How to Become a Social Media Manager in 2024: Getting Your First Client, Niching, and Hiring a Team

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! / blinkslow_marketing
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0:00 - Intro
1:20 - What Ben specializes in
2:17 - How he got into social media management
4:44 - How to get your first social media management client
8:26 - Marketing your own business on social media
10:26 - How to come up with a company name
11:57 - New short-form video study from Metricool! (ad)
12:58 - How to choose a social media management niche
15:59 - Core packages and service offerings
17:20 - What’s working on social media right now
19:19 - The importance of having a niche as a social media manager
22:00 - Favorite social media management tools
25:13 - When to hire a team
28:39 - How to find employees
29:29 - How to deal with all the social media platform updates
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
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#SocialMediaManager #Freelancer #Entrepreneur

[@thelatashajames]

Thanks to Metricool for sponsoring today's episode! ♡
➡ Check out their new short-form video study here: metricool.com/short-form-video-study/?
➡ Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠metricool.com/?

[@dom1161]

Ah you’re so close to 200K Latasha! 🎉

[@thelatashajames]

Ahhh, so exciting. Thank you!

[@babuveerabhadraiah8057]

Quite informative, especially the part where Ben is talking about finding his clients and about his decision on hiring upfront. Cheers

[@cathykeast4721]

Great guest La! I love that he had the interest in filming/video and just went for it! Glad he learned from you too! You're a great patient and personable teacher all while delivering great knowledge and enthusiasm! Love you! Hope you break 200k today!
Xoxo

[@sportingarenatv7495]

HI yes, it is thank you for sharing you also look great with your glasses on.

[@thelatashajames]

Thank you!

[@kendriti]

She does.

[@mariannerady1137]

slow blink is also what cats do when they are very relaxed 😅great interview! Thanks you two, so many gems

[@leadgenjay]

Great insights. For those looking to land that first client, consider leveraging existing industry connections and offering a free mini-campaign to prove your skills.

[@Cowbelles-Cowpokes]

Do you have a video about social media management for a start up where you need to set up everything?

[@Iammattjupp]

Great insights! Thanks for sharing

[@mastersdigitalmarketing]

Personally , I don’t think having a niche is required. You can’t see a prospective client who is a doctor that owns a hospital and reject the client because your niche is real estate. That’s weird

[@divyv20]

Hey Latasha , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?