the TRUE COST of your makeup - Tiktok didn't teach you these...

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  • Опубликовано: 25 июл 2024
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    Disclaimer
    I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 14 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.
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Комментарии • 634

  • @mus1quenonst0p
    @mus1quenonst0p 9 месяцев назад +562

    your content is killer lately. thanks for really giving us the details and pulling back the veil for us. i think it’s important, especially because makeup prices are rising like crazy.

    • @jkopf927
      @jkopf927 9 месяцев назад +14

      Agreed! I love stuff about this, a true makeup geek lol

    • @sara31773
      @sara31773 9 месяцев назад +4

      Definitely giving us an education. 👍🏻👍🏻

  • @lizmillner414
    @lizmillner414 9 месяцев назад +269

    Marlena, you have been killing it with everything you have uploaded lately and we all thank you for sharing your vast knowledge with us! I think you are one of the most skilled and honorable people to watch..I pretty much love and respect who and what you stand for! Thank you. Thank you. Thank you!

    • @MarlenaStell
      @MarlenaStell  9 месяцев назад +21

      So glad you’re loving this content! ♥️

  • @livesouthernable
    @livesouthernable 9 месяцев назад +166

    As a business owner myself, I loved watching this! It costs a lot of money to run any business ethically. I enjoyed hearing your unique insider’s perspective on the makeup industry.

    • @stefanelisabethgabriela4259
      @stefanelisabethgabriela4259 9 месяцев назад +3

      Is it actually possible to run any business 100% ethically? I've been wanting to start a business for years now and it's the only factor that keeps me from taking a leap of faith and do it.

    • @livesouthernable
      @livesouthernable 9 месяцев назад

      @@stefanelisabethgabriela4259 yes it is. Honesty is the best policy. I don’t have the time or the energy to be remembering lies.

    • @lanabk528
      @lanabk528 9 месяцев назад

      As another business owner who sources components sustainably, we are committed to only supporting those who have rigorous standards. It's in our company's ethos. You can be part of social capitalism and what sets you apart. Take the leap! I guarantee you won't regret it!!!!! Best of luck

    • @lunamcnally2062
      @lunamcnally2062 8 месяцев назад

      @@stefanelisabethgabriela4259multiple business owner here. Of course it is! How? Just do right by people even if it costs a lot of money. Own up to your mistakes. See things from the customer/client’s POV but don’t let that compromise paying yourself and your business appropriately. If you’re an employee, you’re absolutely not in charge of a company’s decisions. As an owner, the buck stops with you.

  • @sweetmarcipan
    @sweetmarcipan 9 месяцев назад +169

    I love it Marlena! Could you please do the same talk about different lipstick formulas? I'm quite curious to learn how the cost of lipstick is build up.

  • @fbiagentfrank
    @fbiagentfrank 9 месяцев назад +29

    Charlotte paid all that for a fancy cap, meanwhile every time I open that bottle I get chunks of red paint stuck to my hands. So annoying for an expensive product.

  • @itsarsulj
    @itsarsulj 9 месяцев назад +60

    As a makeup/skincare packaging designer, this video is on point and it brings me so much validation to have you speak on everything that goes into a product, especially the packaging. Your content has truly become one of a makeup geek and I love it.

  • @manuelafreitas3253
    @manuelafreitas3253 9 месяцев назад +46

    I'm from Brazil and those name brands here cost sometimes the a whole month of food for 2 people. Sometimes we get carried away by influencers and wanting a certain brand just for looks or name alone. I feel like learning these informations really brings a light to what exactly I'm buying whether it's imported or not. But specially for when I'm looking to splurge a little bit

  • @lauralyndsey
    @lauralyndsey 9 месяцев назад +46

    I’ve asked for this type of authentic content to be shared for years. (Not to disown the brand(s) but rather, out of curiosity or to be aware and gain the knowledge. Honestly, what’s wrong with brand authenticity? It goes a long way with brand loyalty! JS). Thank you for listening to us! We love you! ❤😊

  • @Patti-1962
    @Patti-1962 9 месяцев назад +14

    Because of serious chronic health issues, I had to retire very early. I decided three years ago that I was going to stop buying high end makeup and skincare products. I took a year and watched lots of RUclips videos, buying products that I thought would work for my skin, with my goal being finding affordable products to replace the high end ones. I can honestly say that at this point, I love my makeup collection, and everything is affordable!!! One thing that I love doing is mixing complexion products, like a tinted moisturizer with a more high coverage foundation to get that perfect coverage for my taste.
    Your content has been SO AMAZING, Marlena!!!

  • @maggiec5311
    @maggiec5311 9 месяцев назад +79

    Can you please do a video like this about skin care? That would be amazing! Love you girl ❤️

    • @MarlenaStell
      @MarlenaStell  9 месяцев назад +37

      I wish I could but skincare is outside my product development sphere BUT I can give skincare recs if that’s helpful? 🥰

    • @christinat4689
      @christinat4689 9 месяцев назад +6

      @@MarlenaStellit’s time to make a skincare line. 🤞🏻

  • @helpfulnhappy
    @helpfulnhappy 9 месяцев назад +72

    Now that Natasha Denona has done numerous midi palettes, I think she needs to sell the shades as singles so that we can replace panned shades or trade out shades we don't use for shades we would use. Why else did she give us the little holes in the back of the palettes to pop out shadows? Not just to move around the existing shadows.

    • @karichaney5934
      @karichaney5934 9 месяцев назад +2

      I was thinking the same thing!

    • @rcarr4850
      @rcarr4850 9 месяцев назад +4

      I think the holes are so that if you want to make a Z palette with all your most used or favorite shadows from different brands so you don’t have to take out ten palettes to do a look, these make it easy to do so.

    • @majas841
      @majas841 9 месяцев назад +1

      For travels, or for touch ups while going out or to make your desired rows in the palette like you prefer

    • @vannareyne6336
      @vannareyne6336 8 месяцев назад

      @@majas841 It makes me so upset that the 5 pan palettes don't fit the midi pans specifically because I want it for touch ups or travel

  • @kayladamour
    @kayladamour 9 месяцев назад +30

    As someone who grew up watching your content as a teenager and now works in the makeup packaging industry, this was an incredible video! You are absolutely spot on and it was so cool to hear your honest take on these! Would love to see more of these kinds of reviews! ❤

  • @DanaFruit
    @DanaFruit 9 месяцев назад +23

    Your content lately is great! Would love a similar breakdown of the cheaper brands like essence and ELF and catrice

  • @loco7357
    @loco7357 9 месяцев назад +5

    “BECAUSE I’M A MAKEUP GEEK”… same girl same! That’s why we are here and ONE of the MANY reasons we love you Marlena!!!

  • @stephaniehawk9389
    @stephaniehawk9389 9 месяцев назад +46

    Why Marlena is still the Makeup Queen! ❤❤❤❤

    • @MarlenaStell
      @MarlenaStell  9 месяцев назад +3

      Aww thank you :)

    • @brandyparks9674
      @brandyparks9674 9 месяцев назад

      @@MarlenaStellhow can I reach out to you about an order from Makeup Geek? I’m just looking for tracking. I hit the contact us on website and it wouldn’t let me. Thanks ❤

  • @lisadeangelo244
    @lisadeangelo244 9 месяцев назад +19

    You are like a magician teaching us all the tricks. Yes, more of this so we consumers can make informed choices. Thank you!!

  • @Lynnonymous
    @Lynnonymous 9 месяцев назад +10

    This makes so much sense. I always though some brands we were paying for the name. I'm loving all the videos you've been doing!

  • @littlereddstar5264
    @littlereddstar5264 9 месяцев назад +11

    Knowledge is power and you’re giving us that power by telling us all this. I’d love to know if parent companies can shuffle formulas from brand to brand just in different (more expensive or cheaper) packaging…Like Estée Lauder Tom Ford and or Becca to MAC.

  • @roxylyz
    @roxylyz 6 месяцев назад +1

    This so feels like old school Makeup Geek. When my twins were 4 years old (now 17) and I would relax after putting them to bed to enjoy Marlena’s videos. ❤

  • @ProfMary
    @ProfMary 9 месяцев назад +25

    Very informative and enlightening, Marlena! Fascinating to hear all that goes into makeup products. It was helpful to have someone in the industry who knows what is involved to explain this to us. Thank you for this video.

    • @MarlenaStell
      @MarlenaStell  9 месяцев назад +3

      So glad it was helpful! Xo ♥️

  • @gamaw5247
    @gamaw5247 9 месяцев назад +16

    Thank you soooo much Marlena. The sharing of your knowledge is allowing us to be a more educated, discerning consumer!❤

  • @MsMusicVideoLover
    @MsMusicVideoLover 9 месяцев назад +15

    I appreciate your honesty so much Marlena! Thanks for sharing your knowledge with us as well as your talent.

  • @gabriellaleone9016
    @gabriellaleone9016 9 месяцев назад +7

    This was FASCINATING! I would love to see more videos like this. Having this type of information helps me to make a more informed choice instead of just getting influenced by reviews.

  • @lucindahernandez3779
    @lucindahernandez3779 9 месяцев назад +5

    I would love to see this same topic on fragrances.

  • @OrleidisLozada
    @OrleidisLozada 9 месяцев назад +3

    I can't believe soft touch costs extra, and that stuff gets so nasty after a few months!! 😣

  • @latherandlace
    @latherandlace 9 месяцев назад +17

    Love your content lately, Marlena! Learning so much! Hope you continue to be on RUclips!

    • @MarlenaStell
      @MarlenaStell  9 месяцев назад +1

      Thanks so much! Hope you’re doing amazing! Happy Monday ♥️

  • @misskimberly5
    @misskimberly5 9 месяцев назад +6

    Can you talk about the margins on a big sale like the 21 days of beauty where some items are 40-50% off? Assuming the brand is the one who has to eat % off?

    • @lili7727
      @lili7727 9 месяцев назад +1

      It would be the store eating it because they are running the sale, however they order more products for these sales and get bulk buying discounts. They are loss leaders to encourage overall sales throughout the stores/ website

  • @job8445
    @job8445 9 месяцев назад +6

    Very useful information. Thank you very much. Yes, please make more of these videos. I can’t tell you how much money I’ve wasted on these luxury brands. And I never even use them up. They’re just sitting in my drawer lol!

  • @janataylor5520
    @janataylor5520 9 месяцев назад

    Love this info!!

  • @jennifertelese3064
    @jennifertelese3064 9 месяцев назад

    Loved this!!!!❤

  • @mjatis
    @mjatis 9 месяцев назад

    I love this info. I have always wanted this info!

  • @andreav2175
    @andreav2175 9 месяцев назад

    Fascinating & helpful!

  • @tjeannine99
    @tjeannine99 9 месяцев назад

    I love love love this!

  • @marlenedimeusnilsson6176
    @marlenedimeusnilsson6176 9 месяцев назад

    Waow!! Thank you so much Marlena!!!!

  • @paulaz5071
    @paulaz5071 9 месяцев назад +4

    These videos are SO freaking good! For a makeup addict like me, it’s extremely eye-opening to hear this level of detail! You are a genius Marlena!!

  • @moonbeamD
    @moonbeamD 9 месяцев назад

    Yay! Thank you for time stamps!

  • @maya_shevchenko
    @maya_shevchenko 9 месяцев назад

    So useful! Thank you ❤🎉

  • @StormSongs7
    @StormSongs7 9 месяцев назад +7

    I’d love to splurge on a few high end cosmetics but most add a “signature scent” to them. Fragrance does nothing for the health of skin, as far as I know.
    I purchased a Clinique foundation for the simple fact it had no added fragrances.
    Thank you so much for all the work and love you put into your videos.
    The info in this video is fabulously fire. ❤️‍🔥

  • @brunabodulica4245
    @brunabodulica4245 9 месяцев назад

    Great content, Marlena!!!!

  • @Sonyycoronado
    @Sonyycoronado 9 месяцев назад

    Wow! I’ve learned so much, you’re the best! ❤

  • @shifaph3551
    @shifaph3551 9 месяцев назад

    Loved this material!! Thank you!!!

  • @ShanrellsStash
    @ShanrellsStash 9 месяцев назад

    I really enjoyed this! Please do more like this!❤

  • @selenista
    @selenista 9 месяцев назад

    Love videos like that! ♥️

  • @erinpreach
    @erinpreach 9 месяцев назад

    So fun! So good to know. Thank you MG.

  • @mo.cann.youtube
    @mo.cann.youtube 9 месяцев назад +2

    Why is this the most fascinating video I didn’t know I needed

  • @pinkdiamond345
    @pinkdiamond345 9 месяцев назад +1

    Yes! I’d love to see more of these.

  • @guardself921
    @guardself921 9 месяцев назад

    Love all the info on behind the scenes

  • @andriap8195
    @andriap8195 9 месяцев назад

    Love all of your content! It’s so interesting

  • @CausticCandy
    @CausticCandy 9 месяцев назад

    Love this so much!

  • @tsgallant69
    @tsgallant69 9 месяцев назад

    Ur insight is amazing. Thank you!!!

  • @xafronicajones
    @xafronicajones 9 месяцев назад

    Marlena you are amazing!

  • @BoricuaGirl69
    @BoricuaGirl69 9 месяцев назад +1

    I can’t decide which of your latest videos I like more because you’re delivering pure gold! 🌟 Thank you so much! ❤

  • @BRITCLARKE
    @BRITCLARKE 9 месяцев назад +4

    Marlena is out here killing it with content!!! So great to see you so much more often!

  • @gloriacalloway6908
    @gloriacalloway6908 9 месяцев назад

    Love this video ❤thanks for the breakdown!

  • @saraahmed-eo7ts
    @saraahmed-eo7ts 8 месяцев назад

    I would love to see a part 2 of this video ❤

  • @melissapereira6957
    @melissapereira6957 9 месяцев назад

    i absolutely loved this video ❤

  • @robinlawson7441
    @robinlawson7441 9 месяцев назад +1

    So fascinating! Thanks for sharing.

  • @lizette6908
    @lizette6908 9 месяцев назад

    Omg this was so cool to learn! Thank you!

  • @mcc9475
    @mcc9475 9 месяцев назад

    this is great content, i would to see more videos like this one!

  • @sandrapippo8954
    @sandrapippo8954 9 месяцев назад

    So very interesting! Thank you♥️

  • @Makeupry
    @Makeupry 9 месяцев назад +3

    I LOVE this series! I love how much I'm learning from you... and I've gotten to a point where I feel as though there isn't much to learn anymore (I'm a MUA AND have been here on YT since 2009 as well). I appreciate this refreshing and informative look at the beauty industry. Thank you!!

  • @finurra3905
    @finurra3905 9 месяцев назад

    This was fascinating!! Thank you for this!!❤❤

  • @SaraDhooge
    @SaraDhooge 9 месяцев назад +15

    Taught me how to do make-up. So glad to have you back on RUclips & love the content! You are still learning me (and all of us) so much 👌. I never buy expensive eye pencils anymore thanks to your insights 😄.
    Would love to hear your thoughts on Patrick Ta eyeshadows. Are they really going bad with mold or is it ingredients separating like the brand says?

  • @patriciapalaroan1074
    @patriciapalaroan1074 7 месяцев назад

    Great info! Please continue doing these!

  • @user-nm3om4zu1p
    @user-nm3om4zu1p 9 месяцев назад

    This information was fascinating!

  • @JenniferJohnson-ch1hq
    @JenniferJohnson-ch1hq 9 месяцев назад

    This was SO interesting! Thank you

  • @junebug_8976
    @junebug_8976 2 месяца назад

    Thank You for this!
    Lots of valuable info!
    💚🧡

  • @aslbyweller
    @aslbyweller 9 месяцев назад

    Absolutely stellar video. ❤

  • @nikkik2648
    @nikkik2648 9 месяцев назад

    I found this very interesting. I have been a makeup enthusiast since 2015 and thought I knew everything but this video goes to show you that you can always learn something new! Thanks Marlena for your original content!!

  • @annmarielaurendeau7757
    @annmarielaurendeau7757 9 месяцев назад

    Great job Marlena, Thank You!💕

  • @erikapz
    @erikapz 9 месяцев назад

    Loving this content! Keep it up up, we are here for it! ❤

  • @KarenSeifert
    @KarenSeifert 9 месяцев назад +1

    This was fascinating! Thank you!

  • @eringaylekinney
    @eringaylekinney 9 месяцев назад

    Excellent amazing video!!!! Please do more!!!!! ❤❤❤

  • @kathyabeauty
    @kathyabeauty 9 месяцев назад

    Awesome content Marlena!❤❤❤

  • @workout5354
    @workout5354 9 месяцев назад

    Thank you, Marlena❤

  • @dianepieper2023
    @dianepieper2023 9 месяцев назад

    Thank you.❤ That was very informative.

  • @aimee2able
    @aimee2able 9 месяцев назад

    Obsessed with this video theme! More please ❤

  • @patriciam.1204
    @patriciam.1204 9 месяцев назад

    Love these videos very informative xxxx

  • @dtrujillo60
    @dtrujillo60 9 месяцев назад

    🙌🏼Love, Love this! Please turn it into a series!

  • @brittenharmon6911
    @brittenharmon6911 8 месяцев назад

    Love this video! More of this please! I feel so educated now!

  • @kimspangler8755
    @kimspangler8755 9 месяцев назад

    Excellent information. Thank you!

  • @ladykaty12
    @ladykaty12 9 месяцев назад +2

    Thank you so much Marlena!!! I’ve loved you for years and will always trust your opinions and recommendations!!! ❤️❤️

  • @pittsburghgirl9898
    @pittsburghgirl9898 9 месяцев назад

    I love these types of videos! I'm learning a lot about the cosmetic industry. Thank you Marlena for sharing your wonderful knowledge with us.

  • @thesweetestbiscuit
    @thesweetestbiscuit 9 месяцев назад +2

    Loved this! Please do more videos like it 🥰

  • @lalibug8055
    @lalibug8055 9 месяцев назад

    This was soo good and informative ❤👏

  • @pollybrown3204
    @pollybrown3204 9 месяцев назад

    Excellent video! So informative!

  • @bohobeautybloom
    @bohobeautybloom 9 месяцев назад

    Great information learned. Thank you! Marlena

  • @cj5056
    @cj5056 9 месяцев назад

    Love this type of content ! Nailed it ✔️

  • @nancycesarano5919
    @nancycesarano5919 9 месяцев назад +1

    Knocked it out of the park. Keep it coming Marlene.

  • @jordybabe8795
    @jordybabe8795 9 месяцев назад

    I love this video! You really opened up my eyes to all of this! Love you❤

  • @FourJaysFour
    @FourJaysFour 9 месяцев назад

    I've been loving all your content lately!!!

  • @cindariley7315
    @cindariley7315 9 месяцев назад

    Great video!!!

  • @glitterati148
    @glitterati148 9 месяцев назад +1

    Wow this was amazing! Thank you for educating us so that we can make better choices as consumers. Have been watching and supporting you for years and just want to send you love Marlena!!!! ❤❤❤

  • @miroz5881
    @miroz5881 9 месяцев назад +1

    you are the best as always and we love you :))

  • @666Marquise
    @666Marquise 9 месяцев назад

    Very very good!!!! So straight forward

  • @kt4600
    @kt4600 9 месяцев назад

    Super interesting! Thank you Marlena!

  • @samantha200
    @samantha200 9 месяцев назад +1

    Thank you for educating us and your honesty. I love all of your videos and so happy for your continued success ❤

  • @pamcooke61
    @pamcooke61 9 месяцев назад

    You are killing it! This is what we want to see!!

  • @IvyBoyd
    @IvyBoyd 9 месяцев назад +2

    Thank you so much for this video. You are SUCH an incredible wealth of knowledge and we are so blessed to have you here on RUclips lately!

  • @AnalogFoggy
    @AnalogFoggy 9 месяцев назад

    Great video! ❤