Leadership Skills: 5 Keys to Giving Constructive Criticism to Creatives

Do you get overly critical when leading creative teams? Here are five keys to giving constructive criticism from Phil Cooke that will elevate your leadership skills in the creative process. philcooke.com If your team is missing the mark in building a website, designing a logo, or producing a video, these tips will help you convey your vision in a way that shows value and empowers creatives to their best work.
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More About This Episode Leadership Skills: 3 Keys to Giving Constructive Criticism to Creatives #shorts
If the work your creative team is producing misses the mark, don’t jump to conclusions. Here are five key things to keep in mind to help you offer constructive criticism:
1. If the project misses the mark, don’t jump to conclusions. Sit down and talk. Be conversational, not confrontational.
2. If it misses the mark, were the instructions clear? Did you convey your vision well?
3. Don’t let criticism of the work be mistaken as criticism of them. Focus on the work they do and don’t let your criticism become personal.
4. If it’s good, give them the credit. Take the time to value your creative team.
5. Be specific. The more specific you can be in the changes you’d like to see, the better.
Read more about leading creative teams here: Ten Critical Keys for Designing a Creative Culture
www.philcooke.com/ten-critica...

[@worldwins]

you are so dead on with this. Its consistent with every positive (and negative!) experience I've ever had - speaking from BOTH sides of the equation! Thanks Phil for another great piece of advice. You are a true "beyond expert" in your field.

[@PhilCookeOfficial]

Thank you! It comes from a lot of hit and miss learning. :-)

[@PhilCookeOfficial]

How would you rate yourself as a leader giving notes to you team? 1 means you need some work... 5 means you're empowering your team to do their best work.