What is Unique Selling Proposition | How to create compelling USP | Step by Step Explanation of USP

This is the third episode of the playlist - Brand Value Proposition and Unique Selling Proposition. I talked about these in previous two episodes and this one is details about how to create or find or define Unique Selling Proposition for your Business or Brand.
As defined earlier, USP or Unique Selling Proposition or Points is the single reason for which a Brand becomes different from other Brands of the same category. Therefore the USP should be a compelling one. That means no vagueness is allowed in a good USP. I have given an example of a bad USP and good USP of the same product in this episode.
00:00 INTRO
00:37 IMPORTANCE OF USP
01:18 What should a Unique Selling Proposition (USP) have?
01:33 Good USP Vs. Bad USP
02:23 How to write a powerful USP?
02:33 Step 1: Why did Customers buy?
02:46 Step 2: Review all your advertising copies
03:29 Step 3: Research all your Competitors
04:17 Step 4: Make one concept
04:43 Step 5: Claim before the competitors claim
05:07 Example of UBER
06:05 Conclusion
For making or writing a good USP, the analysis of competitor brands is necessary and this will give you a direction of what you can use as a unique selling point to resonate customers.
I have discussed step by step methodologies of defining USP. Hope you will find it useful.
About me:
I am Shaikh Imran Aziz, a passionate brand marketer with 14 years' experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding.
👍 Let's connect :
I am a Brand and Marketing Consultant now. I help brands to grow more systematically. So if you need any advice/consultancy, you can contact me through my linkedin:
/ imranaziz .
.👍 Brand Basic's facebook page:
/ mybrandbasics
👍 My facebook page:
/ imranazizbd
Happy Branding!

[@isratjahanjui4062]

Nice explanations and examples. Keep it up.

[@BrandBasics]

Thank you . In Sha Allah.

[@engr.nazmulkhan2890]

Great Bhaiya

[@BrandBasics]

Thank you Nazmul.

[@md.solaymanhossain4482]

amazing

[@BrandBasics]

Thank you/ Stay connected and share with others

[@TheSanatv]

Bhaiya competitor analysis ki vabe korbo? Ki ki process follow korbo? Details janale upokrito hobo.
Thanks.

[@BrandBasics]

In Sha Allah I will make a content on this. Thank you for your comment.

[@TheSanatv]

Thank you ❤️