for me he suddenly appeard randomly in my shorts, then more and more often the first short i saw was him saying when you post a short check the mark for not notifying subscribers :D
It's actually pretty common for people who know stuff about social media. Back then when I was still in college I have a friend that is a photographer and he had his pictures ready to be published on Instagram for a specific time like lunchbreak or around 6-7 PM when people got back home or having dinner.
@@WizzWins I came across a stream today that was actually amazing, loved the content and enjoyed the hour, but the streamer was so annoying at the same time. very unprofessional and I just did not click with it. You nailed it, those matter.
You could not escape PirateSoftware's shorts a few months ago. They literally took up my entire recommended shorts many times. For all my friends too. Dude is the One in the Matrix.
his point at the end sounds a lot like advice I got from an older guy who worked in government all his adult life. you by yourself can't change the way the system works, so use what you can to accomplish your goals as smoothly as you can manage while not upsetting "the monster" because it'll stop you in your tracks
Thor is a humble man and doesn't give himself as much credit as he deserve. the help he gives, the knowledge he shares, the spine to stand up for what you believe in and to call things out as B.S it's not easy in this day in age. this man blew up cause he's not B.S and his message is sound and rooted in truths. I've spent half a century on this rock and a saying comes to mind, I've met a lot of great man in life but very few good ones.Thor is a good man and wish him nothing but the best in life!
Love seeing creators crack the algorithm! 🎉 It’s amazing how Shorts can amplify your reach-proof that a little creativity and consistency can make massive waves. Thanks for breaking it down!
That only works because they're backed by Casinos who can take the upfront cost loss. The more streamers they get, the more money they lose when not running ads. Eventually they'll hit a point where it isn't worth it to keep running, or at least running while not implementing ads. And if they hit that point, they'll have to do a major overhaul in what they allow people to get away with.
Yeah if you like supporting the immoral gambling companies that are perfectly ok with children watching their content and being exposed to dangerous addictive practices; really has some "potential" just not necessarily good. It's done a great job platforming republican extremists, r*pe apologists and SA defenders, and just blatant racism in chat culture. But yes, Kick has the potential to be huge......among people who lack any sort of a moral compass you are correct. Enjoy that degenerate content, I'd steer clear from it though as an business decision; wouldn't want to have any association with Kick whatsoever.
In case anyone is curious with his 2 minutes of ads every 30 minutes that's ~7% of the 30 minutes (same % if you go up to an hour obviously). Compare that to normal TV in the US where ads are usually about 1/3rd % of the 30 minutes.
I found him through this. He just has that good voice and the smarts the interesting backstory, every story is cool. and he draws... oh boy do he draws good
Same, everyone who listens to Thor inevitably loves him. He is an entire basket full of intellect and humor - but most importantly - it's his compassion, and people love that.
Ahh, the ads. That's why I stopped watching TV. Whenever I turned the box on, there were ads on every channel. Every single time I randomly turned it on, it was ads. And I was like: "Welp! This is boring. Back to the game console/computer."
The largest issue in the Western world (or at least the US) is that Ads are like 1/3rd of the run time. IE a 30 minute show is actually 20-22 minutes long (normally, I'm there are some exceptions), with 8-10 minutes of ads. And the "60" minute shows feel even worse because you'll get 5+ minute ad breaks lol. every 10 minutes or so. It feels awful. Compare that to a place like say Japan, where show times for a 30 minute show (this could have changed since last I looked at it) tend to be 24-27 minutes long, so only 3-6 minutes of ads. Might not seem like a lot at first, until you realize that no matter the scenario, JP "worst case" scenario is always better. 6 minutes of ads compared to the US 8-10. 24 minute show run time, compared to the US 20-22.
Without an adblocker while using Twitch, I don't jump around channels because Twitch doesn't have a cooldown on running ads. I'll be watching someone and want to see what someone else is doing and get ads. Then I'll be there for like 5 mins and jump to another and get more ads.
That's all nice and important, but he forgot to mention that the messages/content he spreads through his shorts are what make you hit the sub button and come back for more. Genuinely interesting
With regards to having to go through a bunch of commercials before seeing a new channel and clicking off because of the commercials, I am one of those people.
The basic plan is good, but I still think it simply undersells that it's because he's a badass genuine creator. Anybody here can upload a short every day, at noon PST or whatever time works for their contents audience, and the reality is 99.99% of us won't make content as engaging and as high quality as he does. That's all it is. So... Naturally gifted and throw in some luck. And it probably accounts for more than anything. He could probably upload at midnight. And do once a week. And still succeed.
You're right, but also wrong, he was streaming for years before he became a decent enough streamer to start gaining viewers, it was years and years of consistent streaming that eventually led to the improvement of where he is today. He wasn't naturally gifted at all, it was years of hard work and practice to get to this point.
I was targeted. And well... I was hit not by the quantity of his videos but the content. We live in times where people treat people like sh** for money, and now somebody who is just respecting everybody and looks for win-win solution is just appealing.
I’ve always paused my stream during ad breaks too with a little animated ad break screen 😂 seemed mean to just keep going while people couldn’t hear what was happening
It wasn't natural talent, he spent years streaming to basically no viewers and learning and getting better at speaking, he did get lucky with his second puberty that caused his voice to be as it is now though
The other guys just going like this is mindblowing. This is just basic marketing stuff: what platform works well, where is your target audience and when are they there, what content do they love. Do more of that = success.
He just so happened to be either a witness to or heavily involved with almost every major event in Blizzard's history, somehow. Nothing weird about all the stories.
I was using shorts to grow my channel. Actually using advice I saw on Thor's shorts. the only issue is that it killed my long form vids, which is what my primary content is. So I had to get rid of all the shorts.
no olvidemos que, además de la estrategia, hace buenos comentarios, da info útil, y sobretodo critica lo que todos sabemos de la industria de la tecnología.
Thor's success didn't just come from the planning, you need to be able to make the content for those shorts as well. Phenomenal person to the game dev industry
Yeah I can imagine many people after watching this video, thinking they just stumbled upon the magic recipe that'll make them famous and rich. The truth is Thor makes good content, and no strategy, schedule or planning will get you there if you lack the talent and skills.
8 ads in a pre-roll?! I've never seen that personally, is that a thing? Any time I join a stream with pre-rolls, I'll get maybe 3 minutes of pre-rolls and then not an ad after, but usually the pre-roll is like 30 seconds.
for real, Thor is the king of based things, his intelligence is beyond average humans for sure, he really know what he do, what he want to do and know so many different things
Please add a link to the full podcast. I know this is super annoying, coming from a random commenter, but can you guys please add a link to the full podcast (paid or free) in the description of the video. These shorts are a nice hook to new viewers and you can use it as a funnel not only to the specific podcast, but to your main channel with videos.
@@Bellathor There isn't a joke. SOME people were seeing his stuff for a long while. But he essentially "blew up" overnight and got a ridiculous amount of followers. Like he said, the plan was to pump up to 15,000 subs by the end of the year when he was sitting at 13k. Instead he hit a million.
@@Th1sUsernameIsNotTaken 630,000 subs in a single month when you were steady below 1000 isn't legit. 400,000 video views to 300,000,000 in a month. Yep TOTALLY legit. There's no hope for you people, man. Suspicious growth from someone who is adept in programming. Yeah, I wonder how that happened.
@@adamarzo559, by that logic every programmer would be doing what he did, because it would be vastly easier to do it than w/e they are currently doing, and most likely more or comparable money. He blew up because of shorts and utilizing them greatly. Some people get lucky. I understand you're bitter though.
I used to kind of watch a few twitch streamers, but now since I get anywhere from 3 to 9 ads as soon a I click on a streamer I don't even watch anymore. It is that off putting.
He's selling himself a little short here. Thor himself is kind, genuine, entertaining, sincere, interesting and fantastic at explanation. Him and his content are a breathe of fresh air, in a very stale era of RUclips. PLUS all the things he did to manipulate the algorithm. Is why he's so popular now
![Blox Fruits Dragon Rework Update [Full Stream]](http://i.ytimg.com/vi/EqDAp8udhm0/mqdefault.jpg)
I feel targeted... I found out about Thor during a lunch break while on my computer watching YT shorts...
we got bamboozled
That's because you were. lol
for me he suddenly appeard randomly in my shorts, then more and more often
the first short i saw was him saying when you post a short check the mark for not notifying subscribers :D
Me too! Thor is the goblin master
same
His plan sounds simple and obvious after you hear it, but figuring it out without anyone telling you how it works is the real genius.
Yeah but it’s his wisdom and delivery and aura as well, without his charisma and voice / intelligence there’s nothing
It's actually pretty common for people who know stuff about social media. Back then when I was still in college I have a friend that is a photographer and he had his pictures ready to be published on Instagram for a specific time like lunchbreak or around 6-7 PM when people got back home or having dinner.
And there's major survivorship bias.
(The ones who succeed get the most views talking about what they did.)
Fairly basic digital marketing, and seeing the rise of TikTok and RUclips’s response. Key is the content/delivery.
@@WizzWins I came across a stream today that was actually amazing, loved the content and enjoyed the hour, but the streamer was so annoying at the same time. very unprofessional and I just did not click with it. You nailed it, those matter.
You could not escape PirateSoftware's shorts a few months ago. They literally took up my entire recommended shorts many times. For all my friends too. Dude is the One in the Matrix.
He’s got a voice for radio. It’s magestic
it's crazy how much his voice changed
Totally, he has such a golden radio voice 😊
no he doesn't
@@ThatDudeGuru Condenser mic 1 inch from the mouth will do that to you
@@lG-v09e Spoken like someone who has a garbage voice.
His blizzard info shorts and info about the gaming industry was pretty interesting for me + he got a nice and calm voice for telling storys .
and his drawings.
1:57 this guy lol "wow i love you so much because you remind me of me"
Cohh really just needs to be the centre of attention hey, even when it's not his turn to speak. Calm down lad, you'll get further.
his point at the end sounds a lot like advice I got from an older guy who worked in government all his adult life. you by yourself can't change the way the system works, so use what you can to accomplish your goals as smoothly as you can manage while not upsetting "the monster" because it'll stop you in your tracks
The Voice is key
Yeah, kind of. The Plan would have gathered him as he approxed 1-10k addtional subcriber. But his charisma and voice exponentialised the gains
and the usage of paint
Him choosing that specific time to upload his shorts is genius!
Thor is a humble man and doesn't give himself as much credit as he deserve. the help he gives, the knowledge he shares, the spine to stand up for what you believe in and to call things out as B.S it's not easy in this day in age. this man blew up cause he's not B.S and his message is sound and rooted in truths. I've spent half a century on this rock and a saying comes to mind, I've met a lot of great man in life but very few good ones.Thor is a good man and wish him nothing but the best in life!
I hope he recovers from his recent blunder with that other dude. Seeems like a genuine fella
Love seeing creators crack the algorithm! 🎉 It’s amazing how Shorts can amplify your reach-proof that a little creativity and consistency can make massive waves. Thanks for breaking it down!
It was the South Park WoW Guy short
mmm idk about that.
The whole "no ad" thing on kick thing I think still has potential to be huge
That only works because they're backed by Casinos who can take the upfront cost loss.
The more streamers they get, the more money they lose when not running ads. Eventually they'll hit a point where it isn't worth it to keep running, or at least running while not implementing ads. And if they hit that point, they'll have to do a major overhaul in what they allow people to get away with.
twitch has been running atrocious ads and you wouldn't believe that they are still operating on a loss
Yeah if you like supporting the immoral gambling companies that are perfectly ok with children watching their content and being exposed to dangerous addictive practices; really has some "potential" just not necessarily good. It's done a great job platforming republican extremists, r*pe apologists and SA defenders, and just blatant racism in chat culture. But yes, Kick has the potential to be huge......among people who lack any sort of a moral compass you are correct. Enjoy that degenerate content, I'd steer clear from it though as an business decision; wouldn't want to have any association with Kick whatsoever.
every 50k viewers that would watch an ad someone else loses their daily income at the casino
In case anyone is curious with his 2 minutes of ads every 30 minutes that's ~7% of the 30 minutes (same % if you go up to an hour obviously). Compare that to normal TV in the US where ads are usually about 1/3rd % of the 30 minutes.
Or to using YT with an adblocker, where the ads are 0/30 of 30 minutes :D
@@coderaven1107 not what's being discussed clearly.
The correct way to watch content. The more a company spends on marketing the less they spent on quality. @@coderaven1107
I found him through this. He just has that good voice and the smarts the interesting backstory, every story is cool. and he draws... oh boy do he draws good
it was RUclips shorts, plus he talked about HIS REAL LIFE and his specialty. He feels like a real person
Same, everyone who listens to Thor inevitably loves him. He is an entire basket full of intellect and humor - but most importantly - it's his compassion, and people love that.
it doesnt matter if he did all that or not he'd still end up successful regardless just because he's so interesting and a pleasure to listen
He's a hacker and he learned how to hack the algorithm, it sounds really simple when you put it like that, but that's pretty much what he did.
he not, did u watch any reviews from what actual hackers said
Ahh, the ads. That's why I stopped watching TV. Whenever I turned the box on, there were ads on every channel. Every single time I randomly turned it on, it was ads. And I was like: "Welp! This is boring. Back to the game console/computer."
The largest issue in the Western world (or at least the US) is that Ads are like 1/3rd of the run time. IE a 30 minute show is actually 20-22 minutes long (normally, I'm there are some exceptions), with 8-10 minutes of ads. And the "60" minute shows feel even worse because you'll get 5+ minute ad breaks lol. every 10 minutes or so. It feels awful.
Compare that to a place like say Japan, where show times for a 30 minute show (this could have changed since last I looked at it) tend to be 24-27 minutes long, so only 3-6 minutes of ads.
Might not seem like a lot at first, until you realize that no matter the scenario, JP "worst case" scenario is always better.
6 minutes of ads compared to the US 8-10.
24 minute show run time, compared to the US 20-22.
Without an adblocker while using Twitch, I don't jump around channels because Twitch doesn't have a cooldown on running ads. I'll be watching someone and want to see what someone else is doing and get ads. Then I'll be there for like 5 mins and jump to another and get more ads.
That's all nice and important, but he forgot to mention that the messages/content he spreads through his shorts are what make you hit the sub button and come back for more. Genuinely interesting
With regards to having to go through a bunch of commercials before seeing a new channel and clicking off because of the commercials, I am one of those people.
I love how Cohh somehow makes this about himself.
i thought the same thing. lmao.
The basic plan is good, but I still think it simply undersells that it's because he's a badass genuine creator. Anybody here can upload a short every day, at noon PST or whatever time works for their contents audience, and the reality is 99.99% of us won't make content as engaging and as high quality as he does. That's all it is. So... Naturally gifted and throw in some luck. And it probably accounts for more than anything. He could probably upload at midnight. And do once a week. And still succeed.
You're right, but also wrong, he was streaming for years before he became a decent enough streamer to start gaining viewers, it was years and years of consistent streaming that eventually led to the improvement of where he is today. He wasn't naturally gifted at all, it was years of hard work and practice to get to this point.
The content of the shorts lands with a lot of people, its not just throwing crap hoping it sticks
I was targeted. And well... I was hit not by the quantity of his videos but the content.
We live in times where people treat people like sh** for money, and now somebody who is just respecting everybody and looks for win-win solution is just appealing.
big part of all that- his voice + the knowledge he actually offers
For me, it was finding out his dad was the wow south park guide
I’ve always paused my stream during ad breaks too with a little animated ad break screen 😂 seemed mean to just keep going while people couldn’t hear what was happening
He put a lot of work into it and had an element of luck and natural talent. This is not a blueprint that just anyone can follow.
Theres also a big divide between luck and your dad working at Blizzard.
It wasn't natural talent, he spent years streaming to basically no viewers and learning and getting better at speaking, he did get lucky with his second puberty that caused his voice to be as it is now though
Bro sounds like Howard stern, this would have played a major part 😂
The other guys just going like this is mindblowing. This is just basic marketing stuff: what platform works well, where is your target audience and when are they there, what content do they love. Do more of that = success.
He started blowing up after he had a take on the Apex Legends ALGS hacking situation. That is when he reached my algorithm.
He just so happened to be either a witness to or heavily involved with almost every major event in Blizzard's history, somehow. Nothing weird about all the stories.
Thor is so important. I share him with as many as I can.
I was using shorts to grow my channel. Actually using advice I saw on Thor's shorts. the only issue is that it killed my long form vids, which is what my primary content is. So I had to get rid of all the shorts.
What do you mean it killed them?
Thats insane. I also might need to work on my content so the algorithm loves me as much as him
Fuck, that's how I found Thor 😂 don't call me out like that 😅
I'm finding my vertical streams are getting more impressions than my 4k
"I love you because you are as smart as I am!"
no olvidemos que, además de la estrategia, hace buenos comentarios, da info útil, y sobretodo critica lo que todos sabemos de la industria de la tecnología.
I'm here because of the shorts.
Thor's success didn't just come from the planning, you need to be able to make the content for those shorts as well. Phenomenal person to the game dev industry
Yeah I can imagine many people after watching this video, thinking they just stumbled upon the magic recipe that'll make them famous and rich. The truth is Thor makes good content, and no strategy, schedule or planning will get you there if you lack the talent and skills.
*Takes notes*
"I'm streaming 12 hours a day!" he said. Jesus wept! As much fun as it might be, that's rediculous!
8 ads in a pre-roll?! I've never seen that personally, is that a thing? Any time I join a stream with pre-rolls, I'll get maybe 3 minutes of pre-rolls and then not an ad after, but usually the pre-roll is like 30 seconds.
Exactly what i thought
for real, Thor is the king of based things, his intelligence is beyond average humans for sure, he really know what he do, what he want to do and know so many different things
Please add a link to the full podcast.
I know this is super annoying, coming from a random commenter, but can you guys please add a link to the full podcast (paid or free) in the description of the video.
These shorts are a nice hook to new viewers and you can use it as a funnel not only to the specific podcast, but to your main channel with videos.
Thor is a sage
over night?
I have been seeing his stuff for a long while.
Cpt. Obvious reporting for duty - That's the joke. :D
@@Bellathor There isn't a joke. SOME people were seeing his stuff for a long while. But he essentially "blew up" overnight and got a ridiculous amount of followers. Like he said, the plan was to pump up to 15,000 subs by the end of the year when he was sitting at 13k. Instead he hit a million.
@@Th1sUsernameIsNotTaken 630,000 subs in a single month when you were steady below 1000 isn't legit. 400,000 video views to 300,000,000 in a month. Yep TOTALLY legit.
There's no hope for you people, man. Suspicious growth from someone who is adept in programming. Yeah, I wonder how that happened.
@@adamarzo559, by that logic every programmer would be doing what he did, because it would be vastly easier to do it than w/e they are currently doing, and most likely more or comparable money.
He blew up because of shorts and utilizing them greatly. Some people get lucky.
I understand you're bitter though.
I know how, by living in his dads shoes with the infamous South Park episode. Dude is a non-factor otherwise.
America does that to a channel
I used to kind of watch a few twitch streamers, but now since I get anywhere from 3 to 9 ads as soon a I click on a streamer I don't even watch anymore. It is that off putting.
JP looks like jack blacks brother lol
he pretty much just abused the youtube shorts and went from there lol.
overnight success is the biggest myth on the face on the planet.
But shorts don’t make money though, right?
They do, you just need a shit ton of views to get real money... Also he streams in YT too, so there's that
Holy shit my girlfriend was right, look what happens when you change conditioner.
He's selling himself a little short here. Thor himself is kind, genuine, entertaining, sincere, interesting and fantastic at explanation. Him and his content are a breathe of fresh air, in a very stale era of RUclips. PLUS all the things he did to manipulate the algorithm. Is why he's so popular now
Nah he's corpo shill hoping to make it big with his upcoming live service game.
asmongold watched a video of him and after that i blew up
So you're telling me Thor thinks? Wow. This is short
TLDR: he just kept putting shorts and its very easy to go viral on shorts.
i've heard only his videos on blizzard + majestic voice. Happy for his success.
yarrBongos
We know, nepotism
And now everyone is doing the same thing, making this useless.
Not really most people are lazy and dont care or dont make content worth watching, he is not lazy, he cares, and makes good content
He got a contract with a RUclips talent agency and they told him all the algorithm tricks
Lol "Everything smart you did I did first" christ let him have the win without such a gross brag. You can say you did something similar.
Unfortunately :D
itsmeJP is a predator.
Proof?
@@bronjamethebawnbame8575 Search google, kaitlyn and itsmejp
pretty f'n disgusting
wym, you just put a twitch chat in the video and made it look like u were popular so people just followed cause sheep
its easy, be fake as hell and repeat the same stuff from his shorts.
Cohh wanting to feel like he's important and decides to inject himself and claim he set the blueprint.
Ughhh , dont care…