How The Ordinary Serum Foundation Is Made

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  • Опубликовано: 15 сен 2024
  • The Ordinary Serum Foundation sparked a 75,000-person waitlist before its release. Here's how the medium-coverage formula with a $7 price tag is made inside the brand's facilities in Toronto. The serum foundation is made up of three phases: a water phase, an oil phase, and a powder phase. Once everything is mixed together to form the foundation color, a sample goes to the quality team for an evaluation and color check. The team members compare the sample batch with the standard batch to ensure everything is identical. The foundation is also tested under various lighting conditions like daylight, fluorescent, and store lighting. The product is filled into bottles and sold.
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    How The Ordinary Serum Foundation Is Made

Комментарии • 202

  • @ergnasn
    @ergnasn 2 года назад +1932

    The Ordinary has amazing skincare products and all of them are affordable so it’s nice to see that the brand is now launching makeup too.

    • @thebestsounds2333
      @thebestsounds2333 2 года назад +8

      I get most of these stuffs cheaper on Amazon,I could show you,just leave a message

    • @SaheeliRai
      @SaheeliRai 2 года назад +29

      And the shade range is pretty nice

    • @heartpng
      @heartpng 2 года назад +97

      Dude it's been around for years! The serum foundation is my favorite

    • @cris_here
      @cris_here 2 года назад +30

      They always had foundation products lol

    • @katie6228
      @katie6228 2 года назад +2

      @@randomuser0483 why?

  • @rheannonbenton
    @rheannonbenton 2 года назад +895

    I can’t believe the price tags on their products with the quality they have. Love it!!!!

    • @ruelvandijk6854
      @ruelvandijk6854 2 года назад +49

      They don’t spend money on advertisements so their products can be cheaper

    • @irafa2
      @irafa2 2 года назад +32

      @@ruelvandijk6854 and packing, in some brands that is where they put also a lot of $, Ordinary saves a lot by going simple.

    • @tehmaimed
      @tehmaimed 2 года назад +8

      @@ruelvandijk6854 bc of that i forever will stan this brand. helps even more that I'm in Toronto and live 5 mins away from a DECIEM store too, lol.

  • @Squirrelbear5950
    @Squirrelbear5950 2 года назад +408

    I’d love to see how some of their other products are made. I’m a big fan of the ordinary because of the potent ingredients. The Ordinary cleared my hormonal acne

    • @simrandsouza2022
      @simrandsouza2022 2 года назад +3

      Which products fo you use?

    • @Squirrelbear5950
      @Squirrelbear5950 2 года назад +8

      @@simrandsouza2022 the buffet and the aha bha peeling solution. I’ve used a bunch of their other products too.

    • @simrandsouza2022
      @simrandsouza2022 2 года назад +6

      We don't get the ordinary here in India but we do have a very similar brand called the Minimalist which has almost same products with some concentration, so i asked you

    • @whowantsbrowncheese1684
      @whowantsbrowncheese1684 2 года назад +2

      @@simrandsouza2022 not Indian but yeah minimalist is great for skin infections too my doctor recommended it to me

    • @zhevtone
      @zhevtone 2 года назад

      @@simrandsouza2022 but you can still get the ordinary from Asos, right?

  • @heartpng
    @heartpng 2 года назад +257

    I've been using this since it launched a few years ago. It's very light and still has great coverage when you use it sparingly. I feel like this is what people are looking for when they get stuff like the Glossier foundation (love them but it does nothing.) So glad this foundation is getting attention now!

    • @Iamyl4
      @Iamyl4 2 года назад +10

      Lol there was a 75,000 person waitlist before it even launched. That’s attention

    • @abbyk6354
      @abbyk6354 2 года назад +2

      @@Iamyl4 wow!

  • @kingbaby8399
    @kingbaby8399 2 года назад +31

    Worked as a deciem employer for almost 2 years....i can proudly say they are great guys..

  • @aruytpadyugf
    @aruytpadyugf 2 года назад +131

    This is one of the best foundations I’ve used in years! The skin color match is unbelievable. This product definitely competes with high end foundations for a fraction of the price

    • @Observette
      @Observette 2 года назад

      Is it good on oily skin?

    • @menacetosociety9076
      @menacetosociety9076 2 года назад +1

      @@Observette I'd say no as from how I've seen them made it's a water in oil emulsion so a majority oil composition but u can go ahead and try to see if it clogs ur pores ,it's just 7 bucks not much to lose

    • @ronja3767
      @ronja3767 2 года назад +2

      @@Observette I have oily skin and its my daily foundation, but I find that the high coverage version lasts longer (looks less oily for longer) than the serum foundation, its also a bit thicker in consistency. I set it with powder and a bit of setting spray and it has a nice finish in my opinion. I've many times slept with it also and it doesn't look horrible the next day, but not good either lol. It tends to cling to dry areas for me tho, so exfoliating your skin and properly moistruizing is best.

    • @lenasr5792
      @lenasr5792 2 года назад +3

      @@Observette As someone with oily skin, I hated both of their foundations so much. Disagree with OP. They oxidise badly, made me super orange within a couple of hours. The Ordinary makes bad makeup, but good skincare.

    • @ligma8772
      @ligma8772 2 года назад +1

      @@lenasr5792 I agree! I have oily skin and the foundation looks nice for ONLY the first hour. I come home orange when I wear it for the whole day

  • @morrisahj
    @morrisahj 2 года назад +108

    I have a bottle sitting right next to me as I watch this and it is definitely one of my favorites 😊✨

  • @nattie79w93
    @nattie79w93 2 года назад +14

    Ordinary has become my favorite brand of skin care in the last month. I’ve seen such a huge difference in my skin after being on it!

  • @tsstyle4302
    @tsstyle4302 2 года назад +40

    I have it. Serum based foundation. It feels like skin with good coverage. Non sticky non oily but gives a healthy shine to skin. Really woth buying. I got it as gift btw❤️

  • @StormSongs7
    @StormSongs7 2 года назад +120

    I tried this a few years ago. I hope they’ve improved the undertones of the makeup.

    • @thebestsounds2333
      @thebestsounds2333 2 года назад +3

      I tried these last week from Amazon,trust me they're legit, leave me a message,I could show you

    • @귤귤-y1x
      @귤귤-y1x 2 года назад +13

      Yeah sadly the olive offerings are awful. There's alzo a really big jump between light- medium so I either look like a ghost or orange ¯\_(ツ)_/¯

    • @eileenbrans1000
      @eileenbrans1000 2 года назад

      The lightest shade was definitely not light enough !

  • @MrFuthisshit
    @MrFuthisshit 2 года назад +46

    The ordinary is basically the only good brand you can afford in poorer countries like Bulgaria. The market here is really not diverse so you've got either cheap, bad cosmetics or the super expensive stuff. I'm so greatful for these guys!

    • @hoppinghobbit9797
      @hoppinghobbit9797 2 года назад

      Bourjois is another great brand by the French. They make cosmetics for Chanel but have their own brand that's affordable.

  • @jadwigapeiner5656
    @jadwigapeiner5656 2 года назад +4

    I don't understand how this can be so cheap and at the same time so fantastic, I have skin care from the ordinary but I haven't tried foundation yet.

  • @NanikoOrihara
    @NanikoOrihara 2 года назад +32

    My favourite for combination skin! Sits really good on skin, and the shades are great.

  • @serafia_
    @serafia_ 2 года назад +12

    This is one of the only sheer foundations that is light enough AND not too pink for my pale ass skin! The 1NS is just perfect for me. Currently using my fourth bottle 🤞🏻

  • @monicagloria3627
    @monicagloria3627 2 года назад +2

    I recently discovered this foundation and I ❤ it. "Lord, please don't let this video ruin this for me." I came to the comments first before watching because you know, the internet.

  • @spiceince
    @spiceince 2 года назад +218

    I really love how this foundation looks on, but it broke me out terribly due to the coconut alkanes-I’m not sure if the formulation is different now. Wish my skin was more agreeable!

    • @Smdl29044
      @Smdl29044 2 года назад +2

      Omg Same! I got really bad forehead Acne

    • @NB-lx6gz
      @NB-lx6gz 2 года назад +1

      The product should be changed

    • @Cenia0013
      @Cenia0013 2 года назад +9

      Omg thank you for this! I'm sensitive to this as well. Appreciate the heads up

    • @the_mia_mia
      @the_mia_mia 2 года назад

      @@Cenia0013 how do you know you are allergic to coconut alkanes? Have you tried any other products that have them? Thanks!

    • @lifeissooofun
      @lifeissooofun 2 года назад

      Same!!! All the ordinary products burn or break my skin. I hate it.

  • @jasnaprazenicova4096
    @jasnaprazenicova4096 2 года назад +3

    The only foundation that doesn’t hurt my eyes! So affordable, matches my skin tone exactly and just so perfectly made… well done

    • @hhhhh-me1fb
      @hhhhh-me1fb 2 года назад

      Goddd I almost thought that it was only me with eyes that would hurt after wearing a few foundations

  • @beckyysaurusaustine6498
    @beckyysaurusaustine6498 2 года назад +3

    I use at least 8 of their skincare products and they are amazing it’s great to see them brunch out and even providing excellent price point and quality

  • @oliwiam7255
    @oliwiam7255 2 года назад +40

    I have this foundation :) I usually use mineral ones so very gentle (only mica, zinc oxide and pigments) but this foundation is great.

    • @thebestsounds2333
      @thebestsounds2333 2 года назад

      Honestly you could get them like easily on Amazon,think they come a full set these days and they're really good,leave me a message and I could help you get

  • @fish4026
    @fish4026 2 года назад +3

    When your so proud with the formation that you share to the world how u make ur product
    ❤️

  • @allways8782
    @allways8782 2 года назад +22

    Wow, they feel the bottles up by hand! That's pretty cool.

    • @Dr__Feelgood
      @Dr__Feelgood 2 года назад +10

      FILL. I was wondering how anyone was "feeling" anything on here, what a weird fetish. Lmao!!

  • @rajaabokhari
    @rajaabokhari 2 года назад +1

    Literally my favorite foundation ever! It has such a great consistency and buildable coverage

  • @DangerousKaos
    @DangerousKaos 2 года назад +1

    WOW!! Definitely glad I came here; can't wait to try! :D

  • @anushkaa28
    @anushkaa28 2 года назад +11

    I have been using Maybelline Fit me all my life. I wanna try this one. I hope they have shades with yellow undertones for Asian skin tones.

    • @smooveayy
      @smooveayy 2 года назад +2

      I also use Maybelline fit me, it's amazing on my oily skin. I also hope they'll have my shade, 350. I really hope they will create with us women of color in mind

    • @piink_lace
      @piink_lace 2 года назад

      ​@@smooveayy omg that's my exact shade from Maybelline fit me ! did you end up finding one for the ordinary ? I'm really curious

  • @mooniebby8294
    @mooniebby8294 2 года назад +2

    Love this foundation; I have acne prone skin and it work wonders, if you are sensitive to coconut alkaline do not purchase!

  • @STCJCAC
    @STCJCAC 2 года назад +1

    The BEST foundation. Makes skin look glowy and flawless. Love the full coverage one and I get compliments constantly. A holy grail for sure

    • @Observette
      @Observette 2 года назад

      Do you have oily or dry skin?

  • @adrianastoyanova9735
    @adrianastoyanova9735 2 года назад +1

    Seen i bought this fondation 2 years ago i haven't use any other! That is my favorite i love that the coverage it medium and its buildable, dont have any scent and i found the best shade for me! I like to use it whit my fluid primer from Ordinary!

  • @Davyjones5454
    @Davyjones5454 2 года назад +1

    I use their Retinol Serum. I love it and it’s so affordable

  • @TiNzZiiEe
    @TiNzZiiEe 2 года назад +2

    One of my favourite skincare 🤩

  • @happy-tw4lx
    @happy-tw4lx 2 года назад

    Actually The ordinary is a love .. I use several products and all they are amazing and affordable .❤️

  • @Jess-rs1bn
    @Jess-rs1bn 2 года назад

    THIS IS MY FAVOURITE FOUNDATION!!!!!!

  • @missirani
    @missirani 2 года назад +2

    As the user of the ordinary ..especially niacinamade serum. I'll try this serum foundation 😊

  • @veryANNEusual
    @veryANNEusual 2 года назад +1

    I have this. Really light weight and doesn’t make my skin greasy (got oily skin).

    • @Observette
      @Observette 2 года назад

      Oh that’s really good to know. I’m on the hunt for a light foundation for oily skin. I haven’t had much luck since most have the dewy effect but I’d be curious to see if this one’s ok for my oily face.

  • @digiranam
    @digiranam 2 года назад +2

    Idk if this is engineer mindset or they showed us a customer-friendly version; but I feel like so much of that could be automated. Color-matching and bottle-filling especially.

  • @adjjal
    @adjjal 2 года назад

    My fave foundation I've been using since I was a teenager

  • @AlvinaNazir
    @AlvinaNazir 2 года назад

    I actually love their products they are cheap and great quality

  • @PennyWenny224
    @PennyWenny224 2 года назад +5

    The only issue for me is that there aren’t enough light shades. I’ve got Celtic skin and the lightest colours are too dark and oxidise over time. Which is a shame as the formula is amazing

    • @beeticket
      @beeticket 2 года назад +1

      I know it’s an annoying extra step (and hopefully The Ordinary will consider those who fall onto the fairest end of the color spectrum in the future), but MAC sells a white face and body foundation that makeup artists use to lighten foundation shades for their clients. One or two drops mixed into your foundation might help it match you a bit better.

    • @PennyWenny224
      @PennyWenny224 2 года назад

      @@beeticket I’m definitely going to look into that, thank you so much! 😊

  • @tracydeb8645
    @tracydeb8645 2 года назад +4

    This is such a cool video. I do have to agree with some of the other comments though as when you first apply its looks amazing but within just 10 mins it's starts to go blotchy. Just my personal experience but for under £7 if this works for you then that is amazing! Does anyone have any good recommendations for a decent bb cream please? Xxxx

  • @gp7493
    @gp7493 2 года назад +8

    If you have dry skin, maybe not this. It did not sit well on my skin sadly

  • @josephineoto2641
    @josephineoto2641 2 года назад

    I'm using the niacinamide serum of theirs and it's really great ofc w/ the advice derma anyways helps my skin to have like a kpop idol so fantastic 😊

  • @ta4256
    @ta4256 2 года назад +1

    3.1Y is my shade. 😊 Good to know how it is made.

  • @lalhriatkimichawngthu371
    @lalhriatkimichawngthu371 2 года назад

    Woow..this is what I have been waiting for🥳💖🤩🤩🤩

  • @linaoxyna5789
    @linaoxyna5789 2 года назад +1

    How come the prodcuts are manually filled and packed? Is the cost cheaper this way?!
    Love this brand they made decent skincare accessible to all :))

  • @myrkahernandez9040
    @myrkahernandez9040 2 года назад

    I’m happy they did foundation

  • @samiraouattou2841
    @samiraouattou2841 2 года назад +1

    I really want to work there

  • @murk959
    @murk959 2 года назад

    I love the ordinary

  • @katebruckner3731
    @katebruckner3731 2 года назад

    My favorite Foundation 🥰🥰🥰

  • @iseetheWAYVision
    @iseetheWAYVision 2 года назад

    I wish my skin loved this foundation 😩

  • @elisa.r.
    @elisa.r. 2 года назад +16

    I’ve never tried this! I use the L’Oréal serum foundation that I love. Are they similar?

    • @thebestsounds2333
      @thebestsounds2333 2 года назад

      Not too similar,Honestly you could get them like easily on Amazon,think they come a full set these days and they're really good,leave me a message and I could help you get

    • @kara.buddrius
      @kara.buddrius 2 года назад +3

      I have used both L'Oreal serum foundation and this one from The Ordinary and I can confirm that they are very similar.

    • @thebestsounds2333
      @thebestsounds2333 2 года назад

      Frankly I disagree but okay

    • @elisa.r.
      @elisa.r. 2 года назад +1

      @@kara.buddrius thank you!

    • @debidebs
      @debidebs 2 года назад

      I have the ordinary foundation and I love it! Is the L’Oréal any good? I do love the water cream foundation by L’Oréal too

  • @jenniferholmes6644
    @jenniferholmes6644 2 года назад +4

    Groovy baby

  • @TT-hq2cf
    @TT-hq2cf 2 года назад

    my fav foundation! just needs a lot of powder after cos im oily lol

  • @triniminixxx
    @triniminixxx 8 месяцев назад

    Can you bring back the ordinary foundation? No other brand matches my skin tone.

  • @arleterebecca2896
    @arleterebecca2896 2 года назад +3

    Awesome!!👏👏

  • @myrkahernandez9040
    @myrkahernandez9040 2 года назад

    Ordinary made my skin tone

  • @purpleheart5837
    @purpleheart5837 2 года назад +1

    I hope ordinary launches their products in south Asia here the shipment fee costs a lot so the products become soooo expensive 😭.

  • @lovelyred-dy2ts
    @lovelyred-dy2ts 2 года назад

    Best foundation 🤝💗

  • @Taz-v6r
    @Taz-v6r 2 года назад

    Can't wait to try it out

  • @jeremyceniza
    @jeremyceniza 2 года назад +1

    The music sounds like the one in Sims 😁

  • @LukaSauperl
    @LukaSauperl 2 года назад +13

    Why are they manually filled? :O

  • @armyforlife3191
    @armyforlife3191 2 года назад

    They are my favorite brand

  • @simplyme8593
    @simplyme8593 2 года назад

    I love the serum foundation but I just wish they had a shade for fair/light olive skin tone.

  • @sabaitous476
    @sabaitous476 2 года назад

    I really want to try it.

  • @soundxcrash
    @soundxcrash 2 года назад

    Ans this is why they will have in increase of costumers for giving good skin care line that actually works with affordable prices cheap to alot which means actually affordable!! To the masses ! Making them come for more cus there honest and strive to simple do just that and give excellent quality i perfer them over high end as u dont get the best for the buck in most cases

  • @DWPersianExcursion
    @DWPersianExcursion 2 года назад

    Beautiful

  • @olaines9154
    @olaines9154 2 года назад

    Love the video but who is that yellow?

  • @heychardonnay
    @heychardonnay 2 года назад

    best natural foundation e er

  • @stephmgreen
    @stephmgreen 2 года назад

    I would give anything for them to release a shade light enough to work for me

  • @eiengel8563
    @eiengel8563 2 года назад

    Waoo thanks by this excelent products

  • @searose777
    @searose777 2 года назад

    Light coverage*, oxidizes like crazy!!

  • @vertstylus
    @vertstylus 2 года назад

    I love this foundation! I don't even need to powder after applying.

  • @misakimei3102
    @misakimei3102 2 года назад

    Is this brand selling their products worldwide? Or is it only exporting to some countries?

  • @dailydoseofmedicinee
    @dailydoseofmedicinee 2 года назад +4

    wow😱

  • @chauminh
    @chauminh 2 года назад +1

    merci. Canada was spelt wrong

  • @Observette
    @Observette 2 года назад

    Is this suitable for oily skin?

  • @Bebedollie
    @Bebedollie 2 года назад

    I never seen that in New Zealand yet🙋‍♀️

  • @fahmidarahman4252
    @fahmidarahman4252 2 года назад

    people like us can't effort this product! 😭
    they're so expensive! but good!

  • @demonslayer4951
    @demonslayer4951 2 года назад +1

    Willy Wonka will love this!

  • @ruiyang1179
    @ruiyang1179 2 года назад +3

    ah yes toronto canda

  • @jasmineabbas3476
    @jasmineabbas3476 2 года назад

    Is this good for acne prone skin?

  • @iMuaaz
    @iMuaaz 2 года назад +1

    I can feel the staff finger pain from closing the box over & over & over

  • @hobicheekz7645
    @hobicheekz7645 2 года назад

    someone tell them to india plz. custom charges are too high

  • @astaridjatmiko8187
    @astaridjatmiko8187 2 года назад

    i wonder how the manufacturers wash the mixers

  • @skincarecataloger
    @skincarecataloger 2 года назад +3

    Neat.

  • @booimaghost3755
    @booimaghost3755 2 года назад +1

    the forbidden choccy milk

  • @rousem1908
    @rousem1908 2 года назад

    Why i didn't know has a make up serum!?? Omg

  • @shivanipde
    @shivanipde 2 года назад

    Anyone who used Ordinary products, request for some reviews please !!

  • @ajmeripromi2540
    @ajmeripromi2540 2 года назад

    What about shades???

  • @ipromisethatserendipityisa9656
    @ipromisethatserendipityisa9656 2 года назад +1

    Im not religious but if i have to create a religion for a brand, it would be The Ordinary

  • @abbieroberts3093
    @abbieroberts3093 2 года назад

    Still waiting for shade 3.2Y.....

  • @alexagayton7391
    @alexagayton7391 2 года назад

    Did anyone else notice the misspelling of Canada at 0:21? lol

  • @cupidlove8
    @cupidlove8 2 года назад

    Where do I order The ordinary products through online? Shipping: India

    • @vaishnavipillai7245
      @vaishnavipillai7245 2 года назад

      You can find it on Amazon but the prices in in India are 3 times the original price. It would be better to invest in another product

  • @smooveayy
    @smooveayy 2 года назад

    I'd be excited but I just know they won't have my shade so.... I'll stick to Maybelline and Nars

  • @Empowered_University
    @Empowered_University 2 года назад

    There are no darker pigments 😪

  • @ALaVeyy
    @ALaVeyy 2 года назад +3

    I use this lol

  • @SEA-dv5kh
    @SEA-dv5kh 2 года назад

    But why are their foundations all too yellow for me :(((((

  • @hlobisileskincare3837
    @hlobisileskincare3837 2 года назад +4

    4th 😅

  • @ixik80
    @ixik80 2 года назад

    This is weird, I just recived mine and yt show me this 😂

  • @lifeissooofun
    @lifeissooofun 2 года назад

    ..I tried it few products fro ordinary and I got really bad skin reaction. Just marketing brand.

  • @Nilmavi
    @Nilmavi 2 года назад

    They are so yellow toned.......

  • @anhhuan1715
    @anhhuan1715 2 года назад

    I smell Plant Merge sound. :))