Is Drake In Trouble Commercially?

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  • Опубликовано: 29 июн 2024
  • Drake appeared on two tracks on Camil Cabellos new album, C,XOXO. Judging by early streams, The Boy may be in trouble.
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    ABOUT TCM:
    Life Through The Lens of Hip Hop.
    Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
    In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
    Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
    A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
    He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
    #JustinHunte #TheCompanyMan
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Комментарии • 665

  • @TheCompanyMan
    @TheCompanyMan  2 дня назад +35

    Drake appeared on two tracks on Camil Cabellos new album, C,XOXO. Judging by early streams, The Boy may be in trouble.
    LinkTree: linktr.ee/thecompanyman

    • @bstaples8726
      @bstaples8726 2 дня назад +1

      These are features on a pop album. You’re acting like these are his songs.
      If Kendrick has a feature on any album and it doesn’t chart, you better make a video about it

    • @Blackhaze3000
      @Blackhaze3000 2 дня назад +10

      @@bstaples8726 or else what? Calm down ovoho😂😂

    • @Lusk1993
      @Lusk1993 2 дня назад +6

      ​@bstaples8726 kendrick had 1 live show and it was covered everywhere. Drake released 4 songs and no one cares..

    • @Saglady
      @Saglady 2 дня назад +2

      Big trouble

    • @Saglady
      @Saglady 2 дня назад +5

      ​​@@bstaples8726you're not getting the point. Fact is Drake was the type of artist if he jumps on anyone's song, the song will chart well. That's the type of artist he is. Kendrick isn't like that, huge difference. So drake flopping, not one song, 3 songs back to back is shocking. This has never happened to him before. Please tell me when it has happened to him in the past, I'll wait

  • @FrancisWilly96
    @FrancisWilly96 2 дня назад +454

    Aubrey’s “Drake” character had overstayed his welcome for 16 seasons. Objectively, that was quite a run though.

    • @MJ-ki1yj
      @MJ-ki1yj 2 дня назад +23

      I checked out after the second season.

    • @trapnationneverbrokeagain
      @trapnationneverbrokeagain 2 дня назад +11

      @@MJ-ki1yju tapped out after take care?

    • @beeasy6170
      @beeasy6170 2 дня назад +28

      I never tapped in.

    • @FrancisWilly96
      @FrancisWilly96 2 дня назад +10

      @@MJ-ki1yj funny enough same, that Take Care arc was enough for me.

    • @MJ-ki1yj
      @MJ-ki1yj 2 дня назад

      @@trapnationneverbrokeagain yep

  • @bankrolDiggy
    @bankrolDiggy 2 дня назад +292

    and nothing been the same since they dropped "like that," "euphoria," "616 in la," "meet the grahams," & "not like us" and tucked a sensitive rapper back in his pajama clothes

  • @samiransar387
    @samiransar387 2 дня назад +216

    As Silky Johnson said: "I hope all the bad things in life happen to you and nobody else but you."

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +29

      💀

    • @baranda0
      @baranda0 2 дня назад +45

      I nominate Kendrick Lamar for player hater of the year!!! 😂💯😭💀🙋🏾‍♂️👑🤣

    • @NotRogan
      @NotRogan 2 дня назад +15

      Hate hate hate hate hate hate hate

    • @bankrolDiggy
      @bankrolDiggy 2 дня назад +12

      Now if you’ll excuse me I’m gonna go home and put some more water in Buck Nastys mamas dish😂

    • @lourich4040
      @lourich4040 2 дня назад +12

      Now as I sip my soda that I’m sure somebody spit in🤣

  • @jamesmarie
    @jamesmarie 2 дня назад +141

    Drake has no friends. A real, true friend would have told him to sit his ass down for the rest of the year.

    • @davido3109
      @davido3109 2 дня назад +10

      Yes yes... He have to retire minimum one year...
      For me better be 6 years, no music and return to home... Kanata...

    • @MarilynMarieMusic611
      @MarilynMarieMusic611 2 дня назад +6

      for life

    • @smokymountainangoras
      @smokymountainangoras 2 дня назад +6

      R-E-T-I-R-E

    • @hansoloq3467
      @hansoloq3467 2 дня назад +12

      He literally cant. my guy sold his soul to music. He HAS to make music for labels and investors due to contracts.

    • @JuanMorales-hy2lt
      @JuanMorales-hy2lt 2 дня назад +4

      ​@hansoloq3467 that's the only thing drake has to constantly drop music due to his investors investing money on him

  • @saucekbrocklee2425
    @saucekbrocklee2425 2 дня назад +240

    Every dog has his day. Now live in your purpose

    • @undrwtrbsktwvn1110
      @undrwtrbsktwvn1110 2 дня назад +17

      Man Kendrick has quite a few bars from those 4 tracks that just get better with time. 🔥

    • @MACMAMI
      @MACMAMI 2 дня назад +13

      #PetSemetary

    • @tatenda2706
      @tatenda2706 2 дня назад

      @@undrwtrbsktwvn1110”your superpowers getting neutralised i can even watch in silence”

    • @rotondachew1812
      @rotondachew1812 2 дня назад +3

      His lyrics were made to haunt Drake for the rest of his life! He can’t even wear his brand without someone saying OVHo or what is the owl, bird ninja 🥷’s and bird Bit$&4@!

    • @tatenda2706
      @tatenda2706 2 дня назад +1

      @@rotondachew1812 facts and Baka has been haunted too “Baka got a weird case why is he around ?” Drake might need to kick him out from the entourage since it’s bad PR for him😂

  • @k-dawgwestmore4643
    @k-dawgwestmore4643 2 дня назад +299

    This collab really takes the sting out of Drake’s Maroon 5/Taylor Swift bars on Push Ups.
    What a hypocrite, smh.

    • @baranda0
      @baranda0 2 дня назад +18

      Drake mad he had to do a ad singing the Taylor swift song that Kendrick was on. It’s a real ad he did for “his fans” 😂😭🤦🏾‍♂️💀💯🤔

    • @smoothsavage2870
      @smoothsavage2870 2 дня назад +9

      It doesnt though. Drake has always been considered a rapper that would do something like that because people consider him Pop. Kendrick on the other hand appeals specifically to Hip Hop purists, so Kendrick having a song with Maroon 5/Taylor Swift is worse.

    • @ministryod
      @ministryod 2 дня назад +27

      @@smoothsavage2870you couldn’t be more wrong about Kendrick and his fan base.

    • @theTH3RDIII
      @theTH3RDIII 2 дня назад +46

      ​@@smoothsavage2870 Kendrick doesn't appeal to only hip hop purists he has a huge mainstream audience. If he was only making music for purists he wouldn't be a multi-millionaire or have the second highest grossing rap tour of all time. Kendrick can just do both, Drake can't.

    • @smoothsavage2870
      @smoothsavage2870 2 дня назад +9

      @@theTH3RDIII The reason Kendrick got to where he is is because he appeals to Hip Hop purists first and foremost. You're lying if you're trying to say otherwise. He's considered the Messiah of Hip Hop for a reason. Yea, he may have garnered a decent mainstream fanbase to go along with that, but most of his fanbase is Hip Hop purists who hate Pop rappers like Drake. So you're telling me TPAB and MMATBS were accessible to the mainstream listeners?

  • @AllTheArtsy
    @AllTheArtsy 2 дня назад +224

    this collab is cursed. culture vulture and racist together in a record? damn

    • @mrq.1236
      @mrq.1236 2 дня назад +48

      You know it’s bad when I can’t tell which is which

    • @Blackhaze3000
      @Blackhaze3000 2 дня назад +12

      @@mrq.1236😂

    • @diesel101raw
      @diesel101raw 2 дня назад +10

      @@mrq.1236 Yooooooooooooooo 😫🤣👏🏿🤣👏🏿🤣

    • @tommyv5866
      @tommyv5866 2 дня назад +8

      His marketing team played him 😂

    • @TheJinjo75
      @TheJinjo75 2 дня назад +4

      both of them are culture vultures

  • @kailaskrishnan7
    @kailaskrishnan7 2 дня назад +159

    as someone who has had numerous issues about who and what drake is, I’m thoroughly enjoying this beating. Far too long that kind of weirdo energy has been unchecked and it had to take someone of equal commercial value that had the lyrical chops to stomp on him.

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +44

      You and me both brother. 🏆

    • @otterdonnelly9959
      @otterdonnelly9959 2 дня назад +7

      Big Ghostfase said all that needed to be said about Drake in 2011. It’s the fault of the audience for not reading into what he was trying to get across this entire time.

    • @Bella_Rei
      @Bella_Rei 2 дня назад +4

      Ive been tired of drake for half my life, like, almost 15 years, and please god let this be at the very least him going away for a year or two and giving up the chart positions to better artists who need it more

    • @peteymackbroadkastnetwork7713
      @peteymackbroadkastnetwork7713 2 дня назад +2

      ❤❤ facts

    • @efef6853
      @efef6853 День назад

      For far too long inva ders and colo nisers have been allowed to roam free in the culture but not anymore. Kendrick has reset the culture, from this point forward there will be no room for vultures, inva ders and colo nisers in the culture. The culture gates will remain firmly shut on any pa ra sites that try to worm their way into a place they should not be in.

  • @the_jACK_Ripper
    @the_jACK_Ripper 2 дня назад +99

    Drake's tracks are always "aggressively mediocre"

  • @hugh_jasso
    @hugh_jasso 2 дня назад +154

    The "i mean, awwe" and "jesus christ" cut ins were perfect 😂

  • @blacklinkfirelink2304
    @blacklinkfirelink2304 2 дня назад +129

    This poor girl slept with Drake for a feature and still only got to a 149 debut.

    • @Srry2btheryu
      @Srry2btheryu 2 дня назад +1

      That’s her karma for being a racist

    • @A.C2024
      @A.C2024 2 дня назад +32

      This has me weak because he really was courting her out in Turks & Caicos and everything 😭😭😕 poor thing

    • @christiandunbar532
      @christiandunbar532 2 дня назад +16

      Dancing with the devil can last a lifetime

    • @2paco
      @2paco 2 дня назад +18

      Sleeping her way to the bottom, allegedly

    • @tommyv5866
      @tommyv5866 2 дня назад +6

      You know she did 😂 ain't nobody checking for her

  • @rileyharville8379
    @rileyharville8379 2 дня назад +41

    Kendrick Lamar wasnt kidding when he said "Smoking on Top 5s" he just destroyed Drake's whole career.

  • @1988jeffy
    @1988jeffy 2 дня назад +96

    Drake is nearly 40, he’s required the influence of others to catch the vibe and create hits. That includes diverting talent into the OVO sweatshop where that hitmaking is produced. He run out of these influences, burnt bridges, and is now creepy. Kendrick massively accelerated it but he was on this path already. 40 year old men who are talented but need artistic direction from others - his ability to make hits for the club isn’t going to last. That younger generation just entering adulthood didnt grow up with Drake in the same way. His community are red pilll weirdos increasingly, Akademiks included, who fantasise about getting power and making up for the time they were dorks - that deserves some empathy…. For a brief period. Drake is near 40 still crying and cosplaying and Akademiks is the same

    • @InAntWeTrust
      @InAntWeTrust 2 дня назад +9

      Bingo

    • @undrwtrbsktwvn1110
      @undrwtrbsktwvn1110 2 дня назад +6

      Painting his nails. How's that conversation going to go with his son when he's older?🤦🏿‍♂️

    • @Zambobazle
      @Zambobazle 2 дня назад

      Bro once you said “this nigga 40…” you had me there. Fucking 40 year old rapping about how he is gonna send your mother a fed ex boxes with your fingers this dude is such a wimp.

    • @obesityproductions
      @obesityproductions 2 дня назад +17

      Agreed. Dude almost 40, Recently got cornrows, face tattoos, rolling with sexy red and pretending to be Jamaican lol. The actor doesn’t realize show is over

    • @eunjiallday2947
      @eunjiallday2947 2 дня назад +8

      ⬆️ this, exactly. It was always framed that he put others on, but nah they kept him hot with a new sound. Well said.

  • @deebobryson
    @deebobryson 2 дня назад +98

    Can't Toosie Slide up out of this one

    • @cdubb8827
      @cdubb8827 2 дня назад +8

      “You better walk around like Daft Punk “ 😂😂😂

  • @deecollins9048
    @deecollins9048 2 дня назад +75

    Black Canadian here (both parents). WE'RE NOT DIVIDED! We don't want him either!

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +22

      Yeezus 😂

    • @W2MyLife
      @W2MyLife 2 дня назад +6

      😂😂😂😂💀

    • @icebergnitro
      @icebergnitro 2 дня назад

      Yall let Rozay get jumped. Get off ya knees we not cool.

    • @itsmeezcornflakes5960
      @itsmeezcornflakes5960 2 дня назад +1

      lol

    • @deecollins9048
      @deecollins9048 2 дня назад

      ​@@icebergnitro I don't even know who Rozay is anyway. Not on my knees. You may have me confused with your mother. I don't even know you so that's cool. You're standing up for a known predator and don't even know how to use a period to end all of your sentences appropriately anyway.

  • @Harveygregorxotwod
    @Harveygregorxotwod 2 дня назад +62

    This is what happens when you get found out for putting out uninspired passionless bullshit for years

    • @pibstarr
      @pibstarr День назад

      Same with DJ Khaled. The only reason I remembered him was for his crappy cameo on the new Bad Boys movie.

  • @trapnationneverbrokeagain
    @trapnationneverbrokeagain 2 дня назад +69

    i realized that EVERY single bar on drakes disses aged HORRIBLY, like milk in the dessert

  • @wanloveph
    @wanloveph 2 дня назад +157

    Wagwaan Delilah wasn’t hitting for anyone in Toronto outside of the 16 year old non-Jamaican suburban kids that like to mimic actual culture

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +43

      Yeezus

    • @Prodbykayyyso
      @Prodbykayyyso 2 дня назад +3

      Wag1 Delilah was literally a parade song was never meant to be taken seriously

    • @antonomous4780
      @antonomous4780 2 дня назад +30

      @@Prodbykayyysoit still has to be funny, it wasn’t.

    • @baranda0
      @baranda0 2 дня назад +14

      Fatality 😂😭💯💀🙋🏾‍♂️

    • @mrwalker293
      @mrwalker293 2 дня назад +2

      I'll give Drake a pass on that delilah song he was clearly bullshiting on that track.

  • @davidgutter2710
    @davidgutter2710 2 дня назад +213

    He is on Drake's neck, and I'm here for it.

    • @christopherrodriguez9514
      @christopherrodriguez9514 2 дня назад +2

      He needed a stool to reach it 🤷🏻‍♂️

    • @Mwezi828
      @Mwezi828 2 дня назад +19

      @@christopherrodriguez9514 He came with a ladder 🤷🏿‍♂️

    • @baranda0
      @baranda0 2 дня назад +13

      @@christopherrodriguez9514 Drake doesn’t have a neck, it’s manufactured like his lyrics 🤦🏾‍♂️💯🤷🏾‍♂️🤔

    • @MG-qf9gx
      @MG-qf9gx 2 дня назад +7

      @@christopherrodriguez9514 he standing on his neck with them heavy azz size 7s

    • @mrwhite77781
      @mrwhite77781 2 дня назад +2

      Drizzle

  • @greasy13
    @greasy13 2 дня назад +50

    Some of my friends here in Toronto who were the biggest Drake fans said Kendrick Lamar broke him after hearing wagan Delilah.

    • @MsMizz1
      @MsMizz1 2 дня назад +5

      😂😂😂 this is the story that just keeps giving

  • @roachdoggjr4648
    @roachdoggjr4648 2 дня назад +62

    I used to pray for times like these.

  • @jeremyzeeky3024
    @jeremyzeeky3024 2 дня назад +53

    Based on public reactions to his new songs and his recent posts trying to lean into it, I genuinely think Drake is still struggling to figure out life after the Kendrick beef. His public perception is permanently altered. Somehow makes the pusha t situation look like a scuffle lol.

    • @AllTheArtsy
      @AllTheArtsy 2 дня назад +16

      idk why Drake keeps trying to appear "unbothered" by being so bothered by Kendrick in nearly all his IG posts 🤣

    • @arseeoliveira6934
      @arseeoliveira6934 2 дня назад +24

      Personally, I saw this outcome once this beef escalated. Kendrick might not be as famous as Drake but he's definitely famous enough to shake Drake's career trajectory.
      Meek had the fame, but didn't have the lyrical prowess. Pusha didn't have the fame, but he had the lyrical prowess, whereas Kendrick has both

    • @MsMizz1
      @MsMizz1 2 дня назад +3

      @@arseeoliveira6934ding ding 🛎️

  • @mybrothakeeper7020
    @mybrothakeeper7020 2 дня назад +33

    Man Kendrick is a prophet, Drake goin out sad. Even if Drake comes out wit an album. Ppl ain’t rockin wit it period

  • @imdankarlin
    @imdankarlin 2 дня назад +39

    Drake acts like Ja Rule's situation never happened.

    • @davido3109
      @davido3109 2 дня назад +2

      Even Ja Rule give him advice...
      He told like ... Calm down Pa...
      It is what it is...
      Jajaja 😂😃!!!

    • @Alwaysbelieve619
      @Alwaysbelieve619 День назад +1

      Why don’t yall ever use context with that situation. Ja and murder inc were in legal trouble. Ja did prison time lol

    • @imdankarlin
      @imdankarlin 22 часа назад

      ​@Alwaysbelieve619 Ja didn't do prison time until long after his moment had passed.
      I don't disagree that the Murder Inc federal case didn't help things, though.
      Ja's biggest mistake was coming out with Blood in my Eye and trying to match 50's energy. He and Drake both fucked up by trying to act tougher then they actually were. IMO, at least.

  • @marylander3798
    @marylander3798 2 дня назад +20

    all the commentators immediately said there was no way Drakes career was going to be affected. I think no one knows that for sure, but my gut tells me he won't ever be where he used to be commercially.

  • @always_serpico
    @always_serpico 2 дня назад +45

    All he had to do was stay away from personal shit and those terrible songs would be sitting on the top of the charts, like before. But he had to bring up Kendrick’s wife. He needs to name his next album Icarus, because he fly way too close to the sun.

    • @davido3109
      @davido3109 2 дня назад +3

      Yessir!!! Yes Lord!!!!

    • @spacemancy
      @spacemancy 2 дня назад +1

      I hear your point but id like to know when has rap beef not been personal and just strictly about the music? As far as i can remember it always has been Personal for whatever reason. Im not sure him leaving his wife out of it could've changed much.

    • @wanderwingfone3589
      @wanderwingfone3589 2 дня назад +2

      ​@@spacemancy there would be no "certified pedophiles" line had Drake left Kendricks wife out of it, for instance.

    • @spacemancy
      @spacemancy 2 дня назад

      @@wanderwingfone3589 so basically that would mean Dot had no intention of outing Drake as an alleged Pdfile? Pretty weird if you ask me

    • @wanderwingfone3589
      @wanderwingfone3589 2 дня назад +6

      @@spacemancy that's pretty much what happens when a beef gets personal. Expect your reputation to be tainted like that.

  • @bijoucassell4587
    @bijoucassell4587 2 дня назад +22

    Drake's career is over. Kendrick started it, organic youtube investigators are finishing it.

    • @rosegreen8441
      @rosegreen8441 День назад +1

      Drake started it years before the beef.

  • @iDewThis4Yu
    @iDewThis4Yu 2 дня назад +52

    Yes. And it’s only gonna be a problem because 1) he won’t just go away and let demand build and the more he puts out before a hiatus is just polluting the stock.
    And 2)For some odd reason he’s doing the whole “im part of the joke ima make it my thing” angle as if this angle isn’t about him being a PDF file..like no that one you don’t play into😂
    Oh and finally 3) His fans could rally and get his numbers up but they are so in denial about his downfall that they’re just kinda letting it happen.

    • @undrwtrbsktwvn1110
      @undrwtrbsktwvn1110 2 дня назад +7

      He can't just go away, he owes for that $400M deal. Rick Ross had a few good bars about it in Champagne Moments, it's overlooked but he said some shit in that track.

    • @junioraltamontent.7582
      @junioraltamontent.7582 2 дня назад +9

      Not only that but it's an Emporers Clothes situation where now a ton of people are looking at his old music differently. The "pass" and appeal he enjoyed for so long had heavily relied on him "winning." Now the winning has stopped people see how lame he is and the house of cards goes down.

  • @tylerbrown565
    @tylerbrown565 2 дня назад +21

    I didn't realize that racist conversion therapy was a thing 😕

    • @SweetieMs
      @SweetieMs 2 дня назад +2

      Love this one 😂

    • @ikhnatonosiris7166
      @ikhnatonosiris7166 2 дня назад +6

      I guess they also have a pray the racism away sermon. 😂

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +2

      🤣

    • @tylerbrown565
      @tylerbrown565 День назад +1

      @@TheCompanyMan have been a fan of yours since the DX days bro. Love the more intellectual takes on the culture you always have even if I don't always agree. Keep up the awesome work.

  • @BOBByBISHIP
    @BOBByBISHIP 2 дня назад +128

    That's 4 Drake flops straight. Not even his stans can't save him.

    • @hugh_jasso
      @hugh_jasso 2 дня назад +6

      That's facts. If it was anyone else they would be shelved and let go.

    • @tha_jet_king3537
      @tha_jet_king3537 2 дня назад +17

      I mean 5 if we counting family matters dropping off the charts

    • @jkarnold100
      @jkarnold100 2 дня назад +1

      Idk, a lot of Drake stans say the Sexy Redd song was good, they say ‘we just don’t get’ the abomination of a Plain White Ts cover, I’m sure they’ll find a reason to say these songs are actually amazing and we’re just not being fair or some dumb shit

    • @kbreezy1581
      @kbreezy1581 2 дня назад +5

      His solo stuff will probably do just fine. I don't think any of his fans were interested in wagwan Delilah or that Camila song

    • @tha_jet_king3537
      @tha_jet_king3537 2 дня назад +7

      @@kbreezy1581 usually Drake dominates no matter who’s song he’s on ..his presents Ona project would be a boost BUT this flopping could be an indicator of folks being over him (for now)
      also there is a solo drake on her project too apparently 🤷🏾‍♂️
      He should’ve NOT messed with Kendrick. I think him and his team are in shambles and they might try reignite the beef for round 2 to try get people engaged with him again. It’s a big maybe, would be another big mistake.

  • @enzorocha2977
    @enzorocha2977 2 дня назад +14

    I guess the "people were already tired of Drake, even before this beef blew up" narrative is turning out to be more than just speculation now.

  • @brebenscv8734
    @brebenscv8734 2 дня назад +39

    Justin cooking Drake harder than KDot did 😂🤣

  • @georgepatterson2737
    @georgepatterson2737 2 дня назад +20

    Drake and Ja Rule should start a group

    • @MyBathBakery
      @MyBathBakery 2 дня назад +2

      😅🤣😅⚰️😅🤣

    • @tiffanylavon
      @tiffanylavon 2 дня назад +2

      What should their name be? 😂

  • @raqkellzr.292
    @raqkellzr.292 2 дня назад +26

    Flaccid attempt is one hell of a statement

  • @Unknown31212
    @Unknown31212 2 дня назад +27

    What are Drake's owners going to do if they can't make that 400 million back?

    • @boni_slinger
      @boni_slinger 2 дня назад +9

      They'll send him to Hollywood to try parody/comedy/action hero🤣🤣..I called it first.

  • @amahlebana5952
    @amahlebana5952 2 дня назад +17

    6:15 chanting like their recess depends on it 😂😂😂

  • @sorinnoctis652
    @sorinnoctis652 2 дня назад +35

    "She even went to racial healing sessions to improve herself"
    "I MEAN AWEE"
    LMAOOOO

    • @junioraltamontent.7582
      @junioraltamontent.7582 2 дня назад +5

      That sounds like a Chapelle Show skit lmao

    • @stealthis
      @stealthis День назад

      If she doesn't how much she is crucified, if she does she has made fun of. She's can't do anything for you people.

  • @cymandejackson956
    @cymandejackson956 2 дня назад +14

    Tried to tell people you can't teach an old dog new tricks, no pun( bars) . Meaning he is so stuck in his ways that he can't realize Kendrick neutralize all his super powers

  • @ReedMySole
    @ReedMySole 2 дня назад +22

    DJ Hed leaking the features with Camila is another L for Drake. I got a feeling his going to release a Christmas album this year.

    • @undrwtrbsktwvn1110
      @undrwtrbsktwvn1110 2 дня назад +5

      Just remember what Rozay said on Champagne Moments. $400M deal, they're going to work him like a dog.

  • @keshawestmoreland5535
    @keshawestmoreland5535 2 дня назад +9

    I told a friend this was a career ending rap battle, they told me I was being dramatic… yet here we are: witnessing the downfall of Drake.

  • @TekkLuthor
    @TekkLuthor 2 дня назад +11

    The problem with Drake is that he didn't mature with his music so he's stuck inside a box where he cannot mature. His fans have outgrown his music.

    • @TekkLuthor
      @TekkLuthor 2 дня назад +2

      This beef actually gave him the window to mature into that and instead of taking it by releasing more pensive tracks be doubled down on what he was doing which is making Kendrick diss more potent in the long run

  • @javonestephens7856
    @javonestephens7856 2 дня назад +19

    He is culturally tone def he been that 🤷🏾‍♂️

  • @hophie.2110
    @hophie.2110 2 дня назад +14

    it's crazy how many times Drake has referred to himself as the new Michael Jackson and how he now has had his reputation damaged in the exact same way. he really is the new Michael Jackson, regardless of if he did it or not.

    • @MarvinVincent-wv2rd
      @MarvinVincent-wv2rd 2 дня назад

      The difference is Drake has never done anything to a child to deserve this. This is just Kendrick Lamar lying and making shit up. There were actually pictures of children in bed with Michael Jackson. so it’s very different.

    • @MsMizz1
      @MsMizz1 2 дня назад +3

      Damn. Haven’t seen this take. That’s facts.

    • @undrwtrbsktwvn1110
      @undrwtrbsktwvn1110 2 дня назад

      I get what you're trying to say but stop the bullshit MJ comparisons. Musically, please gtfoh

  • @djosharp
    @djosharp 2 дня назад +15

    A flaccid attempt… damn it man.

  • @Channel19972
    @Channel19972 2 дня назад +9

    6:33 Well, the Game would like to take his Kids to a Drake show as long as they get free tickets. He can't keep his family away from his brother.

  • @neruneri
    @neruneri 2 дня назад +9

    I swear there's a joke in there about him having lost the entire generation he's accused of being the most hungry for. I'm not gonna make that joke, but I certainly implied it.

  • @BlaineGunn
    @BlaineGunn 2 дня назад +7

    Stranger Danger!!!!?!
    I’m dead
    But him working for CC is insane.

  • @YaroLord
    @YaroLord 2 дня назад +10

    Whether Drake is doing this intentionally or not is irrelevant. Every step he takes is proving Kendrick right.

  • @john.f.remedy.237
    @john.f.remedy.237 2 дня назад +11

    Her: this beef thing is so terrible, let’s all be friends.
    The public: think we forgot bout your past b$@&h?!

  • @UCNTZ
    @UCNTZ 2 дня назад +7

    “High of sprite… like they’re recess depended on it” 😂

  • @ammjd3418
    @ammjd3418 2 дня назад +17

    WHY DO YOU ASK SUCH DIFFICULT QUESTIONS AND LEAVE US WITH NO ANSWERS 😭😭😭😭😭😭

    • @ibanvazquez238
      @ibanvazquez238 2 дня назад +1

      Lmao for real

    • @BuddyCorp
      @BuddyCorp День назад

      He doesn't have the answer to that question

  • @kaithemagi
    @kaithemagi 2 дня назад +15

    😂 has he become the new face of hide ya kids hide ya wife?!?! 😂 yes justin, its all happening 😂

    • @emberman535
      @emberman535 2 дня назад +1

      🎵YOU DON'T HAVE TO COME AND CONFESS🎵
      🎵WE LOOKIN' FOR YOU🎵
      🤣🤣

  • @PRODBYGIOURBAN
    @PRODBYGIOURBAN 2 дня назад +8

    The Weeknd is the real Canadian hero

  • @mtp.2023
    @mtp.2023 2 дня назад +17

    My daughter doesn’t want to have anything to do with him. I use to try to play his music and she’d always say he seemed off to her and this is pre battle, she’s gen alpha also lol

  • @airbatsenoj
    @airbatsenoj 2 дня назад +6

    The beef brought back consistent videos by Justin

  • @darkskinwhite
    @darkskinwhite 2 дня назад +7

    I think Drake is trying to lean into an audience that (hopefully for him) didnt pay attention to the beef, so he can pull some numbers & look like hes not a risky investment.
    So leaning on pop to leverage himself on Hiphop, same as he always has.

  • @nrnszn
    @nrnszn 2 дня назад +6

    I love how you always ask the questions at the end like you’re having an existential crisis and then casually go “I don’t have the answers to these questions” 😂😂😂

  • @kbreezy1581
    @kbreezy1581 2 дня назад +7

    Long term, he'll probably be fine, but it's weird just how all the wrong decisions are being taken to reintroduce himself to the world post-beef

  • @MACMAMI
    @MACMAMI 2 дня назад +13

    His respectability is at an all-time low in the hip-hop/rap community (in all honesty it was already low pre-"First Person Shooter" but it's unquestionably much worse now)...........and from here on out for that reason I can see some individual hip-hop stations increasingly go rogue and not playing some of Drake's future singles as a lead artist or, at the very least, not put them in maximum rotation.
    He'll be fine overall though, for two reasons. Firstly, he's pretty much SYNONYMOUS with the streaming industry. Until the way people choose to consume music changes dramatically, Drake is going to stubbornly remain either the second or third biggest/most established entertainer in music. Secondly: Drake was always a pop star masquerading as a rapper in the first place. He's already gotten soooooooo much mileage by said masquerading in hip-hop/rap, but he could easily lean back into the straight-up pop side of his schtick in the short term at least a la "Hold On We're Going Home" and "One Dance" and collect more frontloaded hits that way.
    I do genuinely hope rap/hip-hop has its Nirvana moment much like country music is experiencing right now with Zack Bryan especially: meaning a seismic shift away from shallow lyricism and tropes and the pendulum swinging decisively back towards storytelling and substance. The KDot victory, I predict, will be a key catalyst in this eventuality soon, but what remains to be seen is which hungry up-and-comers will be hip-hop's equivalent of Zack Bryan.

    • @TheCompanyMan
      @TheCompanyMan  2 дня назад +9

      My label friends have been talking about how they stopped signing tik tok artists because they're not seeing the long term returns. They're also focused on lyricists and cats who can really rap. I think the shift you're describing is right around the corner. I can't wait. Thanks for the comment, MAC.

    • @MACMAMI
      @MACMAMI 2 дня назад +5

      @@TheCompanyMan Awwwwwwww, my pleasure! Thank YOU for the engaging content! 🙂

  • @nessdagoat
    @nessdagoat 2 дня назад +7

    I worked in the mental health field for seven years and never heard of a racial healing session
    😂

  • @freezinginferno2106
    @freezinginferno2106 2 дня назад +140

    The Spanish were colonizers too 🤷

    • @baranda0
      @baranda0 2 дня назад +32

      All of Europe not just Spain 😂😭🤦🏾‍♂️💀

    • @davidcrook99
      @davidcrook99 2 дня назад +6

      Europe

    • @ministryod
      @ministryod 2 дня назад +13

      Big facts. Im mexican so you know we heard that one

    • @songbird9444
      @songbird9444 2 дня назад

      She's not from Spain..she's Cuban..all of Europe are colonizers..everyone knows that. Do you hate all Europeans now because of it?..lol..prob not.

    • @MrCoBaker
      @MrCoBaker 2 дня назад

      Why can’t we get back to real hip hip and quit this “colonizer” shit and who gives a shit what Camilla Cabela said in the past, she’s not hip hop or R&B, it’s trash music, leave it alone for that fact alone.

  • @ynmonroe
    @ynmonroe 2 дня назад +7

    How sorry and "healed" could Camila be if she is heavily rumored to have made racist remarks to and about Normani? I mean, wasn't she adult when all that happened?

  • @edwin99901
    @edwin99901 2 дня назад +8

    Whether intentional or coincidental, every move Drake has took after exiting the battle of the decade is further damaging public perception on him.

  • @robertg1259
    @robertg1259 2 дня назад +6

    "Like their recess depends on it" 😂

  • @dreamcatcha
    @dreamcatcha 2 дня назад +6

    This had everything I’m looking for in a TMC video: A Lupe Fiasco mention, a history & breakdown of the Drake/Kdot feud and how it’s relevant to a bigger picture, with all the usual banger Memes, a Yeezus used as an exclamation point, a series of cliffhanging questions! Perfect 10/10

  • @wifimanboy
    @wifimanboy 2 дня назад +6

    Drake is done out here

  • @Ghost19_
    @Ghost19_ 2 дня назад +4

    Another thing to note: I've listened to both tracks multiple times and it seems like the Petty God got a vocal coach on how hit certain notes like how it's usually natural for the RnB singers. Kinda cringed and funny to think about considering he's a "rapper" but now with a vocal coach to assist his new identity 🤣

  • @SweetieMs
    @SweetieMs 2 дня назад +7

    I’m waiting for him to have one culturally accepted pop feature. If it STILL flops, then I’ll trust that Kendrick’s work here is done. Bc I’ve hated that Canadian for too long without him losing steam for me to rest quite yet 😂
    Edit: but the babies rapping NLU like they wrote it gives me hope ❤️

  • @kbreezy1581
    @kbreezy1581 2 дня назад +4

    What a shame. Her team prolly paid a fat check for a drake feature just for the songs to flop...

  • @erikapapi
    @erikapapi 2 дня назад +4

    He’s in a pickle for what he knows how to do vs. what he needs to do. Needs youth culture and needs very much to stay away from youth. 😬

  • @infamouseli92
    @infamouseli92 2 дня назад +8

    2 colonizer 😂

  • @aferg76
    @aferg76 2 дня назад +5

    Don’t switch up now because you said he would be fine and the beef wouldn’t impact him.

  • @andrewyb830
    @andrewyb830 2 дня назад +3

    he is spiraling creatively

  • @Go.el_Hadam
    @Go.el_Hadam 2 дня назад +5

    The awareness of culture vultures in the music scene is at a all time high. He has to make serious changes to his approach to music at this point. He is still Drake but he has to be careful. Cosign music is not going to cut it anymore for him. He needs substance in his music, something he has never had. Idk if can produce substantive music.

  • @qcarruthers5075
    @qcarruthers5075 2 дня назад +4

    You the GOAT! Everytime I hear you refer to the beef as “The Shakespearean Showdown” it lets me know that you get it!

  • @rodneymosley2463
    @rodneymosley2463 2 дня назад +12

    Clear, concise, direct. Keep making great content! #ADOS

  • @fredricksmith8760
    @fredricksmith8760 2 дня назад +2

    "Shakespearean Shakedown" is HILARIOUS😂

  • @EchoGuzman
    @EchoGuzman 2 дня назад +3

    Drake has to deal with this L. Drake's pride and being tone-deaf was his downfall "Those superpowers getting neutralized"

  • @kristopherduncan4739
    @kristopherduncan4739 2 дня назад +2

    lmao all those kids chanting “A-Minor” is crazy

  • @Firmament-dweller
    @Firmament-dweller 2 дня назад +3

    4:23 had me in stitches😂😂😂

  • @josemedina1983
    @josemedina1983 2 дня назад +3

    The culture needs to start requiring report cards before handing down features. Miley Cyrus did the same thing then dissed rap left and right.

  • @kpw84u2
    @kpw84u2 2 дня назад +3

    He should be -- this last play by him should make it painfully obvious to him too.

  • @itstaemonson
    @itstaemonson 2 дня назад

    I’m so glad this beef got you you to start uploading regularly again

  • @CED.Dweller
    @CED.Dweller 2 дня назад +4

    "Shakespearean takedown" is accurate.

  • @angelsilva4507
    @angelsilva4507 2 дня назад +2

    this makes me so happy and have a big smile like u had at the end lol

  • @TheNuGeekz
    @TheNuGeekz 2 дня назад +2

    YOOOOOOO THE QUESTIONS THOUGH! 😂🤣😭

  • @MrDreous12
    @MrDreous12 2 дня назад +3

    Even though I think that the Game won the 50 cent beef over all Dr Dre still said don't do it, Drake should have learned from it the game he is done now turned into a troll while 50 is the biggest troll still winning ! Em didn't even respond that more disrespectful then actually responding Genius

  • @Maizak_
    @Maizak_ 2 дня назад +3

    made me laugh so hard with that shirt lol

  • @blumgik
    @blumgik 2 дня назад +2

    Whoever on OVO needa sit champ down somewhere 😂 these are rookie mistakes.

  • @boomboombaby9140
    @boomboombaby9140 2 дня назад +3

    He has been sneak dissing throwing shots at Kendrick for years and Kendrick said okay I got time today , r I p drizzy 😂

  • @TheRealCellus
    @TheRealCellus 2 дня назад +3

    A feature does not mean anything if the Artist does not push the song with the music video or marketing. I’ve been saying this foryears. Drake is no exception way before scorpion.

  • @doublemintmaple
    @doublemintmaple 2 дня назад

    The title hooked me in! 😂

  • @Tech_-on1ou
    @Tech_-on1ou 2 дня назад +3

    Crodies cooked fam

  • @adrianhazzard6665
    @adrianhazzard6665 2 дня назад +3

    What K Dot done was genius. Anyone working with Drake an alleged pdf file, culture vulture, with coloniser vibes is gonna be looked at suspiciously. I think Drake's career will be ok, but if it's not, I'm here for it.
    Salute to K Dot for administering the ether.

    • @KingKendrickTheGod233
      @KingKendrickTheGod233 2 дня назад +1

      I CANT STOP thinking about drakes face, voice and that leaked video of him. I literally can’t.
      I HATE him so much. I never even thought about him until Kendrick told me who he really is.
      TEAM KENNY! THEY NOT LIKE US!

    • @chosen1afrique304
      @chosen1afrique304 2 дня назад

      ​@@KingKendrickTheGod233whoever you are weirdo don't ruin it for the rest of us organic Kendrick fans

    • @KingKendrickTheGod233
      @KingKendrickTheGod233 2 дня назад +1

      @@chosen1afrique304 I AM the organic Kendrick fan. You’re a fake fan, I have seen so many more fellow fans agree with me rather than disagree.

    • @SweetieMs
      @SweetieMs День назад

      @@chosen1afrique304 Organic Kendrick fans hated Aubrey for diverse reasons b4 the beef. Most rational people hate Aubrey because of all that came out during the beef, whether it’s the first reason or the final. Let’s not fight each other, when jumping Aubrey’s remaining fans (via comments, of course) is soooo much more fun 🤣🤣

  • @Franz_Morhart
    @Franz_Morhart 2 дня назад +4

    Let's be honest though: everything Drake has put out since the beef ended has been top tier trash-even his fans are saying that. He should be locked up in the studio meticulously crafting bangers, but instead he's on vacation slow dripping these half baked leftovers. Nobody wants the ish he's serving. and Drake doesn't seem to have the fire needed in him to stay in the kitchen and make dinner.

  • @los1945
    @los1945 2 дня назад

    I’m just here to point out that you have a lot of questions you don’t have the answer to!!! And I’m here for it all!!! 😂😂😂 love your content and btw still waiting for the Kendrick breakdown 😂😂😂

  • @odefeoberabor7597
    @odefeoberabor7597 2 дня назад +3

    Good shit, Justin. Salute

  • @spalunkiA
    @spalunkiA День назад +1

    You make really thoughtful videos that seem like they'd fit in with the Nebula crowd, I'd say check them out for MCM.

  • @fiyajaxson7222
    @fiyajaxson7222 2 дня назад

    All good questions that need answers, time will tell