Why Hodinkee Is Declining HARD!

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  • Опубликовано: 3 дек 2024

Комментарии • 133

  • @DesignAtelier
    @DesignAtelier  2 года назад +1

    This Is Why We Got The Patek Philippe Nautilus 5811!
    ruclips.net/video/1fhB3nABeJY/видео.html

  • @MrZanzibar123
    @MrZanzibar123 2 года назад +37

    When the biggest tree in the forest falls, there is more light for all the smaller trees to grow.

    • @DesignAtelier
      @DesignAtelier  2 года назад +3

      Ok thats pretty profound right there. Comment of the day for me!

  • @ViolinistWilliam
    @ViolinistWilliam 2 года назад +25

    Agreed. Used to love the genuine-ness of Hodinkee. Now it’s just sad.

  • @MrGMT1992
    @MrGMT1992 2 года назад +16

    I literally Just found out Jack Is gone. That's a huge huge loss. Hey hodinkee was my favorite thing ever. You can't replace that man.

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      Sadly that is the case. I’m less compelled to come to hodinkee now.

  • @roamy3605
    @roamy3605 2 года назад +14

    What you are saying here is something I've been thinking for a long time. I used to consume article after article when Hodinkee's new features came out every few days. Now I just glance at it and maybe read an article that may peak my interest. Not like in the past. I now feel like Hodinkee is just trying to sell to me at every stop. Jack is gone and so are some other folks that used to be fun to read. Also one of my favorite articles (Bring The Loupe) is no longer being written, replaced by article after article of watch reviews of watches that are now sold at the Hodinkee Shop or Crown and Caliber. Hodinkee is just that much fun anymore!

    • @DesignAtelier
      @DesignAtelier  2 года назад

      this site was fun back in the day. thats what it lost with all the doubts looming over all their articles.

  • @BB-gl7zt
    @BB-gl7zt 2 года назад +24

    The decline was solidified when they hired a retail executive as their CEO.

    • @DesignAtelier
      @DesignAtelier  2 года назад +4

      There is nothing wrong with hiring a business man as CEO. However this shows what kind of direction the brand is headed.

    • @BB-gl7zt
      @BB-gl7zt 2 года назад +1

      @@DesignAtelier exactly. For a supposedly unbiased journalistic site the move was telling.

    • @alb.4089
      @alb.4089 2 года назад +1

      I noticed Ben Clymer is back with Hodinkee. What's his role now?

    • @ForeverBrooklynNYC
      @ForeverBrooklynNYC 2 года назад +1

      @@alb.4089 he’s been exec chairman for years now

    • @alb.4089
      @alb.4089 2 года назад

      @@ForeverBrooklynNYC Thank you

  • @younusimam-thesalamproject6340
    @younusimam-thesalamproject6340 2 года назад +8

    Hodinkee is like the Rolex of the watch enthusiast world. Takes up most of the attention, very influential and center of many controversies.

  • @tuckshop
    @tuckshop 2 года назад +14

    (Almost) everything on Hodinkee feels like a paid commercial these days.

    • @thlee3
      @thlee3 Год назад

      it basically is ... everything is geared towards attracting clicks. what rihanna wore during super bowl was the top article for a week

  • @koolpep
    @koolpep 2 года назад +8

    3 CEOs in 18 months and then
    Joe Thompson, Cara, Jack Forster, Stephen Pulvirent, all left. It’s a lifestyle brand now. 🤷🏼‍♂️

    • @DesignAtelier
      @DesignAtelier  2 года назад +2

      I failed to mention that 3 CEO thing. That’s really a bad look.

  • @samstraughan9054
    @samstraughan9054 2 года назад +5

    Agree, travel clock was the beginning of the end...

    • @DesignAtelier
      @DesignAtelier  2 года назад

      As a follow up to that, no one seems to have gotten or seen this travel clock yet. I’m this close to thinking its a late April fools joke.

    • @samstraughan9054
      @samstraughan9054 2 года назад

      @@DesignAtelier It hasnt even shipped? Any idea if they got their money back?

  • @fauxpas2067
    @fauxpas2067 2 года назад +4

    No Jack, no Ben, No Cara, No Stephen, No Hodinkee. Also, the demise of Watchville says it all. They don’t want to be the authority on watches, they have become just another retailer that treats others in this space as competition and not fellow enthusiasts.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I say when it comes to business competition, we the consumers often come up on top. In this case however, we lose a big part of that journalistic and public service side with Hodinkee being diluted this way.

    • @cliffwheeler7357
      @cliffwheeler7357 6 месяцев назад

      Cole Pennington has gone as well. He was a good writer.

  • @chazfromtheburg
    @chazfromtheburg 2 года назад +8

    🎯 you assessed this situation very well, J 👍

  • @SoCalWatchReviews
    @SoCalWatchReviews 2 года назад +5

    Another great video brother and if your channel is gone, it will be missed 👍🏼

    • @DesignAtelier
      @DesignAtelier  2 года назад +4

      Awww thanks for the kind words bro! Let’s keep it alive!

    • @SoCalWatchReviews
      @SoCalWatchReviews 2 года назад +2

      @@DesignAtelier ❤️

  • @911_dan2
    @911_dan2 2 года назад +5

    Agreed. After jack and cole left. There is no reason for me to visit hodikee

    • @DesignAtelier
      @DesignAtelier  2 года назад

      Yeah. Maybe i should have mentioned Cole too. I missed that.

    • @Milofchg
      @Milofchg 2 года назад +1

      Cole is still there

  • @scottrafferty6305
    @scottrafferty6305 2 года назад +2

    I still think Hodinkee is great if you just enjoy reading about and seeing great photography of watches. I don’t spend as much time on there as I used to, but I still enjoy it for what it is - the Robb Report of watches, where I’m definitely not the target audience but still enjoy it.
    But I’m more of a vintage guy, and the sites roots are in vintage. But they definitely left us vintage folks behind when they turned into a AD retailer. So we had to go somewhere else. Where? Instagram. I spend almost all my watch media consumption time on instagram now. Do I get the same depth of storytelling as I did at early hodinkee? No. But do I get to see great photography and expand my vintage knowledge base? Absolutely.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      Interesting how Instagram became your source of horology knowledge. I kinda see that in my habits too.

  • @Bignewshound60
    @Bignewshound60 2 года назад +2

    Again… banging on about John Mayer. Clymer is obsessed with him. He’s NOT representative of the watch collecting market. Hodinkee is just an anachronism now - ironically.
    This is a good analysis. Imho. You are spot on. Put simply. Hodinkee has had its time and silly Ben Clymer has lost the plot.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I guess John was representative of the audience that Hodinkee caters to. It kinda alienates many of us.

    • @Bignewshound60
      @Bignewshound60 2 года назад

      @@DesignAtelier Rolex and John Mayer. Both yesterday’s trend. Which should make them collectible. But sadly, they both are deliberately corrupting their own market. Ben Clymer and John Mayer make a nice couple. They are welcome to each other.

  • @gmbell258
    @gmbell258 2 года назад +2

    First off, your content is of excellent quality. Second, everyone oozes over the John Mayer videos, personally I think ‘The Long Return’ is the best thing they did. Third, Jack Forster jumping ship has definitely affected there leadership.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      Thanks. I personally didn’t even know that “the long return” was a thing. I learned more from you now than from hodinkee.

  • @Dongorgon777
    @Dongorgon777 2 года назад +2

    Jack Forster is a huge loss to the platform. Hodinkee started out as an enthusiast Watch community but now I see it as a watch retailer with articles. The same as watchbox. Watchbox has greater resources. I predict that Watchbox will take over.

    • @RolexTimex
      @RolexTimex 2 года назад

      I don't know much about Watchbox. I use WatchUseek messages board for real discussions. Hodinkee produced great videos and articles and photos..

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      Jacks presence certainly boosted watchbox. They do have quite a long ways to go.

  • @jlg395
    @jlg395 Год назад +2

    Hodinkee is an absolute joke, and it was long before Jack departed. That said, now that our "watch dad" is gone, there is simply no reason to visit their extremely biased and dumbed-down site. It's almost hilarious that they think we want to read content from their "watch newbie" as opposed to a seasoned expert.

  • @ziperian1000
    @ziperian1000 2 года назад +1

    I like and respect what Hodinkee has done. I do not think it is totally odd for items that are luxury / non essential to take a drop when you have the stock market drop 30-40% adjusting from excessive stimulus. During the virus you had people sitting at home getting bigger checks than if they were working . Lots of misc junk was purchased all over . Not that I think fine watches are junk , I was glued to my iPad many of day that my office was closed . I think I purchased 2-3 watches during Covid. Just my thoughts, not an expert opinion .
    JD

    • @DesignAtelier
      @DesignAtelier  2 года назад

      True. That’s what I pointed out as one of the reasons for their rise in fame. Here’s hoping they can recover from all these blows against their brand.

  • @mauriciomucino1015
    @mauriciomucino1015 2 года назад +2

    Also where is Ben?, havent seen any of him for years...

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      He’s still there. He recently even got a morning show interview.

  • @eatabagel
    @eatabagel 2 года назад +2

    The correlation with COVID may work, but the pandemic started around March-June 2020. I wonder what happened in 2019 that pushed viewership up between then and the start of the pandemic.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I guess social media started to take off in late 2010’s. I remember back in the time that it started to get big and it just soared from there.

  • @papricep6248
    @papricep6248 2 года назад +2

    Nice gold Royal Oak!

  • @Nefville
    @Nefville 2 года назад

    That was a great video of a more in depth subject, I thought you broke it down very well and did a great job explaining without dumbing it down. It was quite good, I didn't realize this was going on with Hodinkee, but I'm also not surprised. They have a real credibility issue, especially since they opened the shop. If it were me I'd spin one off into its own company and rename it, and maybe they have I'm not sure. Just for appearance's sake.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I agree! This should have been a different company all together. Like goverg is different from watchbox.

  • @WatchWatchlist
    @WatchWatchlist Год назад +1

    I do feel like Hodinkee pushes some watches that people don't care about. I would give them credit for collaborating with fan favorite brands. They just finished a G-Shock collaboration after an amazing Hamilton release. The limited SCGM239 and Tag Dato were amazing watches that I went out of my way to get.

    • @DesignAtelier
      @DesignAtelier  Год назад

      Agreed that there’s some great pieces in there. I wish there was better content which is clear that it lost right now.

  • @mitchmatic8029
    @mitchmatic8029 Год назад

    I don’t know. I have gotten some of my best watch deals in the 3-5k band width for under 3k on Crown and Caliber. Tim Masso is great, but to me comes off as a really good car salesman. I usually use him for quick spec and hands-on overviews, and shop somewhere else, as Watchbox’s pricing is nothing special. In fact, I think they miss opportunities to sell on Tim’s reviews by not putting a direct link. I’m never going to email him. Whereas on Hodinkee’s static content, I am offered the opportunit to “shop the story.” I don’t know that I necessarily agree with your take (you don’t compare with WB, and views don’t tell us conversions, though you used the terms “half of what they made in March,” suggesting sales when talking about those stats, but perhaps you meant, “half as many visits that they made”). At any rate, thanks for the engaging topic/vid, it will be interesting to see what Jack does, and how Hodinkee continues to adapt to his departure. You’ve definitely put a light on the transformations. Btw, didn’t TGV go to Watchbox once? . . .

    • @thlee3
      @thlee3 Год назад

      when tim posts his quick "revews" ... its literally to sell it on watchbox. but i agree, Tim somehow comes off like a cliche salesguy with his posts because they're always overwhelming positive ... wei is kind of the same, but he's so eloquent its little harder to notice.

  • @BobbyLegs
    @BobbyLegs 2 года назад +1

    great video Jayson!

  • @vgcamara
    @vgcamara 2 года назад +1

    Think about this: when have you read anything in Hodinkee that even comes close to a critique? They just hype the brands that support their channel. Basically a big ad website. There was an article where they called a Naoya Hida a value proposition 🤦🏻‍♂️ Their latest talking watches was a 19 min AD for a modder of vintage watches with horrendous quality. It's ridiculous.

  • @TRUYORK718
    @TRUYORK718 2 года назад +1

    Cuz Jack left that's why

  • @lbco5229
    @lbco5229 2 года назад +2

    Every once in a while they still do something interesting, but I lost a lot interest in HODINKEE when they got way too interested in Casios.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I actually got a bit more interested when they started featuring g-shocks.

  • @Tom_H327
    @Tom_H327 2 года назад +1

    I'd not heard of Hodinkee until last week.

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      You’re one of the few lucky ones

    • @Tom_H327
      @Tom_H327 2 года назад

      @@DesignAtelier I don't have a pc so I'm not really for blogs and forums, so....in other words, not up to date.😂

    • @Tom_H327
      @Tom_H327 2 года назад

      @Dell Wright thanks for the tip.

  • @BudFox575
    @BudFox575 Год назад +4

    Fully agree. Hodinkee went from being a digital magazine / journalistic site comprised of enthusiasts to a retail shop that writes editorials on watches they're selling, or hyping up trash design by LVMH. Basically it was Ben selling / cashing out and giving the company to a bunch of greedy and braindead corporate and financial guys.
    Besides Jack leaving, it was also as sign when Stephen Pulvirent left, as he is a pure watch guy and would not be willing to sell out.

    • @DesignAtelier
      @DesignAtelier  Год назад

      Yeah. It’s kinda sad that hodinkee went down this path. I guess I was too hopeful.

  • @ashleyslingers2814
    @ashleyslingers2814 2 года назад

    Good insightful video

  • @rolexer
    @rolexer 2 года назад

    Well done

  • @richardwarren2024
    @richardwarren2024 Год назад

    I’m the future, confirming that you were right!

  • @thepaulanewman5649
    @thepaulanewman5649 2 года назад

    Excellent take, my friend.

  • @WestCoastAce27
    @WestCoastAce27 2 года назад +1

    Tried to watch. The volume was way too low. Had it at 6x other channels, still tough to catch everything; can’t risk having an ad start and annoy the people in the house next door. Sit closer, turn it up.

  • @litan114
    @litan114 2 года назад

    this is a new content

  • @lipinglin1994
    @lipinglin1994 2 года назад +1

    Hodinkee becomes something of an investment firm for watches. When the market is crashing, so goes with its brand.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      You’re right! I didn’t thought of them as an investment firm! Haha. Well then I guess they have the right business model now.

    • @lipinglin1994
      @lipinglin1994 2 года назад

      @@DesignAtelier They influence others to buy the stuff they promote. That is why with the rise of other brands so does their business thrive. Now with all the economy turning upside down, they are getting flushed out with the rest of the grey market.

  • @ezpages
    @ezpages Год назад +2

    Maybe it’s because of one of their editors “glassofmit” keeps doing all the articles and talking watches. The cool guys are all gone

  • @Bhethar
    @Bhethar 2 года назад +1

    I think there’s a difference between watch RUclipsrs and hodinkee.
    RUclipsrs might be more favourable to a watch brand who sends them 1 watch to review and keep. Hodinkee sells them directly.

    • @Milofchg
      @Milofchg 2 года назад +1

      Govberg is an AD for a few brands, who owns WatchBox a used timepiece store, and RUclips channel. Hodinkie is no different. WatchBox is trying to do a Hodinke and Hodinkie even though they have been in business longer than WatchBox have been selling used watches for some time.

  • @RolexTimex
    @RolexTimex 2 года назад +2

    10/10 got you salty

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      Well this was a video released last week. I’d say hodinkee saw my video and then created something to make me salty like the 10/10. So yes I am salty about 10/10.

  • @trinity3422
    @trinity3422 2 года назад

    Personally I think they should be concentrating more on getting watch collections of enthusiasts on YT, it helps their business grow and I think they haven’t been concentrating on it enough. I’ve been watching other channels like Swiss watch gang do it because Hodinkee hasn’t been putting out enough of them imo.

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      You might be on to something here. Their RUclips side could be used for the fun and interesting stuff while the site handles the business.

  • @masterwatch
    @masterwatch Год назад

    very good video.. it is interesting and gives me an idea.

  • @paaustria
    @paaustria 2 года назад +1

    Good analysis. Hoodinkee just wanna sell stuff now. And their reviews have always been garbage. They love every watch - especially all Rolex models!!😂

    • @DesignAtelier
      @DesignAtelier  2 года назад

      Well maybe not all reviews are garbage. But hard to get passed that bias though.

  • @realchuckp
    @realchuckp 2 года назад

    nailed it. good job.

  • @watchsixto
    @watchsixto 2 года назад

    Honestly I haven't visited their website in so many years probably since the y2k scare lol

  • @jroobz
    @jroobz 2 года назад

    entropy

    • @DesignAtelier
      @DesignAtelier  2 года назад

      summed up my video in one simple word.

  • @stevefox8605
    @stevefox8605 2 года назад +1

    Never been a fan tbh, so no loss for me. Seemed a bit too pretentious, prefer less corporate reviews.

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      Maybe unintentional pretentiousness.

    • @stevefox8605
      @stevefox8605 2 года назад

      @@DesignAtelier absolutely, I'm sure no one does that on purpose, but still pretentious nonetheless.

  • @weiniesail
    @weiniesail 2 года назад +1

    Says the dude wearing a yublow.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      Sure, I’ll take it as a compliment.

  • @yashara1e
    @yashara1e 2 года назад +1

    They are obsolete, no respect for mostly advertising company

  • @initium5421
    @initium5421 2 года назад

    Hodinkee has a group of people with personalities equal to wet paper towels.

  • @aeolus1982
    @aeolus1982 2 года назад +1

    Total bs… John Mayer videos will keep hodinkee alive forever 🤣🤣🤣

  • @Max_Thunder
    @Max_Thunder 2 года назад +1

    I have never paid attention to these guys. Zero skcuf given.

  • @AnNguyen-yx9co
    @AnNguyen-yx9co 2 года назад

    I would suggest to look into app user acquisition of Hodinkee recently. They did it quite aggressive by moving users from the web into their app and also acquiring other apps such as watchville 2 weeks ago.

    • @DesignAtelier
      @DesignAtelier  2 года назад

      I actually got the idea about this video because I saw a notification on my Watchville that they’re hodinkee now. Hopefully it helps them get back to that prominence.

  • @ed7384
    @ed7384 Год назад

    It’s all adverts

  • @americanjedi5721
    @americanjedi5721 2 года назад

    Because everything woke turns to shit😂

  • @michaellangmdl
    @michaellangmdl 2 года назад +1

    This vid making money off Hodinkee lol

  • @Milofchg
    @Milofchg 2 года назад

    WatchBox presenters are WAAAAY under qualified to be on a higher level like Hodinkee. You have a used Ford dealer sales crew trying to sell Ferrari vehicles…. Tim is pretentious and the rest of their staff look more like GameStop employees dressed in their Walmart best. WatchBox is Govebergs online used watch store so they are all about selling watches and less about lifestyle. Sure they have access to high end watches but most of those guys don’t own the watches they talk about. ANYONE can read a brand brochure and spec sheets and sound like they know watches. WatchBox Goveberg may be great at selling watches and a source to learn the specs of a watch. I mean you can tell when Tim and that young Mikey Rooney looking douche talk about Patek or have guests that own high end watches sound like they have no clue what they’re talking about. It’s obvious and cringe to watch. WatchBox IS not lifestyle, a source of horological history, or have access to guests who are real collectors or watch industry insiders. WatchBox could never gain access to JLC factory, interview celebrities on their collections or brand designs/CEO’s. I hope they are paying Jack double and allow him to bring class professionalism and class to amateurs.

    • @johnnychin
      @johnnychin 2 года назад +4

      Woah hot take. I don't know much about others but Tim Mosso is pretty respected for his deep knowledge of watches, and saying that WatchBox has no access to "guests who are real collectors" is quite a stretch for me too. What is your definition of a "real collector" may I ask? Mark Cho, the founder of the Armoury (also the guy behind the Armoury and Moser's Eclipse watch and the man responsible for the wrist size survey), is also known to be a pretty respected collector and he has been on WatchBox before.

    • @sskumariyer
      @sskumariyer 2 года назад +5

      disagree.....didn't Tim interview the legendary Philippe Dufour ? Tim comes across as super knowledgeable and uber watch geek, but humble & grounded at the same time.

    • @koolpep
      @koolpep 2 года назад +3

      I agree that watch ox as a brand is less mature and certainly not a lifestyle brand. But do we want them to? I say no! With Tim and Jack we have the most knowledgeable people available to talk watches. Obviously others in their team are more focused on the trading side and less horological excellence but these two offset that.

    • @WristwatchAddiction
      @WristwatchAddiction 2 года назад +1

      Tim is like Jack. That’s tuff isn’t looked up before hand. It’s in his head. The knowledge between the two is insane. Whatever Watchbox was before, it’s definitely a powerhouse now.

    • @Milofchg
      @Milofchg 2 года назад

      @@sskumariyer He bumped heads with Federico because he corrected Tim many times when Fed was at WatchBox. So they canned Fed after a short while. He's not that nice of a guy. he can talk a good game, he can speak on camera and he's pretty good, but his knowledge comes from sales and inventory. Not real life everyday ownership experience. Goveberg owns WatchBox and they are nown Rolex flippers. They almost had their Rolex AD contract revoked because they were selling Rolex then WatchBox buying the same Rolex watches back. Then flip them on WatchBox at a premium. They are treading carefully now...

  • @timetowatch_francois
    @timetowatch_francois 2 года назад +1

    I watched your 24 minutes version and it was very interesting and entertaining.
    Like the fact that you made two versions for "better" consumption.
    You inspired me to try to make incremental changes to my @timetowatch_francois channel and one of them is (trying) to make shorter more consumable reviews.
    Thanks.

    • @DesignAtelier
      @DesignAtelier  2 года назад +1

      Yes the viewers seem to lean on shorter form content. It’s tough in a way for us who have a long form format. So I’m trying to see how I can make more effective use of my time along with the maximum spread of the content.