the TRUE COST of your makeup - Tiktok didn't teach you these...

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  • Опубликовано: 29 ноя 2024
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Комментарии • 639

  • @mus1quenonst0p
    @mus1quenonst0p Год назад +571

    your content is killer lately. thanks for really giving us the details and pulling back the veil for us. i think it’s important, especially because makeup prices are rising like crazy.

    • @jkopf927
      @jkopf927 Год назад +14

      Agreed! I love stuff about this, a true makeup geek lol

    • @sara31773
      @sara31773 Год назад +4

      Definitely giving us an education. 👍🏻👍🏻

  • @lizmillner414
    @lizmillner414 Год назад +273

    Marlena, you have been killing it with everything you have uploaded lately and we all thank you for sharing your vast knowledge with us! I think you are one of the most skilled and honorable people to watch..I pretty much love and respect who and what you stand for! Thank you. Thank you. Thank you!

    • @MarlenaStell
      @MarlenaStell  Год назад +22

      So glad you’re loving this content! ♥️

  • @livesouthernable
    @livesouthernable Год назад +173

    As a business owner myself, I loved watching this! It costs a lot of money to run any business ethically. I enjoyed hearing your unique insider’s perspective on the makeup industry.

    • @stefanelisabethgabriela4259
      @stefanelisabethgabriela4259 Год назад +3

      Is it actually possible to run any business 100% ethically? I've been wanting to start a business for years now and it's the only factor that keeps me from taking a leap of faith and do it.

    • @livesouthernable
      @livesouthernable Год назад

      @@stefanelisabethgabriela4259 yes it is. Honesty is the best policy. I don’t have the time or the energy to be remembering lies.

    • @lanabk528
      @lanabk528 Год назад

      As another business owner who sources components sustainably, we are committed to only supporting those who have rigorous standards. It's in our company's ethos. You can be part of social capitalism and what sets you apart. Take the leap! I guarantee you won't regret it!!!!! Best of luck

    • @lunamcnally2062
      @lunamcnally2062 Год назад

      @@stefanelisabethgabriela4259multiple business owner here. Of course it is! How? Just do right by people even if it costs a lot of money. Own up to your mistakes. See things from the customer/client’s POV but don’t let that compromise paying yourself and your business appropriately. If you’re an employee, you’re absolutely not in charge of a company’s decisions. As an owner, the buck stops with you.

  • @fbiagentfrank
    @fbiagentfrank Год назад +31

    Charlotte paid all that for a fancy cap, meanwhile every time I open that bottle I get chunks of red paint stuck to my hands. So annoying for an expensive product.

  • @sweetmarcipan
    @sweetmarcipan Год назад +172

    I love it Marlena! Could you please do the same talk about different lipstick formulas? I'm quite curious to learn how the cost of lipstick is build up.

  • @itsarsulj
    @itsarsulj Год назад +64

    As a makeup/skincare packaging designer, this video is on point and it brings me so much validation to have you speak on everything that goes into a product, especially the packaging. Your content has truly become one of a makeup geek and I love it.

  • @sashlyzPR
    @sashlyzPR 11 месяцев назад +2

    This so feels like old school Makeup Geek. When my twins were 4 years old (now 17) and I would relax after putting them to bed to enjoy Marlena’s videos. ❤

  • @Patti-1962
    @Patti-1962 Год назад +15

    Because of serious chronic health issues, I had to retire very early. I decided three years ago that I was going to stop buying high end makeup and skincare products. I took a year and watched lots of RUclips videos, buying products that I thought would work for my skin, with my goal being finding affordable products to replace the high end ones. I can honestly say that at this point, I love my makeup collection, and everything is affordable!!! One thing that I love doing is mixing complexion products, like a tinted moisturizer with a more high coverage foundation to get that perfect coverage for my taste.
    Your content has been SO AMAZING, Marlena!!!

  • @Eternalstring21
    @Eternalstring21 Год назад +1

    Marlena please keep doing this and make a shorts/tiktok series evaluating different product's worth!!

  • @helpfulnhappy
    @helpfulnhappy Год назад +75

    Now that Natasha Denona has done numerous midi palettes, I think she needs to sell the shades as singles so that we can replace panned shades or trade out shades we don't use for shades we would use. Why else did she give us the little holes in the back of the palettes to pop out shadows? Not just to move around the existing shadows.

    • @karichaney5934
      @karichaney5934 Год назад +2

      I was thinking the same thing!

    • @rcarr4850
      @rcarr4850 Год назад +4

      I think the holes are so that if you want to make a Z palette with all your most used or favorite shadows from different brands so you don’t have to take out ten palettes to do a look, these make it easy to do so.

    • @majas841
      @majas841 Год назад +1

      For travels, or for touch ups while going out or to make your desired rows in the palette like you prefer

    • @vannareyne6336
      @vannareyne6336 Год назад

      @@majas841 It makes me so upset that the 5 pan palettes don't fit the midi pans specifically because I want it for touch ups or travel

  • @manuelafreitas3253
    @manuelafreitas3253 Год назад +48

    I'm from Brazil and those name brands here cost sometimes the a whole month of food for 2 people. Sometimes we get carried away by influencers and wanting a certain brand just for looks or name alone. I feel like learning these informations really brings a light to what exactly I'm buying whether it's imported or not. But specially for when I'm looking to splurge a little bit

    • @flowerfinder-f1e
      @flowerfinder-f1e 8 дней назад

      This is so true. All the makeup I purchased in Brazil was expensive even when converted to dollars, not to even mention the salário mínimo. The most important things always is the formulation and the technique of the artist

  • @lauralyndsey
    @lauralyndsey Год назад +47

    I’ve asked for this type of authentic content to be shared for years. (Not to disown the brand(s) but rather, out of curiosity or to be aware and gain the knowledge. Honestly, what’s wrong with brand authenticity? It goes a long way with brand loyalty! JS). Thank you for listening to us! We love you! ❤😊

  • @deenayounis2619
    @deenayounis2619 Год назад +1

    We NEED more videos of this please! I could spend hours watching this..
    there are so many products we want to see here as well! ❤

  • @AngiePerezTV
    @AngiePerezTV Год назад +1

    The ending 😅 Priceless!!! Thank you, Marlena, for breaking this down for us 🥰

  • @kayladamour
    @kayladamour Год назад +31

    As someone who grew up watching your content as a teenager and now works in the makeup packaging industry, this was an incredible video! You are absolutely spot on and it was so cool to hear your honest take on these! Would love to see more of these kinds of reviews! ❤

  • @loco7357
    @loco7357 Год назад +6

    “BECAUSE I’M A MAKEUP GEEK”… same girl same! That’s why we are here and ONE of the MANY reasons we love you Marlena!!!

  • @maggiec5311
    @maggiec5311 Год назад +78

    Can you please do a video like this about skin care? That would be amazing! Love you girl ❤️

    • @MarlenaStell
      @MarlenaStell  Год назад +37

      I wish I could but skincare is outside my product development sphere BUT I can give skincare recs if that’s helpful? 🥰

    • @christinat4689
      @christinat4689 Год назад +6

      @@MarlenaStellit’s time to make a skincare line. 🤞🏻

  • @stephaniehawk9389
    @stephaniehawk9389 Год назад +46

    Why Marlena is still the Makeup Queen! ❤❤❤❤

    • @MarlenaStell
      @MarlenaStell  Год назад +3

      Aww thank you :)

    • @brandyparks9674
      @brandyparks9674 Год назад

      @@MarlenaStellhow can I reach out to you about an order from Makeup Geek? I’m just looking for tracking. I hit the contact us on website and it wouldn’t let me. Thanks ❤

  • @jenniferR-bl7gj
    @jenniferR-bl7gj 5 месяцев назад +1

    More of these videos! Love learning more of the back story and how to make more informed choices ❤

  • @chasingdharmaify
    @chasingdharmaify Год назад +1

    Loving your recent content! Our original queen is back!

  • @sleepingsleepsleep
    @sleepingsleepsleep Год назад +3

    This info is INVALUABLE in the current oversaturated makeup space - so many companies and creators claiming one thing about margins while the truth is something else entirely.
    Thank you Marlena!

  • @pamcooke61
    @pamcooke61 Год назад +1

    You are killing it! This is what we want to see!!

  • @DanaFruit
    @DanaFruit Год назад +23

    Your content lately is great! Would love a similar breakdown of the cheaper brands like essence and ELF and catrice

  • @lisadeangelo244
    @lisadeangelo244 Год назад +19

    You are like a magician teaching us all the tricks. Yes, more of this so we consumers can make informed choices. Thank you!!

  • @mobehindtheskin
    @mobehindtheskin Год назад +3

    Why is this the most fascinating video I didn’t know I needed

  • @misskimberly5
    @misskimberly5 Год назад +6

    Can you talk about the margins on a big sale like the 21 days of beauty where some items are 40-50% off? Assuming the brand is the one who has to eat % off?

    • @lili7727
      @lili7727 Год назад +1

      It would be the store eating it because they are running the sale, however they order more products for these sales and get bulk buying discounts. They are loss leaders to encourage overall sales throughout the stores/ website

  • @OrleidisLozada
    @OrleidisLozada Год назад +3

    I can't believe soft touch costs extra, and that stuff gets so nasty after a few months!! 😣

  • @gabriellaleone9016
    @gabriellaleone9016 Год назад +9

    This was FASCINATING! I would love to see more videos like this. Having this type of information helps me to make a more informed choice instead of just getting influenced by reviews.

  • @annadonville8331
    @annadonville8331 Год назад +1

    Brava 👏🏽👏🏽👏🏽 Please do MAC!!! Specifically their eyeshadows

  • @ProfMary
    @ProfMary Год назад +26

    Very informative and enlightening, Marlena! Fascinating to hear all that goes into makeup products. It was helpful to have someone in the industry who knows what is involved to explain this to us. Thank you for this video.

  • @BRITCLARKE
    @BRITCLARKE Год назад +5

    Marlena is out here killing it with content!!! So great to see you so much more often!

  • @Lynnonymous
    @Lynnonymous Год назад +10

    This makes so much sense. I always though some brands we were paying for the name. I'm loving all the videos you've been doing!

  • @MoonWitch77
    @MoonWitch77 Год назад +3

    I love how you’re sharing the BTS of cosmetics brands and their reasons behind their decision-making. It helps us consumers learn how to spend our money wisely. 🖤🖤🖤

  • @latherandlace
    @latherandlace Год назад +17

    Love your content lately, Marlena! Learning so much! Hope you continue to be on RUclips!

    • @MarlenaStell
      @MarlenaStell  Год назад +1

      Thanks so much! Hope you’re doing amazing! Happy Monday ♥️

  • @i_am_whole_again
    @i_am_whole_again Год назад +2

    Girl!!! You are just showing out with ALL the tea lately!!! I love that you are willing to actually be TRUTHFUL and not lying to people to get your coin. We appreciate you're willingness to chance the wrath of the $ Grubber big corporations

  • @noobegirl
    @noobegirl Год назад +1

    This video deserves more views

  • @littlereddstar5264
    @littlereddstar5264 Год назад +11

    Knowledge is power and you’re giving us that power by telling us all this. I’d love to know if parent companies can shuffle formulas from brand to brand just in different (more expensive or cheaper) packaging…Like Estée Lauder Tom Ford and or Becca to MAC.

  • @MsMusicVideoLover
    @MsMusicVideoLover Год назад +16

    I appreciate your honesty so much Marlena! Thanks for sharing your knowledge with us as well as your talent.

  • @gamaw5247
    @gamaw5247 Год назад +16

    Thank you soooo much Marlena. The sharing of your knowledge is allowing us to be a more educated, discerning consumer!❤

  • @racheloconnor8657
    @racheloconnor8657 Год назад +2

    Your videos are so interesting and educational. I always come away thinking how I can use what I already own more effectively rather than feeling I need to buy a bunch of new products, which is rare these days being bombarded with new launches all the time.

  • @katiacalejomora2480
    @katiacalejomora2480 Год назад +1

    Thank you for such an informative video; can't wait for Make-Up Geek Academy :D !

  • @paulaz5071
    @paulaz5071 Год назад +5

    These videos are SO freaking good! For a makeup addict like me, it’s extremely eye-opening to hear this level of detail! You are a genius Marlena!!

  • @morganelizabeth2140
    @morganelizabeth2140 Год назад +1

    Love!! Can you please do a video on what products you need that’s high end vrs drugstore I remember on one video you did this and said Foundations you need to try and get high end their better for your skin and all that?

  • @StormSongs7
    @StormSongs7 Год назад +7

    I’d love to splurge on a few high end cosmetics but most add a “signature scent” to them. Fragrance does nothing for the health of skin, as far as I know.
    I purchased a Clinique foundation for the simple fact it had no added fragrances.
    Thank you so much for all the work and love you put into your videos.
    The info in this video is fabulously fire. ❤️‍🔥

  • @janvann8386
    @janvann8386 Год назад +1

    I’m loving your videos!! I don’t want to hate TikTok but I hate the misinformation that it’s feeding people. Especially younger people who don’t know that they’re being given bad information.

  • @MiladyMarie
    @MiladyMarie Год назад +3

    You are just the most informative and educating channel on here. I loved this video so SO MUCH! I think we all would love more of these videos!❤

  • @popkorng
    @popkorng Год назад +5

    Your content lately has been 🔥🔥

  • @FulcrEm
    @FulcrEm Год назад +1

    Could you compare to dupe products this way? Like Elf halo glow vs Charlotte. Or the Alter Ego vs Natasha. It would be interesting to see why it's worth purchasing the more expensive.

  • @monas.6839
    @monas.6839 Год назад +1

    I have never understood when people complain that packaging isn’t fancy or pretty. My belief is that I can’t wear packaging, so as much $$ as possible should be invested in quality ingredients and fair labor.

  • @janfranklin2114
    @janfranklin2114 Год назад +3

    Excellent information. A comparison of ingredients in luxury brands and less expensive brands would be excellent. Question, there has to be something about the CT foundation other than the packaging that keeps you reaching for it and purchasing it repeatedly. What is it? I’m actually impressed with Jones Roads deciding to give the consumer more product over an expensive package, just my two cents.

  • @lucindahernandez3779
    @lucindahernandez3779 Год назад +4

    I would love to see this same topic on fragrances.

  • @geofftab6224
    @geofftab6224 Год назад +1

    ❤ this is exactly what I am interested in.... really appreciate this content!! Lisa xx

  • @lisatiberi7448
    @lisatiberi7448 Год назад +1

    The only product that I've kept the outer box from is a Pat McGrath mothership palette. That box is so pretty!

  • @cherryberry9468
    @cherryberry9468 Год назад +1

    I’ve always said, I’d rather pay for quality product over packaging.

  • @Unfilteredmummymakeup
    @Unfilteredmummymakeup Год назад +5

    This is such an eye opener thanku so much for this ! I've heard brushes are cheap... But it's good to hear about other items xx

    • @MarlenaStell
      @MarlenaStell  Год назад +3

      Brushes it depends on the quality of the fibers/hairs used and many other factors- some are cheaper than others

  • @joymuranaka2580
    @joymuranaka2580 Год назад +6

    Thanks, Marlena! I love this! I worked in supply chain my entire career…pharmaceutical and then at Coca-Cola here in Atlanta. You are so spot on. Love the education you provide. Again, thanks.❤

  • @angel_existential
    @angel_existential Год назад

    I always thought the holes in the back of the makeup were for preventing moisture. Thank you for addressing things so precisely. 💖

  • @arianagandu
    @arianagandu 11 часов назад

    PLEASE make more videos like this! especially on your opinions of popular products and if they're worth it. I'm so tired of wasting money at sephora on stuff I end up hating :(

  • @RaelNikolaidis
    @RaelNikolaidis Год назад +5

    I love love love your educational content! And (this is a separate thing ) thank you for the recommendation of lactic acid! I started using the lactic acid + HA from the ordinary almost three weeks ago, and OMG! My skin is looking and feeling so much better! I’m fifty and had crepey fine lines, dryness etc. And now I don’t. It’s that simple. I simply don’t have dry flakes, my fine lines have decreased almost to non existent and my skin is producing natural oils again. I noticed that last night, which I had not expected, but the suppleness of my skin has returned. You said it would work. I trusted you and I am so glad I did. Thank you so much, Marlena! Can’t wait for Makeup Geek Academy! ❤❤❤

  • @akocs
    @akocs Год назад

    would totally watch an entire series of this

  • @allin9631
    @allin9631 Год назад

    This is probably the best most makeup video I have ever watched! Thank you Marlena!

  • @saraahmed-eo7ts
    @saraahmed-eo7ts Год назад +1

    I would love to see a part 2 of this video ❤

  • @meganivanyos3232
    @meganivanyos3232 Год назад

    Marlena bringing the best beauty videos on RUclips!

  • @isabellecloutier1799
    @isabellecloutier1799 Год назад +2

    Essence cosmetics and Maybelline please!😇

  • @veronicarito6580
    @veronicarito6580 Год назад

    Oh Marlena I follow you for 7 years now and I have to say that your videos are better and better each time! 🙌🏻❤️❤️❤️❤️❤️❤️❤️❤️

  • @Wheresmycoffee162
    @Wheresmycoffee162 Год назад +1

    The best and most honest RUclipsr! The only one I trust. Thank you!❤

  • @Makeupry
    @Makeupry Год назад +3

    I LOVE this series! I love how much I'm learning from you... and I've gotten to a point where I feel as though there isn't much to learn anymore (I'm a MUA AND have been here on YT since 2009 as well). I appreciate this refreshing and informative look at the beauty industry. Thank you!!

  • @SaraDhooge
    @SaraDhooge Год назад +14

    Taught me how to do make-up. So glad to have you back on RUclips & love the content! You are still learning me (and all of us) so much 👌. I never buy expensive eye pencils anymore thanks to your insights 😄.
    Would love to hear your thoughts on Patrick Ta eyeshadows. Are they really going bad with mold or is it ingredients separating like the brand says?

  • @Lmr2021
    @Lmr2021 Год назад

    Can you make more of these??? Omg this was so enjoyable. I out it as background while doing laundry and laundry time flew by lol we need more!!!

  • @alexandramaria818
    @alexandramaria818 6 месяцев назад

    Loved this video! Would love a series - like reviewing all Chanel to see which ones within the brand are worth it!

  • @truecrimenut6696
    @truecrimenut6696 Год назад +1

    This is a fabulously educational video Marlena! Yes, I would love to see more of these.👍

  • @RobinGH
    @RobinGH Год назад +1

    This was fascinating! I didn't know any of this, and now I feel like an insider. I'd love more analysis videos of other products.

  • @sandraarlauskiene3404
    @sandraarlauskiene3404 Год назад +3

    Love how informative this is! ❤
    Although, I keep thinking about the expiry dates on makeup. Like Charlotte Tilbury Flawless Filter Marlena mentioned that it could last up to 3-4 years but liquid products tend to have only 12-18 months. So it feels like sometimes brands tend to sell way too much product, which is barely ever being used until there is none left(unless you’re a pro makeup artist of course or if it’s a foundation that’s being used every day). I guess what I’m trying to say is that maybe smaller packaging with less product which could be safely used up until it expires = more affordable but still good quality/high end product for the consumer? 🤔

    • @rupunzel5972
      @rupunzel5972 Год назад +4

      Hmmm...Only living things can expire and I found it refreshing to hear an American not wastefully throwing away perfectly good products because of an arbitrary date. Yes, products have a jar saying that they've been safety tested for x months. But that doesn't mean that it is automatically dangerous beyond that point - otherwise most British & European makeup wearers would be in hospital. Makeup and skincare aren't cinderella's pumpkin: they don't immediately go from good to bad on the strike of midnight!
      Manufacturers of cheap clothes often slap "dry clean only" labels because it's not cost effective to test various cleaning methods. Similarly, brands don't want spend what it would cost to test a product for 4+ years. That doesn't mean that the product is dangerous after the open jar date - just that they haven't invested in testing it beyond that time.
      Since the 90s, expiry days are *generally* not allowed on any goods here in UK/Europe unless something is genuinely dangerous (poultry, fish, medicine). This is because it was *proven* that expiry dates were responsible for

  • @Makeupbysoniaahuja
    @Makeupbysoniaahuja Год назад

    Please do a price breakdown and detailing video for rare beauty products too❤

  • @shellykozun3813
    @shellykozun3813 Год назад

    This is one of the best videos I have ever watched on RUclips! Thank you for all of this insider information Marlena!!

  • @Allyson6C
    @Allyson6C Год назад +1

    YES!👍 I’ve not seen ANYTHING out there quite like this - not from anyone watch & trust. This is going to be GOLD for so many! I’ve learned so much from Marlena over the yrs ❤

  • @micheledowning1199
    @micheledowning1199 Год назад +1

    Fantastic video! I was surprised about distribution. I always thought stores took a % of the sale. But of course then they would only get paid if the products sell. I’d be interested if it’s priced by unit in the store or the amount of space the products take in the store.

  • @MsRaindropps
    @MsRaindropps Год назад

    Loved this video Marlena! Especially around a time period where we are trying to watch our dollars and get more bang for our bucks.

  • @karikelly2797
    @karikelly2797 Год назад

    DAMN that was informative. You are on FIRE, Marlena. I miss MG terribly. Every time I finish an eyeliner, I weep a little .

  • @yannybravo
    @yannybravo Год назад

    thank you for taking us all to business school ♥️

  • @a.p.9381
    @a.p.9381 Год назад

    Would love a ‘best value makeup’ video!!

  • @MrErickmodel
    @MrErickmodel Год назад

    Would love to see a video like this for skincare products

  • @FranM-11
    @FranM-11 Год назад

    Always enjoy your insider info on the industry. So interesting!

  • @kimodell101
    @kimodell101 Год назад

    Wow, loved the content you’ve been uploading. Watching you always makes me bring out my OG Makeup Geek shadows.

  • @katebeautyx8393
    @katebeautyx8393 Год назад +1

    Love this content. There are not many people that have all the facts and aren't biased ❤

  • @Haydenlaken
    @Haydenlaken Год назад

    This would make for a great series for new releases. Loving all this new content.

  • @WYGOWarrior
    @WYGOWarrior Год назад

    I love this type of video! Please do another one sharing the price of lipsticks, lip gloss and mascara! ❤❤❤

  • @gladius731971
    @gladius731971 11 месяцев назад +1

    Oh my God. This should be always a staple in every professional cosmetic person. Creator like you. Thank you. You have saved me now money and time and where to spend my money. 2024 will be a year of savings and buying quality products instead of just buying. Thank you again.

  • @theonlycreativeurge
    @theonlycreativeurge Год назад

    I could watch this all day long with different products. Amazing analysis and easy tips to utilize while shopping.

  • @michellejones-cq6vm
    @michellejones-cq6vm Год назад

    Love this! It's such an eye-opener for me about makeup. I have always thought makeup is too expensive. I am working on taking care of myself more, and this video really helps me to understand the value you are paying for. This allows me to spend the money because it makes sense now.

  • @nafeesap.5564
    @nafeesap.5564 Год назад

    Watched from start to finish, very informative. Your content is unique and helpful.

  • @MissGDC
    @MissGDC Год назад +4

    Thank you for always being kind! ❤

  • @junebug_8976
    @junebug_8976 6 месяцев назад +1

    Thank You for this!
    Lots of valuable info!
    💚🧡

  • @case1962
    @case1962 Год назад +1

    Great video!
    Yes -- I'd love to see more. Especially if you did overviews of brands. That would be interesting to see.

  • @rachelwheeley216
    @rachelwheeley216 Год назад

    The next Paula Begoun! I loved this video and would love to see what you think about Chanel and Lancome! We need more!!!

  • @boringzilla
    @boringzilla Год назад

    This was such an amazing and informative video. Thank you so much for providing this service to the community!

  • @MarthaHW
    @MarthaHW Год назад

    Telling all the truths. I love it!

  • @fizzie.lizzzie
    @fizzie.lizzzie Год назад +2

    A great video! I love being an informed consumer, especially when it comes to makeup & skincare. Thank you so much!

  • @genbernier
    @genbernier Год назад +1

    It’s reminds me when I use to work in fashion and I had to do costing per garment.
    Very well explained, love everything you do 🫶

  • @patriciapalaroan1074
    @patriciapalaroan1074 11 месяцев назад +1

    Great info! Please continue doing these!