Retail Merchandising | Visual Merchandising Basics

Hello Brand Lovers and Practitioners
This is another episode on my channel on Retail Merchandising.
This is a very important topic in retail management. Many marketers still do not have a clear idea on what retail merchandising is. So here in this episode, i have tried to explain the topic from its definition up to different kinds of Retail Merchandising. Remember, retail merchandising is not merely a decoration only, rather it's a systematic approach of arranging products and props by using lots of light. It is also known as in-store merchandising.
Watch this episode and this will help you to understand Retail Merchandising in details, if not full. I have also discussed on Retail or Visual Merchandising benefits, jobs, what qualifications someone needs to become a visual merchandiser.
So enjoy, Happy Branding!
00:00 INTRO
00:58 Misconception
02:02 Definition of Retail Merchandising
03:22 Benefits of Retail Merchandising
04:10 Statistics
5:03 Different types of Visual/Retail Merchandising
07:25 Who are Visual Merchandiser?
08:21 Conclusion
About me:
I am Shaikh Imran Aziz, a passionate brand marketer with 14 years experience of in brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding.
👍 Let's connect :
I help brands to grow more systematically. So if you need any advice/consultancy, you can contact me through my LinkedIn:
/ imranaziz
.👍 Brand Basic's Facebook page:
/ mybrandbasics
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/ imranazizbd

[@ershadali2146]

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[@aliashraf6767]

watching your video on Eid day. Salam and Eid Mubarak bhai. loved the video. please keep up your great works going.

[@BrandBasics]

Thank you Suhan Bhai for the compliments.
Eid Mubarak.