How to Sell Wine Effectively In 2024 | Valeria Rodriguez

In this keynote presentation, Valeria Rodriguez, Head of Fine Wine at Bibendum Wines, delves into the current state of the wine market, supported by key data and indicators.
Valeria highlights trending wines in the UK market and discusses general trends impacting the industry. She also explores opportunities that could drive the wine trade and offers strategies for brands to effectively engage with younger consumers.
**About London Wine Competition**
The London Wine Competition is an international wine competition organized by Beverage Trade Network. The competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
For more information, Visit : londonwinecompetition.com/en/
**About the organizers**
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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