How Erewhon Became America's Most Expensive Grocery Store
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- Опубликовано: 10 фев 2025
- erewhon market haul, tour, smoothie, santa monica, review, los angeles, prices, hailey bieber, food, salad.
In 1872, author Samuel Butler wrote about a satirical utopia called Erewhon, where people were responsible for their own health and wellbeing. Today, the Erewhon Market only boasts eight stores across Los Angeles, but has quietly become synonymous with status throughout the country. This is the story of how Erewhon became the most expensive grocery store in America, and why your favorite influencers can’t stop shopping there.
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When you think of everything wrong with Los Angeles, your brain should start with Erewhon.
There's absolutely zero reason for food to cost this much
does expensive = better food?
yes there is. to keep poor people out, because how else would you appeal to rich hipsters
@@bizrise to a certain extent however not that much
Unless they are made from the tears of the heavenly celestial maiden of Kaéndran.
Pretentiousness is the reason
Imma stick to my radioactive Walmart produce 😂😂❤
😂😂😂😂😂 not radioactive!! I’m weeeeak!!
When you don't want to shop around regular people, this is where you go.
Soon the regular people will shop there just to gain social status.😂
They can't afford it. @@stefanong1917
They take food stamps. I looked it up.
It's expensive to avoid normal people
poor people eww
Unfortunately, there was almost next to nothing about the original Beverly Blvd Erewhon in West Hollwyood from the 1970s' I used to shop at that store every week and eventually got a job working in their Culver City warehouse, then I started my own Macrobiotic catering business and sold ready to eat deli food at the Erewhon store. The REAL Erewhon from Boston and West Hollywood back in the 1970s has NOTHING to do with this current store, in fact - Michio and Aveline Kushi are probably rolling in their graves about what the new store is about - $19 fruit smoothies and the parking lot crammed with papparazzis, and social influencers aiming for their 15 Minutes of Fame. $100 would buy you lunch and maybe a can of soup to take home for later.
The REAL Erewhon back in the 1960s and 1970s was devoted to authentic organic food at reasonable prices even low income folks could afford - it was a gathering center for authentic people who were really devoted to the organic foods movement NOT celebrities trying to "make the scene" and get photographed by papparazzis. 100% of the produce was organic and all grown by small indie family farmers, ALL of them local organic farmers and this was back in the 1970s before the Locavore Movement and Farm to Fork movement was created about 45 years later. The original Erewhone was a visionary place, not just a shop to buy healthy organic groceries but more of a community center and relationship building for the organic foods movement and Macrobiotics.
BTW there was some nonsense that the old store on Beverly Blvd was grubby and a dump - this is completely false. I still vividly remember the BEAUTIFUL and classy old store from the 1970s on Beverly Blvd - it was lovely, with hardwood floors and very light and airy with sunshine beaming through the windows. The folks who worked there were "Movement People" and we were really like a family - there was a Macrobiotic Study House Center near Wattles Park in West Hollywood that Macrobiotic teachers gave lectures and dinners in a wonderful community center that was run by volunteers.
I moved from West Los Angeles in 1979 and frankly, I am relieved that I was not there for the final days when the old Erewhon on Beverly Blvd went out of business - what the video fails to explain was a BIG reason for that old store closing was the govt ruled it was not earthquake safe, so the property was demolished. I don't know anything about the new owner but it is clear he understands NOTHING about Macrobiotics and the carbon footprint of the new Erewhon throws out massive amounts of plastic packaging daily and all that stuff winds up in the oceans plastic gyre, landfill dumps or incinerated!
yes this is another sad story about how authenticity and good intentions gets corporatized and the original message is lost
Very enlightening. I moved to LA in the early 2000s and can remember when it was a “regular” health food store that I enjoyed patronizing.
Phew ! I’ve scrolled till I found you. Thanks for sharing your thoughts
The power of a brand. Why one thing costs more than the same thing elsewhere.
They probably pay the workers well and the suppliers get paid for harder work to keep food clean and organic
@@rahimi4762Cashiers at Erehwon make $16 an hour which is very low considering the cost of living in California
???????? Why did you leave this comment
Visited Erewhon in LA. I came, I saw, I left...!
# 1 . Most Important Thing ! Set up the store in an area where the people are so rich they have no idea what the prices should be to even begin with for things like a loaf of bread or a pound of coffee . Then if they do ask questions .. Tell em it's special and it's organic and good for them .
Erewhon is an anagram of Nowhere.
or whoreone
Was looking through comments to see if anyone else noticed 😂
That says it all. You can buy good produce at Costco.
👏👏👏 Bravo!
How does this only have 8k views?! Just randomly had this thought on its rise and why it’s so big
I think this is an AI generated voiceover video lol
My gf keeps buying food from this place and I must say, all of it tastes incredible. Of all the things she wastes money on, Erewhon is one I might actually tolerate.
You can just go to Sprouts and get the same thing for less. Last week I got 3 bag and a 12 pack of topo chico for 150 but the bags were stuffed full.
That’s placebo. I used to religiously shop there but I tried Whole Foods and it’s the same thing
I only heard of this store recently from you tube. I was in LA in 1995 and I had not heard of erewhon. I was in LA for a week vacation.
it really started around 2012 or that tie frame
Erewhon is a waste of time. If you want to pay $16 dollars for a juice feel free. I have better uses for my money
My ex’s dad worked at the Fairfax location in ‘96 by the holocaust museum
Erewhon is too expensive for me.
I’ll stick to Canters! G-d bless
I remember the cereals. They were at almost every health food store I went to as a kid. My parents were LDS and were always looking for food storage add ons. From what I remember, the oats were a decent price. Now, I would never shop there.
Yeah mine too
They used to always get deseret foods. Their own brand was actually good
Now it makes sense. Japanese whole foods are super expensive during certain seasons and of the "designer foods as well."
This store isn't Japanese owned anymore
@@MayaMaya-tj7kwyes it is
@@Holdac-oq9lz nope am American guy bought it
@@Holdac-oq9lzIt literally tells you an American bought the company 4:14
Well as an native to Florida which is in the US, we as a nation have the worst problems with health and it is because you walk into a store and you see all this junk food and candy, processed foods. So yes it's expensive to get non processed food but your health will thank you. The type of food that the store sells should be our normal and not a hot commodity
You can buy the same shit, make it yourself for a fraction of what they sell it at
I don’t think you should put the total blame on shops. People also should use their brain and buy healthier products and also cook as much as possible at home.
@@ws1814 I know it's personal choice as well
There is a place very similar to this in my town. It’s like an upscale Whole Foods, it’s not a chain though. But it’s a fancy two story grocery store, all organic food, higher end meats (think A5 wagyu beef) with a real premium butcher. Premium craft beers, a fresh bakery, wine tasting bar, sushi bar, indoor and outdoor seating where u can order food, and little stands of stores selling premium jams, juices, and jellies. However it makes sense for my location (my town has a lot of high income families) it’s also the priciest grocery store I’ve ever seen. It’s still pretty though and I always go there after school with my friends to get something to eat.
You up in Minneapolis by chance??
@ Bay Area
What they did is create a space without poor people, it’s less to do with food and more to do with creating a space only the rich can access “
/ shop at
Great content 👌 love ❤️ eating high quality foods
If I had a choice between erewhon of Traders Joe, I’ll Definitely Chose Trader Joe’s
This place makes whole paycheck look like the walmart grocery isle.
In my neighborhood they're building a new Erewhon ... about 3 blocks north of a Whole Foods. I wonder how this is going to work out?
No single business explains the disappearance of the middle class better than Erewhon.
It is a top of market store. It is not designed for middle or mass market.
@@KOSMOinfinite that’s not what OP said though.
Ill stick with Aldi
And Winco 👍🏼
The same mindless drones who will complain about "corporate greed" are the same drones who happily shop at Erewhon and brag about it on social media.
Great and informal video thanks
Erewhon is a great place to spot celebs at
We need to do studies on babies fed on only Erewhon products
Hell yea! Good idea.
My daughter moved from the mid west to Los Angeles and kept bragging about this supermarket. When I came across this video, I thought the whole time she was saying Air One😂😂😂 But seriously, with the homeless population out of control in L.A., this supermarket shouldn’t even exist! They certainly have their priorities all screwed up!
I work a across the street from an erowhon it’s disgusting. No cash no card under an undefined minimum ENTITRE store has monthly price hikes and clientele regularly hits pedestrians cause they’re looking at phones while speeding their land rovers
No cash and no card? Then what do they take?
@@angelinimartinihe’s saying there is a minimum purchase amount for both types of payment
@@angelinimartinithey mean customers can only bring a certain minimum amount of money in order to shop there. For example no less than $100.
This is such a massive scam
Exactly the same people who buy Gucci and can’t afford shop here 😂
That's the only way you can make money now.. Not thru honesty 🙏
It’s nothing about the green; it’s everything about the greed
Even if I was a billionaire I’d much rather just go to my local grocery store.
Erewhon better not come to NYC; Whole Foods Market is quite enough, thank you.
I am partial to the farm fresh almond milk and the smoothies; favorite location is in Pasadena, since its not a mission like the L.A location(s).
I entered a fancy bakery in Prague (CZ) the other day and I saw a cookie for the equivalent of 8 euros. I left immediatelly noticing many visitors were also sprinting towards the door. Erewhon bullcrap has spread worldwide
Very informative video
definitely shopping here anytime I’m in LA
There’s one being built near Ponce City Market 🥳🥳
Holy shit. And I thought Sprouts Farmer's Market was a little on the pricier side 😮
If people want to waste their money paying high prices, let them.
I guess Erewhon is not aimed for the lower income and is not your everyday supermarket... it does have some niche products that you couldn't buy easily but still...
I actually sell stickers designed after the smoothies on my red bubble account. I’ve sold so many 😂😂😂
When they stopped selling all organic and their hot bar wasn’t hot I stopped with the madness😅
The profits are a "side benefit"? Yeah. Riiiight.
It’s crazy how every where else in the world organic food is sourced locally and sold to locals for a reasonable price yet here in America you need to pay a premium arm and a leg just to purchase organic sourced produce. Late stage capitalism is insane
Too much inventory on shelves to be considered luxurious
I mean, i cant afford to shop there but the FOMO makes me want to travel from CDMX to LA just to go there 😂
excellent insight of the history of Erewhon. my favorite place ever
Very informative video :)
Fast food is costing just as much. I find myself wanting tp check it out for those times when I need to eat but can't find the time to whip up the nutrieous stuff I need. Spending the cash if I must on quality is my point.
That was Victoria principal in the movie earthquake clip.
Good job
I stick to Costco I don’t need Gucci grocery store🙄
Hey man, I reached out again! Thanks!
Thanks man can I have a chocolate donkey
I'll take a vanilla camel please 🙏!
Based on taste tests by influencers, I'd rather live next to Trader Joe's than Erewhon
Nothing exceeds like excess.
They’re totally milking the instaworthy and flex culture system and the sheep still keep spending 😂 #afoolandhismoneyareeasilyparted
So fucken true.
Quality cost🎉🎉🎉🎉🎉
So only rich people should have access to healthy food?
People who don’t mind getting ripped off shop here
I wonder if your doo doo comes out expensive after eating food from here
For the rest of us, there’s Trader Joe’s
*chickenmeat from ERWOHN comes from a farm and from a random grocery store it comes from a concentration camp*
Am I the one that is prouder and more showy about how little I spent on something?
75 thousand homeless people in LA county and 20 dollar yogurt. Then my American friends get offended when I tell them they are going straight to hell.
What?? You mean this is more expensive than Whole Foods???
Why did I see Raj Kapoor in a grocery store video
Voice sounds like Siri on my phone
The owners look like they aged like ….
Love it. Yes I'm pretentious and segregate myself from poor people.
There's one born every minute...
I’m eating Erewhon right now btw
I love the video but hate the ai narrator’s voice
So it’s just expensive to be expensive? A joke.
Yes if people can’t afford it just don’t shop there simple as that
Yes a lot of the products are the exact same as Whole Foods but twice as much!😂
well produced video
I like fancy but not that fancy
Uh, I think you mean YIN and YANG. Not YING. And just FYI, “YANG” should be pronounced more like “YUNG”. All of this being information readily available on RUclips, ironically enough, when one sets out to make an educational video on the very same platform, but then strangely does not use said platform to educate oneself on their own subject matter.
It's "Yin & Yang"
Erewhon should be boycotted. The prices are ridiculous. Eating food is a basic need for all living beings to ensure survival. Food should not be a luxury good.
Relax, other grocery stores exist (also Erewhon encompasses a small area anyways aka not coming to a neighborhood near you)
7:28
A lot of Celebs Shop there.
Just because you're wealthy doesn't mean you should waste your money. If you want to knowingly get ripped off, then you do you. I personally would rather spend my hard-earned money on other things that give me joy instead. I guess their target market is celebrities and it's all about the status. 🤷
Too bad they couldn’t afford a real human narrator, instead of AI.
7:36 Tf is Joe Goldberg doing there lol
Influencers are losers.
This makes the Japanese markets seem like low budget. I would NEVER shop here!!!!!!!!!
Should we close the erewhon stores? Maybe I could afford justice and 3 meals a day then ? #ayatollah
*temu can offer 1000 erewhon shopping bag just for $19.99*
Why is this place not bankrupt?
Do they Take EBT? HAHAHAHAHAHAHAHAHAHAHHAH!!!!!!!!
You forgot the cult fase
He says influencers and chooses an actor and an unknown person….. your research can’t be trusted
@ericbisop3468 7945-2mo ago you's confused, and so mad that's becuz...your's life's styles no where's, I changed m...life's styles also I had individ...too checked for blood pressured, and it's was 132/ 85 still higher becuz...its had somethings too, do with medicals, r...artist...and also obesity too, so agained I had other's individ...too have's its...checked agained, it's lower 124/82 better then before, the products I ates organic, and other's products, not too much sodium, and sugary,
So health is for the rich
Yes, the poor can go kick rocks.
This is pure corrupt, greedy and immoral way of business.
And people fall for this scam??? Sad!
You mean, rich people for this scam....
Nope 👎🏼 byeeeeeeeeeee
Erewhon may be flashy but I think Bristol Farms is the real money shoppers choice.
Just lost 5 sec of my life