Nostalgia Marketing Strategy | Why and How Brands use Nostalgia Marketing

Hello Brand Lovers.
There is no people who do not remember the good old days, childhood and other good times of their lives.
The topic of this episode is Nostalgia Marketing Strategy. I have explained Nostalgia Marketing Definition (what is Nostalgia Marketing), how to research for Nostalgia Marketing and have given example of brands that use nostalgia marketing.
To connect with fans by using Nostalgia Marketing, brands try to use in their campaign the fond memories for longtime customers. Fashion brands often use this concept of Nostalgia Marketing and also other famous brands (like Coke, Pepsi, Adobe, McDonalds etc.) often use this concept in their campaigns. Thus they create an emotional connection with customers.
Many researches have been conducted on Nostalgia and the findings are good enough as proof to believe that Nostalgia Marketing works.
So you can try to use ‘Nostalgia Marketing’ as such a hit idea in your next marketing campaign.
If you have any question or opinion, please let me know in the comment box.
Happy Branding.
I have used part of two relevant Berger Paints Bangladesh Limited TVC in this episode.
Special Thanks and Credit to : Berger Paints Bangladesh Limited; Unitrend, Runout Films.
I also feel proud to be an Ex-Berger :)
INTRODUCTION
I am Shaikh Imran Aziz, a passionate brand marketer with 14 years' experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding. Follow on:
Facebook link: mybrandbasics
#NostalgiaMarketingStrategy
#whynostalgiamarketingworks
#BrandBasics
#ShaikhImranAziz

[@mahtabmonjur7152]

nice one vaia... Brand basics is giving me such unrevealed knowledge
thank you for your endeavours

[@shaikhimranaziz6956]

Thanks Mahtab

[@BrandBasics]

Glad to hear that

[@tanvirkabirkhan4287]

The Video is really amazing in just One-Word. Thanks for Making such a beautiful & informative Video...

[@shaikhimranaziz6956]

Thanks Tanvir

[@BrandBasics]

Thanks a lot 😊

[@ershadali2146]

♥♥

[@jonyjony8707]

❤️❤️mama