Marije Vogelzang shares some insights into the discipline of eating design

Marije Vogelzang was so intrigued by food as a material to work with that she became an "eating designer". She pioneered the field, working as a consultant for food-related businesses and opening her design studio/restaurant, Proef (which means "tasting" or "testing"), in Rotterdam in 2004.
Marije Vogelzang is a designer who created her own creative discipline, that of eating design after she graduated from the Design Academy Einshoven. Since then she's busied herself with food installations and events, restaurant concepts and eating experiences. Vogelzang has also collected a number of awards, published a book and opened her own restaurant.