Google Ads Conversion Value Rules

Google Ads conversion value rules let advertisers adjust the worth of what a goal conversion is worth in the interface reporting. Besides reporting enhancements, value rules can also be used for bid optimization for any value-based bid strategies. This video will show you were value rules live, what can be adjusted, and where to find the changes in your reporting.
0:41 - Ensuring You Have Conversion Values Associated with Conversion Goals
2:01 - Navigating to Value Rules in the New Google Ads UI
2:29 - How to Create a Conversion Value Rule
3:41 - Adding Secondary Conditions for Value Rules
4:09 - Setting Up Your Value Adjustments Based on Your Conditions
4:53 - Quick Note on “No Condition” for Store Visits or Store Sales Conversion Goals
5:09 - Knowing Which Rules Use “AND” Logic vs “OR” Logic
5:49 - Note About Creating Multiple Different Value Rules in a Single Account
6:52 - Reviewing Conversion Value Rule Impacts in a Google Ads Accounts
9:02 - Thoughts on Conversion Value Rules in Our Accounts
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[@kaal1010]

You make the best videos on these topics, so clear and easy to understand, appreciated. How would you approach this concept relating to Demand Gen? Is there even a solution for that?

[@Aly-q6j]

Great video! Any recommendations on how to calculate by how much you should multiply or add the value rule?

[@torquedo3840]

I'm a little lost between using max conversions bidding strategy or max conversion value bidding strategy. Which one should I use if I'm using conversion value rules and why?

[@learningtechnologies7]

any plan to put sale/discount on lead gen course

[@PaidMediaPros]

We just had a holiday sale on the course all last week.

[@RoryLees]

Extremely powerful feature and largely under-utilised!

[@PaidMediaPros]

Agreed. I also hope they build this out a little more too