfable waves that are exciting. Hopefully a big wave tour style pool can be created so we can see guys charge waves over 20-30'. I know that's probably never gonna happen, at least in my lifetime, but theoretically it can be done
As always my friend.
Robert Loblaw Big waves certainly take conditioning and commitment. JJF won the Eddie in all time conditions the same year he won the WSL championship so it's fair to say that the best big wave surfers are great surfers. Laurie Towner was in the wrong place at the wrong time in the surf "industry" but he survived the beatdown just fine. He has his head in the right place. The time he is spending with his daughter is priceless.
A great example of the quote: "Whatever obstacle comes your way, you gotta be prepared to jump over it!" Well done bro...
This is so well edited. Well told. What an inspiring dude.
Reminds me of this girl shes an absolute legend. We call her 3 story laurie. Jumped off the 3rd floor cause she thought the cops came to a house party when we were all underage....anyway shattered both ankles killed the vibe of the party. Shes a legend tho 3 story laurie
Waste of 8:28. Here’s the video summed up: in the 90s there was a surfing boom and surfers made a lot of money, then it went bust and they had to get real jobs. This particular professional surfer became a carpenter, but he still likes surfing
Its always important to gain a trade skill when it comes to a sport.
Yeah. Think about young girls modeling. The work pays you for being young while doing nothing to prepare you for life.
Who else thought this was gonna be a tragic crash story not a bunch of surfers whining they aren’t paid as much anymore
Would much rather watch guys like Laurie do their thing than support the direction WSL is taking the sport.
That’s some crazy surfing. Especially his paddle ins. Best of luck, may you live a long full life
And then are surfers, and surfers will do anything for a wave. The brave rescuers play a very big roll in water safety and without them, the death toll in big wave surfing would be very high.
Laurie's a cool dude. Respect for standing by his commitments and responsibilities to himself and his family through what had to be heavily stressful times. Came out the other end smiling and happier, it seems, than a lot of the aggro surf rats you see in the water with stickers on their boards.
as a father my dream would to be on a surf board with my daughters in warm water.. We live in northern cali.. jealous..
I grew up in Maine, and once you’re numb, the water feels fine! 🤗
Beautiful surf, beautiful family, and beautiful attitude ... i wish the rest of the world could live and have such a great view twards life ... may god be with us all
wow, have surfed since 1974...these guys are way more comitted...and talented then I have ever been...
let's support them...
All these guys screwed surfing and beautiful places lve been involved in surfing since the 60s recreationally and seen first hand, how mags , the so called sponsors. and of course the dudes who want someone to pay for their fun.
They've been very much part of destroying a wonderfull lifestyle ..
And these guys think they are so entittled .. listerning this confirms they are just bunch self centred cry babies. Very few face the realities of real life ..being adrenaline junkies at others expense is not real life .
So your telling me all these huge waves being surfed that i watch are being surfed by tilers?? What a joke competition surfing is good and all but most people will click on the big stuff! And there not getting paid!!!! Figure that out! Start a youtube channel of your own with exclusive content of you surfing then see if companies get involved!!! Good ozzie battler!!!
Part of the problem is the rarity of the swells needed for surfable big wave conditions and their remote locations, neither being conducive to media. Cape Fear didn't even run this year after it was called on because there just weren't any swells during the month-long wait period.
I get what you’re saying, but how many Big Surf comps have you ever attended? People just aren’t interested in the sport to the degree where it earns enough money for people to live off of it.
Surfing is just like being a musician-WE ALL HAVE SECOND JOBS. I have been a professional trumpet player all my life, But I know Carpentry, Insurance, Car Rental, Hotel and Banquet work as well...
@@trumpetmano im a drummer of 30 years and played gigs for fun so i get your point!!! But these big wave boys should be earning big coin period!! Some of the most talented athletes on earth and highest risk takers!! To eat sand of these waves is a serious skill to survive even more so than actually riding the wave!! I did a bit of surfing in my time these guys are freaks!!! Such a shame they dont get paid accordingly!!!
always admired Laurie for his unnerving commitment
"Never tell people this"
Proceeds to tell everyone.
I don't understand how this guy's not making money surfing.
But until then, welcome to the grind.
It's not so bad ,besbesides it definitely helps you appreciate the things in life you really love.
Unless that is getting paid to surf.
Best of luck to you , peace
If Surfers copyrighted their performance in some way, ie, "If you film me you pay me" Would that mean they would not need sponsorship ?
Life is short and precious, good on ya mate!
Video description:
“Fast forward to the late naughties”
Autocorrecting the Australian accent?
90s = nineties, 00s = naughties
I love it! Oughts, Naughts, Naughties! (Can you imagine having to LEARN English?)
Whenever I see footage that looks like 0:34 I get nervous. Lol
Well done for taking real humble job ...tilers and tradesman of all kinds do alot more for society than any actor or billionaire.
It’s 3AM why am I watching this
Nobody buys surf brands clothes anymore because they are stuck in the 2000's refusing to let go of what once was and failing to keep up with the now. Go into a billabong store and all you see is baggy straight cut jeans, lame t shirts, oakley sunglasses and dc shoes.
Absolutely love my baggy straight cuts. Latest brand spankers Billabong boot jeans cost me a whopping $20 at a local op shop! But ... the original price tag of $100 was at least better than Levis 501 SKINNY IN BLUE at $160. They might be stuck in a certain "fashion" but no surfer worth their salt wears skin tight jeans. Too hard to get off if the surf's pumping. Fine for clubbing and there are stores for that, but these are "surf Shops" not hipster havens ... wait ... I could be wrong? 😂😂😂
Bro Australia is the biggest consumer of clothes in the world per capita so if they aren't making money is because their clothes suck.
$160 for Levis? Brah you're getting bent over a fuckin barrel. I pay like $40 for mine on amazon.
Totally agree with SuperHamlet666, they're fucking stuck at the 2000's. It doesn't need to be all skinny jeans, there are millions different types of clothes selling well nowadays, you gotta adapt if you wanna sell. Adidas created 'Adidas Y-3', they go to fashion weeks around the world and sell a concept. And that concept also helps to sell their more ordinary stuff, that they still make. So relax, surf brands wouldn't disappoint their main consumer that still like their baggy straight cut jeans and lame T-shirts. What would happen is that you would see a lot more stylish pro surfers, and non-surfers buying surf clothes again.
GreatFratsby
Yep welcome to 'straya mate. Grossly inflated prices. Why I shop Amazon USA as Amazon AU can be ridiculous. 😟🤔
*Aust* - www.amazon.com.au/Levis-Mens-Regular-Jeans-Blue/dp/B007TI205O is AUD $173 or USD $125 ... bent over a barrel and some. 🙃
*USA* - www.amazon.com/Levis-Mens-Regular-Jeans-Blue/dp/B007TI205O is USD $65
Instead of making a movie about how it crashed how about a movie about surfing....and the trip getting there new places never get old and stick a camera on the bottom of the boars and you see above and below...
Such a great role model, too.
Always good to develop a few skills in life. But never give up following your dream.
1:38 thats pure charge
or you'll get drilled. said turtle to Rick in 'north shore' dude.
I'm 52yrs brought up our home town Yamba Angourie our family left i was turning 16yrs old. moved to Burleigh Heads i started my plumbing apprenticeship but everytime the swell was on i was straight back home for it . Never missed plus earning big money working for big companies doing commercial jobs highrise. funding myself chasing waves everywhere for decades. Moved back turning 30yrs to home Yamba Angourie watching Laurie as a teenager already a full team rider. He is such a humble, grounded, gifted young man and his achievements in the big wave travelling free surfing career. he showed and delivered that he is definitely 1 of the best in the world in this chosen career. To hear that he got dropped and had his young family and loving partner that news i thought couldn't be true. unfortunately it was and i couldn't process this how Laurie's career with the name he had already built. they would end a contract drop 1 of the best in the world. and it's all over just like that we'll ive seen some clips on RUclips Laurie surfing now for Essential. and what shows you everything Laurie is was the clip him packing the family up. travelling Australia and Surfing many places ive spent decades travelling to . Watching him surfing many solid session's alone but the heartfelt moments. are Laurie out surfing with his wife and kids are priceless and fishing or free diving bringing in the dinner. A true waterman and devoted family man wish you all the best in the future plans Laurie.that life will provide you and your family with everything you deserve 🤙🤜🤛🍻🥂
1) Surfing lessons part time from World Class Big Wave Surfer
2) Sales spokesperson for new surf brands
3) Flip jeskis, paddleboards, windsurf boards and smaller boats for profit- someone comes to buy shit from you and you tell them as a pro big wave surfer you'd recommend this, that's a unique sales pitch
4) Motivation speaker- very few people have balls to go out miles out to ride mountains of water
5) Generate social media presence, obviously guy has some name recognition and well respected
6) Write a book and get your website with blog/forum that you can later monetize
It's not rocket science to make a living in Western world. There's a lot of money to go around, you just have to reach out and take it.
My opinion, Surf lost its soul sometime in the late 80s early 90s the real surfer was trunks , board, wax, dreams, today there isn't a place that hasn't been surfed, jet ski hellga, air pocket vest, breathing apparatus, internet, the real Daddy O's were a bread apart, sculpted, dauntless, refined, they broke down the door for what is today's surfer, but hats off to all surfers, nothing last forever!!!!!!!!!!!!!!!!!!!!!
Yes, "you figure things out when you're older" and you learn there are important things to live for, like family! I used to heli-ski when it first started, and even today, I marvel that I was never caught in an avalanche -- lucky indeed! And I used to dive but I never courted danger, I've seen too many lives lost to not value my own! I knew my limits and did not press them. I don't know if I'd dive today, with so many sharks coming in close due to the slight elevation of ocean temps, and I never pressed my luck going deeper than I knew was safe. It's easy to get caught in the moment, but you look at your fathometer and say OMG I better go up, gradually! I never went more than a few feet into a cave and I wouldn't go unless the tide was going out. There's just too many phenomena that can happen at a second's notice. I did some very daring things when young that I wouldn't chance for anything now, like bungee jump! And certainly not in the dark anywhere!
Sound like you’re ready to try wind surfing in a wing suit haha! I’ve always been a total coward, and I’d rather have been like you - the happy medium. 😊
Im a 12 year old girl and it is my dream to surf a wave like this. My parents ont let me but ivd been wishing for so long that when im 16 im aloud to!
Go get em!
What a gentleman!!
sucks when nobody needs you..try getting old...lol..least still here.i miss surfing more than anything i ever did in my life.i only got to try few years but nothing else in life compared to surfing ever.even though i sucked i loved trying...would love to be sitting on the outside one more time.but will never happen.
Albeit incredible what these people do, unless it's generating money, you can't really argue that they have a right to be paid for it. Passion comes first.
great story
You got it backwards 🤦♂️ it's "if the waves break here don't be there" or you gonna get drilled
Man, that is one awesome guy!! Sincere compliments!!
Seems like a nice guy. Bags of talent.
Quicksilver and Billabong make crap. Their clothes are lame and fall apart. Greed, exploitation.
Nobody listens to turtle
No money can pay for the price of getting spat out of a huge barrel! Legend for recognition! From west oz underground :)
Hey, I’ve never done more than body surfing, but I would spend whole long afternoons “down Maine” just jumping over waves at that spot before they begin to break. Heaven. Bliss. Endless youth.
I don't understand this video the top 8 surfers in 2019 made from 3 million to 1 million for that year why can't Laurie make bank like those guys, what am I missing here . Can somebody help me with this , it makes no sense to me
What a bloody legend! Wish there were more blokes like this getting it done.
Hopefully, when I'm reincarnated... the universe would grant me huge balls like his for my next life.
You have to have a few loose screws to charge hard for years non-stop❗
Laurie is my fave. What a guy...
Thanks in advance to anyone who can answer this. Do people who are paid to be young, like models and hip hop stars and athletes - everyone who peaks way early in life - do they have mentors to tell them to save up while the big money is coming in? Youth doesn’t age well, but part of being young is not knowing that!
What a legend!! He should get a million dollar a wave!!! Especially those waves he's surfing!!!WOW!!! Woooohoooooo
Surf brands are a business. If you're working for them and not making them money, you're shown the door. I'm glad this bloke is doing well now.
Aw so sad he had to get a job
Great vid, legend who has lived it, paid his dues, & now is grounded with a beautiful family , dude did good ! Bless ya !
What a legend!
wowzersss
1:42 OMG!!
This guy wasn't really a soul surfer. Chandler would be pissed.
These guys need to learn how to market themselves and not depend on sponsors. If anyone photographs you, they have to pay up. You must have a mindset of the minute you leave your house, your getting paid.
Amazing surfers but media get over yourself and get a real job . Stop ripping surfing off for your self centred egos .. good on Laurie being a real man
Or you're gonna get DRILLED!
haha no one else gets it because they havnt seen north shore!
No one ever listens to turtle
I want to give a shit about this documentary on a random surfer but i just dont,sorry random dude but i dont give a fuck about you.
Some of the greatest surfers I’ve seen in my life were guys who did it just for the fun of it, never got paid a cent, some never even bothered to compete. Just for the thrill
Man I’d live to see him on a big wave agin
This guy is an inspiration. Winning attitude and he knows what's most important - family.
wie man sieht ich bin die unfähigkeit in Person was real world ereignisse angeht.... Keinen Plan von tuten und Blasen und werde tag täglich von allen hier draußen verarscht und fertig gemacht....... Ein Leben lang... so weit bereits dass meine einzige Taktik die ich kenne um an wen ranzukommen darin besteht mich verarschbar zu präsentieren um wenigstens belabert zu werden
how much revenue did he generate for billabong? he had a good run. never won a big comp. never known beyond core surfers.
"Or you're gonna get drilled..."
Northshore is iconic!
Turtle from North Shore movie said that, didn’t he: when the wave breaks there...
Had to keep pausing the video to make sure the birds were in the video and not being eaten by my cat ,,
Laurie is one cool dude. Such a good man.
The man can surf...........to put it mildly.
Great surfer. Really stepped out.
I don’t get it. What happened? How did the industry blow up?
If you're going to quote Turtle than at least get the phrasing correct.
Surfing started in the counter-culture and then morphed into everything I hated. Surfers rode waves for the thrill, comradery and rebel spirit of it. Once it became more like sold-out NFL mainstream crap with cheerleaders on the sidelines, money and sponsors pumped into it - the surf culture suffered in my opinion.
I'm glad to see surfing being forced back to its roots where it belongs. Save the conformist, sponsor-emblazoned ridiculousness for NASCAR, the NFL and shit. I do think there'll be a huge resurgence of surfing as a sport once there's more large wave pools (see Kelly Slater's) across the country, but ocean surfing will still be different I hope and not as corrupted and impure as so many other sports are.
Mate pop some safety googles on when using an angle grinder christ
Top bloke ..enough said
Money can't buy happiness, it can only rent it for a while.
Hell man extraordinaire.
🙏
good on you, mate.
If i won the Lotto I'd sponsor Laurie immediately, no questions. He's one of the best surfers in the world. It ain't right that he has no surf industry backing, after all he's done for the sport. Fucking LEGEND !!!
Excellent profile of a damn fine human being!
Professional does not define charging
Hey man - dont stress about dough bro.. enjoy what Christ has given you - beaut kid and partner - :) epic waves man -
Couldn't have put it better..! It's all thanks to our Lord Jesus Christ, everything that's everywhere, it's all because of Him..!! Such utter beauty can be beheld in every part of His Creation, even the smallest ripple of water is amazingly beautiful..! Glory be to The Most High, Jesus Christ..! Peace be with you, friend.. :)
Get back to work surfers.
Redbull sucks😁