Business Analysis, Business Intelligence, Business Analytics: What’s the Diff?
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- Опубликовано: 6 окт 2020
- The terms business analysis, business intelligence, business analytics, data analysis, data analytics, and data science are often confused and used interchangeably. While there is a lot of overlap in the concepts, there are subtle differences. In this video, I define the terms, discuss the similarities, and highlight the differences. I go on to discuss what practitioners in these fields do during the day and provide a little perspective on how the roles are applied in small organizations and large organizations.
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Stephanie Lachman-Doucet
Projerra Inc.
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This is the most comprehensive and convincing video on the different roles that I've seen. Great job!
Glad to help...
I would like to second that! Thank you for such great explanations!
I have never seen good comparison like this, I have seen many organization positing Data Analyst roles and ask people to know deep learning, Natural Language process, machine learning and so on. I used to laugh.
Thank you for your comment and I agree with your observation. Many people use these terms interchangeably... probably because the discipline is young and evolving rapidly... I always advise people to look at the detail of a job description and ignore the title.😄
@@Projerra another think you don't know. They list all skills and end up using few of them.
Very informative and loaded. Ever since after my course on Google Data Analytics Certification, I have been groping in the dark unable to take a bearing. This video has surely opened my eyes.
Happy to help... The industry has evolved a lot over the past several years. It's no wonder there are so many different interpretations of terms and concepts.
Excellent explanation. Thanks. In my perspective, data mining encompasses more than what has been presented; it also entails the process of modeling.
I won't argue there... data modelling is an important skill that creates artefacts that can support many processes/activities. Thankyou @ckeong.
Thank you so very much Stephanie! Super simple, concise and hits the nail on the head! I've been trying to differentiate these various roles to no avail. Your presentation is truly the best (visual!) explanation I've ever seen.
Glad you appreciated it.😁
What a great indepth explanation that totally defined my decision on what analyst role I'd like to pursue! Thank you!
Happy I could help
Great video! I've been trying to differentiate these various areas for a while now. This is the best explanation I've seen. 👏
Glad it was helpful
What a great video! I have zero experience and your explanation helps me decide which role suits me most. I think I'm gonna go for Data Analyst. Thank you so much for making this video!
Dede... I'm glad that you found this helpful. Being a data analyst is a great choice. There are many opportunities. And once you have yourself established, you will be able to take your career in many different directions. Good luck!
This is literally the best video that I have watched on this topic out of all, Thank you😊
Thanks for your support
I’ve seen a lot of these videos, this is the best one explained ! Congrats 🎊
Thank you for your kind words
This was just superb, clearly explained. Thank you so much Stephanie
Thank you Victory
Awesome! if you are confused between different terms in data science world this the best description for you.
Thanks for the glowing review and support.
Awesome. Best explanation and most detailed I have seen on this topic on RUclips.
Thank you.
Very well explained.
Thanks for making this video and helping us understand the exact difference.
You're welcome - happy to help.
Thank you Stephanie for this amazing comprehensive information! ❤❤❤
Happy to help.
Excellent video. Thank you so much for putting this together and sharing it. Great job.
Thanks for your support
Beautiful explanation, thank you very much!
Thank you for your kind words.
Wow great one to get clear understanding of different roles .👌
Thanks alot !!
Glad you appreciated it.
Very good explanation,very well understood. Thank you.
My pleasure.
Thanks for the overview! Very good explanation 🥰
Thanks - Happy to help.
Thanks for the overview!
Question: How would you define Data Analytics? You do explain what Data Analysis is and how it relates to Business Analytics and BI. But what about Data Analytics? Is it everything but "Support Decision Making" or just some of the previous fields?
As most people use the terms business intelligence and business analytics interchangeably... so too do many people user data analysis and data analytics interchangeably. Yes, they all support decision making and they answer questions, it is just a matter of what type of question and subject of the analysis. Business analytics is a subset of data analytics. So data analytics would be focused on making predictive and prescriptive models with data outside of the business domain... (i.e. social sciences, or natural science, or practically anything)... What do you think it means?
Great video, very informational!
Happy to help.
What a descriptive video, loved it
Thanks so much!!!
Great visuals. Thanks!
Thank you
Thank you very much for this crystal clear insights....
You're welcome
Great video and presentation, thank you :)
Thank you for the kind words.
Lovely! Don't get hung up if they want you to expand your boundary. Take advantage of it, learn it, expand your skill set!
Business analyst might be called to extend their skills in sql. Have you seen that happen? It's generally IT guys that i have seen curious to move
As an "IT gal" that moved into business analysis, I see a strong affiliation, and encourage everyone to expand their skill set... BAs need a good foundation in logic and SQL teaches logic & set theory.. Anyone interested in business intelligence and business analytics benefits from knowledge of databases and SQL.
Yes good explanation, wonderful!
Thank you
Thank you Stephanie for the explanation.
Happy to help
@@Projerra not a problem. But I had wished I could email you
@@napoleonduke you can find me on LinkedIn
All clear!! Thank you so much! Cheer's from France
Bonjour Valeria. Merci
Great content, this was really helpful
Happy to help. Thank you.
This video saved my life
Happy to help.
I learned so much from your video! Thanks you so much.
You're welcome
u r superb..ur video don't hav many views.. but m telling u.. u r superb
Thank you
Very elaborate and convincing
Thank you for your kind words.
Good video, do "Operations Analyst" next! 🙋🏾♂️😆
Thanks for the suggestion !
A very informative video. Thank you
You're welcome
This is what i am looking for, thanks
Glad to help
Grt work Stephanie👍👍
Thank you
thank you! very insightful
Thanks
Yes this is excellent video for understand the deference
Happy to help
Well explained 👏👏
Thank you.
Thaaaanks so much great explanation
You're welcome
thankyou so much very informative
Happy to help
Well said and easy method
Thank you for your kind words.
This was a really good video.
Thanks
just brilliant
Thank you
Thank you so much, I'm will repeat this video
That's great ❤️
Great job!
Thank you
Thank you mam for very good explanation 🥰
Happy to help
WOW i learned to much in just 12 minutes of videao. This is awesome! Really appreciate it!
By the way, have a question: Im a 35yo experienced accounting manager currently doing IT PM role and ive always been interested in data, analysis, etc. Where do you think should i start to change or expand my career in this world of data analysis? Thanks!
What a great choice... as an IT PM - if you are already PMP certified you already have a basic foundation in the questions and type of analysis that are required.... if you are not a certified PM, not to worry, with your background in accounting an financial analysis, you are have a great foundation... So now that we've established you'll be a great fit with the new role, you have to decide how deep you want to go: do you just want to know the questions to ask and how to perform the analysis or do you want to know how to model the data to perform the analysis. Either way, I'd start with few videos and youtube and perhaps a course or two on Udemy (to test the waters and see of if you want to go further). Then if you really want to change your career, consider taking a course at your local community college or something that is part of a continuing education program at a near by university. You really need something with exercises and discussion (not just a video) to learn how to model data (even if what you're using is excel). Beyond knowing how to model the data, you need to know the type of questions to ask your client (which requires a basic understanding of elicitation skills) or questions to ask yourself regarding the data (which will come with experience in the domain). Knowing the different types of analysis (the formulas) is relatively easy... but knowing what which ones to apply when takes finesse. Perhaps you'd like to start by taking the Introduction to Business Analysis class that I have prepared at www.projerra-academy.ca. And it sounds like I need to make another class in data analysis and data modelling. Good luck to you and thanks for your expression of appreciation - Stephanie
@@projerrainc.6152 Hi Stephanie, thank you sooo much for your response. It's more than what i could ask for. It definitely gave me an idea on how i should navigate this career move im considering. I dont have a PM certification yet, though im a CPA. Still thinking if i should get that though. Will have a look at your online trainings and see if it fits my budget. Again, thank you so much!
@@icyliciousblue good luck
Thanks you so much
Happy to help.
Excellent video and explanation. I just have one question: How does AI fits into all this?
Great question... depending upon your perspective ai is already part of this. From a SharePoint list, Power bi can automatically generate a dashboard... and from while inside PBI you can add trend and prediction lines. And when someone asks google or alexa to tell them how many of something is happening, the system analyzes thenquery and produces an answer... It really depends how you define AI
@@Projerra Thanks a lot for the answer.
I want to undertake some international country market research so I can determine what or which markets are the best ones to enter. Would I wear the business analytic hat?, data analysis hat? Data scientist hat? Or all three. Since I will need to consider factors such as buying behaviour, culture, social systems I’m thinking analytics. Yes/no?
.
Hello Doug... You will need all three days and more... Including business analyst and social scientist. Maybe people like to draw boundaries or put titles on roles. I find that a blended and multidisciplinary approach provides better understanding. Good luck.
Thank you!!!
You're welcome...
Nice video, I need your help in choosing between being a data analyst or business analyst please.
perhaps you mean data analyst vs business analyst? I'd say why choose? I consider myself to be both. You may start with a narrow definition of your role/professions, but as you grown and mature you will find that your skill set extends and is transferable into many domains. Good luck.
@@Projerra Oh yeah I get it. Thank you so much.
Good explanation
Thank you
Thank you so much Mam
You're welcome
Can I research on The Impact of Business Intelligence on Business Analytics Capabilities for master degree thesis? Or is it an invalid topic?
I think that would be a difficult argument/discussion... Perhaps consider how bi or ba affected a particular industry or company... Or how bi/ba was used to achieve new business insights
Basically in this video you have discussed business analysis in perspective to Data analysis (business analytics and business intelligence) in the context of business. Am I correct in my understanding. Also how do you see business analysis in perspective to Information technology.
Thanks for this wonderful video.
Thanks for your question... In short, analysis is a key component in many disciplines including IT. Analysis understands business needs, describes requirements and works with solution development teams to ensure that business value is achieved
@@ProjerraThank you for your response mam.
What I am able to understand is that we apply the knowledge areas such as
Business planning and monitoring,
Elicitation and collaboration,
Requirements life cycle management,
Strategy analysis,
Requirements analysis and design management,
Solution evaluation
To all or combination of any or to any one of the disciplines mentioned below.
Agile
Information technology
Business intelligence
Business process management
Business data analytics
Cybersecurity
using various skills and techniques applicable to each disciplines.
@@nasrullahturke4480 correct
@@nasrullahturke4480 and once you become experienced you may create h hybrid techniques.... And as the industry evolves you well learn new techniques. Analysis is never stagnant because business keeps changing
@@ProjerraThank you mam❤️
The necessary Bifurcation.. thanks a lot!
Happy to assist.
All confusions vanished just like that!!!
I'm glad. Thanks for your feedback.
hello, I am a business graduate but I have no experience of any job since I have been doing my own business. After doing the Business Analyst certification course, can I start a consultancy providing services as business analyst to various companies? Is it viable? I mean do the companies take services of external independent Business Analysts on contract basis or they only prefer their own business analysts? Please enlighten
@Esteem Solutions. I will reply to your question on the other video.
thank you..will eagerly wait for it
can i learn business intelligence(MSBI) and web development(dotnet angular)
Can you? You're the best person to answer that.
Hiya thanks for the video. I have a question. I would like to be a business analyst in the future and I'm currently debating which course I should do for uni. There's two uni I'm considering and one of the course in one uni is business analytics and the other one is Business information technology. Could you please suggest which course will be suitable for me? Thanks
Kelli, Business Analytics and Business Information Technology are both specialties within the field of Business Analysis... Analytics is about measurement and statistics related to business. Where as Information Technology is likely about the systems and databases that support business operations. You'll need to take a close look at the descriptions of each program. You need to look at the courses and subjects and each program and determine which one is better suited to your interests. Better yet, take both... some choose to do a double major... some choose to do a major and minor... some just choose to do a major and take a course in the other. Both are useful... and you will use both during your career... it is just a matter of where you wish to specialize.
@@Projerra thank you so muchh
@@Projerra i got another question. Which of these two course will benefit more in the future? For instance, let say i take business analytics and this employer conducted an interview for me to take the position as a business analyst but there is another candidate that did Business information technology as a course and also is being interviewed. Would the employer be more keen to me taking business analytics course or the other candidate?
@@Babyk4315 to me the questions feels backwards.... would you consider applying to take a BSc degree if you already have a degree as a dentist or doctor? Business analysis is the foundation... and business analytics is a specialty.
Thanks a lot Stephanie 😊 i was very helpful.
Best will be to be a data analyst then one can move in both directions depending on what he/she loves to do.
It really depends what you want to do... While some people see a distinction, I do not. You can be as fluid as you you like.
Learning computer science with Business Analytics a five year integrated course is good then
Sounds perfect... I did a similar route 30 yrs ago. Good luck.
I've opted for Business Analytics & Project Management-IT. Can business analysis career is possible since my 1st course is analytics but second one is management side
@Varun ... one can approach Business Analysis from many different backgrounds and perspective. The courses you have chosen will give you a great foundation. From there it will be a function of how inquisitive you are and how you apply the skills you have learned. Good luck.
@@Projerra Thanks ma'am. How shall I learn skills like requirement gathering , documentation etc since those skills won't be there in my courses?
@@varunmistry7590 you can take other courses in business analysis,or watch RUclips videos, or read websites or read the babok.... or just pay attention in class. I suspect your program will cover some aspects or requirement collection, documentation and management.
@@Projerra yess , documenting business needs is taught in project Management-IT. Rest of the skills could be learnt online . Thank u ma'am for ur response , I will apply for CAPM certification exam once the course ends!
Which one would be easier with low math & statistical understanding?
MindHacker... to work effectively in business intelligence/analytics and all the data skills you need a basic level of math & stats (i.e. min, max, average, count, sum, percent). Data Science requires advance math/programming. So someone with basic grade 10 math should be able be successful as a business/data analyst as well as business intelligence/analytics. That being said developing a data model can require some programming/theoretical capability and the ability to absorb technical concepts. Good luck to you.
@@Projerra I don't find any option to give love react to your reply but this reply is very helpful. Just dropped an ML course that is beyond my understanding level. Thank you so much for your thoughts on it.
@@Mhziko you're welcome... Happy to help
Data Analytics
Please tell me about your experience with business intelligence, business analytics, and data analysis.
I am more into functional BA work and tend to feel that the functional analysis itself is quite a big area to be efficiently managed and hence a BA shouldn't be burdened with additional tasks like working on analytical, data, technical or such other aspects of an IT project.
Would love to know your thoughts on this.
@@ranjithkumargokul1935 There are many factors to be considered, but I suspect the two most significant influences are 1) breadth/scope/size of project and 2) years of professional experience. Some projects are huge and require extremely detailed analysis of functionality... thus the BA may have a narrow focus or may be one of several BAs on the project. Other projects are smaller/shorter and the amount of functional analysis is less... Thus the BA can stretch into other related domains... Furthermore as you get involved with various projects you will begin to identify similarities and be able to leverage your experience, and you will also begin to understand the data lifecycle. Applications create data, but the data is of little value when it is locked in a database. It needs to be processed and manipulated into reports that describe the operations of the application, the process, or business. Executives need information to make decisions, about business operations. That information comes from reports, and the data for the reports is collected by the application (and thus influences the functional analysis) and so.... functional analysis is driven by the need for information and analytics.
Can you please explain with examples?
Business intelligence is reporting "What are the sales this month" (Descriptive) and providing details and insights into "Why the sales this month are different than last month" (Diagnostic). Business analytics is about predicting "What will the sales be this quarter" and prescribing "What should we do to ensure sales this quarter are 5M$". Does that help?
Very useful, you forgot to compare data mining
Right you are... Thanks for the idea for another video...