Great content as always. Another way that this was communicated to me by a higher-level Google Rep was that you can use a 3-tiered point system and not set a "dollar" value. So for example, if contact form submissions are more valuable than phone calls, then you might set a value of "3" to the contact form submissions and a value of "2" to phone call leads. This will tell Google that contact form submissions are of higher value (and priority). From there, you wouldn't use a Target ROAS bidding strategy, but a Target CPA. I've used this in several accounts and it seems to work pretty well.
Great content as always, thanks for sharing your thoughts and giving an overview of the calculator! Would be great if you could create another video around tROAS bidding adjustments across different scenarios. Thanks!
Great vid, my only question is whether Lead and MQL stage should be Secondary goals with Purchase the only Primary goal or whether they should all be set as Primary?
That's going to be different for every business. Some of our clients considers any collection of first party information as a primary conversion. Other clients think some forms like a newsletter is lower value and a secondary action. It really just depends on what the value is for your business.
@@PaidMediaPros Most clients only care about final sales and the intermediate steps of the funnel are just getting folks to a final sale. So the question is, for them, do we need to have all actions set to primary in order for them to factor into bidding? Then if we also include the purchase value, doesn't that mean that the conversion value tracked in the conv value column is about 2x actual value generated?
What's your thoughts on the following. When using the calculator it takes all the values based off the bottom of funnel value. Makes sense, but when you add all the conversions together for example a signup, qualified lead, and purchase the total value combined would be more than the purchase profit. Does it makes sense to back out the values of the signup and qualified lead from the purchase since any purchase is going to hit all 3 conversions. Maybe google is accounting for that already but if not wouldn't it be optimizing for values that are actually more than your profit. Optimizing for break even roas would actually be losing money. Im probably overthinking it and could just make sure the target cpa or target roas has more cushion.
Thanks for the great video! I have put purchase primary and others secondary. My problem is that the metric I need to be measured is Purchase and not another one. but all metrics like Conv. rate or Cost/Conv. are calculated by sth else. How can I change it? It's really bothering.
Great content as usual 🔥 question, I have proxy values setup for my lead form and I’m wanting to upload MQLs back into the system to help steer the algorithm. Can I just assign these MQLs with a higher value than the initial lead form? The number will be unrealistic (in terms of the revenue im making) but I don’t want to completely restructure my conversion actions. I hope this makes sense
Do you have any experience using customer features as primary conversion actions in an AdWords account? More specifically, if I’m in lead generation and I see that customers with certain features or problems are a better fit for my business, and I track that feature in my database, could I optimize my account to find other people who share that feature by optimizing my account to call that feature being present in a caller as a conversion? How do you think that would play out? Especially if I were optimizing for more than one feature?
The course focuses on coming up with a lead gen strategy, and then figuring out which paid media channel is the best option for your goals. It's not specific to just Google Ads.
![Blox Fruits Dragon Rework Update [Full Stream]](http://i.ytimg.com/vi/EqDAp8udhm0/mqdefault.jpg)
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
What a breathe of fresh air. Finally someone who is actually talking about actual problems that i'm facing. thank you.
You guys have the most complete and high-quality content for us specializing in paid media! Thank you for sharing this! :)
We appreciate the compliment!
Great content as always. Another way that this was communicated to me by a higher-level Google Rep was that you can use a 3-tiered point system and not set a "dollar" value. So for example, if contact form submissions are more valuable than phone calls, then you might set a value of "3" to the contact form submissions and a value of "2" to phone call leads. This will tell Google that contact form submissions are of higher value (and priority). From there, you wouldn't use a Target ROAS bidding strategy, but a Target CPA. I've used this in several accounts and it seems to work pretty well.
Thank you sooo much for this video, finally a clear and straightforward explanation + the calculator page is a great resource to start with!
Great content as always, thanks for sharing your thoughts and giving an overview of the calculator!
Would be great if you could create another video around tROAS bidding adjustments across different scenarios.
Thanks!
guys, thank you for your great insightful videos!
Glad you like them!
extremely helpful thankyou !
Glad it was helpful!
Great vid, my only question is whether Lead and MQL stage should be Secondary goals with Purchase the only Primary goal or whether they should all be set as Primary?
That's going to be different for every business. Some of our clients considers any collection of first party information as a primary conversion. Other clients think some forms like a newsletter is lower value and a secondary action. It really just depends on what the value is for your business.
@@PaidMediaPros Most clients only care about final sales and the intermediate steps of the funnel are just getting folks to a final sale. So the question is, for them, do we need to have all actions set to primary in order for them to factor into bidding? Then if we also include the purchase value, doesn't that mean that the conversion value tracked in the conv value column is about 2x actual value generated?
What's your thoughts on the following. When using the calculator it takes all the values based off the bottom of funnel value. Makes sense, but when you add all the conversions together for example a signup, qualified lead, and purchase the total value combined would be more than the purchase profit.
Does it makes sense to back out the values of the signup and qualified lead from the purchase since any purchase is going to hit all 3 conversions.
Maybe google is accounting for that already but if not wouldn't it be optimizing for values that are actually more than your profit. Optimizing for break even roas would actually be losing money. Im probably overthinking it and could just make sure the target cpa or target roas has more cushion.
Thanks for the great video!
I have put purchase primary and others secondary. My problem is that the metric I need to be measured is Purchase and not another one. but all metrics like Conv. rate or Cost/Conv. are calculated by sth else. How can I change it? It's really bothering.
Great content as usual 🔥 question, I have proxy values setup for my lead form and I’m wanting to upload MQLs back into the system to help steer the algorithm. Can I just assign these MQLs with a higher value than the initial lead form? The number will be unrealistic (in terms of the revenue im making) but I don’t want to completely restructure my conversion actions. I hope this makes sense
Do you have any experience using customer features as primary conversion actions in an AdWords account? More specifically, if I’m in lead generation and I see that customers with certain features or problems are a better fit for my business, and I track that feature in my database, could I optimize my account to find other people who share that feature by optimizing my account to call that feature being present in a caller as a conversion? How do you think that would play out? Especially if I were optimizing for more than one feature?
Checking if this works if we just want to prioritize form fills over Calls?
Does your course based on google ads?
The course focuses on coming up with a lead gen strategy, and then figuring out which paid media channel is the best option for your goals. It's not specific to just Google Ads.
huvitav