Should You Target ENGAGED SHOPPERS With Your Facebook Ads?
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- Опубликовано: 27 сен 2024
- Want to know if you should target Engaged Shoppers with your Facebook ads?
Engaged shoppers sounds like a great Facebook ads targeting option...
But that doesn't mean all Facebook advertisers should target engaged shoppers all the time.
(Even if Facebook encourages advertisers to target engaged shoppers)
In this video I explain what targeting engaged shoppers on Facebook means...
When you do want to advertise to engaged shoppers on Facebook...
And when you shouldn't target engaged shoppers.
#facebookads #engagedshoppers #facebooktargeting
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Would be great to see a video on audience overlap when duplicating adsets in the same campaign. Because as soon as I find an audience that works, I always keep duplicating it in the same adsets but in higher budgets and sometimes even just duplicate it as it is to find new pockets of the audience. Works great but then after a while, the adset says "learning limited" due to audience overlap but it still generates sales like before.
Hello, you can easily stop overlapping of audience with 2 ways. For example; you’re doing Split Testing Via ABO campaign and you choose the interest of Home Decor & Home Design respectively in 2 adsets. This interest in common & may the audience of both the interest would be same. This will cause you Ad fatigue and audience overlap. The easy way to eliminate this thing is to exclude: Home Design from Home decor adset & Home decor from Home design ad set.
The second way is the CBO campaign, it has the automated feature to stop the audience overlap regardless of the interest & optimise the best interest possible according to your budget & ad creative.
Thank you😊
@@anasrizwan85 wow thank you so much Anas! That’s something new I’ve never heard before! Will definitely try it. Thank you so much!!😊🌟
I think you'd find this video on overlapping audiences useful: ruclips.net/video/WXOJGxIIriY/видео.html
And this one on duplication: ruclips.net/video/pUjScwP2zc8/видео.html
Developing from the hitting on your yt page and your brillant amount of craved tips about all things social media, I finally concluded start working on my very own channel "content&focused", you are brilliant [
I once ran ads for a highly recognized clothing brand for 5 consecutive months .... the regular targeting didn't work for the most part at this point ( 3 weeks in the contract) I narrowed the audience with "Engaged Shopper" and the results were astounding ... But other times it was not so astounding but better than the audience without it, IMHO it's a safe bet for conversions (for lifestyle products). As for CPC is concerned it was higher but never so much that it defeats the purpose.
Thanks for sharing :)
interesting, thanks for that input
Thank you, your video is the icing on the cake for Facebook ad campaigns :)
Glad it was helpful!
Your advice has been priceless! Some of us have more than rudimentary understanding so it’s hard to find advice that is above beginner level but I find your videos tap into those of us actively running ads well.
Fantastic - glad to hear it :)
right when i am in the middle of this awesome video, this guy pops up everytime in the ad says " Dont advertise on Facebook"..its irritating. Trust no one apart from Ben Heath if you want to master FB ads. Ben is the God of Facebook Ads.
Thanks, Ben for this awesome video, I am a huge fan of yours!
Haha - yeah there are always annoying advertisers! I always try to not be one myself.
Thanks for the kind words :)
Love it Ben..Very informative indeed =)
Thanks a lot :)
much needed information! thank you!
Glad it was helpful!
Those ads for engaged shoppers are really annoying. I’m like, I just bought that…
I do surprises for people on their birthdays. What do you think I can target when I want to reach people who will be interested in birthday packages? Thank you 🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽
Good insights there thanks Ben
My pleasure!
Interesting example! 🔥
Thanks! 😃
Great video Ben. Would you suggest to use "engaged shoppers" for just prospecting campaigns or also with retargeting or lower funnel ones too?
Thanks Sam - I certainly wouldn't with retargeting - you want this added to your cold audience ad sets :)
Thanks a lot for covering this topic! I would like also to ask - does FB behavior “often travelling abroad” from your experience increases conversion rate when we sell some product? Logic behind that these people should have higher "purchasing power".
I don't think that is likely to translate I'm afraid. It would depend on your market. In the UK for example I would say that younger people (students) travel more than anyone. They have less purchasing power than people in their 40s for example who don't travel as much with work, family commitments, etc.
Ben, how about using Engaged Shoppers PLUS Detailed Targeting Expansion? That would counteract the smaller audience dilemma. Rupert.
Good question but it doesn't actually seem to translate when we've tested it. My approach to detailed targeting expansion is explained here: ruclips.net/video/NwxJ0idfcDU/видео.html
@@BenHeath Thank you!
Hello !! I learned a lot in this video I would like to ask if what would be the right target audience if I’m selling a Slimming Products and Food Supplements… Thanks in advance ☺️
Hi ben, what do you think of Hyros? Not sure if you have done a vid about it. I’ve tried several metrics softwares I haven’t found anything good yet
Planning to do a video on it soon - currently doing quite a bit of testing.
I am not able to run ads because of this, and domain verification is also failing, showing html file not found. But I tried every method of verification
You'll have to go through the Facebook review process I'm afraid. If that fails then the only other option is to open a new account.
@@BenHeath New account of what?
Facebook account?
Try verifying via DNS through your domain provider.
You Know want u make My Life So Fuckin Easier Thank you so much For Your all Stuff Man God Bless you ♥️
For Food & Drinks products like coffee, tea & chocolate - audience narrowed down with engaged shoppers will be better or without engaged shoppers?
I'd try both but most likely including engaged shoppers will help
Hi Ben,
I have a campaign ($50 daily budget, one ad set) running ok for 12 days (Roas 2.6, Cost per purchase $25, $60 product) and suddenly stopped generating sales in last 3 days. I have watched your relevant videos.
My question is: if I spend $200-250 a day to get those 50 conversions done within 7 days, I’m assuming I’ll be out of learning phase and ad will be shown as “active”. Is this optimisation a one off event? Like, will it be back to learning phase if I didn’t get 50 conversions on the following week? In other words, do you have to keep the same budget and make sure 50 sales per week? I’m guessing many advertiser have the same question as we never exited learning or learning limited phase due to low budget.
Thanks
Great question - optimisation is not a one off event and I'd strongly recommend you don't increase your budget by that much to get out of the learning phase. You are highly likely to see a large spike in cost per purchase.
I just released a video on getting out of the learning limited 2 days ago and I think that is the perfect video for you to go through: ruclips.net/video/mhjXEQZAbIo/видео.html
Great video, if you edit the adset and remove engaged shopper, will this now disrupt the learning phase of the pixel?
Yes it can do. I wouldn't do it to an ad set that is already performing well - but you may want to test it with new ad sets.
@@BenHeath thank you, I’ll create a duplicate ad set and then remove engaged shoppers
And sorry as I hear so much conflicting information about how long to test a adset that is performing, I hear 3 days but you mentioned a week I believe, is this correct?
Hey Ben, ive got a query, if someone has a small budget to start with lets say around 700-1000 pounds a month for FB Ads and are looking to sell leather products in the UK, should we just jump into conversions campaigns so we have more per day budget or should we have a funnel approach? funnels can be expensive.
I would certainly go with conversions :)
@@BenHeath thats what i thought man, i appreciate you getting back to us! stay blessed
Hey Ben, I know that audiences should be 250k+ ideally, however, I live in Ireland (with 5 mil population), so audiences are generally quite small.
I know I can combine audiences if needed, however, in your experience, would it be OK to use audiences of 80/90/100k on their own instead of combining them and therefore getting muddier results?
Great question and yes I think that is a solid approach. Just make sure you don't run ads to those audiences by themselves for too long - treat that as a testing phase.
Thank u
Welcome
My concern now is i would like to edit more my budget and edit the schedule of targeted audience without affecting the learning to active phase
GREAT video @BenHeath Do engaged shoppers actually convert well, or are they more likely to be browsers? I'm an author advertsing novels, and sending them straight to Amazon, so can't get a direct correlation with conversions.
They do usually convert quite well but they are typically best for high-street type products
@@BenHeath Thanks for the reply, Ben. I really appreciate it. Do you have any idea why CBO would have tanked my results? Does it take a while to settle? I have two ad sets in particular, only difference is one is engaged shoppers, same audience, which is why I wanted to switch on CBO and eliminate the audience overlap. Watched your other video again, but nothing hints at why. It should improve results, not halve them. I swicthed ABO back on and one has recovered a bit.
A lot of our products are highly-priced. Are engaged shoppers low-value shoppers in your experience? You mentioned they are high street shoppers. We sell high-end furniture so want it be best to not use it?
I wouldn't say they are low-value shoppers, but the added cost of advertising to them might not be worth it in this case. You can always test though.
the title hooked me in ben. Had the exact same doubt but it has yet to crystallize into a problem heh-heh.
Have a question though. I have an ad set that runs to audience X, but it still does not give a conversion after two weeks.
Assuming that my landing page does convert (because the traffic from other ad sets converted), how long should I keep an ad set running until I decide that an audience - for this ad set variation - just does not work at all?
Hi Hans, glad to hear it.
I don't tend to think about testing as a time but more of a budget limit. How much are you willing to spend to acquire a customer - then multiply that by 3 if you're on a deadline or 5 if you aren't. Once you've spent that and you don't have any conversions, I'd pause that ad set and try something else.
@@BenHeath okay. thanks for replying!
Hey Ben, I moved my brand from Mexico to UK and have seen too high CPM (15-20 usd), with a CTR of 2-3% and a 100 usd budget I only receive 60-100 visitors per day, which is impossible to have real data. My pixel is new, maybe should I wait november when people buy more so I get my pixel trained? If you have any other suggestion I'd appreciate it. Thanks in advance- never miss any of your videos!!
Hi Omar, you will almost certainly see higher CPMs in November. That's just about the most expensive time of the year to advertise. I wouldn't worry about CPMs though - there is nothing you can do about that. Focus on improving the elements you have control over - your ad creative, targeting, offer, etc. It's your cost per conversion that matters.
Sorry for off-topic question, is there a way to track iOS 14+ users with Facebook ads? I know all the prerequisites we have to do e.g. verify your domain etc. and have gone through your videos but the question I am looking an answer for, couldn't find it.
Hi Nabeel - not fully but you will still receive your highest priority conversion event for each iOS 14 user. So they won't be added to website custom audiences, but you should see limited conversion data which can help you and Facebook optimise.
Please I am having troubles connect my ads to WhatsApp. Facebook I saying that I need to have several weeks of ads running first. Please help.
Facebook have told you exactly what needs to happen there - nothing anyone else can do about it I'm afraid. You need to have several weeks of ads running first.
@@BenHeath okay Ben. I'm so happy to see your response, I have been asking people but no one responded. Thanks, you have just gotten yourself a faithful fan😍
Does Facebook Ads Insider ever go on sale? In my country’s currency that’s like my tuition fee for an entire semester…
We have occasionally run sales but don't do so all that often I'm afraid.
Hey Ben I just launched my first ever campaign today, and I basically have 0 likes and followers on my page. I started with a conversion ad for an opt in download but am not sure if I made the right choice. Should I have started with a different kind of as?Any thoughts?
Hi Hilda, it's absolutely fine to start that way. You may want to prime your Facebook page as well though. This video shows you how: ruclips.net/video/ff9fbqH4MjM/видео.html
How much do you charge for coaching?
A lot :)
You can find out the details here: www.leadguru.co.uk/consulting-sessions/
Please upload a video with subtitle because most of the time you speaks so fast don't understand in a proper way.
That's a good idea - I'll look into it.
i love ur content but you should make ur videos shorter
Love watching Ben's video. Straight to the point and resourceful. Speak fast without wasting my time yet very clear in conveying the message.👍👍👍👍👍
Thanks James, that's much appreciated :)
Ben you ask us to Narrow your Audience but many people out there are saying to keep your broad audience i.e Go for Single interest instead the Stack?
I think you may have misunderstood the video. I give examples of where you do and don't want to narrow the audience. I'm not blindly saying you always should.
@@BenHeath Noted.
Ben somday woke up and said: "I am goint answer the most common questions about facebook ads on youtube " haahahahah
I appreciate your content ♥
For lead generation, is there an alternative to Engaged shoppers?
There isn't an equivalent for lead gen I'm afraid.
Never use engaged shoppers or similar behaviors when using a lookalike audience, right? Thanks 🙏🏽
For someone advertising dog products is beneficial to include engaged shoppers?
The good thing about your channel is after I completed each video, I always read useful questions in the comments because your responded well. Well done 🔥💯
Hey pls make a video to target tourist to a destination
Interesting idea :)
@@BenHeath yes ben pls
Hey there Ben - Is it advisable to run a 10% LAL in Australia and then use this 'Engaged Shoppers'. Or should it only be used with detailed marketing? Thanks mate - reading those these comments, thats where there is serious gold, so thank you for that.
Hi Johnnie, you could use this in either scenario :)
Would you ever suggest narrowing a Facebook interest with another sub niche interest?
For example, two adsets: Home decor products narrowed by furniture & Home decor products narrowed by chair
No that's not how I like to structure things. For more info on that, I'd check this out: ruclips.net/video/TBSuxR_Qa90/видео.html
Hi, Ben
I am running ads for Print on demand. I have tried 2/3 different audiences with narrow targeting. I have lost 167$ and only made 1 sale.
What will be your suggestion? PLEASE
Hi Farid, you have barely gotten started by the sounds of things. Facebook advertising is a skill - you can't expect to get it right overnight. Study, practice and patience.
o bhai, ye mehngi skill he... kam-az-kam $500 tayar rakho
Hi Ben, if you are a business to business and offer a service to a local area would you still keep your ads super broad or narrow it down to business page admins etc even though the audience will be a lot smaller
That depends on the population size in your local area. I'd recommend checking out this audience size video for more info on that: ruclips.net/video/vYEYMDeroDg/видео.html
Great video! Could we include food products in the high street ones you mentioned?
Certainly worth a test :)
Very informative thank you so much Ben
Happy to help :)
Thanks Ben - wouldn't facebook be targeting engaged shoppers anyway, or at least testing them in the learning phase, if it were likely to bring best results?
To some extent yes but like all these things, the specific targeting option can force their hand more. Sometimes that's good, sometimes it's not.