No & Low: Blurred Lines By Irem Eren from BevZero

In this talk, Irem Eren from BevZero and London Wine Competition No & Low category Category Ambassador gives you an overview on the No & Low category. You will get insights on which countries are gaining popularity in the low and no category world wide, which product types are expected to come next and grow and how the category is moving forward.
In this talk, you will also learn Who Is No & Low Consumer? What Do The Consumers Look For? Why Do They Consume?. Check out the video to get a deeper understanding on the No & Low from Irem.
Irem Eren has vast international experience (EU, U.S.), and multidisciplinary background. She is a chemist, holds master´s in international business & marketing, WSET Diploma, is currently studying for Master of Wine. Irem held versatile positions in Wine Industry, from production to sales & marketing, business development, wine buying at leading wine producers as Familia Torres prior to her journey in No & Low Alcohol products.
Irem Eren currently is Business Development Director at BevZero, and no & low alcohol category ambassador. She is also an educator & editor at WSET, and judge at several wine competitions.
**About London Wine Competition**
The London Wine Competition is an international wine competition organized by Beverage Trade Network. The competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
For more information, Visit : londonwinecompetition.com/en/
**About the organizers**
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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