How to Create a Recruiting Video that Appeals to Millennials

In this video, you will learn 15 crucial elements to include in your Millennial recruitment video.
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VIDEO TRANSCRIPT
In this video, you will learn 15 crucial elements to include in your Millennial recruitment video.
Finding talent for your organization is an ongoing process. It’s even ongoing-er today as Baby Boomers retire and Millennials change jobs in record numbers.
In chapter 15, we explored what Millennials are looking for when considering a job, how they learn more about a company and job opportunities, and two steps to effectively recruit Millennials. We also highlighted how SAP was using video to recruit Millennials.
This chapter covers fifteen elements to include in your recruiting video in order to effectively attract the right Millennial talent.
1. Don’t tell, show. Video is the preferred method of consumption for the Millennial generation. Showcase what it looks like to work at your company.
2. Infuse authenticity. Give the viewer a genuine sense of the workspace, company culture, and employee perspectives.
3. Showcase your growth. Millennials are interested in becoming an integral part of something that’s going somewhere. Use interesting visuals or comparisons to showcase your company’s recent growth.
4. Expose your culture. Spend more time emphasizing the company culture than explaining your product or service. Millennials put a premium on culture.
5. Flaunt your employees. Millennials want to see who they’d be working alongside. The more diverse and creative the team...the better. Ditch any clip art and stock video and just use your real employees.
6. Unveil the lifestyle. Millennials often choose a city before they choose a job. Show the community amenities of your hiring city. Highlight the eateries, coffee shops, bars, public transportation, venues, etc.
7. Reveal the office. Highlight the innovate workspaces and work perks (pets at work, adjustable desks, cafeterias, game rooms, etc.).
8. Depict an actual day. Show what it looks like going to work, who they are going to meet there, a typical desk, the elevator they will use, where they will park, how they will collaborate, and where meetings are held. The easier they can visualize themselves at your organization, the easier their decision.
9. Show off technology. Millennials desire an innovative environment to quench their tech dependence. Show employees interacting with the various pieces of technology through the office.
10. Exhibit social perks. Millennials are looking for community as much as they are a job. Highlight your community outreach, office sport teams, and parties.
11. Feature your leaders. Allow Millennials to see or hear from senior leaders inside the organization. Highly visible leaders give Millennials the impression of a flatter organization, which they prefer.
12. Get quirky. No Millennial dreams of working for a stuffy organization. Do not make the video too corporate and robotic. Find ways to inject some quirkiness.
13. Short video. Attention spans are shortening at alarming rates. Create a 1-1:30min recruiting intro video and then serve up other longer videos (if necessary) for those interested in learning more about your organization.
14. Compelling music. Your video’s music can make or break the video. Music can demonstrate your relevance, innovation, and the pace of your organization.
15. Visible call to action. Make sure viewers know exactly what their next step should be (ex: visit www.xyz.com/hiring to apply or text APPLY to 12121). Make it clear and visible. Place it at the end of the video and in the video description.

[@douwe4254]

Great video with some good pointer. There is one thing that isn't included. Millenials also compare everything to anything. The quality of the production carries the expectation they have of the job. If you make a cheap (looking) production, they won't expect incredibly demands for the job. Make it look too professional and they might feel like they don't have enough for the job. Finding a good balance is key.

[@ivakaramfilova7012]

Thank you! A great video! It really helped me for my group uni project, where I have to come up with a concept for a recruitment video! Best wishes!

[@mpwr3337]

Very well made brother. Thank you for imparting of your wisdom. Will definitely be implementing your tips into our future content.

[@chc33-newvideo]

Hi Ryan, great video. Your background music intrigued me as well please share? I am using this to craft my recruiting video today. Thanks!!

[@hasnaino]

Thx need this for school.

[@suzannehenson5461]

Perfect and concise- helped me a lot- thanks!

[@ayotundegeorge1802]

Ongoing-er :) ...amazing video. Thanks for sharing

[@areyes2387]

Awesome info!

[@hanxiril]

Hi. Can someone share the name of the backgrounds music please.

[@fanayshaspeakscredit]

This was great

[@CheddarCheeseBandit]

If you’re targeting millennials, keep your hiring video under 12 seconds. That’s their maximum attention span.

[@thenickmirka]

Crucial Element #16 - Don't refer to millennials as millennials.