Nvidia Has a Secret
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- Опубликовано: 15 июл 2022
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ABOUT JOHN COOGAN:
I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I'm a big fan of machine learning, python programming, and motion graphics.
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CONTACT:
You can get in touch with me via Twitter: / johncoogan
Big thanks to Mateo Szlapek-Sewillo for help with scriptwriting, fact-finding, and overall storytelling on this one! You can reach out to him here: www.simplespeaker.net/
You can also follow Mateo on Twitter here: / msewillo
Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence. 
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Please ignore all scam comments! You can follow me on Twitter: twitter.com/johncoogan or join my discord: discord.gg/e9nKhPCNkq
I just report one scam just now.
Any chance we might get a video on OpenGL? That would be awesome! :)
Shabbat-Shalom.Asé.
Congratulations, think you might be the biggest Nvidia fanboy on RUclips.
Nice job leaving out all Nvidia IP theft and scandals.
A GPU is something that existed years before Nvidia existed.
Nvidia has a fitting name as their destiny is to enviously strive to be exceptional but never achieve it.
By your bad definition CPUs were the first GPUs because they are the first to accelerate 3D graphics via massive parallel processing using MMX in 1996.
Also AMD CPU/GPU powers the top10 supercomputers in the world. How is that possible if Nvidia is as good as you say?
Nice clickbait thumbnail it seems you know Nvidia's demise is more appealing then some fanboy worshipping Nvidia in an armature documentary.
You failed to mention 3dfx.
A small correction and clarification regarding "Microsoft called it Direct3D, we know it as DirectX today."
It's always been DirectX (ignoring the short-lived Windows Games SDK name), and it's always been Direct3D. DirectX is the name for all the Direct* collection APIs/components (Direct2D, DirectDraw, etc.). Direct3D is specifically the 3D component, and the most recognized by the general public.
It was Direct Draw first... I'm probably older tho, most people don't even understand the Evolution of Display Technology AT ALL... Once upon a time, Gaming in 3 colors was Hella Cool ... They weren't "good" colors either
What I miss in these videos is a deeper look into the company. Getting a good team together is half the battle. Reducing choices made to 'the founder had this great idea' misses out on the power of good advice and high quality management.
It's always a matter of risk vs reward. Great leaders get things done! When he could have continued to get a good steady income being an employee at AMD or at lsi logic , he choose to give up stability and put all his money , experience and reputation on developing a new industry all together which then leads rise to many more brilliant things like the rise of machine learning and how that helped the whole world to make a vaccine for covid so impossibly quickly with such less negatives , able to impact the world on such level is beyond comprehension, every visionary innovations from electricity, battery , transistor, microprocessor, GPU and cuda cores , neural networks etc takes whole credit ! And the visionary leaders who set out to achieve these fantasies into reality deserves more than an employee can fathom !
100% agree with you. It's hard to highlight every different angle in every video, so I like to hone in on one key aspect. If you want to see a video about the power of high quality management, you need to watch this: ruclips.net/video/K1xWaua-nLI/видео.html
@@JohnCooganPlus What I would have liked a bit more of is technical comparisons between what they were doing versus what everybody else were doing. I have some inklings as to what was going on. There was, of course, the invincible juggernaut of the time: 3DFX. We (consumers) all thought the Rivas had no chance in hell against 3DFX Voodo. But there was also another company whose hardware didn't use polygons; only planes, whose intersections were deduced on the fly. They lost the race by cheating; I remember; their driver detected a benchmark running and made special adjustments. It came out, and overnight they went bankrupt. There was also the Pyramid chip project, that was going to be optics/physics based, but no prototypes. And a whole bunch of 3D accelerator cards for those who could not afford a Voodo Monster3D. On the software side there was the competition between Direct3D and OpenGL, but there were other odd players, like the Voxel engine. Then again, the limit back then was on the CPU being able to transform to view frustrum; but then AMD came out with 3DNow! (floating point extension to MMX), and Microsoft supported it, and suddenly everybody was buying AMD's again, and the ball was on the graphics court again. When the Riva128 came out nobody cared initially; then I read that it had 128 full floating point math engines running in parallel, and began to take some interest... And then today we have AMD/ATI, that it seems to me are consistently beating NVidia at their own innovation game. But that's just my superficial overview; I don't really know what exactly made NVidia Riva-128 triumph over 3DFX, for example. Perhaps 3DFX was more "monolithic"?, executing a fixed pipeline?, less flexible? Just guessing. I remember at the time Microsoft had this evangelist guy, forgot his name, that went around the world getting companies on-board with the Direct3D dream. The guy was truly passionate about it, and he was looking for configurability and frank dialogue with hardware above all else. He hated the fact that some of the hardware of his day would say to the OS that it could do A, B and C, but then it was so slow at doing C that software would have done it faster. (EDIT: Remembered the name: Alex St-John.)
@@privateerburrows I remember when 3dfx announced bankruptcy and soon after it was announced that nVidia as buying up some of 3dfx. I think I read that in MaximumPC at the time. My crew couldn't believe it. We knew nVidia was coming on the scene, but we all had 3dfx cards and believed that 3dfx still dominated. Bankruptcy seemed to come out of left field.
@@fearisthemind-killer LOL, you're so right; it was totally overnight, boom!, gone!
And I remember a revolutionary audio chip at the time; a 3D positional audio chip that was giving the sound blaster type products a hell of a competition. It had also some hundred or so convolution engines working in parallel to model sound reflections based on game geometry. They had been adopted by the Monster brand, Monster 3D Sound cards. They lost the race by trying to steal the Monster profit and sell cards directly. Monster cut them off, and their cards went nowhere. Pity; the technology was very promising.
Another thing back in those days was a company that tried to come up with an odor producer for more immersive games; I think they were planning some 256 basic odorants mixable under software control.
Quite a decade, those 90's.
Yeah, MaximumPC was my favorite mag; on a level with Scientific American, on the computers side of things. :-)
Dude, the second I receive a notification that he posted a video, I don’t hesitate
You know we,d do just fine in fact great if the rest of humanity was as/this quick/egaer to learn and/?become educated/human to be educated is to be human
Love the indepth research you obviously put into all your videos John!!! Awsome editing and you have the perfect voice for narating videos. You're easy to listen to and watch with different angles of information every few seconds. I've never gotten bored watching one of your videos from begining to end. I hope your channel blows up. Keep up the great work!!! Happy Thanksgiving!!!
This is another level of story telling, thank you very much, I just found out about your channel today and I watched so many videos and acquired tons of knowledge .
Same! Been on quite the little binge on this dudes videos tonight, although I should be going to sleep lolol I’m stuck in the comments.. I need help 😅
this video has so much research behind it and John really knows what he's talking about. Thanks for the bomb content, John!
Thanks for the informative video. I appreciate that you didn’t include any in video ads!
John. I stumbled apon this and I have to say your way of telling this story is amazing and had me interested from start to finish. Your truly very a talented clear and articulate story teller. Keep up the amazing work! New sub here...
So much research this dude did. So much respect!
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Hats off honestly
Congrats on a great informative video ! Many prior compliments on your work here. Well deserved and well done ,!
I would say, nvidia hasn’t always continued to innovate. Their history shows a pattern of anticompetitive behavior mixed with many periods of stagnation where the only thing done to improve their cards was to add power draw and minor other things. They stifled innovation a few years because they had no competition. Not quite at the level that intel did, but sadly a good amount. They are the kings of graphics, for sure. Jensen has done incredible things, but I can’t in good faith applaud the company too much in its current state.
Right, It's been so long since they're still stagnant in a Single Digit Gigahertz Speed. Japan just made the Fastest Internet Speed with
1.02 PetaBit travels over 51.499 kilometres each second. Soon, 127,500 GB of data could be sent every second. The best part about this achievement is that the technology can be used immediately.
A Petabit Internet Speed Needs a Equivalent Chip for the fully optimum usage for faster technological advancement.
With that Realistic Virtual Reality Games will probably be possible, a game world that looks like the Movie of Matrix or just like VRMMORPG of the Anime Universe where a game that would feels real.
You go read about DLSS and CUDA and Onniverse and all the research papers published by Nvidia. Compare it with Intel and AMD and see which company innovates more. the truth the both Intel and AMD duopoly have stifled innovation in the CPU space.
@@ajcano1627 This comment reads like it was written by a bot. Why are you trying to accuse them of stagnation because their chips are in "Single Digit Gigahertz Speed?" CPUs figured this out the hard way almost 20 years ago, and everyone knows how GPU performance typically scales more with execution units, not speed. I thought everyone was mostly on the same page for the surface-level stuff?
@@PorkeyPineOnline everything needs to be processed fast just like how our brains process data, especially now that they're in a race for innovating a perfect Virtual Reality World.
I just googled yesterday Intel this year created the fastest chip with more than 5ghz.
@@ThePulsarRED You go and read how Intel tried to bankrupt AMD then you will see why AMD wasn't in best shape to compete with either company for a long time, even know AMD is still much smaller than nVidia never mind Intel 😜
Great "story telling" - love your videos; glad I stumbled across you.
I find your content to be captivating and highly informative. Thank-you for quality content.
love your videos man..keep up the good work
What a great, well researched video, really well done, I know nothing about this topic but so captivated i had to watch to the end.
Thoroughly enjoyed the fast and engaging delivery. Well done.
Subscribed a while back....but just now rediscovering the brilliance of your analysis. Damn.... you are good!! And your passion + logic speaks VOLUMES about the quality of your perspective.....keep it up, brotha!
thanks so much! i love hearing that. hopefully just getting a little bit better each week!
It would have been nice if you would have included why Apple severed it's relationship with Nvidia in 2009. Macbooks and iMacs don't come with Nvidia GPU's. They all have AMD graphics.
Jensen is quite an aggressive business man. Apple also believes that it as an entity is larger than nvidia. I am an amd guy, but you have to give credit to Jensen as being David fighting with all the Goliaths. These guys are like all giants in their own rights and it’s hard where we shall put our monies down on. I suppose that the best case scenario for us users would be competition from many manufacturers as possible.
:) of course, I got amd CPU and intels cpus, same with GPU's
Nvidia is very keen to keep there tech proprietary going out of there way to engineer it so that it runs much worse on competitors hardware or not at all. I.E. tessellation, it was redesigned before release to run worse on ATI hardware even thought it also made it run worse on Nvidia's, so long as it ran even worse on ATI. Then it was over implemented in games (Far Cry) to make ATI cards run even worse. They even covertly bought benchmarking companies to rig benchmarks.
Now we see the same with Ray Tracing and DLSS. Older versions of DLSS have been shown to run much more efficiently when "unlocked", meaning if they didn't go though the trouble of locking it down to Nvidia cards it would run even faster. And Ray Tracing, well you can make that what you will.
Intel is no better, and AMD has sued both and won billions. That was the actual seed money they used to kick start Ryzen
What an amazing youtube channel! Incredible work! Thanks from Portugal
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Hey John I Subbed , Liked and Shared ..Thank You ... That was a Great Presentation of a really Great Story in Computer History :) QC
So good I watched it twice!! Thanks for the high-quality content John.
Another incredible video John, thank you
I'm surprised there was no mention of 3dfx's discreet 3d gpu technologies including SLI in this video. It was a big step for Nvidia when they absorbed 3dfx. I'm pretty sure 3dfx was the first to manufacture discreet 3d gpu cards for the mass market and were absorbed by Nvidia just prior to the GeForce 256 coming out.
Yeah like I wrote 5 days ago and no answer on it 🤔
It seems like the video is focused on just Nvidia. He only references other companies, like AMD, because Jensen worked there.
Although I think it would’ve been good for him to mention 3DFX, I feel like it’s a slippery slope in potential tangents.
In short, it seems like he stays 100% on course to keep the video length down.
@@mVic8 Yeehh but 3dfx was the most important thing happened in Game
@@mVic8 Yeehh but 3dfx was the most important thing happened in Game
Was wondering about that as well
Good video - The old commodore amiga used specialist chips for graphics and sound and maths co processes etc.
Man, this video deserves 10 likes... very well researched and presented... Keep up the good work, top
only 10?
Brilliant review and insights John. Respect!
Would you consider doing the same starting with ATI and the eventual merger of ATI and AMD?
Positives: this video was really well produced. John, you talk great! Very excited about the future of games, 3d and computation.
Negatives: Ooooo the clickbait is real. What's the secret? The amount of 'professional' YT channels that straight up lie to get clicks is astronomical. Also, YT ads are getting bad.
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This channel is a gold mine, very underrated content.
This video is incredible! Your storytelling and insights are phenomenal. Thank you!
The production quality is next level! The music choice and all that video footage - excellent!
It has such a great vibe also. After watching, I feel really motivated.
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wow man great video, Im glad to be a subscriber
Yeah! Incredibly engaging and insightful video. Respect!
very cool all way interesting how are you so good at narrating your stories , it must take a lot of research but to really deliver the meaning to the people your telling it to you have to really understand what it is your trying to get across to us in a structured and concise manner. so you are obviously highly intelligent person to be able to articulate it . bravo sir
Amazing work. Much, much appreciated. Maybe one day the A.I will be able to do the storytelling for you by looking at your own videos 1000x and just reading off the new script. NOW wouldn't that be something!?
powerful, inspiring and informative way of story telling.
this was a really good video, very inspiring!
Amazing documentary! 👏🏼
John Coogan, you're good. I'm hooking on. Thanks. Keep it coming.
Thanks for sharing appreciate it ⚡⏳
Amazing video! I would love to see a video on the history of OpenGL and one on DirectX - there are none and it would be awesome since these are so important.
Thanks! :)
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great video John, thank you!
Thank you so much for this great content.
This was so fun to watch. You are an exciting skilled narrator and IMO as good if not better then some on the biggest names.
He IS one of the biggest names, so it's all good
Bruh... Your videos are 🔥. Keep it up!
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You have an awesome channel, I like the way you deliver such useful information. Thanks
Thank John for the most informative video. From knowing next to nothing of NVIDIA history to your fantastic deep dive. Congrats!!
Cheers Andrew
bro this video it so well develop thanks for telling us the story
Fantastic research. ….thanks young man
"if your not looking for ways to innovate and expand your mission, your falling behind" I am applying this to my business today!
What a cool and informative video! One of the best in this platform for sharing knowledge and value about technology. I really recommend to see the videos from this creator, these are the kind of people that open your mind, and leave you with more questions to keep researching about the topic while motivating entrepreneurship.
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Hey John, I really enjoy your videos and appreciate you making them. Question: I'm curious what your thoughts are on Meta-Materials being able to use faster chips without the use of rare earth materials? It's would be really interesting to see what the future holds with it. Will Meta-Materials take over the current way we use chips?
This over most peoples head
Great video, but I'm a little sad that you never mentioned 3dfx. It has huge back then and it was the biggest Nvidia's rival.
Those old Voodoo cards were top dog back in the day
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And then 3dfx was acquired by Nvidia.
I’m always very impressed, educated and entertained by your videos
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Another great informative video, if not comprehensive. George Hotz had a lot to say about NVidia's self driving car ambitions and other than the brief cameo of bitcoin appearing in one of your stock footage shots there's no mention of crypto mining in the success of Nvidia in being there when new applications came along.
Great Doc... loved it.
Great job. Keep it up.
This was one of the most interesting videos I have ever seen on your channel. ❤🔥
The need for high computing power is hard to imagine, however when someone shows what can be done with it, others will want to do the same. This is a powerful demand driving effect here.
The board partner ODM's don't get enough of a cut. EVGA has just left the partnership... keep an eye out for details on the aggressive practices behind this. Choosing SAMSUNG to fab the RTX30 series chips was purely based on price. If TSMC had manufactured those chips using their process, they would have been more efficient, cooler and potentially faster. (Ampere GA100 was made by TSMC as an example). They could also, use HBM2 on the chip to further increase performance, but they don't for the consumer cards. Another point - GTX970 RAM-Sham (i sent my pair back for a refund) - also selling to Crypto Miners directly........... yet, I still buy their products. Still it's best to know who you are dealing with and the sun does not shine out their backside.
The cost benefit tradeoff of HBM doesn't make it favorable for consumer applications
Like 12k extremely informative docu-biz-vid thank you
amazing analysis learned alot from it
Brings back the memories. Being a kid and getting your hands on a GeForce card was a feeling that is hard to replicate. Technology was fascinating and interesting back then. I had a Geforce 1 and it turned out it had problems rendering 8 bit textures. Had to return it and got back a Geforce 2 because the geforce series was discontinued. Happy happy kid :)
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Huge fan! love your work!
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Great research 💯🙌🏽
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really intersting and amazing videos thank you very much! :)
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@John Coogan: I love your documentaries about key industry individuals and startups that became mega successful.
One story long since forgotten about in the history of computing involves a little-known British company called Apricot Computers. There was a time in the early 80's, the dawn of the personal computer, where Apricot was bigger and arguably better than Apple for PC's. Apricot was basically the British Apple. They manufactured computers for businesses though not consumers. However by 1983-84 they had produced the world's first portable computer aimed at home-office users which had radical innovations for the time such as the world's first hard disk drive in a PC (10MB!) a wireless keyboard (long before Bluetooth existed) and even voice recognition technology for word-processing. Apricot was also the world's first computer manufacturer to adopt not just 3.5" disks but double-density 3.5" floppy disk drives, doubling the storage capacity from 720kb to 1.4MB. They had more RAM and CPU processing power than anything else on the market too.
Apricot was for a time a computer manufacturing pioneer and market leader in the UK and dominated the marketplace for a short while with its own proprietory PC platform which even had a custom version of MS-DOS produced by Microsoft just for Apricot's which had a semi-GUI and a mouse pointer cursor.
The Apricot Xi was one of the first early PC's launched around 1981/82..it was a direct rival to both the Apple I and Apple Mac, but was aimed at a different market the business sector. It was technologically superior in some ways, but lacked a colour screen. What Apricot's lacked in terms of colour functionality they certainly made up for in software. Apricot was in the hardware and software business. They made software bundle add-ons like spreadsheets (even before Lotus), word-processing (long before MS-Word), and so on. Although proprietory hardware, Apricot's didn't use closed architecture like Apple, making it easy to connect a mouse, modem and early dot-matrix printers to them so they were highly versatile PC's.
Once IBM-compatible PC's began flooding the market by the mid to late 1980's Apricot began to rapidly lose market share and its PC's started to look over priced...it was unable to scale up the business and eventually folded. I remember at the time though before Apricot's decline, it was common in UK to walk into any bank, large organisaton (public or private sector) and see Apricot PC's everywhere on desks.
I have a collection of early computers and amongst them are two ground-breaking Apricot's; the second-generation Apricot Xi PC and the world's first portable PC the Apricot Portable. They are still lovely machines to use even today and very asthetically pleasing to look at with incredible high quality finishes.
I don't know much about the history of Apricot and how a British company in the early 1980's came to dominate the PC market for a short while. I'd love to know the full history of who started the company etc.
Mr Coogan, genius presentatio.n of complex concepts.
Great video! Keep it up 👍🏽
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What a fantastic overview of this company, In particular Cuda and its untapped potential lurking in the disguise of a game processing unit. It was like the lights suddenly went on. So that's what Cuda does! I wonder if it does music too....
Nice Acquired recap.
This was excellent. Thank you so much for creating it.
Finally New video from one of my favorite channels.
Truly fascinating but I was not an adopter ATI was more my speed as competition is good and Nvidia does not believe in competition
Nicely done video.
Thank you, dry informative
Very. Informatve
You add value. Good Job
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Thank you for the video. great to learn about Nvidia.
This has been the most comprehensive deep dive Coogan💥💥🚀🚀🚀
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Great video & captivating story @John. You effectively bring the key takeaway, continuous innovation & early pivoting, across so strong, it's near impossible to miss. Thanks for your insights & effort.
Thank you soylent man very cool
The hardwork for this video 👏👏
Exceptional video!
Oh man, that's so cool!! And how funny I watched this right after an earth2 deep dive in civilians functionality. The computing power "out there" is getting very exciting!!!
i didnt know that about Nvidia. Great video. THANKS!!
Keep going, bro ❤️ from Somalia 🇸🇴
A 9 year old asian immigrant kid helping a 17 year old with math... yeah, it tracks 😂
😏
Awesome video, thumbs up
There was a time when their chips substrate/packaging was cracking and faulty in at least laptops for at least a generation: this should have been mentioned. I stuck with the Intel/AMD on CPU GPUs thereafter.
Lots of love from Nepal😍😍You are my idol
I love your entrepreneurial videos but please add some listenable sound tracks , they make your videos more immersive and cool.
your videos are so good, it's a pity youtube doesn't promote them as much ):
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Good overview, with a few questionable parts like 'telling stories' like it's Pixar or about the researcher's kid suggesting Geforce cards (but mentioned 'whether true or not'). Well researched and presented though, scientific and business! I was surprised not to see mention of cryptomining or data centers and worry that hype around those two have created a bubble not unlike Sun.
Very nice! Impressive story of success!
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I like how he showing games that was actually running on a AMD chipsets exclusively 😂
Well done
this was amazing.
When computer stuff is being discussed it seems like the writers have no idea what they are talking about...
Thanks for this John
I'm a computer science major love all the vids
Brilliant Content !!!
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